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Jump Start your #socialmedia

Social Media for Creatives

+Topics

n  Introduction – who are you? what’s your poison?

n  10 Reasons Social Media might not be working for you

n  Why use social media?

n  Choose your Platform?

n  5 Rules

n  Tagging & Hashtagging

n  Paid vs Organic

n  Furthering your organic reach

+What’s Your Poison?

+Why use Social Media?

n  Build your brand and professionalism

n  Show your talent

n  Connect with customers/attendees

n  Connect with your peers

n  Develop your talent

n  SELL!

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+10 Reasons Social Media might not be working for you 1.  Lack of profile information 2.  Posting about subjects that are not

of mutual interest 3.  When you are a Follower, be

positive 4.  Not responding to messages 5.  Over-following or over-posting on

other pages/accounts 6.  Not acknowledging ‘shares’ 7.  Profile and posts are out of date 8.  “Not Enough Time” 9.  Bad images 10. Be a good follower and you will

receive good followers in return.

I n d i v i d u a l s , G r o u p s , E v e n t s & O r g a n i s a t i o n s

+Choosing the Right Platform

n  It’s massive - You can presume most people are on there, on know someone who is

n  You can benefit from both organic and paid reach

n  You can choose what to look at and what to share (unlike Twitter)

n  Event promotion, shop options, blog-like, image sharing, video capability

n  Simple to use, suitable for any type of event, organisation or creative practice

n  Don’t assume Facebook plugins like Ticketing are working – test them

+ •  Excellent use of

branding

•  Good use of event,

subscription & video

functionality

•  Excellent response

rate 100%

•  Interacts with likers

•  Personalised by the

‘tribe leader’ Iain

https://www.facebook.com/begavalleyregionalgallery

+Choosing the Right Platform

•  Simple to use •  Massive reach •  Now includes paid advertisements •  Can be prone to spammers •  Great way to distribute visual information •  Great tagging and hashtagging abilities which allows the building

of a community •  Great source of inspiration •  Great to feed into your website as a visual element that makes

website appear current and relevant

+n  Styled images all on

brand

n  Consistent use of tagging and filters

n  Has developed over ½ million followers in 3 years

n  An illustrator and graphic designer now working globally for international companies – driven by his Instagram success

n  Local examples: @lornacraneart @torchlightmedia @thespoonsmith

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n  Visually Driven

n  Potential $ earner – monetising your products (YouTube)

n  Bar is set high so videos need to be high quality

n  Potential to build a community through Channel establishment

n  Vimeo tends to be used more by professional video creators

n  Embed videos into your website

n  Whilst creating a video these days is simple, don’t be afraid to ask a professional

Choosing the Right Platform

+•  South East Arts’

YouTube Channel allows South East Arts to represent ourselves in a more tangible & emotive fashion

•  It is something that appeals to everyone

•  We can share our projects, our playlists and subscribe to other regional projects/artists to help build community

•  Some limitations due to poor internet bandwidth – but that can only improve

+ Choosing the Right Platform

•  In April 2016, 310 million were using Twitter - but this doesn’t mean it is right for you

•  It is a good way to drive business to your website

•  It’s a great place to increase brand awareness

•  It shows that you are on top of social media

•  It’s a great way to build networks that could include potential clients/collaborators

•  Get feedback – statistics show that people tend to be more honest about how they feel about something on Twitter, than anywhere else. This can be hurtful, so pack your thick skin and respond appropriately

•  For events in particular it is a great space to create conversation

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•  Start following people/companies – you will soon see what works

•  Sapphire Coast author Melissa Pouliot finds Twitter an excellent way to communication with her readers – her community

•  She maintains a personal approach to her interactions as her stories are of a very personal nature

+ Choosing the Right Platform

As well as those already mentioned – here are some others that are useful to particular creatives: •  Flickr , pixbuf - photographers •  Pinterest – mostly female audience, good for visual artists but easy to

get out of hand •  Vine, Snapchat – musicians

There are others – but do your research – don’t waste time on a platform that is NOT recommended for your industry or that is not

getting you results

+5 Rules for Artists Using Social Media (& events and arts orgs) 1. Build relationships – lead a community

Amanda Palmer’s “Losers of Friday Night” Tweet famously lead to her earning $11,000 in one night – chatting to all her fans who didn’t go out on a Fri night, they talked about stuff – made a tshirt on the spot and sold over 400 – it trended as #1 on Twitter for 2 days

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2. Tell your story

This isn’t a boring CV. It’s your story. A story that people will remember.

Use anecdotes. Learn a lesson from the mummy bloggers e.g. Constance Hall and her Queen movement

Telling a story helps build your tribe and promote you/your work/your event. It helps people feel they are part of something and makes it easier for THEM to tell YOUR story and promote YOU.

5 Rules for Artists Using Social Media (& events and arts orgs)

+ 5 Rules for Artists Using Social Media (& events and arts orgs)

3. Give your followers a reason to come back – ORIGINAL CONTENT 4. Stay current, use tools to your advantage e.g. Buffer to post in more than one place at a time and to schedule posts 5. Use hashtags and tags creatively not excessively

+Tagging

n  Tagging is notifying someone that you are referring to them

@southeastarts @begavalleyregionalgallery @eurobodalla

n  Depending on the platform it will notify them that you have done so and usually prompts them to share your post

n  It can also put you straight on to their Fbook page depending on their security settings

n  It is useful for spreading ‘news’ not just everyday posts

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Tagged media outlets on Facebook– resulted in 4595 views and 75 shares

+ #hashtags n  Easier than you think!

n  DO NOT make them up for the sake of it #ihadagreatday #mydogisreallycute #idontlikephotoshop

n  Do you research – what applicable & relevant hashtags are available & trending?

n  Especially good for increasing followers on Instagram and Twitter

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n  WHY? It groups like-posts e.g #narooma – builds and promotes ‘community’

n  REMEMBER: Your Instagram and Twitter hashtags won’t work on Facebook - if you are using a posting app – go to Fbook and remove them

n  South East Arts’ regular hashtags:

#searts #senswfestivals #swell #southeastarts #begavalley #eurobodalla #snowymonaro

PLEASE USE THEM!

#hashtags

+Paid vs Organic

n  ORGANIC traffic – likes and shares, views etc. that come to you without paid pushing

n  PAID – advertisements – particularly prominent on Facebook and now Instagram n  Is a great way to reach a large audience for little $$

n  In the small geographic area we cover, it can be very effective

n  Simple to use as you can target who you want based on your budget, your geographic reach, their interests, their occupation, gender, ages etc

n  Make sure you set yourself a budget

+Increasing Organic Reach

n  Hastags

n  Friends

n  Tagging @southeastarts

n  Feeding into your website

n  Quality content

n  Videos

n  Using keywords in descriptions/posts

n  It is getting harder…

+Paid ads

•  Can get a good reach regionally, for a reasonable price •  Set y our budget and stick to it •  Do not include text in your image – it may not get approved •  Make your ad really simple – link it off to elsewhere e.g. website •  Don’t target too many demographics, be really focussed •  Don’t be disheartened if it doesn’t work, reset your

demographics and try again •  Get to know your page insights and use these details to

determine when you will publish your ad (in fact any content)

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Kate Howarth Ph 0447006913 seainfo@southeastarts.org.au

www.southeastarts.org.au Facebook/southeastarts Instagram/