july 23-26, 2016

July 23-26, 2016 JW Marriott Desert Ridge, Phoenix, AZwww.NSAspeaker.org | #NSA16 #Influence16

#Influence16 | www.nsaspeaker.org

MESSAGE FROM EVENT CHAIRS

Summer in Phoenix. Counterintuitive? EVERYTHING about Influence 2016 willbe! Although the temperature will be a balmy 115 degrees outside (there is a lazy river), it will be even hotter inside. We searched the solar system for the best speakers with the best content and sizzle…and they will be presenting at Influence 2016. This event promises to be the most powerful learningexperience for professional speakers on Earth.

Saturday night things heat up with three top-notch entertainers (one is in the Guinness Book of World Records). Sunday morning, we move to contentsessions with three main stage speakers who then add more spice with three hour deep dive concurrent sessions.

Monday starts with a power panel of superstars in the world of media includingmagazine publishing, television, and the internet (yup, Google will be there). These stars will share the best strategies for disseminating your content to your universe of fans.

Then, for extra sizzle, we shifted the CPAE Awards banquet to Monday night so that we can celebrate the Hall of Fame greats on Tuesday morning when 10 CPAEs will astonish you with their best material. Then the world famous Darren Hardy will close the Sunday session.

But wait! That’s not all! There’s a brand new apex for Influence 2016. After lunch on Tuesday, we match you up into a mastermind group designed to help you get a head start on implementation, followed by a post-event party that will haveyou smoldering!

There won’t be a better industry event anywhere in the Universe. Come set your career on fire in Phoenix!

NSA has reserved a limited block of rooms at a special rate of $149 single/double occupancy. This rate will be extended through June 29, 2016 or as long as rooms are available in the NSAblock. Book now to ensure availability! Be sure to mention “National Speakers Association”.

JW Marriott Desert Ridge Resort & Spa5350 East Marriott Drive, Phoenix, Arizona 85054Toll Free: (800) 835-6206 | Phone: (480) 293-5000

Room rate: $149 single/double occupancy

Reservation cut-off date: June 29, 2016, or untilthe NSA block is full

Scott Halford, CSP, CPAE Influence 2016 Co-Chair

Ruby Newell-Legner, CSP NSA President 2015-2016

Stephen Shapiro, CSP, CPAE Influence 2016 Co-Chair

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SCHEDULE AT A GLANCE

Friday, July 22

8:00am-5:00pm | Cavett Institute (separate registration required)5:00pm | Free Night

Saturday, July 23

7:00am-12:00pm | Chapter Leadership7:45am-4:30pm | Million Dollar Speakers Group (for pre-qualified speakers only, separate registration required)

10:00am-11:00am | How to Earn Your CSP Session11:30am-12:30pm | Understanding the Professional Competencies Session

1:30pm-2:30pm | Ethics Session1:30pm-4:30pm | Sports Celebrity Workshop (invitation only)

3:00pm-5:00pm | Certified Speaking Professional® (CSP) Induction/Reception (invitation only)5:00pm-7:00pm | Opening General Session

7:00pm | Opening Reception

Sunday, July 24

8:00am-10:00am | General Session10:30am-12:00p | Breakouts

12:15pm-2:00pm | Lunch2:00pm-5:00pm | Breakouts

6:00pm-7:30pm | Foundation Event (separate registration required)

Monday, July 25

8:00am-10:00am | General Session10:30am-12:00pm | Breakouts12:15pm-2:00pm | Lunch

2:00pm-5:00pm | Breakouts6:15pm-7:00pm | Reception7:00pm–9:30pm | CPAE Speaker Hall of Fame®/ Cavett Awards Banquet

9:30pm-11:00pm | Dessert Reception

Tuesday, July 26

8:30am-9:30am | NSA Business Meeting9:30am-12:30pm | General Session

12:30pm | Lunch1:00pm-5:00pm | Small Group Discussions (open to all participants)

6:30pm-11:00pm | Farewell Party and Dancing

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OPENING GENERAL SESSION

Saturday, July 23 | 5:00pm-7:00pm

Inspiration and EntertainmentKick off Influence 2016 with an evening of magic and laughter at the Opening General Session. This show is appropriate for all ages. NSA Youth Leadership program participants will be attending with their leaders.

