july 2015 tapping trends in wearables notable quotes 2015.pdfefforts to the web, forbes posted, in...

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July 2015 TAPPING TRENDS IN WEARABLES As a category, wearables are among the most popular and one of the original specialty advertising items. In terms of promoting businesses, wearable promo products are appeal to both everyday consumers and businesstobusiness prospects. Long before the days of baseball caps and outerwear, wearable buttons were used to brand and market just about everything from CocaCola to labor unions and political candidates of all stripes at the World’s Fair. And as we know now, the great giveaways that businesses use to promote their brand can be as attractive as the most colorful ski jacket, as well as something more nostalgically nerdy like the “ugly sweater currently marketed by professional and amateur sports teams. But even the classics can evolve with new fashion trends. So it is important for entrepreneurs in the industry to keep abreast of the latest and apply new techniques of embroidery and garment embellishment to meet customers’ needs and changing tastes. This month, Advantages Magazine is on top of what’s new in wearables. The June issue also covered current apparel decoration techniques. One ontrend technique for customizing print on wearables is called directtogarment (DTG) digital printing. DTG uses the convenience of modified inkjet printing, to allow a full range of colors and highquality photography to be transferred to wearable garments. While cost effective and straightforward, DTG does work best on natural fibers such as cotton shirts and more standard colors. Another technique which enables cutting edge graphics to brighten up garments that are blends, with acrylic, polyester or other synthetic and NOTABLE QUOTES

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Page 1: July 2015 TAPPING TRENDS IN WEARABLES NOTABLE QUOTES 2015.pdfefforts to the web, Forbes posted, in its Entrepreneurs blog, “print still maintains its stance as a powerful and necessary

July 2015

TAPPING TRENDS IN WEARABLES

As a category, wearables are among the most popular and one of theoriginal specialty advertising items. In terms of promoting businesses,wearable promo products are appeal to both everyday consumers andbusiness­to­business prospects.

Long before the days of baseball caps and outerwear, wearable buttonswere used to brand and market just about everything from Coca­Cola tolabor unions and political candidates of all stripes at the World’s Fair.And as we know now, the great giveaways that businesses use topromote their brand can be as attractive as the most colorful ski jacket,as well as something more nostalgically nerdy like the “ugly sweater”currently marketed by professional and amateur sports teams.

But even the classics can evolve with new fashion trends. So it isimportant for entrepreneurs in the industry to keep abreast of the latestand apply new techniques of embroidery and garment embellishment tomeet customers’ needs and changing tastes.

This month, Advantages Magazine is on top of what’s new in wearables.The June issue also covered current apparel decoration techniques.

One on­trend technique for customizing print on wearables is calleddirect­to­garment (DTG) digital printing. DTG uses the convenience ofmodified inkjet printing, to allow a full range of colors and high­qualityphotography to be transferred to wearable garments. While cost­effective and straightforward, DTG does work best on natural fibers suchas cotton shirts and more standard colors.

Another technique which enables cutting edge graphics to brighten upgarments that are blends, with acrylic, polyester or other synthetic and

NOTABLE QUOTES

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combination fibers is called sublimation. With sublimation, special dyesand transfer papers are part of the process used to bond graphics withthe garment fibers to embolden them with vibrant colors and contrastingschemes.

Additionally, there are other trends to tell your clients about. Distresseddesigns, which provide the cozy, broken­in look of an old collegesweatshirt or lucky baseball cap, are among the kinds of wearablegarments most popular with people who favor the laid back look. Forthose who might seek more flair, multimedia embellishment canenhance wearable garments with more exciting, three­dimensionalgraphics that might even add a touch of rock n’ roll attitude andadventure.

Whichever line or production technique appeals to your usual market,one tip for success, according to ASI, is to know your product and act asa consultant or specialist that can bring new ideas to the forefront forany type of use.

Our advice? While you make the most of new wearable products anddecorating approaches for customers, let Idea Custom Solutions handleyour graphic design work so you can spend more time selling andsupporting customers.

THE IMPORTANCE OF QUALITY MARKETINGMATERIALS

Social media is not only a way to keep in touch, it is increasingly the waywe get our news and learn about new products or even pick restaurants.The impact of all this is that businesses — both major conglomeratesand SMBs — are pouring in more time and resources into social mediaand website interaction with customers.

But the rise of social media doesn't negate the need for qualitymarketing materials. Sure, you can plug your great new product orservice with a Facebook post or a tweet. But no matter what industryyou are in, offering something visual and tangible is an important part ofthe marketing mix.

Posts on Twitter or Facebook can be valuable, but your clients andprospects cannot put them in their briefcases for later. Only printedmaterials such as brochures and marketing collateral can provide in­depth reading for your customers, or serve as an engaging leave­behinds for their colleagues to review later.

One of the more convincing arguments in favor of printed marketingcollateral came from author and marketing expert Gal Borenstein. Andthe message came via social media no less, in his piece published lastspring via LinkedIn, “8 Reasons Why Marketing Collateral Still Matters”.

Borenstein, who heads The Borenstein Group and authored the bookActivate!:Power Up Your Brand to Win in the Digital Age highlighted afew important things.

