july 21-25, 2003 - ineer · july 21-25, 2003 chris hsiung ur program manager palo alto, ca hp labs...

ICEE 2003 Valencia, Spainfilename\location July 21-25, 2003


HP and Universities:In it for the long haul…

hp university relations

ICEE2003 Valencia… from the very start

Agenda

• why does hp invest in

university programs?

• strategies

– relationships

– programs

– leverage

• hp philanthropy

• q & a


HP University Relations History

� Formed in early 1990’s

� Corporate perspective

� Small group, top schools

� Modest growth through 1990’s

� Split with Agilent Technologies

� Carly Fiorina arrives

� Compaq Merger

� Retains corporate view

� Current list of university partners = 75 schools worldwide

� Reflects combined investments

University RelationsVision

HP is the partner of choice

for the world's leading

universities.

June 10, 2002

University RelationsMission

To deliver talent, technology

and sales opportunities to HP

by fostering university

relationships worldwide that

integrate investments in

research, recruiting,

philanthropy and public

advocacy .


Chris HsiungUR ProgramManagerPalo Alto, CA

HP Labs University Relations

Michel BenardUR Program

ManagerGeneva, Switz

Wayne JohnsonExecutive Director

WorldwidePalo Alto, CA

Jim DuleyDirector

Technology ProgramsPalo Alto, CA

Lou WitkinUR Program

ManagerPalo Alto, CA

Bill WickesUR ProgramManagerCorvallis, OR

Joe O’BrienUR ProgramManagerLos Angeles, CA

Sheri BrodeurUR Program

ManagerLittleton, MA

Robert BouzonDirectorPartnership ProgramsLittleton, MA

Connie ChaoUR Program

ManagerPalo Alto, CA

Skip NormanUR Program ManagerPalo Alto, CA

Dan MarcekUR Program ManagerLittleton, MA

Pat CarterAssistant

Littleton, MA

Chris FritzAssistantPalo Alto, CA

Wei LiuUR ProgramManagerBeijing, China

Julie GradyUR Program

ManagerBristol, UK

Grazynka SzumiloPhilanthropy

UK and IrelandBristol, UK

Miranda BestBusinessAdminBristol, UK

Lueny MorellDirectorLatin AmericaMayaguez, PR

Rod ReedUR Program

ManagerBloomington, IN

Pat McCarthyUR Program ManagerPalo Alto, CA


Total HP University Investments by

Geographic Region

75%

18%

7% 0%

North America

Europe

Asia Pacific

Latin America

… to create valueoverarchingrelationshipobjectives

� enable and connect

� access and exchange

� sales and customer success

� advocate and listen

� social good

Agenda



• strategies

– relationships

– programs

– leverage

• hp philanthropy

• q & a

campus recruiting manager

campus staffing programs

sales account manager

university relations

typicalhp

universityteam


AwarenessInvolvement

Support

Sponsorship

Strategic Partner

•Career Fairs1

•Interviews1

•EDU Account2

•Industry Affiliates/Advisory Program3

•Research Grants3

•Internship/Co-op

••Software GrantsSoftware Grants33

Hardware GrantsHardware Grants3,53,5

••Curriculum Dev/ABETCurriculum Dev/ABETSupport & FundraisingSupport & Fundraising33

•Workshops/Seminars4

•Support Contract3

••Student OrganizationsStudent OrganizationsSponsorshipsSponsorships33

••Philanthropic SupportPhilanthropic Support66

•GuestSpeaking/Lectures4

•University InitiativeSponsorship3

•Undergraduate ResearchProgram Support3

•Graduate Fellowships5

•Collaborative ResearchProgram Report5,3

••Outreach ProgramsOutreach Programs66

•Support for Proposals forEducation (NSF, NASA,etc.) 3,5

•BETA Programs3

••ExecutiveExecutiveSponsorshipSponsorship3,63,6

••Joint PartnershipJoint Partnership3,5,63,5,6

•State EducationLobbying3

•Major Gifts3,5,6

•BusinessDevelopment2,5

Phase One Phase Two Phase Three Phase Four Phase Five

Holistic EngagementTraditional Engagement

Levels ofEngagementActivities

1.Recruiting

2.Education Sales

3.UR Account Managers

4.UR Programs

5.UR Research

6.Other (Philanthropy,Alumni, Executive)

KEY

The Partnership Continuum


Alliances

PremierPartners

SelectedHP

Partners

BusinessPartners

Consumers

National and International Forums

HP TargetUniversities

Who Are Our Customers?