Immediately following the session please join us at the Opening Reception. Enjoy light hors d’oeuvres while you network with friends old and new.

“The people, the networking, the ability to connect with amazing professionals who can help me leap past barriers I didn’t know I had.” - Sierra Modro

“It is not a choice, it is an absolute. Influence is always on the calendar and the ROI is significant.” - Steven Iwersen

Why Attend Influence?

Jeff McBride

Kathy Buckley

Jason Hewlett, CSP

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SUNDAY GENERAL SESSION

Sunday, July 24 | 8:00am-10:00am

Three Speakers. Three Topics. Three Ways to Move Your Business Forward.An eight-time New York Times Best Selling author. One of the top five social media influencers per Forbes.com. A nationally syndicated radio host. What do these people have in common? Considered experts in their respective fields, all three have built successful speaking careers and are ready to share their tips and tricks with you.

“As a first timer, I was surprised by the humbleness of the “big names” that I met from our industry. That, and the welcome, warmth and support of past NSA presidents.” - Robin Pullen


Scott Stratten

Jennifer Keitt

Don Yaeger

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Influence 2016 features five topic specific tracks,so you can choose what you need to learn.Here’s a preview of what the Performing trackand Media track have to offer.

PERFORMING Are you ready to wow your audience?Engaging the audience, whether through stories, magic or humor, separates good speakers from great ones. You’ll learn how to add elements to yourpresentations that will impact, entertain and captivate your audience.

MEDIAAre you ready to conquer the media?What does “media” mean to you? These sessions will help you understand a variety of media outlets and how to use them in your business.

Don Yaeger Finding and Telling Book-Worthy Stories…and Building Better Keynotes in the Process!

Adele CehrsMastering the Media

Jan FoxTV, YouTube & Periscope - YOU in Full View

Jess Todtfeld, CSP12 Ways to Create Irresistible Pitches that Get You Media Interviews

Kelly Swanson30-Minute Story Makeovers

Jeff McBrideMagic for Speakers & Presenters: Using Magic to Enhance Your Presentations

Tami EvansShowBUSINESS: Producing Presentations with POWer

Lou Heckler, CSP, CPAE & Jane Herlong, CSPHow to Add Storytelling, Humor and

Entertainment to Your Presentations for Maximum Impact

Conor CunneenWhat Mark Twain Can Learn You ‘Bout Captivating an Audience

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JOIN THE NSA FOUNDATION INHONORING NSA’S LEADING LADIES

In the 43 years since NSA was founded, the Association has been fortunate to have 10 amazing women serve as president. These women have led the Association through growth, breaking barriers, and forging into new areas. TheNSA Foundation is honored to host a tribute to these 10 amazing women as well as celebrate their leadership.

Sunday, July 24 | 4:00pm-5:00pm(session open to all Influence 2016 attendees)Join Dianna Booher, CSP, CPAE and Elizabeth Jeffries, CSP, CPAE as they host a breakout session featuringa number of these leading ladies sharing their insights, thoughts and a look at the legacy they have left at NSA.

Sunday, July 24 | 6:00pm-7:30pm(separate registration required)Following the NSA Leading Ladies breakout session, the Foundation will host a champagne receptionand tribute where a number of NSA members will share their talents from the stage in honoring these amazing women.

