julie brander com 205 layout & design projects
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Julie Brander Com 205 Layout & Design Projects. June 2014 . Memo. Memo Principles of Design . Contrast Travel Logo – black on white White space balanced with text Repetition Color – green Alignment for text groups Lists – Activities and bulletpoints Alignment - PowerPoint PPT PresentationTRANSCRIPT
Julie BranderCom 205Layout & Design Projects
June 2014
Memo
MemoPrinciples of
Design Contrast
Travel Logo – black on white White space balanced with
text Repetition
Color – green Alignment for text groups Lists – Activities and
bulletpoints Alignment
Identifies different text groups Left, right, center
Proximity Equal space between
elements
Ad
AdPrinciples of
Design Contrast
Bright Colors Nature and People Two typeface elements
Repetition Color – neon green Typeface - electric
Alignment Bold Center Alignment
Proximity Balanced text around Image Adequate space between
elements
Brochure 1 front panel, second panel, back panel
Brochure 1Principles of
Design Contrast
Bold colors, muted background
Different Elements Photos Maps
Repetition Color scheme – neon green &
brown Alignment
Center Alignment for readability
Proximity Grouped Content Balanced white space
*specifically with interesting background photo
Brochure 2 inside panels 1, 2, 3
Brochure 2Principles of
Design Contrast
Bold colors, muted background
Prominent Map and Title Repetition
Color scheme – neon green & brown
Alignment Staggered alignment of
elements Left alignment for text
Proximity Cohesive elements Location of elements
promotes interest
Newslettercover Page
Newsletter Cover PagePrinciples of
Design Contrast
Color – pepper red Typeface – hard vs soft
Repetition Color – pastel earth tones Columns
Alignment Left alignment text for
readability Proximity
Full page but not busy Accomplished by having
simpler elements
Newsletterback page
Newsletter Back Page
Principles of Design
Contrast Color – pop of blue Images, color and text
Repetition Color – earth tone pastels
Alignment Identifies different text groups Left, right, center
Proximity Eye Catching Layout