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The chamber held thefirst in what is

planned to be amonthly series of

networking luncheonsPAGE 2

Teachers and studentsfrom the area had

their day as severallocal businesses gottogether for a Salute

to EducationPAGE 5

The county won’t beraising local water

rates — but it won’tlower them either

PAGE 7

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people and businessesget rid of old gadgets

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Routing slipShare Encinitas First with

others in your organization:

Volume 6, Issue 7 www.encinitaschamber.com JULY 2010

ENCINITAS — TheEncinitas Chamber ofCommerce’s annualOktoberfest celebration isset for Sept. 26. The eventwill take place from 10 a.m.to 6 p.m. at El Camino Realand Mountain Vista Drivein Encinitas.

There will be more than200 quality crafts, com-mercial vendors and com-munity business booths, aGerman Oktoberfest bandand dancers, authenticGerman food and beer,family attractions, gamesand more.

An estimated 30,000plus festival-goers areexpected this year.

For informationabout vendor boothrentals, e-mail Oktoberfest@gmail.com or call thechamber office at (760)753-6041.

Oktoberfestcelebrationset for 2010

ENCINITAS — Thechamber wants to extendthanks to its staff andmembers for helping withthe recent move from theSecond Street location tothe new office on

Encinitas Boulevard.Marilyn Phenow kept

the Visitors Center run-ning smoothly during theweek as she packed upboxes. Rose Santos andKatie Ehlers volunteered

their time and helped withthe move throughout theweek.

Bonnie Woelfel, a newchamber member, helpedover the weekend as well.

Board members Angel

Haag, Genevieve Wing,Suzanne Perez Swanson,Bob Gattinella, AlfredoGonzales and VanessaKeller all made several

New digs for the Encinitas Chamber

❚ see New Digs on 13

By Lillian CoxENCINITAS — With sunny

weather most of the year, it’s notunusual for Encinitans to wearsummer clothes well into October.This presents the challenge ofbeing vulnerable to the damagingeffects of the sun. It also providesmotivation to look and feel yourbest.

As a world-class healthcaredestination, Encinitas offers awide selection of board-certifieddermatologists and plastic sur-geons to help you do so.

To address these issues, thefirst Encinitas Dermatology andPlastic Surgery Panel will be heldfrom 5:30 to 7:30 p.m. July 29 atthe Encinitas Library.

The event is sponsored by theEncinitas Chamber of Commerce,and will be moderated by DeputyMayor Maggie Houlihan. Food

and drinks will beserved.

The evening willbegin with a presen-tation by Dr. SusanShimomaye, M.D., ofthe DermatologistMedical Group ofNorth County. Thedoctor will talk aboutpreventing cancer

and skin damage from the sun.She’ll also be available to answerquestions about advances in der-matologic surgery, includingMohs micrographic surgery,which is considered to be the

most effective proce-dure for treating skincancer today.

Dr. SteveLaverson, M.D.,FACS, of Feel GoodPlastic Surgery, willfollow with a discus-sion of the risks ofplastic surgery andwhy some people are

better candidates than others.He’ll also provide an overview of

the benefits of plastic surgery.Laverson reports that the most

popular procedures in his practiceare breast augmentations, breastlifts and “Mommy Makeovers.”

“Pregnancy results in big tum-mies, bulging tummies and sag-ging breasts,” he said. “Womenwant to achieve what diet andexercise can’t do. They want toreturn to their prepregnancy con-dition.”

The doctor will also discusshow plastic surgery is used to cor-rect problems such as breastabnormalities and symmetry, andsagging arms, which become anissue for women as they get older.

Dr. Mario Yco, M.D., FACS, will

be the third presen-ter. Before becominga plastic surgeon, Dr.Yco was an otolaryn-gologist who per-formed correctiveprocedures such asrhinoplasty (com-monly referred to asa “nose job”) andvarious cancer surgeries effectingthe ear, nose and throat.Consequently, his practice isdivided between head and necksurgeries, and cosmetic surgery.

“Women come in to my officemost often today for their jowlsand necks,” he said. “About 10 to15 percent of my clients are men.They are working into their 60sand 70s and want to look youngerin the workplace.”

Dr. Yco will discuss the differ-ences between a full facelift, thenoninvasive mini-lift and thenewer midi-facelift, which deals

with the trianglebetween the eyes andthe upper lip.

He’ll explain thedifference betweenphoto facials, micro-dermabrasians, fulllaser peels and mildchemical peels.

The panel willconclude with a presentation byDr. Brian Reagan, M.D., FACS, whowill provide advice on consumerprotection and truth in

❚ see Surgery on 15

A continuing series

ENCINITAS

COSMETICSURGERY

We have it all.

for world-class health care

DR. SUSANSHIMOMAYE

DR. BRIANREAGAN

DR. STEVELAVERSON

DR. MARIOYCO

Bob Gattinella and Alfredo Gonzalez carry a desk for the chamber’s new location on Encinitas Boulevard. Courtesy photo

Library hosts discussion on plastic surgerySkin damage, how to choose a surgeon, corrective proceduresamong topics

July 3“The Misanthrope” by

Moliere will be performedat 3 and 7 p.m. July 3 at theElks Lodge, 1393 WindsorRoad. The play exploresour celebrity obsessedculture, presented by Clas-sic Youth Theatre, www.classicyouththeatre.org.

July 5AARP San Dieguito

Chapter 239 will presentDanny Propp, executivedirector of Sr. Olympics ofSan Diego at its generalmeeting to be held at 1p.m. July 5 at Belmont Vil-lage located at 3535 Man-chester Ave. near the GreekTemple. The public is invit-ed and refreshments willbe served. For more infor-mation, call (760) 753-2456

July 8Con Alma will perform

a Thursday Family FunNight concert from 5:30 to7:30 p.m. July 8 at SanDiego Botanic Garden, 230Quail Gardens Drive. Theevent is free with paidadmission. For more infor-mation, visit www.sdbgar-den.org.

July 8Jokers & Jacks, two

dynamic brothers onacoustic guitars andHargo, a singer songwriterin the Cat Stevens tradi-tion, will play a concertfrom 5:30 to 7:30 p.m. atthe Encinitas Library, 540Cornish Drive. For moreinformation, visit www.encinitasconcerts.com.

July 9An Artist Sketch Jam

will be held at 7 p.m. at Stu-

dio 2nd Street, 528 2ndStreet. For more informa-tion, visit www.studio2ndstreet.com.

July 9-July 11The annual Encinitas

Elks Lodge Hootenannywill be held over three daysJuly 9 through July 11at theElks Lodge, 1393 WindsorRoad.

The July 11 festivitieswill take place from 5 to 9p.m. and will featuremusic, dancing, a steak frydinner and more.

The July 10 festivitieswill take place from noonto 9 p.m. and will featurebands, food, games forkids and a pasta dinner.

The July 11 festivitieswill take place from noonto 6 p.m. and will featuremore live music, children’sactivities and a barbecuedinner.

For more information,call (760) 753-2143 or visitwww.encinitaselks.org fora complete schedule of theweekend event.

July 10Mike Hynson, author

of “Transcendental Memo-ries of a Surf Rebel” willhold a book signing from 1to 5 p.m. in the OceanRoom of the EncinitasLibrary, 540 Cornish Drive.For more information, visitwww.endlessdreamspub-lishing.com.

July 10 and July 11San Diego Botanic Gar-

den will host an Insect Fes-tival on July 10 and July 11from 10 a.m. to 4 p.m. atthe garden, 230 Quail Gar-dens Drive. The event is

ENCINITAS FIRST • JULY 20102

Calendar

The next Encinitas Chamber of Commerce

Sundownerwill be held at Encinitas Chamberof Commerce’s new location, 527Encinitas Blvd., Suite 106 from

5:30 to 7:30 p.m. on

Tuesday, July 20

❚ see Calendar on 12

Dirty Dogs in Cardiff-by-the-Sea recently celebrated a ribboncutting. Pictured front row kneeling are Charlotte Clymer ofGoBoboGo, Max and Diesel, Riki-Ann with Cali, Rhett Blue,Dirty Dogs staff member, Tish Tralka with Kalei and a grandopening guest and pal. Back row standing are three grand open-ing guests, Marilyn Phenow with the Visitors Center; DannyMaretz and Zoey, Elias Btesh, co-owner and manager, CristinaValentin, Dirty Dogs staff member; Pat Reinhardt of Reinhardt

Insurance, chamber ambassador; Encinitas City Councilwoman Teresa Barth; Regina Btesh, co-owner; and MarilynKovach of Chef Marilyn, chamber ambassador. Dirty Dogs is an earth-friendly pet product store and spa. Dirty Dogshas the perfect atmosphere and products to make the cleaning experience the most enjoyable and comfortable forboth pets and their owners. Not only can your dog go from furball to fabulous at Dirty dogs, but they are also an ani-mal and earth-friendly pet sitting business, and a reliable “training” method with professional handlers. They areopen Monday through Friday from 9 a.m. to 8 p.m. and Saturdays and Sundays from 9 a.m. to 7 p.m. Dirty Dogs islocated at 2107 San Elijo Avenue in Cardiff-by-the-Sea. Call (760) 944-3647 or e-mail elias@dirtydogsd.com for moreinformation. Courtesy photo

DIRTY DOGS

By Suzanne Perez SwansonENCINITAS — On June

3, the Encinitas Chamber ofCommerce held its firstmonthly networking lunch-eon at Boston’s Pizza inEncinitas. It was a great startto our newest networkingvenue. Forty-five localentrepreneurs attended andenjoyed a delicious lunch of

pizza, salads and drinks. The event was organized

by Terri Novy, membershipsales, ambassador and vol-unteer. Angel Haag, interimexecutive director, gave abrief update about thechamber, its move to a new office and upcomingevents.

There was an opportuni-

ty drawing with prizesdonated by local businessesbut the real reason for theluncheon was networkingand plenty of time went tothat.

There was such positivecomment about havingadequate time for meetingother business people andexchanging information

that this will become thetheme for future luncheons.The format will be network-ing and more networkingwhile enjoying lunch in var-ious local restaurants.

So check www.encinitaschamber. com for time, loca-tion, cost, registration infor-mation and other details forfuture events.

First networking luncheon a successThe first networking lunch was held June 3 at Boston’s Pizza in Encinitas. Courtesy photo

ENCINITAS — TheResponsible Beverage Salesand Service ordinance,recently adopted by the cityof Encinitas, is aimed atreducing the problem ofalcohol sales and service tounderage and intoxicatedresidents.

Training is open to par-ticipants countywide tosupport the ordinance, andis being offered from 1 to 5p.m. July 19 at the EncinitasCommunity Center, 1140Oakcrest Park Drive.Encinitas has a require-

ment for all alcohol licens-ee owners and managers,and all staff that handlealcohol beverages in anycapacity including serversand stock persons, toreceive alcohol servicetraining by the Departmentof Alcohol BeverageControl. The training is alsoopen to the general public,and alcohol licensees inother cities.

The city is committed toproviding an opportunity

Training offered tocontrol alcohol sales

❚ see Alcohol on 15

ENCINITAS — Bouquetsby Bonnie is owned byBonnie Woelfel, who startedthe business in 2005.

