“Jugaad”

“A Punjabi term which means alternativearrangement, a quick fix through the use of an

unconventional but innovative method.”

Beyond JugaadAmazing Inventions From India

Jugaad innovators don’t view customers as merely passive users of their product and services.

Recognizing the diversity of customer needs, they invent new solutions from the ground up by working closely with marginal groups.

They engage local communities and partners to set up a grassroots value chain to locally build, deliver, and support their solutions, making these solutions in turn affordable, accessible, and sustainable

Jugaad

Beyond JugaadAmazing Inventions From IndiaHome / Office from unused Cargo Containers

Solution

Be Frugal

Alternate Solution

Identify Problem

Manage Constraints

Know Priorities

Quick Thinking

InnovateBe

Unconventional

Jugaad Solution Style

Training future Jugaad Innovators Interiorizing the principles the future leaders will be able to

design and deliver affordable and sustainable solutions that are relevant not only for developing nations but also for developed economies in the west.

Imbue the next generation of engineers and managers with a Jugaad mindset and its associated principles.

The Jugaad concept is becomingmore popular in American and

European universities.

Summary

Not a substitute for organized R & D.

India needs to capitalize on the ‘Jugaad’ mentality

Need for more financial support to fund innovative ideas.

“Jugaad’ may face opposition from govt. and industry.