July 30th – August 1st, 2013McCormick Place, Chicago, IL

Sponsorships

2

We will cover the following topics in the session:

Types of sponsorships Sponsorship options Sponsorship value Sponsorship benefits Measurements Best practices

Overview

Categories and Options

The two general categories: B2C and B2B Sponsorship is big business. Forecast expenditure for 2013 in North America is $19.9B. A 5.5% increase over 2012.(Source: IEG Annual Survey)

Sponsorship options are numerous and tiered according to exposure received.

Research the offering organization. Partnerships versus conference or trade show focused. Costs vary all over the lot. From conference bags, pens and badges to bronze, silver

and gold. Budget and how the sponsorship fits into the marketing

strategy will drive decision making.

3

Strategic Value of Sponsorships

Sponsorships can deliver significant value :

Enhance visibility and image in the market place. Identify your company as a major player. Help build relationships with important industry

organizations. Can open up other opportunities. Viewed positively by clients and prospects who belong to

that organization and attend the conference or show. Position you strongly against the competition

4

Sponsorship Benefits

Sponsorships can offer some real benefits if viewed as a part of your organization’s marketing and event strategy:

Raise visibility and drive traffic to your exhibit booth. Accumulate points that give you preference in selecting

booth space. Access to pre-conference registration lists that are only

available to sponsors. Comp registrations for the conference to be used by the

exhibit staff or for clients and prospects. More including possible preference for speaking

engagements.

5

Measurements

Calculating ROI is a challenge but there are a few options:

Measure impressions or the number of clients, prospects and industry leaders touched by the sponsorships.

Feedback from the team and executives attending. Total up the hard dollar savings. Questionnaire administered to those who visit your booth.

6

Sponsorship Best Practices

Following are some of the more significant best practices: Plan early as the best sponsorships for major conferences

go fast. If a new sponsorship for you, review the prospectus

carefully for demographic information on the attendees. Ask for the conference registration list from last year. Consider the terms negotiable. Be vigilant if the offer is coming from a private conference

organizer and is their first conference. Make sure your onsite team is fully briefed on the

sponsorship and the rationale. Leverage the sponsorship for additional benefits such as

speaking engagements and comp conference registrations

7

July 30th – August 1st, 2013McCormick Place, Chicago, IL

Q and A

Conclusion

Contact Information:John ZeltinPh 917-993-2037john@zeltinconsulting.com