Bouquets by Bonnie cre-ates personalized flowers forwedding and events, usingthe freshest local flowers.Woelfel also provides flow-ers for local restaurants andbusinesses.

One unusual aspect ofBouquets by Bonnie is that

she will grow flowers forspecific brides. “I have agreenhouse, I shop for thebest prices and also provide

ENCINITAS FIRST • JULY 2010 3

Fresh Start Surgical Gifts recently celebrated a ribbon cutting.Pictured from left are Debbie Caligiuri, Encinitas Chamber ofCommerce membership liaison; Lupita Morales, medicaladministrative assistant; Shari Brasher, CEO/executive director;Noemi Juarez, medical assistant; Steve Edwards, director ofoperations; Mimi Askew, volunteer coordinator; and SunshineSmith of Taylor Place Real Estate, chamber ambassador.Fresh Start Surgical Gifts transforms the lives of disadvantaged

children and young people with physical deformities caused by birth defects, accidents, abuse or disease through thegift of reconstructive surgery, and related health care services. Their vision is to build a community of volunteers com-mitted to seeing that every child with a physical deformity is given the opportunity to have a positive self-image,thereby enriching the lives of both the receiver and giver. To date, Fresh Start has changed the lives of more than 5,000children with more than $18 million in free medical services. Fresh Start is located at 2011 Palomar Airport Rd., Suite#206 in Carlsbad. For more information, visit www.freshstart.org or call (760) 944-7774. Courtesy photo

FRESH START

FLYERS DESIGNED

Professional graphic designer available to help promote your

company, product, service or event.

Please call or email for free estimate.

Randall Cornish

760.632.1076rcornish@RCOcreative.com

TO GROW YOUR BUSINESSTO GROW YOUR BUSINESS

ENCINITAS — Lux ArtInstitute, 1550 S. ElCamino Real, will welcomeGerman artist Sati Zech asits final artist-in-residenceof its 2009/2010 season.

Although technically

referred to as paintings,the works in Zech’s vibrantseries titled “Bollenarbeit”— a reference to the vine-yard-covered hills and

Lux hosts last live-inartist of its season

❚ see Artist on 15

Bouquets by Bonniebeautifies weddings,whole community

Sculpture proposedfor the Hall park

❚ see Weddings on 15

ENCINITAS — Thecommunity is invited toparticipate in a publicviewing for a proposed life-sized sculpture of Leucadianative and NFL sports leg-end Tom Dempsey.

The statue commemo-rates the 63-yard, record-setting kick made byDempsey on Nov. 8, 1970,that established his as thelongest field goal in NFLhistory. The sculpturewould be gifted to the cityby the Patrons of EncinitasParks.

The public had achance to view and com-ment on a miniature ver-sion and their observationswill become part of a reportto City Council at 6 p.m.July 14. All proposed gifts ofpublic art must first have aperiod of public viewingbefore it comes to CityCouncil for consideration.

The sculpture, by artist

Don Reynolds, will be castin bronze and weigh morethan 2,000 pounds. ThePatrons of Encinitas Parksare proposing to place thesculpture at the Hall prop-erty park. “It is great that weare honoring Tom in thisway,” said Steve Lebherz,PEP vice president.

“This is a way toimmortalize a local hero.He overcame so much — itis amazing,” said JohnWadas, who is overseeingthe fundraising campaignfor the sculpture.

Dempsey, born Jan. 12,1947, was an Americanfootball/NFL kicker for theNew Orleans Saints (1969-1970), Philadelphia Eagles (1971-1974), Los Angeles Rams (1975-1976),Houston Oilers (1977) andBuffalo Bills (1978-1979).He was born and raised in

Free events take aimat electronic waste

ENCINITAS — TheSolana Center forEnvironmental Innovationwill be holding monthly e-waste collections from 9a.m. to noon on the fourthSaturday of every monththrough October. Theevents are co-sponsoredby the city of Encinitasand Recycle San Diego.

The collections will beheld at the Solana Center,137 N. El Camino Real inEncinitas, just past the

Sheriff’s station at ViaMolena Drive.

Visit www.solanacenter.org to find out whatitems will and won’t beaccepted. Dates of theupcoming events will beJune 26, July 24, Aug. 28,Sept. 25 and Oct. 23.

Donations will benefitthe Solana Center’s coun-tywide, pollution preven-tion programs. Contactsandy@solanacenter.org.

Vice President of the Patrons of Encinitas Parks SteveLebherz and Fundraising Consultant John Wadas admirewith the miniature version of the Tom Dempsey statue byartist Don Reynolds. The Patrons are raising funds for thestatue and proposes to give it to the city of Encinitas for theHall Property park. Courtesy photo

Encinitas First wants tohelp you share your busi-ness news. Any type ofbusiness news you’d like toshare, we want to hear.

From ribbon cuttingsto new hires to change oflocation, no news is toobig or too small forEncinitas First.

Whether you’re amember of the Encinitas

Chamber of Commerceor not, Encinitas First isthe place to let everyoneknow what’s going on inlocal businesses.

Please submit yournews to encinitasfirst@yahoo.com.

If you are submitting apicture, please include full names of anyone pic-tured.

We Want Your News!

❚ see Sculpture on 15

By Tom DonohuePRESIDENT AND CEO U.S. CHAMBER OF COMMERCEFROM WWW.USCHAMBERMAGAZINE.COM

To create the 20 million jobs needed thisdecade to put unem-ployed Americans back towork and keep up with a growing population,entrepreneurs and busi-nesses large and small —not government — mustlead the way. Businessescreate almost all new jobs,but their ability to do so isimpacted by governmentrules and regulations. So ifthe government reallywants to help, it can startby passing policies thatcreate an environment inwhich businesses can suc-ceed.

All too often that kindof leadership and com-mon sense isn’t comingfrom Washington. But aswe learned last week whensix governors — threeDemocrats and threeRepublicans — convenedfor a summit at the U.S.Chamber, state govern-ments are taking a more business-friendlyapproach.

In conjunction withthe summit, the NationalChamber Foundation, orNCF, released a study thatfound that states pursuinga course guided by freeenterprise principles farebetter economically thanthose that don’t. Byembracing many of thestrategies at the core of ourfree enterprise system —competitive tax rates,open trade, and common-sense regulation — statesare helping to jumpstartour economic recoveryand create more jobs.

What do economicallyvibrant states do, accord-ing to the NCF study? Theyset the right policies, getout of the way, and letbusinesses do what theydo best — serve cus-tomers, create jobs, and

ENCINITAS FIRST • JULY 20104

By Tom DonohuePRESIDENT AND CEO U.S. CHAMBER OF COMMERCEFROM WWW.USCHAMBERMAGAZINE.COM

The right way toreform financial regula-tion protects consumersand ensures affordableaccess to capital for smallbusinesses. The wrongway stalls our recovery bytaking needed cash out ofthe hands of America’sjob creators. Congress isheaded down the wrongpath. It is gunning forWall Street but, instead,hits Main Street.

We agree that there’s aneed to protect con-sumers, end “too big tofail” on Wall Street, andrevise regulations. But thelegislation that Congressis poised to pass falls

short on several fronts.First, the bill will sock

it to Main Street by leav-ing businesses with lessaccess to capital and lessability to manage risk andcreate jobs. Higher capitalrequirements — especial-ly for corporate end usersof derivatives — willdivert capital from jobcreation, business expan-sion, and R&D. Confusingand overlapping rules willdiscourage lending andcapital formation. Andwith less capital availableto lend, the cost to borrowwill increase.

Second, the legislationdoesn’t fix our broken reg-ulatory system — it justlayers more new regula-tions on top of old ones. It

gives more authority tothe same regulators thatfailed to foresee the lastcrisis. It creates a vast andincredibly powerful newbureaucracy in theConsumer FinancialProtection Bureau that isunaccountable to any-one. Businesses and con-sumers need a modern,efficient regulatory struc-ture — it doesn’t existnow, and this isn’t iteither.

Third, this massive,confusing and opaquepiece of legislation willbreed further economicuncertainty. Businessesare already nervous aboutthe pace of economicgrowth, struggling withthe uncertainties of the

health care bill, and won-dering if government willdramatically intervene inthe energy sector. In amarket crying out forclearer rules and morecertainty, Washington isabout to make financialregulations more com-plex and confusing.

Fourth, the bill willhelp send jobs overseasand undermine America’sglobal competitiveness.Banning proprietary trad-ing, erecting firewallsbetween commercial andinvestment banking, andimposing new restric-tions on end users ofderivatives will drivebusiness overseas wherethere is less transparency

Financial reform bill aims forWall Street, hits Main Street

Travel business a surefire way to boost the economy

Our saviorwill be freeenterprise

By Richard HoulihanHOULIHAN SMITH & COMPANYFROM WWW.USCHAMBERMAGAZINE.COM

The creation and implementa-tion of a sound family business suc-cession plan can provide a smoothand cost-effective transition ofownership to the next generation.

Though family businesses donot have to worry about a federalestate tax in 2010, state estate taxesare still in effect. And barring anyunexpected legislation fromCongress, the federal estate tax willreturn in 2011.

Therefore, family businessesshould consider strategies forreducing their estate tax liability.These include gifting assets andcreating family limited partner-ships.

Gifting assets often requiresextensive planning, but handingover a company’s assets piece bypiece on an annual basis can be asimple and effective way to avoidpaying certain taxes on the transfer.

The annual exclusion amountfor gift taxes did not change from2009 to 2010; gifts of $13,000 or lessto anyone are tax free. A $1 million

lifetime gift exemption is availableas well. These exemption amountscan double when a spouse matchesthe gifts. However, if the gift is in theform of stock, the gift recipient issubject to capital gains tax.

Family limited partnerships areanother tool for preserving assetsand transferring control to the nextgeneration. When utilized effective-ly, limited partnerships can protectassets from creditors and allow sig-nificant discounts for gift andestate tax purposes. A family limit-ed partnership, or FLP, is a form of alimited partnership where a familymember serves as either a generalpartner, or GP, or a limited partner,or LP, depending on his or her position within the business andfamily.

When the GP transfers assets tothe partnership, that person ownsall of the limited partnership inter-ests. From that point forward, theGP can transfer limited partnershipinterests to his or her successors;this is usually done on an annualbasis. Gifts of LP interests do notqualify under the $13,000 annualgift tax exclusion; however, they are

counted against the $1 million life-time gift exemption.

The value of limited partner-ships are discounted for the lack ofcontrol and marketability limitedpartners have over the business.The GP retains managerial controlirrespective of his or her ownershipinterests.

By structuring your family busi-ness as a limited partnership, youcan be confident that your familywill avoid paying unnecessary taxesas the next generation takes controlof the business.

Tips for LimitedPartnerships

— Establish a limited partnershipearly.

— Transfer the assets you expectto appreciate the most first.

— Find a skilled and independ-ent valuation advisor.

— Do not set up a family limitedpartnership if the general partner is inpoor health or late in life.

— Do not include an offshoretrust in the family limited partner-ship.