NSA Champagne Reception

Ticket: $75/per personSponsorship Tables: $1,500 (includes 8 tickets to the reception

and recognition at the event)

Platinum Sponsors: $5,000 (includes 16 tickets to the reception and

recognition at the event)

Patricia Fripp, CSP, CPAE

1984-1985

Jeanne Robertson, CSP, CPAE

1985-1986

Naomi Rhode, CSP, CPAE

1993-1994

Patricia Ball, CSP, CPAE

1996-1997

Glenna Salsbury, CSP, CPAE

1997-1998

Chris Clarke-Epstein, CSP

2000-2001

Lenora Billings-Harris, CSP

2006-2007

Kristin Arnold, CSP

2010-2011

Laura Stack, CSP, CPAE

2011-2012

Ruby Newell-Legner, CSP

2015-2016

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MONDAY GENERAL SESSION

Monday, July 25 | 8:00am-10:00am

Creating and Curating Relevant and Valuable ContentHow we receive and digest information is changing rapidly. How do we utilize books, television and the internet to communicate? How do we need to change the way wecommunicate to stay relevant? Hear from this diverse panel of experts to find out what they have to say on the subject.

“A competitive advantage to keep up with the latest trends and activities in the industry.” - Carole Copeland Thomas, MBA

“If you have a great message that you want to get out to the world and make money in the process, there is no better place to be than at Influence.” - Patrick Allmond


Rachel WeintraubContent & TV Producer

Patti DennisVP News, TEGNA Media

Amy CosperVP/Editor in Chief, Entrepreneur Magazine

Kate Delaney, ModeratorDelaneyMediaGroup

Heath RowResearch Operations Manager, Google

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CPAE SPEAKER HALL OF FAME®/CAVETT AWARDS BANQUET

Monday, July 25 | 7:00pm-9:30pm

Join us on a new night—Monday—as we induct the newest members of the CPAE Speaker Hall of Fame® and honor the Cavett Award recipient, NSA’s highest honor. A dessert reception will immediately follow the banquet.

Because our fire insurance is paid in full, we’ve invited Steve Spangler, CSP,

CPAE to emcee the banquet. Whenever Steve takes the stage, things seem to fizz, pop, burn and explode all in an effort to make science fun. But it’s science that we need as we transform the old statues into the new. The awards are new, the night is new and the experience will be unforgettable. Just watch out for the flying potatoes.

2015 CPAE Speaker Hall of Fame inductees and Cavett Award Winner.

Steve Spangler, CSP, CPAE

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Influence 2016 features five topic specific tracks, soyou can choose what you need to learn.Here’s a preview of what the Business trackand Marketing track have to offer.

BUSINESS BUILDING Are you ready to build a profitable business?Speakers love to speak, but in order to have a speaking “business” there must be a revenue stream. Learn how to Increase revenue through sales, exploreways to build repeat business through networking while building a relevant speaking business empire.

MARKETING Are you ready to boost your speaking business?Getting your name out there and getting booked takes more than just being good at what you do. Learn how to book business, grow your revenue and bethe speaker planners seek out first.

Scott StrattenUnSpeakable: The Truths Learned

About Making a Living as a Keynote Speaker

Deborah JohnsonFrom 0 to Mach Speed: Working with

Video and Green Screen

Teresa De GrosboisCreating Mass Influence: How to

Become THE Authority in Your Industry

Anna Liotta, CSPBooking More Business with Gen Xer and Millenial Decision Makers (and

Boomers Too!)

Alex GoldfaynThe Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in

15 Minutes a Day

Marilyn Sherman, CSPHow to Build a Successful Keynote

Business One Connection at a Time

Jennifer KeittCreating a Relevant Speaking Empire!

Casey CarpenterHow Introverts Can Use Their Peaceful Power to Rock Out Their Sales

Michelle VillalobosSmall Events, Big Money: How to Build a New 6 or 7-Figure Revenue

Stream in One Year Using the Superstar Retreat+Mastermind Model

Chuck GallagherDominate Your Niche! Seven Proven

Strategies for Growing Your Speaking Business

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TUESDAY GENERAL SESSION

Tuesday, July 26 | 9:30am-12:30pm

Speaking Greats of NSAKick off the morning with the most dynamic power openings and speeches from some of the best in NSA. Each speaker has been inducted into the CPAE Speaker Hall of Fame®. Prepare to be delighted, inspired, uplifted and amazed by your peers!

