july 6, 2016 authorized vendor brand requirements
TRANSCRIPT
Confidential and proprietary materials for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. © 2016 Verizon. All rights reserved.
July 6, 2016
Authorized Vendor Brand Requirements
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Verizon logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Touchpoints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
Approvals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Table of contents
Table of contents
Introduction
This document provides the branding requirements for the authorized vendor channel (previously known as independent sales agents), specifically when and how to apply the Verizon brand and authorized vendor brand across touchpoints .
Introduction
2
3
Introduction / Brand strategy
Brand strategyAs per the new brand strategy identified for the indirect retail channel, they (e.g., Market Star and CreditCo) will now be referred to as authorized vendors instead of Fios independent sales agents. This terminology is for internal purposes only and is not a customer-facing name.
We will no longer use a logo lockup (i.e., Verizon Independent Sales Agent) as we have in the past. The Verizon brand and authorized vendor brand will live separately.
These guidelines provide the branding and legal requirements for when/how to use the Verizon and authorized vendor brands to identify who the customer is doing business with.
Verizon logo / Introduction
Verizon logo
4
5
Verizon logo / Logos
5
Logos
Primary logo
The Verizon logo is a combination of the name “Verizon” and the checkmark symbol. It is a custom wordmark based on the font Neue Haas Grotesk Display 75 Bold.
Whenever possible, use the color-positive version of the primary logo, as seen on the right. This logo is built with two colors: black and Verizon Red. The wordmark never appears without the checkmark.
An alternate, color-reverse, primary logo may appear on dark-colored backgrounds.
Limited-use, small-scale logo
Use the primary Verizon logo in most applications. However, there are times when space constraints require the use of the limited-use, small-scale logo. The letter spacing in this version has been optimized for use at sizes that would compromise the legibility of the primary logo.
For widths smaller than 1" or 100px and larger than 0.5" or 60px, use the small-scale version of the logo.
Do not use either version of the logo at sizes smaller than 0.5" or 60px.
Primary logo
Limited-use, small-scale logo
6
Verizon logo / Verizon minimum logo sizes
6
Minimum size for print
1"
Minimum size for digital: desktop Minimum size for digital: mobile
150px100px
Note: Digital logos are shown at 50% scale.
Minimum size for print
0.5"
Minimum size for digital: desktop Minimum size for digital: mobile
100px60px
Verizon minimum logo sizes
Primary logos
Use the primary logo files for widths of 1" or 100px (desktop)/150px (mobile) or wider, based on the combined width of the Verizon wordmark and checkmark.
For widths smaller than 1"/100px, use the small-scale logos, below.
Limited-use, small-scale logos
Use the limited-use, small-scale logo files for widths of 0.5" or 60px (desktop)/ 100px (mobile) up to 0.999" or 99px (desktop)/150px (mobile), based on the combined width of the Verizon wordmark and checkmark.
Never use any version of the logo at sizes smaller than 0.5" or 60px.
Clear space
To ensure the optimum legibility of the logo, maintain ample clear space at all times. Clear space is equal to the width of the checkmark, as shown.
Do not place other logos, type or graphic elements within the clear space indicated in the diagram at right. Clear space has been built into the logo files provided.
Note: Sizes indicated in this document refer to the width of the actual artwork and do not include the clear space.
Clear space primary Clear space small-scale
Clear space is equal to the width of the checkmark.
7
Verizon logo / Presenting the Verizon logos
7
Presenting the Verizon logos
Use the Verizon logo only on backgrounds that ensure their maximum legibility.
For instances when a logo is required for one-color applications, limited special-use versions of the logo have been provided. Get approval from the Verizon Brand Management team to use these marks.
1. Color positive over Primary Gray
2. Color positive over Supporting Gray
3. Color positive over white (for bills, receipts and web applications)
4. Color-reverse over the special-use charcoal (Note: Be careful when placing the reversed logo over any Verizon gray color; reverse the logo only over Primary Gray or charcoal, never over Supporting Gray.)
5. Limited special-use, one-color, reverse over black (for digital applications, promotional items and apparel)
6. Limited special-use, one-color, positive over white (for bills, receipts and web applications)
1. 2. 3.
4. 5. 6.
Limited special-use, one-color versions of the logo have been provided. Secure prior written consent from the Verizon Brand Management team to use these marks.
8
Verizon logo / Background misuse
8
Background misuse
When placing the Verizon logo in layouts, it’s important to use approved backgrounds. This will ensure sufficient contrast as well as overall brand consistency.