Family business successionmakes transition into the future

By Tom DonohuePRESIDENT AND CEO, U.S. CHAMBER OF COMMERCEFROM WWW.USCHAMBERMAGAZINE.COM

If Congress and the American people arelooking for something to spur the economyand create jobs, they need look no furtherthan travel and tourism. This is a $700 billionindustry providing 7.4 million jobs and gener-ating $186 billion in wages.

The industry has been hard hit by theglobal recession, which has accelerated a dis-turbing trend. The number of visitors to theUnited States declined by 2.4 million between2000 and 2009, costing 440,000 American jobsand more than $500 billion in total travel-related spending.

What can be done to prevent another “lostdecade” in travel and tourism — especiallywhen we’re scrambling for ways to kick-startthe economy and create jobs? Five things.

First, we need to be smart about imple-menting the recently passed TravelPromotion Act.

This law creates a public-private partner-ship — without any taxpayer funds — to pro-mote the United States as a travel destinationabroad. Most other countries already havenationally coordinated promotion efforts.The Congressional Budget Office says that itwill create some 40,000 American jobs. Thepublic and private sectors need to followthrough on their commitments to make thisventure a success.

Second, once we get people to visit, weneed to lay out the welcome mat, and thatmeans reducing the “hassle factor.” The waittime to clear customs should be no longerthan 30 minutes. Confusing or inadequatesignage in our airports must be improved. Wemust expand programs like Global Entry,which expedites passengers who submit to anextensive screening in advance and pay a fee.We also need to bring more countries into theVisa Waiver program — obtaining visas canbe a huge hurdle to travel to America.

Third, we need a dramatic improvementin our infrastructure. Our transportation sys-tem must hum with efficiency and create thesecure, comfortable environment that travel-ers deserve and expect.

Fourth, we must keep America an attrac-tive destination by strengthening our com-mercial, cultural and natural environments.We need to preserve our natural heritage,greet travelers with an array of choices, andensure that new attractions, restaurants, andentertainment options have the chance totake root and grow.

Fifth, we need to be aggressive advocatesfor the industry. We need to beat back politi-cally motivated attacks on legitimate busi-ness travel. We must fight attempts to treattravel and tourism as a cash cow that canfund an ever-expanding government.

A robust travel and tourism industry isn’t asilver bullet for all our economic problems,but it sure would help. Let’s just do it!

❚ see Enterprise on 15

❚ see Reform on 15

527 Encinitas Blvd.Suite 106

Encinitas, CA 92024Phone: (760) 753-6041

Fax: (760) 753-6270E-mail:

info@encinitaschamber.com

Interim ExecutiveDirector

Stephanie Edwardsnfn@cox.net

EXECUTIVEBOARD

Interim Board ofDirectors PresidentGenevieve Wing

gw.3wings@gmail.com

Board of DirectorsSecretary

Suzanne PerezSwanson

Suzanne@business-blossoms.com

Board of DirectorsTreasurer

Melaini Peetmelaini.peet@union-

bank.com

BOARDMEMBERS

Lynn BandaLynn.banda@uniontrib.com

Al Delinoal@aldelinodesign.com

Robert GattinellaBob@

GattConstruction.comAlfredo Gonzales

Alfredo_L_gonzales@yahoo.com

Vanessa KellerVRkeller@

comerica.comNettie Nelson

nettie@nettieshouse.org

Jim Silveirajsilveira@

rchumanesociety.org

SUBMISSIONSTo submit articles, photos and

press releases forconsideration for an

upcoming issue,please e-mail:

encinitasfirst@yahoo.com©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/ProductionCOAST NEWS

GROUP828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

encinitasfirst@coastnewsgroup.com

ENCINITAS FIRST • JULY 2010 5

By Suzanne Perez SwansonENCINITAS — For the

13th year, Denise Muellerand the Rancho Santa FeSecurity staff hosted an out-standing event honoringlocal teachers, students andtheir parents.

Joining with local busi-nesses Garcia’s Restaurant,Today’s Pizza and Salad,Beach Grass Café, Starbucks,San Diego Trophy, EncinitasForeign and DomesticAutoRepair, Gourmet (By theSlice) Desserts, Pepsi Bever-ages Company and theEncinitas Union School Dis-trict, everyone was treated todelicious food and drinksserved in a large area deco-rated with red, white andblue balloon bouquets andplenty of seating for guests.

The students receivedplaques, sponsored by Ran-cho Santa Fe Security andSan Diego Trophy. Theteachers and students were

presented with beautifulflowers from Henry’s Mar-ket. Each student received agoodie bag filled with dona-tions from AlphaGraphics,Beatrice Peak, HHP; Cookiesin Bloom, Cruise and LeisureTravel, Dairy Queen, DavidLam/Edward Jones Invest-ments, Dr. Michael KleinCosmetic Dentistry, ElCamino Bike Shop, Encini-tas Surfboards, Henry’s,Huntington Learning Cen-ter, Jamroc 101 CaribbeanGrill, Jonathan Tarr Founda-tion, Mira Costa College,Mission Federal CreditUnion, RSF Security Sys-tems, State Farm Insurance,Stellar Scholar, LLC and Syl-van Learning Center.

Entertainment was pro-vided by guitarist VladYavow.

Angel Haag, EncinitasChamber of Commerceinterim executive director,and the chamber ambassa-

dors team assisted withsetup, ticket sales andcheck-in, food service, dis-tribution of prizes andcleanup.

Thank you to Joan Faust,Vanessa Keller, David Lam,Melaini Peet, Mary Pur-viance, Sunshine Smith,Suzanne Perez Swanson,Claudia Yates and KatherineWichmann Zacharias. Alsoassisting were DebbieCaligiuri, membership, andMarilyn Phenow, VisitorsCenter.

The many dignitaries inattendance included Coun-cilwoman Teresa Barth,Councilman James Bond,Mayor Dan Dalager andDeputy Mayor MaggieHoulihan.

The teachers and stu-dents were recognized indi-vidually and congratulatedby a long line of school rep-resentatives and politicalofficials and their represen-

tatives. The smiles andapplause that greeted eachname were reminders ofhow highly regarded educa-tion is in the Encinitas com-

munity. Bringing more smiles

and applause were theopportunity drawing prizes,which had been donated by

local businesses and theChamber of Commerce.

The event received agrade of A+ and a promisethat it will continue.

Rancho Santa Fe Security hosts 2010 Encinitas Chamber ofCommerce’s Salute to Education

Denise Mueller, sponsor and hostess with goodie bags and flowers.Photos by Suzanne Perez Swanson

Students honored at the event were Jacob Lin of CapriElementary School; Calder Jones of Ada Harris ElementarySchool; Kylie Necochea of El Camino Creek ElementarySchool; Quinn Powell of Encinitas Country Day School;Sanaea Cowasjee of Flora Vista Elementary School; Mei-Ling Mirow of Rancho Encinitas Academy; Alice Wang of LaCosta Heights Elementary School; Paige Stehly of St. Johnthe Evangelist School; Emma Ling of Mission EstanciaElementary School; Savanah Stuart of The Grauer School;Bella Colletta of Ocean Knoll Elementary School; AnnaShuster of The Rhoades School; Sarina Katznelson ofOlivenhain Pioneer Elementary School; Gladys Gruz ofDiegueno Middle School; Sarah Duckstad of Park Dale LaneElementary School; Jesus Aguilar of Oak Crest MiddleSchool; and Corey Parker of Paul Ecke Central School.

Teachers honored at the event were Bea Piper, CapriElementary School; Diane DeDonato of El Camino CreekElementary School; Pam Palmer of Flora Vista ElementarySchool; Jan Patterson of La Costa Heights ElementarySchool; John Cotter of Mission Estancia Elementary School;Susan Voaklander of Ocean Knoll Elementary School,District Teacher of the Year; Cher Deering, OlivenhainPioneer Elementary School; Sydney Sickels, Park Dale LaneElementary School; Silvia Pezzoli, Paul Ecke Central School’Marilyn Tobin, Encinitas Country Day School; CathySchultz, Rancho Encinitas Academy; Isaac Langen, TheGrauer School; P.J. Stanley, The Rhoades School; AnnaGarfinkel, Digueno Middle School; David Main, Oak CrestMiddle School; Russ Davidson, San Dieguito Academy;LeAnn Lindemeier, Sunset High School; David Emmerson,La Costa Canyon High School; and Kasey Galik of CarmelValley Middle School, District Teacher of the Year.

Musician Vlad Yavow entertains thecrowd.

Jacquie Bond with Councilman JamesBond.

Superintendent Ken Noah, SanDieguito High School District; and Dr.Tim Baird, EUSD superintendent.

Deven Herman, holding Coby Herman,says hello to Paul Wulle of the RanchoEncinitas/Edison Academy. Dr. Tim Reeve, EUSD, and Anna

Garfinkel.

From left, Principal Greg Lehmunn ofEncinitas Country Day School, JamesBynum, Patti Powell, Quinn Powell,student honoree and Shaina Bauman.

Above, prize table.Left, Claudia Yatesof GetFitSD, and achamber ambas-sador, sells prizetickets.

Encinitas Mayor Dan Dalagerchecks in.

From left, chamber ambassadorsClaudia Yates of GetFitSD; Angel Haag,interim executive director of theEncinitas Chamber of Commerce;David Lam of Edward JonesInvestments; Sunshine Smith of TaylorPlace Realty; and Melaini Peet of UnionBank.The house was packed for the event.

ENCINITAS FIRST • JULY 20106

The EncinitasChamber of Commercewould like to welcome allnew and renewingmembers.

New members• Encinitas Family Wellness• Roberts Healing and

Massage• Massage Envy Spa• Terri Rose

• 5 Rings Financial• Law Office of Joseph L.

Stine• The Ups Store of Encinitas

Ranch• Kathy Barry, Olivenhain

Country Preschool

Renewing members• 2008, Boston's Gourmet

Pizza

Welcome!

New memberplaquessuppliedby:

Nationwide Insurance in Encinitas recently celebrated a ribboncutting. Pictured from left are Angel Haag, Encinitas Chamber ofCommerce interim executive director; Gracia Draper,Nationwide Insurance; Cecil Goff, Nationwide Insurance;Charles Hatch, Nationwide Insurance; Lily Ruiz, NationwideInsurance; and Katherine Wichman of Zacharias Insurance,Encinitas Chamber of Commerce ambassador. NationwideInsurance provides the county with “On Your Side Insurance” for

home, auto, business and financial services. Nationwide Insurance is located in the Rancho Santa Fe Plaza at 162 S.Rancho Santa Fe Road, #E100 in Encinitas. They are open Monday through Friday from 9 a.m. to 6 p.m. and appoint-ments on Saturday. For more information, call (760) 704-0677. Courtesy photo

NATIONWIDE INSURANCE

By Richard W. Bennet IIIFROM WWW.USCHAMBERMAGAZINE.COM

I work with more than2,000 independent smallbusiness owners. They arefundamentally flexible andadapt well to changing con-ditions on the ground, oftenmuch better than big busi-ness. History shows thatmany weather economicstorms, only to fail duringeconomic recovery becauseof cash demands. Withtoday’s liquidity crisis, thishistoric pattern is likely tobe much worse than in thepast. Small business ownersby their nature love whatthey do, produce and serve.They are, however, muchless likely to revel in the joysof best business practices.