“For companies of nearly all sizes, marketing materials — even printmaterials — are a must­have,” Borenstein said, also pointing out thatprinted marketing collateral is not only a sales tool, but also thatbrochures and printed leave­behinds “carry the brand”. He also says thatcollateral can best tell your company’s story with compelling design,written words and visuals in way that other marketing tools can’t.

 

IDEA CUSTOM SOLUTIONSEMPLOYEE SPOTLIGHT

Raheel ShaikhTeam Leader, Digitizing

Raheel has been with IdeaCustom Solutions since May2006. In his current role, heworks to motivate the team to

  

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And while Borenstein may be a niche expert in marketing and branding,he is not the only one to sing the praises of printed collateral. In “Print isDead? No So Fast.”, Forbes magazine states that, despite the rapidsurge in social media and the Internet, printed materials offer a businesstangibility and credibility. They also provide the opportunity to hone aproduct, service, special offer or specific marketing message to a targetmarket very effectively.

While many businesses have completely migrated their advertisingefforts to the web, Forbes posted, in its Entrepreneurs blog, “print stillmaintains its stance as a powerful and necessary component of an adcampaign.”

Whether your next marketing move involves an annual trade show or animportant visit to a new prospect or client, Idea Custom Solutions assistwith marketing materials that really make companies shine. We offer thebest in high­quality white label design which can make your businessand your customers stand out. Idea Custom Solutions can also enableyou to provide comprehensive campaigns to customers combiningproducts and print for powerful impact.

A SUCCESSFUL EVENT IN CHICAGO: ASI SHOW!

ASI Chicago is the biggest show of the summer, and Idea CustomSolutions was there! Held downtown at the McCormick Center, morethan 4,000 distributors and over 700 suppliers came together to preparefor the last quarter of 2015 and to showcase new production and designtechniques. They also shared industry knowledge and tips for success.Another item on the agenda: having a good time!

The keynote speaker was Peyton Manning. On Thursday morning, theseven­time NFL Most Valuable Player, Super Bowl champion and well­known quarterback for the Denver Broncos spoke to a bustling crowd,sharing his “lessons from the line of scrimmage”, along with a discussionabout motivation in life and business.

Elsewhere on ASI Chicago’s daytime agenda were panel discussions ofimportant topics like “How to Get the Most out of Your Trade Show

  

achieve high standards anddeliver on service levelagreements for quality and turntimes. A typical day includesboth creative and constructivework. He firmly believes: “Thejoy of creation is better than allother joys.”

On a daily basis, he uses thispassion to fuel his performanceand motivation of others. As aresult, he has establishedhimself as an enthusiastic,detailed and eager contributor.

He thinks people outside of IdeaCustom Solutions should knowthat, in the field of embroiderydigitizing and vector artwork, weare at the forefront. In Raheel’swords, “We were the leaders,we are the leaders and we willbe the leaders”.

Outside of the office, Raheel isvery much a family man. Helikes to spend my quality timewith his wife, three­year old sonand his father, who is aprofessor in a senior college.His father is also Raheel’s rolemodel.

In his free time, Raheel likes toread the newspaper to improvehis language skills. Someday,he would like to learn anotherlanguage, such as Arabic,French or German.

Raheel is grateful that he haswork that engages him. He hasa strong determination to excelin life and aims to become aperson of caliber, character,commitment, conviction andcompassion. He says, “Peoplewho feel good about themselvesproduce good results. Andpeople who produce goodresults are content.”

TWEET THAT!

Let Idea Custom Solutions helpyou find content for social

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TweetThat!

TweetThat!

TweetThat!

TweetThat!

TweetThat!

TweetThat!

Experience”, and “Hot Products to Make More Money”. There was alsoplenty of time to socialize, along with breakout networking sessions.

Idea Custom Solutions used the event as an opportunity to launch newcustom creative services, which include t­shirt designs, event bannerdesigns, poster designs and logo designs. Customers can now placeorders for these services and get completed work in fast turn times atcost­effective rates. Building on our existing order process, there is astraightforward creative brief to complete that helps our team thoroughlyunderstand the goals and requirements for the work.

Hopefully if you were there at the ASI Show! Chicago as either a guestor as an exhibitor, you got a chance to stop and say hello to us, like ASIChairman Norman Cohn did. 

Embroidery Digitizing 

Vector Artwork 

media:

7 quick tips forredesigning your logo?This infographichighlights: color,simplicity and more.http://goo.gl/Hy8zUh

  

Fire up that grill! 80%of Americans own agrill or smoker. BBQ#PromoProducts putyour brand in theirhands.http://goo.gl/1z2REk

  

What are the biggestmistakes an #SMBcan make? The self­designed logo mightlimit your potential.http://goo.gl/lnPUr8

  

Big, big companieschange their logo nowand then. Evenpowerhouses likeFacebook must keeplogos fresh.http://goo.gl/NvhEiU

  

IHOP’s new logo lookslike a smile becausethey want customersto feel good whileeating good food.http://goo.gl/EfyBhB

  

Dunkin’ Donuts madecoffee­to­go a morningcompanion longbefore Starbucks wasborn.http://goo.gl/hCxH1U