So, that means don’t place the logo over
1. Photography that doesn’t provide enough contrast.
2. The secondary color palette.
3. The “pops of color” color palette.
4. Non-approved colors.
5. Patterns or busy backgrounds.
It also means don’t place the color-reverse logo over:
6. Light-colored backgrounds.
7. Red backgrounds, as the checkmark will not be visible.
And don’t place the color-reverse logo over:
8. The “pops of color” color palette.
Or any logo over:
9. Verizon Red.
8. 9.7.
5. 6.4.
Photography and illustrations shown are for style reference only. Please visit Brand Central for available images.
1. 2. 3.
9
Rewards Program
Verizon logo / Incorrect logo use
9Photography and illustrations shown are for style reference only. Please visit Brand Central for available images.
Incorrect logo use
To ensure the integrity of the logo, do not:
1. Add elements to the logo to create new logos or organization names.
2. Violate the clear space around the logo.
Additionally, don’t lock up the logo with:
3. Any authorized vendor logo using a hairline separator.
4. Any other logo directly.
5. Product names or other words.
6. Shapes or illustrations.
7. And, do not use the logo in a sentence or body copy.
And note:
8. Do not separate the checkmark from the Verizon logo.
9. Do not use the Neue Haas Grotesk font for the authorized vendor name or logo.
1. 2. 3.
7.
4. 5.
8.
6.
One of the best 4G networks,
is the leader in
mobile technology. Join our team
and get the best possible plan
and customer service.
9.
ABC Company
10
Verizon logo / Logo manipulation
10
verizon
Logo manipulation
To remain brand compliant, don’t:
1. Change the color of any part of the logo.
2. Use the logo without the checkmark.
3. Distort or change the checkmark.
4. Use an alternative typeface for the logo.
5. Stretch or distort the logo.
6. Add drop shadows.
7. Use gradients.
8. Add effects to the logo.
Basically, please don’t:
9. Alter the logo in any way.
1. 2. 3.
7. 8. 9.
4. 5. 6.
Photography and illustrations shown are for style reference only. Please visit Brand Central for available images.
Touchpoints / Introduction
Touchpoints The following pages outline the specifics of when and how to use the Verizon brand and authorized vendor brand across touchpoints within the independent sales channel .
11
12
Touchpoints / Logo usage chart
Logo usage chart
The chart on the right highlights logo usage contexts for the Verizon logo and the authorized vendor logo.
Use this logo on: Notes
Business Card
Required legal language must be included on the back when using the Verizon logo. See page 13 for more details.
ID badgeVerizon branding is permitted with restrictions on ID badges. See page 14 for more details.
Representative name badge
Representative attireVerizon and authorized vendor brands may not appear on the same article of clothing.
Promotional and event materials
Verizon and authorized vendor promotional and event materials have different purposes. See page 16 for more details.
Internal presentations
Recruitment collateral
or
or
13
Touchpoints / Business cards
13
Business cards
Business cards must prominently feature the authorized vendor on the front. The Verizon logo may also be shown, but it must be smaller than the authorized vendor logo and meet the minimum size requirements.
The back of the card must state the required legal language “I am an employee of ABC Company. ABC Company is an independent business and Verizon authorized vendor.”
Business cards should never mimic the Verizon corporate layout and must always clearly represent the authorized vendor brand.
Option 1: prominently features the logo of authorized vendor.
Back of cards must state: “I am an employee of ABC Company. ABC Company is an independent business and Verizon authorized vendor.”
Bac
k
Fro
nt
Fro
nt
ABC Company 72 West Main Street Anytown, USA 12345-6789 T 123.456.7890 F 123.456.7890 [email protected]
John A. Sample Sales representative
Option 2: prominently features the authorized vendor logo with the smaller Verizon logo.
ABC Company 72 West Main Street Anytown, USA 12345-6789 T 123.456.7890 F 123.456.7890 [email protected]
John A. Sample Sales representative
I am an employee of ABC Company. ABC Company is an independent business and Verizon authorized vendor.
72 West Main Street Anytown, USA 12345-6789
[email protected] T 123.456.7890 F 123.456.7890
John A. Sample Sales representative
Fro
nt
Bac
k
14
Employee NameEmployee Title
Touchpoints / ID and name badges
14
ID and name badges
Authorized vendors must wear ID or name badges at all times. These badges must prominently feature the authorized vendor logo or name (shown as “ABC Company” for illustration purposes).