The core of the smallbusinessperson’s ethos ishelping oneself and not

depending on handouts. Tothat end, the cure for his orher dilemma starts at home,and the steps needed torevive the health of a busi-ness are surprisingly consis-tent. Below are some impor-tant tips for small businessowners to help themselves.

Get the reporting right.Many small businesspeoplelove working on what theyproduce or how they serve,rather than on finances andbookkeeping. That is a mis-take in any case, but whencash gets tight, it can befatal. Nothing can be morebasic in personal financethan balancing your check-book. The same is true forsmall businesses. Preparean income statement everymonth to track your expens-es and profits. Keep a quar-terly balance sheet to track

your assets and liabilitiesand have a cash flow state-ment. It is startling howmany businesses get introuble by not keeping upwith these basic fundamen-tals.

Improve your financialstatements. Increase yourprofits by reducing control-lable expenses (occupancycosts and overhead),improve the gross margin(reduce the cost of goodsand avoid steep discount-ing), and eliminate losingventures. Improve your bal-ance sheets by reducingworking capital (inventoryand accounts receivable),long-term liabilities (rentobligations), and capitalexpenses. Increase cash flowby taking advantage of tradeterms, avoiding penalties,and reducing taxes, among

other courses of action. Seekout a financial advisor tohelp develop a plan. Then,make the tough decisionsand stick by them.

Access credit markets.It’s amazing to me howmany small businesspeopleare reluctant to ask for andpress for credit. I have foundthat more often than not aresilient effort backed by alegitimate plan will work, aslong as you understand thelending requirements andstick to the plan.

These basic points mayseem painfully simple to abusiness academic, butmost small business ownersfocus on their value creationrather than on business perse. In these tough times,they need to improve the“business of doing busi-ness” to survive.

The business of doing business

Center offers WestAfrican dance class

ENCINITAS — Onceagain, The LumberyardShopping Center and St.Tropez Bakery & Bistro inassociation with Bubby’sGelato are bringing liveentertainment back to The

Lumberyard on S.CoastHighway 101.

For the past 10 yearspeople have been enjoyingtheir meals while dining onthe big patio listening towonderful local musicians.

It is free to anyone whowishes to come by.

The entertainment willbe on Fridays during themonth of June from 6 to 9p.m.

Come enjoy smooth

Jazz Saxman KeithJacobson and other greatlocal artists. St. TropezBakery & Bistro is locatedin The Lumberyard at 947S. Coast Highway 101 inEncinitas.

Music returns to Lumberyard bakery

ENCINITAS — EventsHappen is a full-service, cre-ative and fully personalizedevent planning companyspecializing in private par-ties, weddings, social andcorporate events. “We helpbusinesses and individualsmake their celebratoryvisions come to life,” ownerand event planner Catherine

M. Armentrout said.Events happen was

founded in August 2009, and was announced and

the website waslaunched in April2010.

“Events Happenwas founded on theprinciple that peo-ple who have reasonto celebrate anoccasion want tocelebrate in aunique and special

way … in an extraordi-nary and memorableway,” Armentrout said.

“We strive to fullyunderstand clients’ goalsand wishes by providingexemplary client service,and by designing anddelivering unique and

Event planners make it happen for you

ENCINITAS — WestAfrican dance for fitnesswill be offered at EncinitasCommunity & SeniorCenter in the “Multi-age”category, as an excitingworkout for families, indi-viduals and couples onSaturdays July 3 to Aug. 7from 1 to 3 p.m.

The class instructor isnational touring artist Ms.Ayo Sharpe-Mouzon.

This accomplishedteacher/performer hastaught throughout SanDiego, Los Angeles,Oakland and Sacramento.

In 2006, Sharpe-Mouzon was juried ontothe Arizona Commissionon the Arts Teaching &Performing Roster, and shehas also taught and

performed throughoutPennsylvania and Florida,as well as facilitated art res-idencies through theCalifornia Arts Council, theSacramento MetropolitanArts Council, the ScottsdaleCenter for Performing Artsin Arizona and the Alliancefor the Arts in Florida.

Participants will betotally engaged in this exer-cise experience that willgive you a variety of joyousmovements, dynamicAfrican music, drums andauthentic (and happy)African songs.

Exercise has never beenso much fun!

For more information,call (760) 917-3685 or visit www.africandanceclasses.com.

Nominees namedfor ‘best’ doctor

ENCINITAS — For 14years running, The Union-Tribune, in collaborationwith its sister websitewww.SignOnSanDiego.com, has conducted a SanDiego’s Best reader poll.This year, four Encinitasdoctors from North CoastHealth Center were nomi-nated in the HealthyLiving category, including:

— Audiology: JerrySaline, Ph.D. and CrisRichards, M.A, Hearing &Neurodiagnostic Center

— Cosmetic Surgeon:Ali Lashgari, M.D.,Advanced Dermatology &Cosmetic Surgery

— Laser Eye Center:Jeff Morris, M.D., MorrisEye Group

“I am honored to havemade it to the short list ofbest cosmetic surgeons inSan Diego,” Lashgari said.“My staff and I strive toprovide the best possiblecare and are happy that itis reflecting in ourpatients’ opinion of us.”

Voting was heldthrough June 27. Winners

will be announced inAugust in the Union-Tribune and at www.SignOnSanDiego.com.

The recent “Best Of”nominations come on theheals of several other localawards for the doctorsand dentists of NorthCoast Health Center.Earlier this February, twogroups were selected forRanch & Coast Magazine’sBest Of 2010 – HealthyLiving, including:

— J. Patrick Davis,DDS, MS of DentalSpecialty Associates forBest Pediatric Dentist andOrthodontist

— Also selected was ElCamino Pediatrics forBest Pediatrician.

In 2009, nearly 20Encinitas doctors anddentists were chosen fromNorth Coast HealthCenter for San DiegoMagazine’s “Top Doctor”and “Top Dentist” awards.Winning medicalspecialties included

❚ see Planners on 15

❚ see Doctor on 12

CATHERINEARMENTROUT

COAST CITIES — TheBoys & Girls Clubs of SanDieguito Foundation isproud to announce that TheLeonard & Edith PolsterScholarships for 2010-2011have been awarded to 18young people from NorthCounty. The awards werepresented May 20 at the DelMar Hilton at a dinner host-ed by Leonard Polster.

Receiving scholarshipsfrom La Costa Canyon HighSchool were EdilbertoArango, Freddy Garcia,Ginny Ramirez, andRigoberto Vergara; fromOceanside High School,Sheena Smith; fromCarlsbad High School wereMaria Carvajal, JessicaHampton, Kelsey Kwasnica,Dylan Lauber, ArianaRamirez, and ErandySegovia; from Sunset HighSchool were Nick Gulino,Dulce Perez, Erika Tibbetts,

Matt Weiss, and TeddiWoolwine; from SanDieguito Academy, EdithCastillo; and from ElCamino High School,Cienna Davis.

The Polsters establishedthe Scholarship Program inl988 “to give something backto the community.”

To date over 500 stu-dents in the San Dieguito,

Carlsbad, Oceanside, andEscondido High SchoolDistricts have receivedfinancial support totalingover $500,000 for their col-lege educations.

ENCINITAS FIRST • JULY 2010 7

Sons of Italy, La Costa dei Fiori Lodge recently presented Casa de Amparo with a check for $2,400,representing the proceeds from their first Fashion Show at the Hilton Garden Inn Carlsbad Beach.Pictured are Co-Chair Gloria Doty, Casa de Amparo representative Jessica Hittelman, Club President

Sadie Tamburine and Chairperson Rosalia Brown. Courtesy photo

GRAZI

A total of 18 local high school students were awarded scholarships from the Leonard &Edith Polster Scholarship program. Courtesy photo

Scholarships awarded to local youth

ENCINITAS — GattConstruction, Inc. is acommercial renovationand residential remodelingbusiness that has been inoperation for more thanthree decades.

“I’ve been a contractorfor over 30 years and beganworking in the San Diegoarea in 1994,” owner BobGattinella said.

Gatt Constructionworks on kitchens, bath-rooms, room additions,commercial tenantimprovements, ADA com-pliance regulations andoffers Bobcat services.

Gatt Construction alsodoes building repairs andfixes dry rot and termitedamage.

They also custom-design bathrooms for thephysically challenged andspecializes in commercial

ADA compliant restrooms.“We have a commit-

ment to quality with anattention to detail,” headded.

Gatt Constructionjoined the Encinitas

Chamber of Commerce toget to know the local busi-nesses better.

Gatt Construction canbring to Encinitas qualityworkmanship, fair pricesand knowledge based on

experience.According to Gattinella,

the best part about havinga business in Encinitas isliving here also.

Gattinella’s favoritethings to do in Encinitasare garden and go to thebeach.

“We conduct all busi-ness with the highest stan-dards of honesty and fair-ness; we can be trusted,”Gattinella said when askedwhat he would like peopleto know about his busi-ness.

If you have a commercial

Builder has more than 30 years experience

Bob Gattinella is the owner of Gatt Construction inEncinitas. For details, visit www.gattconstruction.com.Courtesy photo

COAST CITIES —Taking into account con-tinued cutbacks to theregion’s imported watersupplies, the San DiegoCounty Water AuthorityBoard of Directors recent-ly voted to continue cur-rent limits on water deliv-eries to its 24 memberretail agencies throughJune 2011. The board alsoapproved remaining in aLevel 2 “Drought Alert”condition for a secondstraight year, whichenables member agenciesto keep water use restric-tions and other mandato-ry conservation measuresin place.

The San Diego CountyWater Authority is a publicagency serving the SanDiego region as a whole-sale supplier of water fromthe Colorado River andNorthern California.

“This winter’s above-average rain and snowprevented our currentwater shortage conditionsfrom worsening, but weremain only one dry yearaway from potentiallysevere shortages,” saidClaude A. “Bud” Lewis,Water Authority BoardChair. “We still face signifi-cant water supply chal-lenges created by regula-tory restrictions on waterdeliveries from the Bay-Delta and the lingeringeffects of the prior threeyears of drought. We mustcontinue to use waterwisely.”

The first year of region-wide water shortage allo-cations and Level 2 wateruse restrictions began July1, 2009. Since then, urbanwater use has fell 15 per-cent compared to a yearearlier. Water Authorityofficials attribute thereduction in regionalwater use to several factors— improved water conser-vation by residents andbusinesses, suppresseddemand due to the ongo-ing recession, and an aver-age rainfall year followingseveral years of below-average rainfall.

“The region hasresponded well to theneed to reduce our wateruse,” Lewis said. “Our resi-dents and businesses willneed to continue follow-ing water use restrictionsin their community.”

The board’s decision tocontinue limited waterdeliveries, or allocations,means the region will needto continue to keep urbanwater use at least 8 percentbelow pre-cutback levels.Specific supply reductions

Waterlimits toremainthe same

By Kelly McGaryFROM WWW.USCHAMBERMAGAZINE.COM

Over the last year,new media — social net-working sites, aggregatenews services, blogs, e-mail, and other onlinemessaging tools — hastaken a foothold, earninga permanent seat in themarketing mix. In thewake of eroded market-ing budgets, new mediais flourishing, consistent-ly delivering greater ROIthan any other medium.From Fortune 500 corpo-rations to your localhardware store, everyoneis drinking the digitalKool-Aid.

