ISSUE 02 | 2012NEWSLETTER

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IN THIS ISSUE...IN THIS ISSUE...Letter from the CEO

Tapping into Thought Leadership at the SAMRA Conference

SAMRA Annual General Meeting

SAMRA Membership under Review

September is Qualitative Month!

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Letter from the CEO It is hard to believe that we have passed the half-way mark of 2012. I get the sense that everyone is reeling, either because business is really good, or really bad. It is also two months into my contract as SAMRA CEO, and that reeling feeling is not at all unfamiliar to me. And so I welcomed this opportunity to write to you as a respite from the hustle and bustle, and hope that you will experience reading this issue of the SAMRA Newsletter in the same spirit!

What has been happening at SAMRA in the past few months, and what is on the cards for the rest of the year?

The SAMRA Annual General Meeting is on 14 August, and an Extraordinary General Meeting has been called for the same day, for approval of the SAMRA annual financial statements, the election of Directors and appointment of Auditors, a proposed membership restructure, and changes to the Memorandum and Articles of Association as required by legislative changes and good governance requirements.

If you are a member of SAMRA, or a non-member subscriber, you should receive your copy of the Southern African Journal of Marketing Research any time now. This latest issue is, at the very least, thought-provoking – make sure you read it!

Professional development activities included the well-received Introduction to Ethics webinar and the Online 101 workshop. Scheduled for the remainder of the year are a series of Data Mining workshops, Ethics webinars, the SAMRA Conference in August and September is Qualitative month.

The 2012 SAMRA Yearbook is being finalised and will be sent out shortly.

Towards the end of October and early December, the branches will be having their year-end functions to celebrate the successes of 2012 and to look forward to whatever 2013 will hold for us.

Please feel free to contact me with any suggestions for improvements, or questions about the way forward: SAMRA has to work for you!

Kind regards,Leonie VorsterSAMRA CEO

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S A M R ASAMRA Conference 2012 is around the corner, and an media planning, social media strategy and overall exciting line-up awaits delegates. The guest keynote advertising planning and implementation, and is addresses will excite and challenge you. responsible for representing Facebook in South Africa. He

assists advertisers in building solid social media Andy Rice, advertising and branding expert and founding strategies for their brands by helping them to integrate partner of Yellowwood Brand Architects, a specialist their social media marketing efforts into their larger brand strategy consultancy, needs no introduction. He will overall marketing strategy. open the conference with the first keynote address on 16 August 2012. Before founding Yellowwood, Andy headed Will Goodhand, the “Juicy Evangelist from BrainJuicer” in up Ogilvy Johannesburg's account planning department the United Kingdom is facilitating the pre-conference as a strategist. He co-hosts Talk Radio 702's popular

workshop entitled Measuring Emotions: Quantifying a "AdFeature with Andy Rice", and combines his brand and

Love Affair on 15 August 2012, and is presenting a marketing background with his broadcasting experience

keynote address at conference on 17 August 2012.to stimulate new thinking, especially about brand strategy, brand communications and corporate branding.

In addition to the keynote speakers, 27 other authors will be presenting their work in the form of research papers, Andisa Ntsubane, Microsoft SA Marketing & expert Q&A sessions, and opinion pieces. The best of the Communications Director, will be speaking about the best will be crowned at the not-to-be-missed gala dinner consumerisation of technology and the implications for on 17 August 2012, featuring Conrad Koch, “Entertainer marketers (16 August 2012), and Sifiso Mazibuko, of the Year” in 2010 and world-class puppeteer.Facebook National Account Manager at Cape Town-based

Habari Media, a full-service digital media sales house is We will see you at the Crowne Plaza in Rosebank, presenting a keynote address on 17 August 2012. Sifiso

is a media and advertising professional with experience in Johannesburg, on 16 and 17 August 2012!

Tapping into Thought Leadership at the SAMRA Conference

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September is Qualitative Month!

Are you passionate about qualitative research? The Submit a brief synopsis (no more than 300 words) for your SAMRA Qualitative Special Interest Group (SAMRA QSIG) proposed 40 minute presentation (including 10 minutes for is pleased to announce five ½ day events aimed at Q&A/Discussion) to ceo@samra.co.za, by no later than creating discussion and collaboration between qualitative . Your synopsis must include:research suppliers and users. The main aim of the events is to facilitate critical discussion about the current a) The purpose of your presentationchallenges, innovations and opportunities that exist for b) A broad outline of the content you will be coveringqualitative research in Southern Africa, within each of the c) The branch event that you would like to present SAMRA branches: at (please select only one)

- Johannesburg: 7 September 2012 Feel free to submit synopses/abstracts for presentations - Durban: 7 September 2012 related to any topic within the area of qualitative research. - Pretoria: 14 September 2012 For example, new innovations in the traditional market - Cape Town: 14 September 2012 research space; the state of specific qualitative research - Windhoek: 21 September 2012 methods in South Africa; ethnographic research; how to

entrench qualitative research findings in a (client) business; The Agenda for each of the events will be as follows: how to ensure qualitative buy-in from (client-side)

organisational stakeholders; success stories; new - Arrival refreshments and registration (07h30) innovations and techniques (e.g. netnography, online focus - Welcome and introduction of speakers (08h00) group interviews, online in-depth interviewing, MROCs); - Presentation 1 and Q&A/Discussion current debates; etc.