Small #

~ 15 Universities

~ 55 Universities

Thousands

Millions

Tens of Millions

Imp

act


School Selection Process

- synthesize needs- reflect coherent strategy- guide HP university investments

Business Development Initiatives

ManagedRelationships

AlignedPartnerFunctions

Research & Technology

Business UnitInterests

Philanthropy

CorporateObjectives

BusinessDevelopment

Citizenship

SocialGood

Recruiting

Geographies

Philanthropy

HPUP List

HP Partner School Selection Process


US Partner University Segmentation

Morgan State

Cal State,Chico

Duke

Sacramento State

San Jose State

North CarolinaState

Research Universities withexisting HP researchengagement, that are alsotargets for recruiting andphilanthropy.

Universities that are targetsfor HP recruiting andphilanthropy activities.

Research Active

RecruitingFocus

OpportunisticTargets

Other Colleges andUniversities, based onsituation and businessopportunity.

UCLA

UCBerkeley

MIT

Purdue

Georgia TechIllinois Urbana

Washington

Stanford

Carnegie Mellon

UT -Austin

Wisconsin

Cornell

Howard University

North Carolina A&T

Oregon State

Washington State

U Texas, El Paso

UC BoulderCal Poly SLO

Arizona State

Brigham Young

New Mexico State

Northwestern

Penn State

Michigan

U New Mexico

Rutgers

Indiana

U Puerto Rico

Colorado State

USC

Santa Clara Univ.

UC San Diego

Rice

Vanderbilt

Houston

Texas A&M

U Mass Amherst

Notre Dame

UC Davis

B-School Only Engineering+Diversity

Engineering/Engineering+B

North Carolina


Research Opportunities in UR Coverage

MIT - alliance/Oxygen, Dspace… (HPL, IPG…

CMU - dependable computing (BCS) PSC - extended terascale (HPL, BCS)

Purdue - print systems (IPG)

UIUC - Impact compiler, Gelato (HPL, BCS) GA Tech - mobile/media (HPL, OS&T)

UCLA - Calif. NanoScience Institute (HPL)

UC-B - IT in Society - CITRIS (HPL)

CERN - Grid/Utility benchmarks (HPL, BC S

U Bristol - various (HPLB)

Expanding HP’s Research Horizon

UPR Mayaguez - imaging, bioscience

Rice - high-performancecomputing

Tsinghua - HPC/China Grid

UW Madison - smart buildings PUCRS Brazil - HPC

NC A&T/UIUC - trustworthy networks

BII Singapore - bioscience

UT Austin - nanoscience, wireless


Partnering with HE Sales & Marketing

Deepening HP Penetration of HE Market

GA Tech - Itanium2 clusters (done)

UCSD - Itanium2 clusters for SDSC

UT Austin - Itanium2 clusters

UCLA - ITinfrastructure

Stanford - evergreen PCs/servers for admin

MIT - replace Alpha cluster

EPFL - new Alpha cluster (win)

UCLA/UCSB - Itanium2 clusters for CNSI (win

BII - 250-node Itanium2 cluster

Tsinghua - 125-node Itanium2 cluster

UPR Mayaguez - 700 laptops

CERN - Itanium2 clusters

NCSA - 192-node Itanium2 cluster (win)

UC SF - bioscience center

UDA Bolivia - 10KPCs

U Michigan - workstations

U Indiana - school of informatics infrastructureU Houston -iPACs

San Jose St. - library project (win)