Once considered thedomain of teens, the newmedia ecosystem isincreasingly populatedby adults and companiesor, in other words, poten-tial customers. As ofSeptember 2009, 47 per-cent of online adultsused a social networkingwebsite, according toPew Research. As youthrow new media intoyour marketing mix, hereare some strategies toconsider:

Build trust throughyour website. Customershave more access toinformation and moreoptions than ever. If youcan’t sell trust, your cus-tomers will go elsewhere.Therefore, your companywebsite, often the firstimpression you give topotential customers,should establish trust.You can do this by pro-viding links to news,research, or productreviews.

Get to know your cus-tomers through blogging.A blog puts a face on yourbusiness and reinforcesyour brand personality. Itallows you to foster con-versation and debate in apublic forum with like-minded people.

To friend … Facebookis a prime place to gainexposure when starting anew business or launch-ing a new product.Everyone and everythinghave a place onFacebook. More than700,000 businesses useFacebook, and one inthree U.S. residents hasan account on the socialnetwork website, accord-ing to Nology Media. Onefan page dedicated to Flo— the character in theProgressive Insurancecommercials — has morethan 490,000 fans.

… Or follow? Twitter is

Newmediahereto stay

❚ see Water on 14❚ see Media on 15

❚ see Builder on 10

ENCINITAS FIRST • JULY 20108

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ENCINITAS FIRST • JULY 2010 9

TransTechOnethe information technology professionalsT1

www.transtechone.com

Computer Service Center(Drop-Off | Pick-Up)

2011 Palomar Airport Rd Suite 110Carlsbad, CA 92011

Located in the Palomar Triad Complex(Entrance on Camino Vida Roble)

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PAY YOUR BILLS AT OUR STORE!Make authorized or official payments to hundreds of

vendors including local utilities, cable/satellite providers, mobile service providers and more.

Commencement isalways a special occasion, amoment in time when stu-dents’ hard work isacknowledged and reward-ed with a diploma or certifi-cate. The commencementceremony at MiraCostaCollege in May held addi-tional meaning becausethis year the collegebestowed honorary degrees

to three World War II-eraJapanese Americans whosestudies were abruptly inter-rupted when they wereforced into internmentcamps.

Nearly 70 years after theend of World War II, theJapanese Cultural andCommunity Center of

Northern Californialaunched the CaliforniaNisei Diploma Project toassist institutions of highereducation in locating andconferring honorarydegrees on those studentswho were forced to aban-don their studies due tofederal Executive Order9066. Nisei refers to Ameri-can-born citizens who were

second-generation Japan-ese Americans. The projectwas further supported byAssembly Bill 37, authoredby Assemblymember War-ren Furutani and signed byGovernor Schwarzeneggerin October 2009.

MiraCosta College regis-trar Alicia Terry jumpedinto the project with greatdetermination, and after anarduous search of collegerecords was able to identifyfive Japanese Americans

COAST CITIES — Edu-cation First EducationalHomestay Programs is look-ing for families to host anexchange student fromHong Kong or Germany thissummer.

Every summer, groups ofstudents from all over theworld travel to differentlocations in Southern Cali-fornia for two to four weeksto improve their languageskills, experience the cultureand to have fun. This sum-mer, EHP will bring 35 stu-dents from Germany to SanMarcos from July 8 throughAug. 3. A second group of 35students will be coming toEncinitas July 22 throughAug. 10.

To get the most out of

their trip and to learn aboutthe American culture, thestudents stay with volunteerhost families. Being a hostfamily is a great opportunityfor the whole family to getcultural exchange, share thestudent’s daily discovery ofthe U.S. and develop a life-long friendship withouthaving to make a long-termcommitment.

The students arebetween 12 and 18 years old,bring their own spendingmoney and are fully insured.They have classes in themornings, activities in theafternoons and sometimeson the weekends, whichmeans they have a busy

Bring the world to yourhome this summer

ENCINITAS — SurfinFire is currently enrollingstudents of all ages fortheir summer programs.Don’t be left out in the sunwith nothing to do. ThePonto Beach sand barsand Grandview reefs willbe pumping this summer.Or come shoot theOceanside Pier. Try thetwo-day package and surfPonto one day and the pierthe next, or just hang outall week at one location.Mini packages alsooffered. Check it outonline at Surfinfire.com.

Call tosurfers!

COAST CITIES — KeithPadgett, a native SanDiegan and president andCEO of the Boys & GirlsClubs of San Dieguito, iscelebrating 40 successfulyears in the nonprofitindustry.

Beginning in 1970, for13 years he served in vari-ous capacities, includingowner and executivedirector for Green ValleyRanch and Paradise CreekRanch, both 24-hour resi-dential treatment facilitiesfor emotionally disturbedboys. From 1987 to 1991,Padgett was the executivedirector of the NationalMultiple Sclerosis Society,San Diego Area Chapter.

Padgett’s experiencealso includes more than 13years with three BigBrother Big Sister agen-cies. He orchestrated boththe merger of Big Brothersof Greater Los Angeleswith Big Sisters of LosAngeles and Big Brothersof King County with BigSisters of Seattle to createtwo of the largest andmost dynamic BBBS agen-cies in America. He previ-ously served as executivedirector of BBBS of theGreater Sacramento Area.

Padgett joined theBoys & Girls Club immedi-ately following his tenurewith BBBS of Greater LosAngeles and the InlandEmpire. During his tenureat the club, the number ofchildren served hasincreased from 8,000 to25,000 annually and theannual budget hasincreased from $2 millionto $5.5 million. The clubhas added a successfulmiddle school sports program that serves 1,300boys and girls in ninesports.

Under his guidance,the Allred, Del Mar and Polster branches have been remodeled.Successfully raising more

CEO of localBoys & GirlsClub hitsmilestone

❚ see Milestone on 10

❚ see World on 10

❚ see Spotlight on 14

■ World War II-erastudents receive long-awaited diplomas

Spotlight on Higher Education

FRANCISCORODRIGUEZ

Diplomas presented to Japanese American students

Yukiko NakamuraSugiyama stands with

Dr. Rodriguez beforereceiving her honorary

degree. Courtesy photo

ENCINITAS FIRST • JULY 201010

than $6 million in a capitalcampaign, the originalLomas Santa Fe Branchwas renovated to featurethe new Barbara HarperBranch, Doug & MariannePardee Aquatics Center,and the Allred, Grant,Fletcher & LingenfelderGym. The newest programto the Harper Branch is theCenter for a HealthyLifestyle which helps miti-gate childhood obesity by teaching hands-onhealthy eating habits andlifestyles to children andthe surrounding commu-nity.

Milestonecontinued from 9

schedule already. What theyneed from the families is abed, three meals per day anda caring environment tocome home to. As a hostfamily you get to pick thestudent/s you want to hostto get the perfect matchbetween student and family.

Contact AmelieHannebicque at Amelie.hannebicque@ef.com or at(781) 267-1421 or contactAnna Renstrom at Anna.Renstrom@ef.com or (805)637-0959.

Visit www.ef homestay.org for more information.

Worldcontinued from 9

building and are unsurewhether you are in com-pliance with ADA laws,visit Gatt Construction’swebsite to see generalrestroom requirements.

Gatt Construction,Inc. is located inEncinitas. The office isopen from 7 a.m. to 6p.m. Monday throughSaturday. For more infor-mation, call (760) 943-6668 or visit GattConstruction.com.

Buildercontinued from 7

TransTech One recently celebrated a ribbon-cutting. Pictured above, from left, Rich Clark, storemanager; Luke D’Angelo, director; Debbie Caligiuri, Encinitas Chamber of Commerce member-ship liaison; Todd Krajewski, CEO of TransTech One; Virgil Llapitan, director of sales; Ron Hill,business development; Andrew Erickson, business development; and Sunshine Smith of TaylorPlace Real Estate, chamber ambassador. TransTech One offers full-service IT solutions, includingnetwork installation and maintenance, hardware/software maintenance and support, networksecurity and consulting services. The company, wholly-owned by Transcendent One, Inc., recentlyopened a retail computer service center for local consumers to have access to the highest-caliber

of services performed by bona fide IT professionals. To request more information about their services, call (760) 707-5335 or visit the ComputerService Center at 2011 Palomar Airport Road, Suite 110 in Carlsbad. Store hours are Monday thru Friday from 8 a.m. to 6 p.m. and Saturday from 8a.m. to 1 p.m. Visit www.transtechone.com for more. Courtesy photo

TRANSTECH ONE

ENCINITAS — Coast LawGroup is a 12-attorney firmthat has been operating inEncinitas since 2004. Their18 employees are dedicatedto serving clients, the com-munity and the environ-ment.

“Community responsi-bility is one of the hallmarksof Coast Law Group. Due toour pro bono and communi-ty work, clients become partof the Coast Law Groupactivist team. We supportenvironmental causes andsupport domestic violencevictims through volun-teerism,” said law firm part-ner David Peck.

Coast Law Group joinedthe Encinitas Chamber ofCommerce as part of itscommunity focus. “We enjoysupporting the work of thechamber and joining with

fellow businesses,” Peck said.Coast Law Group offers

many things to the city ofEncinitas including ongoingadvocacy for the communityand environment. “And,when necessary, a trusted,multifaceted, local source oflegal advisement,” Peck said.

The staff at Coast Law

Group enjoys plenty aboutworking in Encinitas. “Theproximity to the ocean, thevibrant residents and busi-nesses and the city’s sustain-able approach to growth andrenovation,” Peck said.

“When we representlocal businesses owners andentrepreneurs, we encour-

age them to increase theircivic participation,” saidMarco Gonzalez, managingpartner of Coast Law Group.“We live and work here, so it’sonly natural that we pitch into help those in need.Especially in these tryingeconomic times, maintain-ing a vibrant and healthy

community is critical.”“CLG’s formula for suc-

cess is pretty simple,” saidfounding partner andEncinitas resident GarySirota. “You take care of thecommunity, and the com-munity takes care of you.”

When asked what hisfavorite things to do inEncinitas were, Peck said itall in one word: “Surf!” Headded that the Coast LawGroup team enjoys support-ing local dining establish-ments and sharing thecharm, class and variety ofEncinitas with their clients.

Coast Law Group’s prac-tice areas include businessand corporate law, civil litiga-tion, and personal injury law,computer and Internet lawand environmental andpolitical law.

Coast Law Group is locat-ed at 1140 S. Coast Highway101 in Encinitas. They areopen from 9 a.m. to 6 p.m.Monday through Friday.

For more information,call (760) 942-8505 or visitwww.coastlawgroup.com.

Coast Law Group is community, ecologically minded

Weidner’s Gardenswins national contest

ENCINITAS — It pays totake a chance! Weidner’sGardens won a $2,500 sec-ond-place prize in thenational “Why my Businessis Special” contest.

“We never thought wewould make the finals muchless win anything so imag-ine my surprise when wemade the finals,” EvelynWeidner said. “Then, evenbetter, with the votes ofmore than 1,000 loyalfriends and customers we

came in second.” Vertical Responses Email

Marketing Company spon-sored the recent nationalcontest for small businesses.

