july 16 th, 2008 paradise island, bahamas 1 moving towards convergence: caribbean experience 24 th...
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July 16th, 2008Paradise Island, Bahamas
1Moving Towards Convergence: Caribbean Experience
24th Annual Conference & Trade Exhibition
July 16th, 2008Paradise Island, Bahamas
2Agenda
• About Signals• Moving Towards Convergence• Case Studies• Q&A
July 16th, 2008Paradise Island, Bahamas
3About Signals
• Founded in August 2004• Headquarters in Buenos Aires, Argentina• Analysts average experience in telecom is 10 years• More than 30 associate consultants • Partnerships with other consultancies • Services
– Market Intelligence– Competitive Analysis– Business Strategy– Over 35 market analysis reports published each year
July 16th, 2008Paradise Island, Bahamas
4Media Presence
Global Press
July 16th, 2008Paradise Island, Bahamas
5Media Presence
CALA Press
July 16th, 2008Paradise Island, Bahamas
6Signals’ Newsletter
July 16th, 2008Paradise Island, Bahamas
7
Moving Towards Convergence
July 16th, 2008Paradise Island, Bahamas
8The Harry Potter Complex
He is so feared, that almost no one uses his pseudonym, referring to him, instead, by saying "You-Know-Who" or "He-Who-Must-Not-Be-Named."
Wikipedia
July 16th, 2008Paradise Island, Bahamas
9Broadband vs. Mobile
Cost for User: Broadband Service vs. Mobile Service US$
80.00
25.00
5.00
20.00
Prepaid Mobile Service
32.00
1046.00
896.00
Annual Total
21.00
683.00
533.00 Initial Month Total
1.00
33.00
33.00
Monthly Rate
20.00
650.00
500.00
Computer / Handset Cost
Minimum Cost Maintaining Mobile Line
Broadband + Lap Top
Broadband + Computer
Source: Signals Telecom Consulting
July 16th, 2008Paradise Island, Bahamas
10Direct to Home - DTH
• Minimal presence in the Caribbean region
• Not many satellites with footprint– Intelsat– SES Americom– Venesat
• It’s just around the corner…
Todavía tenemos importantes desafíos por delante
Lanzamiento de servicios de televisión
Año 1 Año 2 Año 3
Introducción y
desarrollo DTH
Consolidación DTH y
despliegue IPTV
Consolidación y
crecimiento de IPTV
SVAs con IPTV
Servicios de contenido
Conectividad
Serviciosa terceros
VoDPausa y retrocesoAyer hoyGrabaciónProtección para menores
Video conferenciaIntenet
Juegos
Venta directaPublicidad dirigida
2006 2007
35%
Alcanzar las 35mil altas mensuales en 2007miles
Aumentar la penetración del Kitautoinstalable
Generar nuevas propuestas de valor para el cliente
Acelerar las ventas a través de nuevos canales
Source: TASA
July 16th, 2008Paradise Island, Bahamas
11Cable & Wireless
• Focused on wired broadband services
• High probability of launching UMTS/HSPA in-band
• During 2007 over 60% of CAPEX directed to BB and mobile services
• Considering other wireless alternatives– Returned 3,5 GHz license in
Jamaica– Interested in 2,5 GHz license
• Considering other wired alternatives– FTTH– IPTV
País Fija Local MóvilesBanda Ancha
Anguila
Antigua & Barbuda
Barbados
Islas Vírgenes
Islas Caimán
Dominica
Granada
J amaica
Panamá
St.Kitts & Nevis
St. Lucía
St.Vicente
Trinidad & Tobago
Turcas & Caicos
July 16th, 2008Paradise Island, Bahamas
12Digicel Group
• Positioned itself as market innovator
• Strongly pursuing a WiMAX strategy– Commercial services in
Jamaica and Cayman Islands (3,5 GHz)
– Interested in 2,5 GHz license in Jamaica
• CDMA network for in-bound roaming
• Excels in media relations• Investments in local
culture
July 16th, 2008Paradise Island, Bahamas
13Centennial PR
• Wireless Broadband– EVDO
o Instant Internet– WiMAX… RIP…
o Islanet (2,5 GHz)
– WiFio Blue Zones
• Technology innovator– Launched CMDA on 4Q96– Upgrade of network
towards EVDO Rev. A– Will follow the pack…
LTE!!!
July 16th, 2008Paradise Island, Bahamas
14Setar Aruba
• One of the leading service innovators in the Caribbean
• 1st non-Spanish language market to launch UMTS/HSPA
• Aggressive pricing for new services– Video call = voice
call
July 16th, 2008Paradise Island, Bahamas
15AMX (Claro Brand)
• Leading UMTS/HSPA operator in the region– Number of networks
deployed• Not very interested in
pursuing a WiMAX strategy– Immature technology
• Promotion of video calls• UMTS/HSPA primarily for
broadband access• Emphasis on PayTV and
broadband services
