juliesikonski_phase2

8/4/2019 JulieSikonski_Phase2

1/19

SKY RECORDING

N A M E C H A N G E

Sky Recording was the original name of the company and to recognize more on the locationand putting Sky on the map, (click) the name (click) 816 Recording was implemented.


2/19

SKY RECORDING

N A M E C H A N G E



3/19

SKY RECORDING 816 RECORDING

N A M E C H A N G E



4/19

A U D I E N C E

The audience is specific musicians that are serious about getting the quality and bestexperience while recording - whether theyve recorded before or its their first time.


5/19

ELEGANT. MODERN. TIMELESS.

816 recordings goal is to begin to voice attributes of elegance that also reflect a modern anda timeless Kansas City. This identitys face life will speak to an audience of musicians wantingto record with a confident and qualified company. They were Sky Recording but decided itdidnt give them a sense of placement through their location.


6/19

DIRECTION 1S K Y

My first direction has sorted itself out to use the imagery of Skys still informing the use ofwhat the old name used to be.


7/19


B R A N D M A R K

RECORDINGYOUR PIECE OF THE SKY

P A T T E R N

Within the imagery, the diamond represents YOUR PIECE OF THE SKY or your piece of fameand the limitless boundaries


8/19

C O L O R S

Bodoni Std Poster CompressedBodoni Std BoldAkkurat Regular

T Y P E

P H O T O S T Y L E

The colors reflect a strong, solid, modern pallet that wont need much variation as time goeson.

The supporting imagery will always use the same filter but be applied to only pictures of thesky when clouds are visible.

Picking these typefaces, I proposed the mirroring of my attributes with the beautiful bodoniand akkurat.


9/19

P H O T O S T Y L E

Any documented band photo style will feature the whole band, with filters supporting thecolor pallet of the rebrand.


10/19

DIRECTION 2C O N S T E L L A T I O N S

The second direction goes beyond the sky and takes it up to the next level space. Through this form, I

have aimed to gear my thoughts on the pun of 'stars' and getting the respect,recognition,"hollywoodization" musicians want and some dream of come true.


11/19


816

RECORDING

where legends are made


12/19

T Y P E

Arno Pro Semibold

BaseTwelveSerifSmallcaps

C O L O R

T R E A T M E N T


13/19

816

RECORDING

T R E A T M E N T


14/19

DIRECTION 3C R E S T

The third direction holds imagery based on Kansas City Skylines. The modern imagery places this

recording company to recognizable sights in the city. Including the elegant decorative border, the

modern imagery is a nice juxtaposition to the elegant, timeless vectored shapes.


15/19

T Y P E

R E C O R D I N GP R O D U C T I N G S T A R S

Arno Pro Bold

rno Pro Regular

Gotham Condensed Book

Gotham Condensed Bold

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16/19

C O L O R S

R E C O R D I N GP R O D U C I N G S T A R S

R E C O R D I N G

R E C O R D I N GP R O D U C I N G S T A R S

R E C O R D I N G


17/19

S U P P O R T I N G I M A G E S


18/19

S U P P O R T I N G I M A G E S


19/19

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