Each business made ashort video of why they werepassionate about their busi-ness and what they woulddo with the money if theywon. “Make a cement path-way so that wheelchairs andwalkers, old hips and young

Marco Gonzalez, Seyamack Kouretchian, Rory Wicks, David Peck, Gary Sirota. Courtesy photo

From left, Marilyn Phenow with the Visitor Center; Mayor Dan Dalager; Sunshine Smith ofTaylor Place Real Estate and chamber ambassador; Councilman James Bond, DebbieCaligiuri of the Encinitas Chamber of Commerce; Evelyn Weidner; Mary Witesman;Deputy Mayor Maggie Houlihan; Marilyn Kovach representing Rotary; and CouncilwomanTeresa Barth. Courtesy photo

❚ see Weidner’s on 13

By Robert S. MilliganFROM WWW.USCHAMBERMAGAZINE.COM

Webster’s Dictionarydefines free enterprise asthe “freedom of privatebusiness to organize andoperate for profit in acompetitive system with-out interference by gov-ernment beyond regula-tion necessary to protectpublic interest and keepthe national economy inbalance.”

That’s an accurate butsomewhat limited andpedestrian description.To most Americans, free

Americantraditionchallenged

❚ see Challenged on 11

ENCINITAS FIRST • JULY 2010 11

MiraCosta College honoredFrance Magtira, left, andTabitha Martinez as “2010Student Employees of theYear” at the May 18 meetingof the board of trustees.Martinez is a student workerin the Disabled StudentPrograms & Services Office.Magtira works in the PublicInformation Office. Martinezwas chosen because of herengaging personality andwillingness to work as a teamplayer. Magtira was chosenbecause of her success inexpanding MiraCosta’s socialnetworking presence, blog-ging about her student expe-riences and maintains thecollege’s Facebook, Twitterand YouTube accounts.Courtesy photos

JUSTOUTSTANDING

enterprise has a muchricher meaning.

It is the world’sbest known economicsystem for creatingjobs.

It enables individ-uals, families and suc-ceeding generations tomove up the ladder ofsuccess and achieve aquality of life unattain-able in many placesaround the world.

The wealth generat-ed by free enterpriseenables us to educateour children, care forthe sick and elderly,provide compassionatesupport for the less for-tunate, and clean ourenvironment. Becauseof American free enter-prise, companies havethe resources to pro-vide aid to earthquakevictims in Haiti andChile and to tornadovictims in Mississippi.

They are able tosupport charities andcommunity organiza-tions.

This kind of privatesector response to soci-ety’s needs and chal-lenges is a distinctstreak in American freeenterprise, altogetherabsent or not nearly asevident in most cul-tures.

However, someAmericans, includinglawmakers, fail to con-nect the dots betweenAmerican free enter-prise and its many ben-efits. Instead, theyassociate free enter-prise with negativenewspaper headlinesabout the excesses of acorporate CEO or WallStreet firm, and theirreaction is to raisetaxes on business,increase regulations,and stifle fair trade.

In doing so, they aresuffocating the goosethat lays the goldeneggs — American pros-perity, the envy of theworld.

My top priority aschairman of the U.S.Chamber of Commercethis past year was to bean effective advocatefor free enterprise andpolicies that allow it tothrive. As I make wayfor the incomingchamber chairman, mywork as an advocate forthe greatest economicsystem the world hasever known will contin-ue with vigor.

I hope you’ll joinme in this vitally neces-sary and worthwhileeffort.

It has been my priv-ilege to serve as chair-man of the U. S.Chamber.

Challengedcontinued from 10

CLASSIC CARCRUISE NIGHTS

Hot rods, foreign automo-biles and classic cars andwoodies lined South CoastHighway 101 on June 17 for the12th annual Classic Car CruiseNights.

Above, Connor Jertbergfrom Encinitas ogles over aclassic, and mom Christinedoes her best to answer autoinquiries.

At right, Retro Rocketts,complements the classic carviewing with retro favorites.

Above right, Lily Buckner ofCardiff boogies to the localsound as her family looks on.

Photos by Shelby Taylor

ENCINITAS FIRST • JULY 201012

Deputy Mayor of Encinitas Maggie Houlihanhappily accepts her Clean Water Award fromElizabeth Willes, a member of the AdvisoryCommittee of the Surfrider Foundation, SanDiego Chapter. The award was presented at

the Surfrider Foundation’s annual art auction at Powerhouse Park in Del Mar. Thecoveted award is presented once a year to local environmental heroes who have madesignificant contributions towards helping the Surfrider Foundation fulfill its missionof protecting and preserving our world’s oceans, waves and beaches. Courtesy photo

SURFRIDERAWARD

paid with admission. Formore information, visitwww.sdgarden.org.

July 11Kevin Cooper Music

Group will perform as partof the Sunday ConcertSeries at 2 p.m. July 11 at theEncinitas Library, 540 Cor-nish Drive. For more infor-mation, visit www.encini-taslibfriends.org/Events.php.

July 11Stranger, a reggae band,

will perform a free summerconcert from 3 to 5 p.m. July11 at Moonlight Beach.Bring low back chairs. Formore information, call (760)633-2740 or visit www.encinitasrecreg.com.

July 12A lecture on Alternative

Transportation will be givenat 6:30 p.m. July 12 at theEncinitas Library, 540 Cor-nish Drive. The lecture willcover bicycling, walking andpublic transit. For moreinformation, visit www.encinitas2035.info.

July 15DEMA’s Encinitas Clas-

sic Car Night will take placefrom 5:30 to 7:30 p.m. July 15at Highway 101 from D to Gstreets. There will be morethan 200 cars, live musicand great dining. For moreinformation, visit www.encinitas101.com .

July 15Hullabaloo will perform

a Thursday Family FunNight concert from 6 to 7p.m. July 15 at San DiegoBotanic Garden, 230 QuailGardens Drive. The concertis free with paid admission.For more information, visitwww.sdbgarden.org.

July 17Free Saturday will take

place from 11 a.m. to 4 p.m.

July 17 at the Lux Art Insti-tute, 1550 South El CaminoReal in Encinitas. View themixed media exhibit byartist Sati Zech. For moreinformation, visit www.luxartinstitute.org.

July 17A visual art workshop,

Watercolor Painting forTeens, will be held from 2:30to 4 p.m. July 17 at theEncinitas Library, 540 Cor-nish Drive. For more infor-mation, visit www.sdcl.org.

July 20Words Aloud, an open

mic night for local authors,presented by San DiegoWriters, will take place at5:30 p.m. July 20 at theEncinitas Library. For moreinformation, visit www.sandiegowriters.org.

July 21Lux @ Night will take

place at 7 p.m. July 21 at theLux Art Institute, 1550 SouthEl Camino Real. Theevening is for guests 21 andolder and will feature livemusic, and the mixed mediaexhibit by artist Sati. Formore information, visitwww.luxartinstitute.org.

July 22Peter Srague Trio will

perform a Thursday FamilyFun Night concert from 5:30to 7:30 p.m. July 22 at SanDiego Botanic Garden, 230Quail Gardens Drive. Theconcert is free with paidadmission. For more infor-mation, visit www.sdbgar-den.org.

July 25Atomic Groove will per-

form a free summer concertfrom 3 to 5 p.m. July 23 atMoonlight Beach. Bring lowback chairs. 00-5:00pm,Moonlight Beach. For moreinformation call (760) 633-2740 or visit www.encinitas-recreg.com.

July 29Blue Creek Band will

perform a Thursday Family

Fun concert from 6 to 7 p.m.July 29 at San Diego BotanicGarden, 230 Quail GardensDrive. The concert is freewith paid admission. Formore information, visitwww.sdbgarden.org.

ONGOING

Summer PilatesMat Classes

For ages 14 throughadult will run for six weeksstarting July 1 through Aug.12. There are two class timeson Thursdays 6 to 7 p.m.and 7:15 to 8:15 p.m. Thereis also a Monday Pilatesclass running for six weeksstarting July 5 through Aug.9 from 7:15 to 8:15 p.m. Thecost for all the classes is$62.50 residents, and $72.50non residents. The classesare held at the EncinitasCommunity Center, 1140Oakcrest Park Drive. Call(760) 943-2260 or visitwww.EncinitasRecReg.comfor details.

Farmer’s Market— Sundays from 10 a.m.

to 2 p.m. at Paul Ecke Cen-tral Elementary School

— Sundays from 2 to 5p.m. at Flora Vista Elemen-tary School

Yoga for Seniors— Mondays at 2 p.m. at

the Encinitas Communityand Senior Center

— Wednesdays at 3 p.m.at the Cardiff Library,www.silverageyoga.org

Horseshoe PitchingAge 12 and up, Tuesdays

and Thursdays at 5 p.m. atOakcrest Park. For moreinfo, call the Cardiff RivieraHorseshoe Club at (760)436-5166

Library Figure Drawing Group

Will take place from12:30 to 3:30 p.m. Fridaysfrom April 2 to April 30 at540 Cornish Drive. Call (760)942-8738 for more informa-tion.

Calendarcontinued from 2

allergy and asthma,dermatology, familymedicine, orthodonture,pediatrics, pediatric dentistry,and radiation oncology.

North Coast Health

Center, located at 477 N. ElCamino Real in Encinitas, isthe largest outpatient healthcenter in coastal NorthCounty.

The health center ishome to more than 200 doc-tors and dentists represent-ing more than 50 specialties

plus ancillary services suchas imaging, outpatient sur-gery, laboratory and phar-macy.

For more informationabout all of the physicians at North Coast HealthCenter, visit NorthCoastHealth Center. com.

Doctorcontinued from 6

ENCINITAS — One ofthe premiere localfundraisers of the yearwent “green” this yearwhile setting new stan-dards for excellenceamong a group known forservice. More than 600people attended the sev-enth annual EncinitasRotary Wine Festival atSan Diego BotanicGarden on June 5.

The attendees enjoyeddelectables from arearestaurants and first-classwine while listening tolocal musicians such asPeter Sprague.

The event is one oftwo major fundraisers forthe local Rotary club thatsupports 14 nonprofitswith the proceeds. TheRotary Club of Encinitassupports diverse projectssuch as assisting the LostBoys of the Sudan andother refugees withadjusting to life in theUnited States throughRefugee Network,Building Homes inMexico with ProjectMercy and purchasingwheelchairs for people inMalawi.

At the same time, clubmembers are activelyinvolved in the local com-munity through their per-sonal support of suchorganizations as theCommunity ResourceCenter, the Jonathon Tarr

Foundation and theYMCA. The organizationalso supports the com-munity by honoring aTeacher of the Month,Peace Officer of the Yearand a Local Peace Makerof the Year.

The Encinitas RotaryClub was organized in1939, as one of 32,000clubs worldwide that hasbranches in 168 coun-tries.

Rotary has more thanone million business andprofessional members. Itis the largest internation-al service organization inthe world.

Rotarians follow themotto, “Service AboveSelf” with service projectsin their local communi-ties and abroad, address-ing such critical issues aspeace, poverty, hunger,illiteracy, water, diseaseand preserving the envi-ronment.