Follow the layout to the right when an ID badge is required to be displayed on a lanyard. The layout must include an employee photo, the full-color authorized vendor logo and the legal language “ABC Company is an independent business and Verizon authorized vendor” when using the Verizon logo. The Verizon logo must adhere to the sizing standards shown in the sample visual and should never be larger than the authorized vendor logo.
Follow the layout to the right in instances when a smaller name badge is required. Due to the limited space, only the authorized vendor logo may appear. Do not include any Verizon logo or name.
Badges should never mimic the Verizon masterbrand and must always clearly represent the authorized vendor brand.
Insert authorized vendor logo
ABC Company is an independent business and Verizon authorized vendor.
72 West Main Street Anytown, USA 12345-6789 Manager: John. A. Sample 123.456.7890
JOHN A . SAMPLE Agent I.D. JohnSam001
ABC Company is an independent business and Verizon authorized vendor.
72 West Main Street Anytown, USA 12345-6789 Manager: John. A. Sample 123.456.7890
JOHN A . SAMPLE Agent I.D. JohnSam001
ID badge Name badge
15
Touchpoints / Attire
Attire
Authorized vendors may wear Verizon branded attire that they purchase from an approved vendor with a license agreement on the Verizon logo.
Lands’ End is the preferred apparel vendor. Contact information and other approved vendors can be found on page 19.
Authorized vendors are also permitted to wear their own branded apparel. However, never place the Verizon brand and the authorized vendor brand on the same article of clothing.
Note: This does not apply to ID or name badges, as those can be worn with Verizon branded apparel.
Verizon branding Authorized vendor branding
Verizon and authorized vendor branding
16
Touchpoints / Promotional and event materials
Promotional and event materials
Authorized vendors may use Verizon-branded giveaways and event materials to promote products and services. These items may not be used for recruitment and must be procured through approved vendors who have a license to reproduce the logo. See a list of approved vendors on page 19.
Authorized vendor branded promotional and event items are permitted to be used for other company needs (e.g., recruitment efforts and internal presentations or award ceremonies).
17
Non-compliance
No Verizon logo or branding is permitted within:
1 . Internal presentations
It’s preferred that the Verizon logo not be used in internal presentations, but the name “Verizon” may be used in text.
2 . Store signage
No Verizon logo or branding is permitted on store signage of authorized vendors.
3 . Collateral
Authorized vendors are not permitted to create Verizon-branded collateral or employee-related posters.
4 . Recruitment: Fliers and job postings
Do not use the Verizon logo or branding on recruitment event materials, fliers or internet job postings.
The vendor’s relationship with Verizon may only be stated in plain text.
Touchpoints / Non-compliance
1.
4.
2. 3.
Approvals / Introduction
Approvals Beginning in January 2016, promotional items are to be ordered only from approved suppliers .
19
Approval process
Beginning in January 2016, promotional items are to be ordered only from approved suppliers. The Verizon Sourcing or Branding teams will not address orders to unapproved vendors. If you request an item compliant with our standards that isn’t available, work with your supplier to submit that request to the Branding Team.
Prior to any production, please provide a PDF as well as a physical sample to Siegel+Gale and the Brand Identity Manager for approval. This case-by-case approval process has a three-day turnaround, so plan accordingly.
The first selection of approved promotional items is available to order from approved suppliers. Additional items will be added to the inventory as they are approved.
Approved vendors/how to order
• Land’s End Barbara Ramsden [email protected] P: 608.935.6452 https://business.landsend.com
• Standard Register Katherine Deal [email protected] P: 610.491.2930 www.VerizonPromo.com
• CSE (Caliendo Savio Enterprises) Sophia Dentice [email protected] P: 262.432.1954 www.VerizonPromoGear.com
• GoCal Mary Calcagno [email protected] [email protected] P: 559.592.0100 C: 201.741.4197 www.VerizonPromoGoods.com
• Superior Justin Moss 407R Mystic Ave., Suite 34A Medford, MA 02155 [email protected] P: 781.391.9090 C: 617.780.7854 www.VerizonPromoItems.com
• Robertson Marketing Steve Driscoll [email protected] 359 Kesler Mill Rd. Salem, VA 24153 P: 540.389.0014 ext 108 C: 540.797.8793 https://VerizonPromoMerchandise.com
• Specialty Premiums Henry Hernandez 75060 SW 79 CT, Suite 100 Miami, FL 33143 email: [email protected] [email protected] P: 305.992.6867 www.VerizonPromoProducts.com
Approvals / Approval process
Thank you.