Accessing the CEO Brain: Brain Secrets of Time Management & Productivity

WithDr. Nita Matthews-Morgan

&Josh Matthews-Morgan

Vision: A Destination Postcard

• Vivid

• Exciting

• Exact

The Productivity Pyramid

High Lifetime Value

• Money being made automatically or value being delivered in systematic way

• Things like:– Systems for operations, delivering product, making money,

customer service (Starbucks)– Environment/culture– Brand

• Build/improve once and has long term/lifetime value • Employee-long term development (ex: Skill to develop)

The Productivity Pyramid

High Dollar Value

• Require specialized skills:– Prospecting/selling your services– Cultivating relationships with donors– Advertising to gain new customers– Writing proposals – Etc.

• ($50-$200 hr.)• Employee: What’s your highest impact task?• BUT: Still swapping time for money

The Productivity Pyramid

Low Dollar Value

• Administrative, Inefficient, Busywork• Anything you can outsource or hire easily:– Research, – updating spreadsheet, – customer service, – appointments, etc.

• $10-30/hr

The Productivity Pyramid

Zero/Negative Value

• Things that waste time:– Checking e-mail, Facebook, Social Media– Reading the news– Going down rabbit holes

• Negative Value:– Micromanaging→ Hiring somebody and having to

constantly check up on them– Long, inefficient meetings

The REAL Productivity Pyramid

Two Mindsets

ConsumerProducer

Physical Fatigue

• Sleep

•Water

•MOVEMENT

Mental Fatigue

• Thinking is “energy hungry”

• 60-90 min.

• E-mail=very energy hungry

Multitasking=Bad

• “High-tech juggling”-IQ drops 10 points

• The Myth of Multitasking

-Task Switching

Your Mind=Stage

Distraction

Distraction

• 2.1 hrs/day

• 11 min. uninterrupted

• 20-25 min. back to task

• When interrupted: 50% longer, 50% more mistakes

A New Way of Working

Old ParadigmOne Long Marathon

New ParadigmSeries of Sprints

Game Plan for Productivity

1. Prepare2. Priorities3. Intention4. Flow5. R & R6. Repeat from Step 37. Digital detox (at night)