In an effort to con-tribute zero waste to thelandfill, event organizersworked to sourcereusable and com-postable materials ineverything from silver-ware to serving dishes.One of the beneficiariesof the festival SolanaCenter for Recyclingassisted in greening theeffort.

“I think it’s fantasticthat you can have a party

this big and only throwaway one bag of trash,”Shelly Johnson said. TheLeucadia resident evenused her own wine glassto take home and reuse.“There is nothing worsethan going to these thingsand seeing how muchjunk is generated,” shesaid. “But not here. This isthe right way to do it.”

As a Rotarian for morethan 30 years, Encinitasresident Bill Berrierechoed the organization’sservice motto as he soldraffle tickets during theevent. “We’ve raised over$137,000 in the last twoyears from this event,” hesaid. “It’s about givingback to the community.”

But the goodwill gen-erated during thefundraiser doesn’t endwith the last wine glasswashed.

Rotarians throughoutthe world practice the fol-lowing “Four Way Test” toassure high ethical stan-dards in all of their busi-ness and professionalactivities.

When considering thethings people think, sayor do, Rotarians askthemselves: ‘Is it true? Is itfair to all concerned? Willit build goodwill and bet-ter friendships? And will itbe beneficial to all con-cerned?’

Majur Malou, executive director of St. Luke’s Refugee Network, joins Leucadia residentsSydney Sickels and her husband Dean, a member of the organization’s board of directors,at the seventh annual Encinitas Rotary Wine Festival. The event was held at the SanDiego Botanic Gardens on June 5, to raise funds for 14 charities. Courtesy photo

Annual festival goesgreen and gives back

ENCINITAS FIRST • JULY 2010 13

legs will have easier accessto the floral beauty,” wasWeidner’s choice.

The prize-winningcement walkway became areality on two Saturdaymornings, June 12 and June19. The final pouring of thecement took place June 19.

Weidner’s Gardens wasbuzzing with activity.Friends and customers ofWeidner’s were on theirknees creating personalmessages that will live forev-er.

Dogs’ paws and littlehands or footprints werepressed into the wetcement. Encinitas MayorDalager, CouncilwomanTeresa Barth andCouncilman James Bondwere on hand to sign in forthe city of Encinitas.

Debbie Caligiuri from

the Encinitas Chamber ofCommerce placed theChamber of Commerce tileand practiced her ribboncutting and christeningremarks with MayorDalager.

The not-so-seriouschristening and ribbon cut-ting started at 12:15 p.m.with champagne andWeidner’s special “GoodStuff” fertilizer. Local digni-taries, friends and cus-tomers made congratulato-ry and outrageous toasts tothe pathway.

All who walk on the pathfrom that day forward werepromised to have happylives and successful garden-ing experiences by Weidner.Door prizes were handedout, and punch and cakeconsumed.

“Never be afraid to take achance,” Weidner said of herprize-winning video. “Neverever stop growing and never

stop believing that goodthings can happen.”

Weidner and her daugh-ter, Mary, have a lifetime inthe growing business. Sinceopening the nursery in 1973their nursery has become aregional destination and afloral showplace. Customersbecome lifetime friends.The Weidners are activesupporters of the EncinitasChamber of Commerce andnumerous other communi-ty affairs.

Weidner serves on theboards of the CommunityResource Center and theSan Dieguito HeritageMuseum, and is active inRotary and many otherflower growing groups.

To see the prize-winningvideo and read howWeidners Gardens began,visit www.weidners.comand click on Winning videoor The Story at the bottom ofthe home page.

From left, Evelyn Weidner applauds the christening of her new garden center pathway asMayor Dan Dalager, Myles Meiche, Max Meiche and Debbie Caligiuri pour Weidner'sGood-Stuff Fertilizer and champagne. Photo by Jan Jackson

Weidner’scontinued from 10

trips to move items to thenew place.

Friends and familywere also on hand to helpout. Geoff and Blake Wingand Stephanie and ElliottEdwards took time on a

Saturday to help get thingsin order.

The chamber will hostthe next Sundowner attheir new location at 5:30p.m. July 20. The newEncinitas Chamber ofCommerce office is locatedat 527 Encinitas Blvd.,Suite 106.

Geoff Wing moves from the old Encinitas Chamber ofCommerce building. Courtesy photo

Genevieve Wing and Stephanie Edwards at the newEncinitas Chamber of Commerce office. Courtesy photo

New digscontinued from 1

ENCINITAS FIRST • JULY 201014

within local agencies mayvary, depending on howmuch of its total watersupply each agencyreceives from the WaterAuthority and how muchlocal water supplies it hasavailable.

Level 2 water userestrictions also varyfrom agency to agency,but typically includerestrictions on outdoorwatering days and times,prohibitions on washingdown paved surfaces,and repairing leaks with-in a certain time period.Some agencies also limitnew water service or haveescalating rates to dis-courage excessive use.The Water Authorityurges residents and busi-nesses to contact theirlocal water agency tolearn about any restric-tions or rates that applyin their community.Additional informationcan be found at www.sdcwa.org.

Although snowfall inthe Sierra Nevada inNorthern California waswell above average thiswinter, pumping restric-tions in the Bay-Delta sig-nificantly reduced anywater supply benefitsfrom it. The reducedpumping capacity meanslarger volumes of waterare lost during wet years,

greatly limiting the abilityof Southern Californiawater agencies to refillreservoirs to help copewith future dry years. TheBay-Delta is a key watersupply source for SanDiego County, typicallyproviding up to one-thirdof the region’s supplies.

The restrictions are amajor reason why Cali-fornia’s Department ofWater Resources, whichexports water from theBay-Delta via the StateWater Project, hasannounced the StateWater Project will deliveronly 45 percent ofrequested deliveries in2010.

The Water Authority’slong-term strategy toimprove water supplyreliability by diversifyingthe region’s water supplyportfolio is offsettingsome of the cutbacksfrom MWD. The WaterAuthority’s water transferagreement with theImperial Irrigation Dis-trict, along with projectsthat lined the All-Ameri-can and Coachella Canalsin Imperial Valley, willprovide nearly 165,000acre-feet of additionalsupply this year. TheWater Authority is alsoworking with its memberagencies to develop morelocal water supplies, suchas groundwater and recy-cled water, to furtherreduce dependence onimported water.

Watercontinued from 7

who were possible candi-dates for the Nisei Diplo-ma Project. Of these five,Terry located threeesteemed alumni ofOceanside-Carlsbad JuniorCollege, or OCJC, as thecollege was known in 1942,and honored them at thisyear’s commencement:Yukiko Nakamura Sugiya-ma, Johnny Yoshimura andAudrey Fujita Mizokami.

Yukiko NakamuraSugiyama was born in 1921in Brawley, Calif. When herfamily moved to Oceansidein 1940, she attended OCJCfull-time. World War IIstarted during Nakamura’ssecond year of college, andjust before her graduationin spring of 1942, she andher family were relocatedto the Poston Camp in Ari-zona. Her parents wereforced to leave behindmany possessions thatthey were never able toreclaim.

Before withdrawingfrom school, the dean ofstudents told Nakamura togather the course workfrom her professors, take itall with her to the camp,send it back, and if shecompleted her studies, hewould make sure that shereceived her degree. Incamp, Nakamura studiedand sent her work back to

Oceanside as promised,and she did indeed receiveher degree while stillinterned.

Despite her hardship,Nakamura ranked secondin her class.

After the war, Nakamu-ra settled in San Diegowhere she raised her fami-ly. She and her husbandbuilt the home in whichthey lived for 50 years.Today, Nakamura liveswith her son in NationalCity. She has a very full lifewith three children, sixgrandchildren and sixgreat-grandchildren.

Because of her circum-stances, the honor of par-ticipating in commence-ment back in 1942 was notavailable to her. This errorwas corrected 68 yearslater, when Nakamurawalked proudly with thisyear’s graduating class.Fourteen of her familymembers, representingfour generations, were

present as she received herdiploma.

Johnny Yoshimura wasborn in Los Angeles andgrew up in Oceanside. Hisfamily members werefarmers on land that is nowpart of Camp Pendleton.

Yoshimura attendedOCJC beginning in the fallof 1940. According to hisson, Yoshimura was on thecollege baseball team andplayed second base, along-side first baseman JohnMcDonald, who laterbecame MiraCosta Col-lege’s president.

When World War IIstarted, Yoshimura joinedthe U.S. Army where heserved as a staff sergeant,while his parents and otherfamily members wereinterned at the PostonInternment Camp in Ari-zona. Yoshimura eventual-ly returned to the Ocean-side area, took up farming,and never returned to col-lege. His farm was located

in the San Luis Rey RiverValley where he and hiswife, Amy, raised their fivechildren, four of whombecame teachers.

Yoshimura passedaway in 1981. His daugh-ter, Sandy Gilbert, a Mira-Costa College alumna whoteaches fourth grade atOlive Elementary in Vista,accepted the honorarydegree on behalf of herfather.

Audrey Fujita Mizoka-mi was born in Carlsbad,and attended OCJC fromSeptember 1939 throughJune 1941, and evenworked in the office as reg-istrar for the college. Butbefore she had a chance tocomplete her studies, sheand her family were sent tothe Santa Anita AssemblyCenter where JapaneseAmericans were held whilethe relocation camps weremade ready.

From there, they weresent to the Poston Camp inArizona, and later trans-ferred to the GranadaCamp in Colorado.

After the war, Mizoka-mi returned to southernCalifornia and until fouryears ago, lived in Escondi-do. She currently resides inHawaii with her daughter.Her daughter attendedMiraCosta’s commence-ment ceremony to acceptthe honorary diploma onher mother’s behalf.

Spotlightcontinued from 9 Because of her

circumstances, the honorof participating incommencement back in1942 was not available toher. This error was corrected68 years later ...

By Suzanne Perez SwansonENCINITAS — Jim Silveira,

president and CEO of the Ran-cho Coastal Humane Societyand an Encinitas Chamber ofCommerce board member,recently accompanied Chyba,a retired military dog to Wash-ington, D.C., to take part in anevent to heighten awarenessof the plight of dogs whoseservice with the military hasended.

It is estimated that thesedogs save an average of 150lives during their service.Chyba slept at Silveira’s feet onthe plane to, Washington, D.C.,and toured Arlington NationalCemetery with other servicedogs.

Madeleine Pickens, ownerof the Del Mar Country Club,and Chyba’s “adoptive moth-er,” sponsored the trip and theevent. She explained thatwhen a dog’s service ends theyare basically homeless andcould risk euthanasia. Chybaserved in Kuwait and Ger-many and is now living in“paradise” thanks toMadeleine.

Silveira said that the expe-rience of accompanyingChyba to Arlington left himsearching for the words toexpress what it was like to walkthe cemetery of America’s

honored dead with her andother military dogs.

The Rancho CoastalHumane Society is raisingfunds to sponsor a militarydog memorial.

The Encinitas Chamber ofCommerce is fortunate tohave Silveira as a board mem-ber who certainly reflects thechamber’s mission to supportthe community in any waythat benefits us all.

Military dogs honoredin Washington, D.C.

