jules blundell, speakers kit (2015)

JULES BLUNDELLMESSAGING MAESTRO • VIDEO STRATEGIST • AUTHOR

SPEAKER • ENTREPRENEUR • TRAINER

SPEAKERS KIT: JULES BLUNDELL 2016 2

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Jules holds an MBA (Distinction) from University of London and has more than ten years of experience as a serial entrepreneur – starting, building and managing small businesses.

Her professional international teaching background, Marketing skills, small business-building knowledge and extensive experience creating and implementing successful online marketing strategies, are combined with her unwavering commitment to help local business owners create better businesses.

Her love of what she does is real and she loves sharing that passion with enthusiastic style.

The practical tips shared in her latest book – Capture More Customers With Video – The why, what and how – is just one reason that Jules is an ideal speaker for your next business event.

This speaker’s kit is ripe with opportunity…

• Opportunity to engage and entertain the audience at your next business event… (Jules combines teaching skills with marketing strategies to communicate her message effectively)

• Opportunity for aspiring entrepreneurs to learn from this MBA degree-wielding business woman who has spent more than a decade creating, developing and managing successful businesses… (Jules is SO much more than just a video marketing & media expert)

• Opportunity for YOU to add another reliable name to your contact book…(This busy working mum’s extensive small business marketing experience – in Australia and the UK – makes her ideal speaking talent for everything from business breakfasts to women’s lunch)

WHO IS JULES BLUNDELL? Jules Blundell is the Founder & Director of VideoBuzz – magically distilling the essence of a business message and turning it into a visually stunning, highly influential, engaging video.

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AUTHOR & MESSAGING MAESTRO: JULES BLUNDELL

As a former teacher, Jules Blundell is an expert in the art of engagement. The foundation of her marketing skills were honed in the classroom – crafting communication techniques to capture the attention of a distracted audience.

Jules thrives on entrepreneurial challenges and when her life at the coalface of the education industry highlighted the sector’s gap in the school system’s recruitment industry, Jules launched UK-based Bluewave International in 2004.

After four successful years, her husband was head-hunted to Australia and Bluewave was sold. For Jules, the change was an inspiration – with potential and opportunity unfolding.

In her new Melbourne home, Jules established Marketing Hands in 2012, with a mission to navigate small business owners through the maze of ‘marketing overwhelm’. Today, her experience in communication cut-through – creating and managing truly effective digital marketing strategies – has evolved into another innovation as the Founder and Director of VideoBuzz.

Her MBA (Distinction) from University of London and more than ten years starting, building and managing successful small businesses are proof of Jules’ knowledge and experience.

Jules’ roles as Monash University lecturer and Australian Business Woman’s Network mentor are proof of her passion to share that expertise – presenting a range of topics with clear, concise authority as a professional speaker.

It’s experience that sets her apart on the professional speaking circuit – genuine, educational experience combined with savvy marketing buzz.

All this and motherhood, too! They say that if you want something done, you should find a busy person.


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Jules is proud to release her latest book – Capture More Customers With Video – The why, what and how – and is an ideal speaker for your next business, networking or media event.

Your customers are watching more video than ever before, with online video users expected to double to 1.5 billion by 2016. Add this to the fact that video is more affordable and accessible than ever, and it’s clear that there has never been a better time to leverage this medium in your business.

But how can you use video strategically, in a way that builds your brand, sells your products and services, and converts viewers into fans?

Capture more customers with video is a practical handbook that will teach you how to plan, produce and promote videos that will not only capture more customers, but grow your business.

Capture more customers with Video – The why, what and how (2015)

National Library of Australia Cataloguing-in-Publication entry:Creator: Blundell, Jules, author.Title: Capture more customers with video: the why, what and how

ISBN: 9780992595739 (paperback) 9780992418298 (ebook) 9780992595760 (ebook)Subjects: Video tape advertising. Video recordings – Production and direction. Business – Information technology. Success in business. Customer relations – Management – Information technology.Dewey Number: 658.4038


EBOOKS:• The 7 Ingredients of an Engaging Explainer Video

• How to Capture, Connect and Convert with Video

• Why Video Works

• Using video as your primary business communication tool

• 13 easy steps to video production

• 12 ways to use video to promote your business

• Perfecting the art of business messaging

• Ways to get your customers attention in business messages

• Tips for effective business writing

• Business messaging mistakes

• The seven C’s of effective business messaging

• Ten easy ways to get your videos noticed

• Ten video metrics you need to monitor

• 9 ways to market your video

JOE PULIZZI, Founder, Content Marketing Institute and Author, Epic ContentMarketing

