INDUSTRY VIEWU.S. TRAFFIC, LISTING VIEWS, & LEADS

U.S. LEADS BY REGION

WA

ORID

NV

CA

AZ

AK

NM

COUT

WY

MT ND

SD

NEIA

IL IN

MI

OH

WVVA

PA

ME

NY MARICT

MNWI

KS

OK

TX LA

AR

MO

MS AL

FL

GA

SC

NCTN

KY

HI

NHVT

DEMDDC

NJ

TriState

214% YoY

Gulf Coast

211% YoYSouthwest

208% YoY

Great Lakes

227% YoY

Plains

196% YoY

Mid-Atlantic

205% YoY

PNW

195% YoY

Southeast

198% YoY

New England

190% YoY

Florida

223% YoY

West Coast

235% YoY

Leads and traffic on Boat Trader, YachtWorld, and boats.com continue to soar past the expected Fourth of July peak, indicating that the boat buying surge is not ending anytime soon.

The current interest in boating and the dramatic surge in boat buying is driven in a large part by people who are new to boating. The boating industry has not seen this level of entrants in recent years and may need to adjust its sales approach to ensure that this new audience remains engaged through the process.

*Boats Group Google Analytics, July 2020.*Based on email leads in US

TRAFFIC

LISTING VIEWS

LEADS

+49% YoY*

+67% YoY*

+193% YoY*

BOATS GROUP’S

TOP PRODUCTS

For more information please email sales@boats.com or call 877-354-4069

U.S. LEADS BY CATEGORY

Activity-friendly boats are seeing the highest growth and demand as consumers are embracing the boating lifestyle to escape COVID’s restrictions on travel and family get-togethers.

Ski/Wake 298%

Pontoon 271%

Cruiser 270%

Center Console 191%

Saltwater Fishing 181%

Express Cruiser 170%

Freshwater Fishing 168%

Sail 147%

Motor Yacht 135%

CATEGORY YoY GROWTH

July 2020

These ad positions have proven to deliver the most visibility, leads, and competitive market share for dealers, brokers, and OEMs.

Mobile Search Sponsorship Featured Boat Ads Category SponsorshipsOwn the mobile search results page in your DMA. Learn more

Be the brand on the YachtWorld homepage. Learn more

Top brand placement. Learn more