Jim Silveira, president andCEO of the Rancho CoastalHumane Society and anEncinitas Chamber ofCommerce board member,with Chyba at ArlingtonNational Cemetery inWashington, D.C.Courtesy photo

advertising. Specifically,he will educate theaudience about how tochoose the rightprocedure and theimportance in selecting aphysician who isqualified to performplastic surgery.

“The way it used towork, only plastic sur-geons did plastic sur-gery,” he said. “Today, alot of noncore physiciansare doing plastic sur-gery.”

Reagan will explainthe difference between a

board-certified plasticsurgeon and a cosmeticsurgeon.

“The real litmus testis, ‘Are they performingsurgery in a hospital?’” hesaid. “Look into their cre-dentials, speak with

patients, check with hos-pitals to see if they haveprivileges. We work very

hard to be plastic sur-geons. My training wasnine years. A familyphysician can very easilycall himself a cosmetic

surgeon and you’d neverknow the difference.”

Reagan also cautionsconsumers to beware ofan increase in procedurebranding for popularmini-facelifts that areadvertised on television

“They claim to be rev-olutionary proceduresand they are not,” he said.“When you have forcesmore interested in mak-ing money, eventuallythere will be a conflictand the patients will suf-fer.”

The Encinitas Libraryis located at 540 CornishDrive between D Streetand E Street. The event isfree.

ENCINITAS FIRST • JULY 2010 15

for all licensees to be in com-pliance by the July 7, 2010,deadline with its eighth ABCL.E.A.D. training free ofcharge.

Tourism and relatedentertainment, recreationand hospitality businesses areimportant to the economicwell-being of North County.

The city recognizes thatthe selling of alcohol is a legit-imate activity, and also recog-nizes the need to encouragesafe and responsible businesspractices related to alcoholsales and service.

The RBSS ordinance isdesigned to reduce youth

access to alcohol and thepotential for impaired drivingin the community.

The ABC L.E.A.D. trainingis a tool to help servers andmanagers learn the law andliability issues related to thesale of alcohol, and to developthe knowledge and skills nec-essary to:

— Recognize the signsof intoxication

— Properly check IDsand identify fakes

— Refuse service tounderage and intoxicatedpatrons

Questions and registra-tion can be made to BarbaraGordon, a prevention special-ist with San Dieguito Alliance,at (858) 354-3800.

Alcoholcontinued from 2

mountains found in theregion in Germany whereZech was born — floatbetween paintings, draw-ings and sculptures.

While the displays ofthick, bright-red moundsof paint applied on nakedstrips of linen are visuallyarresting, it is the processZech employs to createthese cloth fields of intensecolor that is most remark-able.

From June 5 to June 26,Zech will be residing at Luxwhile creating severalbollen works, some ofthem large-scale. Visitorscan “see art happen” whileshe is in-studio and viewher exhibit, featuringnumerous examples ofthese vivid canvasesthrough July 31, 2010.

After tearing apartsheets of cloth, Zechassembles the strips —unraveled edges and all —in horizontal and verticalrows. Sometimes overlap-ping them, she joins therows with white archivalglue, bits of putty-like plas-ter and thread and applies

viscous domes and dots ofred paint across the cloth’ssurface. The result evokes auniquely tattered collage,its crimson fingerprint-likeshapes spreading like alandscape across thesheet’s ragged lines andseams.

Zech has won variousscholarships and awards,most recently the FranzJoseph Speigler Prize in2009. She also participatedin a Yaddo Residency inApril 2009.

Zech made her state-side debut in 2008 atHoward Scott Gallery inNew York City and hasexhibited in numeroussolo and group shows, aswell as art fairs, in citiesworldwide, such as Berlin,Munich, Frankfurt,Salzburg, Zurich andBilbao since 1985.

Lux Art Institute hoursare Thursday and Friday, 1to 5 p.m.; Saturday, 11 a.m.to 5 p.m.; and cost is $10for two visits. For moreinformation about dona-tions, memberships, vol-unteer opportunities andmore, visit www.luxartinstitute.org or call (760)436-6611.

Artistcontinued from 3

rentals of chuppahs, shep-herd hooks, pillars, archesand trees,” she said.

An Encinitas resident,Woelfel joined the EncinitasChamber of Commercebecause she believes inbeing a part of the commu-nity where you live.

“Brides I have done wed-dings for appreciate havingsomeone local who worksout of their home,” Woelfelsaid. “I can help beautify ourcity, contribute extra flowersto charities, and help plandécor for events.”

When asked about thebest part of having a busi-ness in Encinitas, Woelfelsaid, “to be a part of a naturallifestyle and contribute tothe overall artsy and chang-ing image of our city.”

Woelfel makes sure totake advantage of all that liv-ing in Encinitas offers. “I lovethe beach, walking down-

town, the quiet and medita-tive nature, the lagoons andthe friendliness,” she namedas some of her favoritethings to do in the city. “Ikayak, read, walk, tutor kidsin our area, and shop,” sheadded.

Anyone who has beeninvolved in any aspect of awedding knows how impor-tant it is that the bride behappy. “Most compliments Ireceive from brides mentionthat I will really listen to theirstyle and individual needs,”she said. “I will go to theutmost to make their wed-ding the picture of theirdreams.”

Bouquets by Bonnie isopen daily by appointmentonly from 8 a.m. to 7 p.m.Woelfel offers brides tours ofthe flower mart weekdaysbetween 7 and 11 a.m. Formore information, call (760)944-1208 or visit bouquetsbybon.com. Bouquets byBonnie is also listed onTheKnot.com.

Weddingscontinued from 3

Leucadia, and lived onVulcan just south ofOrpheus Avenue. His fatherHuey and mother Laverneran the local jewelry store inwhat is now the EncinitasCity Hall. Huey was one ofthe founders of EncinitasLittle League where Tom, inspite of his physical disabili-ties — he was born with noright hand and no toes on

his right foot, his kickingfoot — he became a mem-ber of the Little League’svery first All Star team. AtSan Dieguito High Schoolhe excelled at football,wrestling and baseball. Onthe football team, he wasthe third string field goalkicker and all league tackle.He went on to play footballat Palomar College.

He wore a modified shoewith a flattened andenlarged toe area, giving

somewhat the appearanceof a hammer. He used astraight approach to kick theball as opposed to the “foot-ball/soccer style” used bynearly all place kickerstoday. Dempsey’s accom-plishment led to the NFLpassing a rule requiring thatall footgear be “normal”regardless of the kicker’spersonal situation. He ismost widely known for hisNFL record 63-yard fieldgoal, kicked in the final five

seconds to give the NewOrleans Saints a 19-17 winover the Detroit Lions. Thisrecord still stands, althoughit was equaled by JasonElam of the Denver Broncoson Oct. 25, 1998.

For more information onthe Dempsey sculptureproject, contact John Wadasat jwwadas@aol.com. Formore info on the Patrons ofEncinitas Parks, visitwww.patronsofencinitasparks.org.

Sculpturecontinued from 3

simply take their businesselsewhere.

In a global economy,capital goes where it is wel-come, safe, and has a goodchance to generate adecent return. With this bill,Washington has taken a sig-nificant step in the wrongdirection, choking off capi-tal to small businesses andothers, putting Americancompanies and our finan-cial system at a competitivedisadvantage, and under-mining job growth.

Reformcontinued from 4

help the community. Thesestates keep taxes low. Theymake targeted investmentsin infrastructure projectsand create growth-friendlyenvironments in commu-nities. They work hard toattract science- and tech-nology-based companiesthat will generate the jobsof tomorrow. They helpcompanies both large andsmall export. They culti-vate human talent throughworkforce developmentand strong schools.

In short, these statesembrace the free enter-prise economic principlesthat have made the UnitedStates the most prosperoussociety in human history.It’s a simple formula — letbusinesses be innovative,keep interference in com-mercial activities to a min-imum, and provide theeconomic infrastructurenecessary for growth.Congress, are you payingattention?

Those who look toWashington to solve oureconomic problems will besorely disappointed. Our

recovery will come fromthe bottom up, not the topdown. State governments,by residing closer to thepeople they serve, areuniquely positioned toimplement the common-sense policies needed toharness the creativity andpassion of the Americanpeople. The model for suc-cess exists, we just need touse it.

To watch video fromthe governors summit andto read NCF’s report onEnterprising States, visitwww.FreeEnterprise.com/governors.

Enterprisecontinued from 4

memorable events,” sheadded. “Along those lines,people want their events torun smoothly, stress-free, andon budget. At EventsHappen, we help you do justthat. As a passionate plannerof all sorts of celebrations,clients can rest assuredknowing they have someonewho is caring, listens well,meticulous, thorough, highlyorganized and professional.”

Armentrout joined theEncinitas Chamber ofCommerce because she feelsit is an organization that“truly helps propel a new

business.” She also wantedto network, build profession-al relationships and make adifference in the community.“The chamber is a greatresource for businesses, upand coming or well-estab-lished.”

Armentrout has lived inEncinitas with her familysince 2003. “My husband andI made the conscious deci-sion to be part of a communi-ty that not only promotesfamily and wellness, but alsoone that is fun, relaxed andbeautiful,” she said.

“With Events Happen, Ihope to bring a sense of calmto those who are thinking ofhosting or planning a special

celebration or corporateevent but don’t know howand where to begin,”Armentrout said.

What is the best partabout having a business inEncinitas? “The atmosphereis relaxed, the people are sup-portive, there is a wonderfulconnection between sur-rounding communities suchas Carlsbad and RanchoSanta Fe, and we have greatschools and MoonlightBeach!” Armentrout said.“Plus, I call it home. Whowouldn’t want to open a busi-ness in Encinitas?”

Besides working,Armentrout and her familyenjoy many of the city’s

amenities. “I love to run thetrail that goes aroundEncinitas Ranch and passesthrough the golf course.Some other family favoritesof ours are frequenting BerryHappy on a warm day,spending the day atMoonlight Beach, shoppingat Jimbo’s, and eating break-fast at the Pancake House.”

Events Happen is locatedat 607 Shasta Drive inEncinitas. They are openMonday through Fridayfrom 9 a.m. to 5 p.m. for con-sultations and meetings, anddaily for events.

For more information,call (760) 487-1740 or visitwww.eventshappen.net

Plannerscontinued from 6

tops when it comes tobuilding brand equity withlittle investment.

Like Facebook, Twitterreinforces relationshipsbut has the upper handwhen you want to retain

top-of-mind awarenesswith customers and indus-try insiders.

Increasingly, serviceproviders such as cablecompanies are providing24/7 technical support viaTwitter.

Get personal with e-mail.

Consider dedicating e-mail marketing solely toone-on-one communica-tion.

Messages should bepersonal, relevant, andreinforce what customersperceive to be the uniquevalue of your brand.

Leave prospecting to

your social channels. It’s difficult to track

potential customersthrough e-mail marketinganyway, as most peopleforward e-mails directlyfrom their inboxes, insteadof using the “forward to afriend” link provided intheir e-mail.

Mediacontinued from 7

Surgerycontinued from 1

Look into their credentials.My training was nine

years. A family physician canvery easily call himself acosmetic surgeon and you’dnever know the difference.”“

ENCINITAS FIRST • JULY 201016