juggernaut from development to launch
DESCRIPTION
Mikhail Ryazanov, Head of Mobile Department (The Winter Nights: Mobile Games Conference http://www.wnconf.com/)TRANSCRIPT
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2. ? Researchwww.mail.ru 2 3. www.mail.ru 3 4. Research . => ARPU => www.mail.ru4 5. ? Research - Unitywww.mail.ru5 6. USP 5 , www.mail.ru 6 7. Unity 3.0 - SDK: AppsFire Flurry TapJoy MRG ( )www.mail.ru7 8. www.mail.ru 8 9. Apple rejected www.mail.ru 9 10. Unity 3.0 - SDK: AppsFire Flurry TapJoy MRG ( )www.mail.ru10 11. . ? PR . Apple (featuring): 80 000 installs/day 1 000 000 installs/ 1st month ARPU $0,98 RU / US / FR , . . ? www.mail.ru 11 12. Apple South Korea Storewww.mail.ru 12 13. ! . , . . , . ! www.mail.ru13 14. www.mail.ru 14 15. Mail.ru Games