The Entrepreneur Roller CoasterSixty-six percent of small businesses fail – and it’s not for the reasons you think. In this session you will learn the essential sales and marketing skills every entrepreneur needs to master in order to succeed in today’s brutally competitive marketplace. Discover the six brain hacks to conquer fear forever so you can enjoythe terrifyingly thrilling entrepreneur ride!

Waldo Waldman, CSP, CPAE

Connie Podesta, CSP, CPAE

Roger Crawford, CSP, CPAE

Patricia Fripp, CSP, CPAE

Charlie Plumb, CSP, CPAE

Tim Gard, CSP, CPAE

Walter BondCSP, CPAE

Darren Hardy

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Influence 2016 features five topic specific tracks, soyou can choose what you need to learn.Here’s a preview of what the Book Publishing trackand CSP/CPAE Only track have to offer.

BOOK PUBLISHINGAre you ready to drive ROI from your book?Whether you are still considering writing a book or you already have your outline completed, our experts can help. Learn how to create your vision, writeand edit your book, and calculate what it is worth.

EXCLUSIVELY FOR CSPs/CPAEsAre you ready for the next level of education?Designed specifically with you in mind, these four sessions are geared toward the unique needs of a CSP/CPAE speaker.

Roger GrannisSpeedwriting: Crank Out the

Content

Helen ChangCreate Your Book Vision: 3 Keys to Credibility, Revenue and Raving Fans

with a Book

Justin Branch & Scott JamesWhat’s It Worth? Calculating the ROI on a Book.

Debra FineThe Fine Art of Becoming an Author 2.0

David Dye & Karin HurtSecrets of Successful Authors: How to Build Your Platform (and Remain Friends)

Barbara McNicholEditing “Tricks” to Plan Your Book and Streamline Everything You Write

Sean RoachPitches and Packages for Profit: How to Make the Pitch that Sells Your

Mega $$$ Expertise Package Without Peeving the Meeting Planner

Verne HarnishHow to Generate Multiple Revenue

Streams While Living in Barcelona!

Marty LassenWild Success: Transforming Your Speaking Business into a Highly

Profitable Company

Ford Saeks, CSPInsights from the Million Dollar Speakers Group

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PROFESSIONAL MEMBERS ONLYSheryl BindleglassMake Money with Masterminds

Boris Nikolai Conrad & Gabriel Schandl, CSPBuilding and Branding a Speaker’s Team

Chip Lutz, CSPGood Enough for Gov’ment Work

Ava DiamondHow to Sell From the Stage Without Being Pushy, Hype-y or Sales-y

Jason Kotecki, CSPThou Shalt Fill Thy Calendar (and 27 Other Speaking Rules That Don’t Exist)

Darryl DavisHow to Fill Your Calendar with Self-Promoted Events

STAFF SESSIONSCathey ArmillasHow to Rock a TED Talk

Kristen BrownThe Many Faces of Client Stress

Margaret Fitzgerald, CSPGrowing Your Single Speaker Practice into a Multiple Speaker Business

Michelle May, CSPLeverage Your Expertise, License Your Intellectual Property

Daniel LeminThe 1:8 Rule: Turn Every Presentation into a Content Marketing Campaign

Phil Gerbyshak & Eliz GreeneConvert Lookers to Bookers: Websites that Work Without Spending a Fortune

GENERAL INTERESTDoug Stevenson, CSPThree Dimensional Storytelling: An Acting Class for Speakers

Marlisa BrownHealth Strategies for Surviving Business Travel

Scott CrabtreePlay your Way to Better Pay: What Speakers Can Learn from Game Designers

Paul Vorreiter 5 Killer Ways to Captivate your Audience with Powerful Presentation Slides