JAMES TUCKERMAN, Founder, Anthill Magazine, Not-so-Freaky University and Australia’s leading digital publisher

ROBERT ROSE, Chief Strategy Officer, Content Marketing Institute

ANDREW GRIFFITHS, Australia’s #1 Small Business Author

‘‘If you’ve picked

this book up because you have a strong desire to attract more customers, and to create

more loyal customers, you’ve made a smart move. Start at the beginning, work

through every chapter, take notes, think about your own messages and

develop your strategy. Then start taking videos. Congratulations on a

fantastic book Jules Blundell”.

“Simply put, if

you are trying to figure out how to leverage video to

help your business acquire and retain more customers, this book

is for you. From strategy to planning to execution, Jules literally leaves no shell unturned and gives

away all the secrets to great video marketing.”

“Video is the

newest and boldest language of the Web and

every business needs to master it quickly. Jules’ book expertly describes the entire process of creating a strategy to actually executing video that will move

the marketing needle.”

“Video is just

about the most powerful marketing tool there is. And it’s

suddenly within the reach of small business operators. That’s where Jules

Blundell comes in. In this book, she demonstrates how to use video in

ways that deliver real measurable returns, without the complex tech talk

or jargon. The technologies might change, but the principles in this

book are timeless.”


VIDEO STRATEGYJules Blundell knows so much about this – she’s written lots books – including her latest – Capture more customers using video – the why, what and how.

Jules offers practical tips for cost-effective and strategic video marketing solutions and she will help her audience to understand how to target their ideal market and how to extend their brand reach with video.

Jules’ jam-packed talk has value for anyone interested in business growth, time management, branding, digital technology… and more.

BUSINESS MESSAGINGGone are the days when big budgets meant marketing supremacy. Today, businesses compete equally online, so the winner is not who’s got the biggest budget but who is crafting strategically clever messages that resonate deeply with customers.

But it doesn’t end there; those messages must be ‹worthy› of being shared with their friends, families and colleagues.

Jules’ experience as a small business owner, educator and marketing expert shines in this talk – guaranteed to deliver tips and techniques business owners can apply positively to their own marketing plan for effective business messaging.

LEAD GENERATION The idea of traditional marketing techniques making way for online engagement sends many business owners into a nervous spin.

The reality, says, Jules Blundell, is more opportunity than ever before.

Connecting with today’s customers doesn’t have to cause a headache. It’s all about highlighting your brand personality in a strategic, fun and engaging way that turns browsers into buyers – creating content that people want to share to spread the message of your business further and wider than ever before possible.

Jules inspires today’s small business owners to embrace online marketing, rather than fear it.

VIDEO AS THE PRIMARY METHOD OF BUSINESS COMMUNICATIONIt is predicted that 74% of all Internet traffic will be video by 2017, yet considerable number of businesses haven’t even started using video to communicate with their customers.

Jules argues that video should be used for all marketing messages because customers these days are becoming increasingly fickle and unless you providing them with content in the way they want to consume it, they simply won’t take any notice.

Lets face it, it’s so much easier to watch a 60 second video then it is to read a whole website of text.TA

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TOPIC FOR YOU! (SUGGESTED SPEAKING ANGLES)


VIDEO MARKETINGWhen it comes to video marketing solutions for business owners its difficult to stop Jules talking. Her professional background in education, business engagement, communication management and marketing, sets her apart. Jules knows that digital marketing messages are much more than just cool graphics and online gimmicks, it’s about strategy and beautifully crafted execution.

SPEAKING GIGS• Nillumbuk Business Network – Map out

Your Marketing

• Motivating Mums Expo – How to Repurpose your Content

• Key Person of Influence – Global Webinar

• Not so Freaky University with James Tuckerman

• Key Person of Influence – Rendezvous Dinner

• VideoBuzz – Video Marketing Explained

• Key Person of Influence – How to Create an Awesome Brochure (Guest Tutor)

• Monash University – Tutor and Guest Lecturer

• Regional Director (Yorkshire) Recruitment & Employment Confederation

“Came away

with more confidence about marketing, & more

direction about social media and videos”

DIANE MADEN @ Metamorphys Costumes

and Balloons.

“I loved

how you give your IP away, well done.

It was fabulous, loved your style!”

