NikeJulie Palermo

Section 8October 2, 2010

HistoryWhat is Nike?

Is the worlds most leading supplier of athletic shoes, apparel, and sporting equipment.

Founders and Foundation

Founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight.

Initially operated as a distributor for Japanese shoe maker Onitsuka Tiger.

Opened its first retail store in Santa Monica, Ca in 1966.

1971, partnership with Tiger fell apart . BRS prepared to launch there own line of

footwear, which presented the swoosh logo designed by Carolyn Davidson.

1971, the first shoe came out to the public, was a soccer shoe named Nike.

Company became Nike Inc, in 1978, after the Greek goddess victory.

1988, Nike ad campaign came out with not the famous slogan of “ Just Do it.”

Bill Bowerman&

Philip Knight

Carolyn Davidson Dan Wieden

Onitsuka Tiger

ProductsProducts

Sports equipment Shoes Jerseys Shorts Baselayers

Sport Activities Football Basketball Running Combat Sports Athletics Gold Men, women, and children’s cross training

Outdoor Activities Skateboarding Cycling Volleyball Wrestling Cheerleading Auto Racing Aquatic activities

Sports and they market for… Track & Field Baseball Ice Hockey Tennis Football Lacrosse Basketball Cricket

Popular with… Youth culture Chav culture Hip Hop culture Urban Fashion

Newest Product Teamed up with Apple to create the Nike +

Monitors the runners performance through a radio device in the shoe which links to the iPod nano.

Competitors

• 2nd leading manufacturers of footwear

Reebok

Adidas

Converse

New Balance

Fun FactsThe Creator of the Swoosh

logo was only paid $35. The CEO of Nike is the sixth

richest man in America.He is worth 5 billion dollars

and makes his profits off of sweatshop workers.

Nike is the biggest show company in the world because it operates in countries where it is illegal to ask for hire wages and better working conditions.

The company has factories in 45 countries.

The first Nike was the Nike Tailwind.

The Nike Air Sole actually has no air in it.

The produce about 50,000 product styles a year and sells in 160 countries.

Any questions please feel free to contact me by e-mail atTuc41146@temple.edu