Orvel Ray Wilson, CSP & Robin Colucci More than a Business Card: How to Write a Book that Sells YOU

Christine Cashen, CSP, CPAE Inside the Bureau’s Studio

ADDITIONAL BREAKOUT SESSIONS

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SPECIAL EVENTS

Cavett Institute (Separate registration required)Friday, July 22 | 8:00am-5:00pmThe Cavett Institute is a special one-day program where you can network with other Academy members and participate in a full day of learning designed specifically for beginning speakers. This program is designed for anyone who wants to learn how to get started in the professional speaking business. Separate registration is required to attend.

Chapter LeadershipSaturday, July 23 | 7:00am-12:00pmAre you influencing the future of the speaking profession in your chapter? Are you a leader in your chapter now or plan to be in the future? Then join us for this half day session where you will have an opportunity to network with other chapter leaders from around the country and learn effective skills to strengthen you and your chapter.Breakfast and networking is from 7:00am-8:00am. The program begins at 8:00am.

Million Dollar Speakers Group (Pre-qualified speakers only, seperate registration required)Saturday, July 23 | 7:45am-4:30pmThis is a high-level, peer-to-peer learning session designed exclusively for NSA Members who have speaking-related businesses generating annual revenues of more than $1 million. Participants will brainstorm best practices and

work on pressing challenges with their peers. Topics of discussion will include (but not be limited to) scaling your business, online learning–models and platforms, selling bigger deals, licensing your intellectual property and leveraging virtual staff and vendors. You’ll start new relationships with other successful members and you’ll leave with cutting-edge insights and strategies on how to grow your business, keep your competitive advantage and reduce complexity.

Verification of revenue is required to participate in this program. If you qualify and would like to participate, contact NSA’s CEO, Stacy Tetschner, CAE, FASAE, at [email protected] for more details.

Sports Celebrity Workshop (Registration is limited to those who have played professional sports)Saturday, July 23 | 1:30pm-4:30pmAs a professional athlete, you have achieved great success that most of us can only dream of. You’ve put in years of blood, sweat and tears to make that a reality. People are intrigued to hear about the challenges you had to overcome to achieve greatness and the lessons you learned along the way. For years, the media has talked about your success; now it’s time to tell your story with confidence. This workshop is FREE to all professional and retired athletes who want to improve their presentation skills and learn more about the speaking profession.

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SPECIAL EVENTS

Foundation Champagne Reception(separate registration required)Sunday, July 24 | 6:00pm-7:30pmIn the 43 years since NSA was founded, the Association has been fortunate to have 10 amazing women serve as president. These women have led the association through growth, breaking barriers, and forging into new areas. The NSA Foundation is honored to host a tribute to these 10 women and celebrate their leadership. The Foundation will host a champagne reception and tribute where a number of NSA members will share their talents from the stage in honoring these women. Registration for this event is separate from Influence 2016 registration and the proceeds benefit NSA’s Foundation.

Farewell Party and DancingTuesday, July 26 | 6:30pm-11:00pmNow that you’ve been influenced and inspired through education and peer to peer networking, it’s time to unwind! Join friends new and old as you dance the night away with a live band, taste some Arizona specialties and close out Influence 2016!

NSA Youth Leadership ProgramSaturday, July 23 – Tuesday, July 26Influence 2016 offers a program, designed for youth ages 10 to 16 years. Those enrolled in the program participate in creative, educational and social activities that help mold them into the best individuals they can be. This special program provides a unique opportunity for participants to interact with speaking professionals and peers in a fun, safe environment. Visit www.nsaspeaker.org for more details and to register.

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NSA SPONSORS

Platinum Sponsor:

Silver Sponsors:

Bronze Sponors:

Product Sponsor:

Supporting Sponsor: REGISTER NOW!Register by May 9 to take advantage of early rate savings! Register at NSAspeaker.org or call (480) 968-2552.

july 23-26, 2016

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