LYNDEN BOEHM @ All About Your

Home Service

“All great info.

Some great strategies for planning out a

whole year of content.” BLAISE VAN HECKE @ BUSYBIRD PUBLISHING

“Great info, best I’ve seen in

yonks” ANDREW

“Thank you, AWESOME”

“Thorough and insightful –

I feel ready to take on video marketing”

HORU MCNAUGHTA

“Jules knows video inside out.

She not only proves how important it is to your

business but that its accessible and affordable”

SANDY MCDONALD

“Great insights into the importance of

video marketing and why it’s so powerful. Overall

was a great workshop and found it very valuable”

LUCY

“All my questions answers – I didn’t even

need to ask questions. I can’t believe the value you’re giving

away. I cam here feeling anxious about creating and using

videos and I’ve now got the whole roadmap”

ANETTA PIZAG

“Great presentation

Thank you. Plenty of gems and a great

tool too.” GEORGIA CAPUANA

– NATURAL HIMALAYAN SALT PLUS

“Thank you

Jules for everything, you give us tonight.

Loved the jewels, content and wisdom.”

HIEN B WEBB @ LIKEMIND PSYCHOLOGY &

COACHING


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PRESENTATIONSHOW TO MAP OUT YOUR ONLINE MARKETING TO CREATE 52 BLOGS, 5 EBOOKS, 5 VIDEOS AND LOTS MORE!> In this workshop, Jules takes her audience through her

tried and tested methodology for mapping out your annual content calendar. In this practical workshop, Jules will help you build 52 Blog topics based around 5 themes which then can be transformed into eBooks, Slide Share, videos, webinar and much more.

VIDEO STRATEGY> Every business should be using video to communicate

with their customers. All good videos start with a robust strategy, a sound knowledge of all the production processes and how to market their videos.

THE TEN HALLMARKS’ OF A PERFECT LINKEDIN PROFILE > In this practical 2-hour workshop, Jules works

with attendees to understand how to develop and maintain a strong LinkedIn profile. In detail, Jules presents the 10 hallmarks of a perfect LinkedIn In greater detail. Jules believes that every LinkedIn profile needs video so she will help attendees to carve the perfect pitch for their featured LinkedIn video.

MEANINGFUL COMMUNICATION IN THE DIGITAL AGE > In this 2 hour workshop, Jules will work with you to

uncover the message behind the message. The way we communicate to customers today has fundamentally changed and its time that all businesses caught up with the nuances of communicating in the digital age.

PERFECTING THE ART OF BUSINESS MESSAGING > All good marketing starts with a well planned, strategic

message. During this session, Jules covers the 7 Ways to Improve Your Business Messaging and provides loads of practical advice around ensuring those marketing messages are being heard.

TOPIC NOT LISTED ABOVE? Jules has a strong understanding of Digital and Video Marketing, so if you can’t find a precise topic here then simply called Jules, on 0430 556 337 to chat further about your idea to see if it is a match.”

VIDEOBUZZ

ENTER, VIDEOBUZZ.They turn company messages into fun, informative and engaging videos that help businesses turn website browsers into buyers.

HOW?At VideoBuzz, although traditional video footage still holds an important place, Motion Graphics/Animation is the main focus. It’s fast, it’s flexible and it’s powerful – an effective way to make complex company messages both meaningful and memorable.

WHY?Experts predict that, by 2015, an estimated 70% of all content consumed online will be video.

Globally, online video users are expected to double to 1.5 billion in 2016.

IT’S A MARKETING REVOLUTION.VideoBuzz aren’t just part of it – when it comes to video marketing solutions for business owners, they are industry leaders. The team’s professional background in education, business engagement, communication management and marketing, sets them apart from their competitors. At VideoBuzz, they know successful digital marketing messages are about much more than just cool graphics and online gimmicks.

VideoBuzz is led with the creative enthusiasm of Founder and Director (and serial entrepreneur), Jules Blundell. It’s all about helping business owners compete on a national and international stage – delivering focused, strategic marketing messages that ensure businesses survive – and thrive – in this competitive digital age.

THIS IS MY COMPANY…Today’s business owners have a unique challenge – how to ensure their marketing message cuts through the digital noise and connects with their target audience.

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FOR MORE INFORMATION, PLEASE CONTACT:

JULES BLUNDELL

1300 820 108

0430 556 337

[email protected]

WWW.VIDEOBUZZ.COM.AU

jules blundell, speakers kit (2015)

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