SUNY Morrisville - wireless campus

Auburn - wireless security center

Rose-Hulman - campus infrastructure

Brown - $40M infrastructure upgrade

Agenda



• strategies

– relationships

– programs

– leverage

• hp philanthropy

• q & a


The Knowledge Process of the Future

Source: Knowledge Supply Chains; A Next-Generation Manufacturing Project

KnowledgeGeneration

KnowledgeTransfer

KnowledgeGeneration

KnowledgeTransfer

AcademiaAcademia

IndustryIndustry

New KnowledgeTo Satisfy Society

Competence &Ability to Learn

•Joint Research•Customer Solutions•New knowledge•Knowledge Application•Best Practices•Customer Needs•Customer Feedback

•Faculty•New Talent•Curriculum•Stakeholder Needs•Talent Specification•Industrial Teacher

•Integrated Enterprises•Integrated Product/Process Dev•Learning Organizations•Enterprise-Wide Supply Chains

New KnowledgeNew Talent

FY03

Technology

ProgramsIA64/LINUX - GELATO Federation

Grid / Utility Computing

Mobility

China Pilot

Cyber Security

Commercial Printing

BioInformatics

CreatingCreating

Academic CommunitiesAcademic Communities

AroundAround

HP TechnologiesHP Technologies

WorldwideWorldwide


UR Technology Programs Model- Community -

• CTO• HPL• GBU

UR Technology Programs

• IA64/Linux (Gelato)• Grid Computing• Information Security• Mobility• Future of Printing

Program“Gelato” UR Program Management

- program development- executive support- program implementation- community building

Key:

University Partners

Program Community

Strategic Partners

Program“Mobility”

Program“Grid Computing”

HP

Str

ateg

y

Agenda



• strategies

– relationships

– programs

– leverage

• hp philanthropy

• q & a

hp partnersin

university relations

• talent acquisition

• research & development

• government affairs

• philanthropy & education

• sales & marketing


FY02 HP University Investments by Strategic Technology Areas

HPL

digital consumer

fundamental technology

service-centric infrastructure

intelligent enterprise

access appliance/device

29% 16%16%

21%21%

17%17%17%17%

Philanthropy

digital consumer





25%25%

10%10%

18%18%

37%37%

10%10%

Business Units

digital consumer





1%1%

17%17%

23%23%

7%7%

52%52%

involvementin the

higher edcommunity

American Society for EngineeringEducation (ASEE)

International Conference forEngineering Education (ICEE)

Ibero-American Science andTechnology Consortium (ISTEC)

National Science Foundation (NSF)

Frontiers in Education (FIE)

Institute for Women andTechnology (IWT)

Agenda



• strategies

– relationships

– programs

– leverage

• hp philanthropy

• q & a


HP Philanthropy Focus

•

Providing theprograms, resourcesand tools to transformand improve teaching

and learning ineducation settings.

Providing thetechnology

resources, tools andsolutions to creatively

address issues inunderserved

communities.

THEINTERSECTION

Technology+

Education+

UnderservedCommunity

EDUCATION e-INCLUSION

Education e-Inclusion


Education Philanthropy Goals

transform teaching & learning throughtechnology

increase underrepresented students inhigh-tech careers

enhance student success in math,science & engineering

www.hp.com/go/grants

hp philanthropy

• RFP-based process

• focused investments

– by invitation only

– one submission per institution

– collaborative process

– seeks innovation in teaching

& learning

• emphasis on results &

sharing

hp philanthropyFY03

• a series of RFPs

• some follow-on to previousprograms

• e-inclusion imperative

• RFP topic areas

• mobility

• Eng/CS retention

• advanced technology

• community colleges

• * hp involvement is key

Agenda



• strategies

– relationships

– programs

– leverage

• hp philanthropy

• q & a

july 21-25, 2003 - ineer · july 21-25, 2003 chris hsiung ur program manager palo alto, ca hp labs...

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