(08h15 to 08h55)- Presentation 2 and Q&A/Discussion Please submit any queries you may have to

(08h55 to 09h25) ceo@samra.co.za. - Breakfast (09h25 to 10h15)- Presentation 3 and Q&A/Discussion Sponsorships: For each event, a venue sponsor and a

(10h15 to 10h55) sponsor for catering are needed (up to 70 delegates). If you - Presentation 4 and Q&A/Discussion would like to sponsor either the venue or the catering or both,

(10h55 to 11h35) please contact info@samra.co.za.- Summary and wrap-up

(11h35 to 12h00)

This is your opportunity to share your passion for qualitative research with others.

Friday, 6 August 2012

The SAMRA QSIG is committed to ensuring quality and advancing qualitative

research in Southern Africa.

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SAMRA Membership under Review

For some time, SAMRA has been looking into various ways to designated research roles, representation will be strengthen both the industry and the organisation. In February, significantly improved, and it will be possible to offer relevant after extensive information gathering and various deliberations, products and services to all individuals within our member the SAMRA Board and SAMRA Chairmen’s Council adopted a organisations.proposal to change from an individual membership focus to an organisation focus. Two key advantages of the proposed change Here’s how it would work. SAMRA Membership will include two main are: categories, namely:

- The ethical and quality standards associated with SAMRA a) Commercial and Non-profit Organisations, or Units or membership would be entrenched across all levels within Departments in Organisations of any size (i.e. 1 or more member organisations (i.e. from entry to executive level), employees) that offer, conduct, use or buy Marketing thereby promoting and facilitating credible self-regulation Research, Social Research or Opinion-Polling Researchamongst SAMRA members. b) Individuals (e.g. academics, independent contractors such

- Because SAMRA will represent the SAMRA member as field workers, etc.) where Organisation (incl. Unit or organisations and all individuals employed by them in Department) membership does not apply

MembershipCategory:

Voting:

Fee basis:

Billing:

Client:

Individual Service Categories:

a) Commercial and Non-profit Organisations, or Units or Departments in Organisations of any size (i.e. 1 or more employees) that offer, conduct, use or buy Marketing Research, Social Research or Opinion-Polling Research

Fee categories will be used, based on the number of people employed full-time and part-time in the organisation, unit or department, in SAMRA designated research roles, as at end February, and end AugustAlthough a larger base of researchers will be included, based on economies of scale expected increase in fees per company will be negligible where most of the people employed in SAMRA designated research roles are already SAMRA members

One vote per company, based on individual member votes tallied by the company

Organisation, or Unit or Departments in the Organisation

OrganisationIndividual

Non-Accredited Categories (No application fee):- Entry-level associate (i.e. working for a SAMRA member)- Information/Data gathering- Information/Data processing and analysis- Research and consulting- Business managementAccredited Categories (Application fees apply):- Fieldworker- SAR (One specialisation)- SAR (General)

b) Individuals (e.g. independent contractors such as field workers, academics, etc.) where Organisation (incl. Unit or Department) membership does not apply

One group vote, based on individual member votes tallied by the SAMRA office

Fee Categories will be used, based on Individual Rates

Individual

Individual

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S A M R AThe SAMRA Annual General Meeting is scheduled for 14 August 2012, from 14h00 to 14h45.

Please diarise! The Agenda for the AGM is as follows:

1. Welcome and apologies2. Minutes of the previous Annual General Meeting held on 18 August 20113. Chairman’s Report4. Treasurer’s Financial Report - Consideration of the annual financial statements as at 28 February 2012- Ratification of the application fees and annual subscriptions5. Auditors appointment for the ensuing year6. Election of the Directors of SAMRA7. Other business- Membership integrity assessment 8. Adjournment

Date: 14 August 2012, 14h00 sharpVenue: Fabz Estate Hotel & Conference Centre,

Cnr Concourse Cresent and Alliway Street, Lonehill, Fourways

RSVP: 30 July 2012

SAMRA Annual General Meeting

S A M R ASAMRA Extraordinary General Meeting 1. Welcome and apologies2. Presentation of proposed changes the SAMRA

Memorandum and Articles of Association:

2.1 Governance changes2.2 Membership changes

3. Voting on proposed changes4. Closing of the Extraordinary

General Meeting

Date: 14 August 2012, 15h00 sharpSnacks and drinks will be served at about 17h00

Venue: Fabz Estate Hotel & Conference Centre, Cnr Concourse Cresent and Alliway Street, Lonehill, Fourways

RSVP: 30 July 2012

Book this space for only R350 exc. VAT. Contact Nadia,info@samra.co.za for more information.