judy tholen jrs country acres lake mills, wi€¦ · judy tholen jrs country acres lake mills, wi...
TRANSCRIPT
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Judy Tholen JRS Country Acres
Lake Mills, WI
January 17, 2013
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Brown Eggs
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Everything you want to know about the production of our
cage free brown eggs.
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History
Current Operations ◦ Obstacles
Future
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2004
Hobby
~ 10 laying hens
5 turkeys
Original Chicken Coop – 10’ x 10’
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What to do with all these eggs?
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First Egg Customers in 2005: ◦ On Farm Sales
◦ 2 Restaurants
◦ Beauty Salon in Fort Atkinson
◦ Lake Mills Farmers Market – Saturday morning
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Great! We’re in Business.
What else can we do on our farm?
Current Barn – 37’ x 140’ Farm Property – 175 acres
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Meanwhile:
Egg Sales and Demand
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◦ 2007 – Quit Produce ◦ 2008 - Quit Feeder Calves ◦ 2009 - Quit Pigs ◦ 2010 – Quit Meat Chickens ◦ 2011 – Quit Turkeys**
But each year we continued to
add laying hens.
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2010-2011 ◦ Mixture of
Breeds
◦ 3,000 birds
◦ Open barn
◦ Hanging Feeders
◦ Manual Drinkers
◦ Nesting Boxes
◦ Ranged
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2012 ◦ New Barn System
Installed
◦ 4000 birds
◦ Auto Feeder
◦ Auto Waterer
◦ Auto Nest System
◦ Scratch Area
◦ Raised Slatted Floor
◦ Power Ventilation
◦ Lights on Timer
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◦Auto Waterer 50 units
Plastic
Low pressure
4 – 6 PSI
Well water
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◦Auto Feeder Continuous loop
Metal chain
Safety grill
Runs by timer
5 min every hr
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Auto Nest System 12 holes/unit
23 units
Length of Barn
Sloped Floor towards back
Nest pad
Center Conveyor Belt
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◦ Raised Slat Flooring Plastic Interlocking Self cleaning Raised 20 inches Manure “storage”
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◦Scratch Area Socializing
Scratching
Sunbathing
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Power Ventilation Exhaust Fans
10 Units
Summer – All running
Wind speed 2- 3 mph
Winter – 1 – 2 running on timer
Circulation Fans 2 units Continuous run
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Fall 2012 ◦ 2,500 birds
◦ Remodel Hay loft
◦ Hanging Feeders
◦ Auto Drinkers
◦ Nesting Boxes
◦ Lights on Timer
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JRS Country Acres - Current
Covers Four Areas: 1. Feed and Water 2. Environment 3. Personnel Management 4. Bird Health **3rd Party Verification/Scorecard
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Chicken Breeds ◦ Rhode Island Reds
◦ Silver Wyandottes
◦ Barred Rocks
◦ Dominiques
Good Layers ◦ 200 - 250 eggs/year
Dual Purpose Birds Large sized eggs Lay well in winter Grandpa’s birds
(<1950)
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Rhode Island Red genes
Highly productive ◦ 280 Eggs/yr
Breed for cage free environments
Numerous Hybrids ◦ 15 years to develop
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“Ready to Lay” Pullets ◦ Order 7 – 8 months
in advance.
◦ Grower raises them from 0 – 17 weeks
◦ Grower responsible for all vaccinations
◦ Grower raises them for farm type.
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Chicks ◦ NPIP Registered
Flocks
Vaccinations ◦ Chicken Diseases
Coccidiosis
Mareks
Newcastle
Fowl Pox
Avian Encephalitis
◦ Human Disease
Salmonella
E Coli
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Abendroth Hatchery – Waterloo, WI
Hartwig’s Farm – Fort Atkinson, WI
Sutcliffe Farms – Mason City, IA
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Arrive at about 18 weeks of age: Start on new layer diet
Start on Lighting Schedule Acclimate to new home
Re-establish pecking order
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Specialized Feed ◦ Point of Lay – 32 wks ◦ 33-44 wks ◦ 45-58wks ◦ 59+ wks
All Vegetarian ◦ Corn
Soybean Meal Dried Distillers Grain’ Wheat Probiotics Vitamins/Minerals
Big Gain, Lodi WI ◦ Ridley Feed, IL
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Specialized Feed ◦ Egg Sizes
Controlled by:
Protein Levels
Methionine
◦ Young birds
◦ >Protein, >Methionine
◦ Older Birds
<Protein
<Methionine
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Lighting
14 hours
Increase by ½ hour every 4 days
16 hours max
◦ Light Intensity – 2 to 3 foot-candles
◦ Never decrease light hours
◦ Fluorescent light fixtures – highest lumens
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Training to lay in nests
Walk barn several times per day
Pick up floor eggs several times per day
Nest box area slightly dimmer
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What Happens to the Birds? Keep for about 14 months Options:
Molt – good for another
year
On Farm Euthanasia & Composting √Buyer purchases birds to
sell to ethnic groups.
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SE Prevention Program - FDA All farms over 3,000 birds Written Plan for these items:
Pullet Procurement Bio-Security Rodent / Fly Control Refrigeration Recall Procedures Environmental Testing Documentation!!!
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Egg Collection ◦ Center
Conveyor
◦ 3 times/day
◦ Baskets
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Original Milk House Egg Washing Room
10 feet by 8 feet Egg Machine Grader 2 Tables Double Sink
No Heat No A/C No Windows Avg. Day = 6 hours
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Egg Washing Room Fully Licensed
WI DATCP ◦ Shell Egg
◦ Inspections 4 x year
Room
Eggs
USDA ◦ Shell Egg Grades
◦ AA
◦ A
◦ B
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Egg Machine ◦ Hand Loaded
◦ Candler
◦ Hot Water Spray
◦ Double Roller Brushes
◦ Air Dryer
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Egg Grader – Jumbo, ExtraLarge/Large, Medium/Small
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Packaging ◦ Hand Packaged
30 count flats
Cartons
15 dozen/case
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Cooler kept @ 40˚F
Eggs ready to go
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Delivered by: •JRS Country Acres •Food Distributors:
•Neesvigs Meat Purveyors (Restaurants) •Soderholm Wholesale Foods (Grocery Stores)
JRS Truck
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Where do they go?
15 grocery stores
13 restaurants
1 senior home
Home Milk delivery company
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JRS Country Acres - Current
Who works here?
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#1 - Finding Equipment ◦ Small Mom & Pop Operations or Huge Farms
Many EU companies, few USA companies
Southwest Poultry – MO, Used equipment dealer
Nest System – 1/4 of it, drinkers. Feed system
Sutcliffe Farms – IA, Used Egg handling dealer
Egg Washer
EBay – PA
Egg Grader
Craigslist
Refrigerated Truck
Local Farm Auctions
Refrigerated Truck Cooler, Many misc items
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#2 - Finding Packaging Supplies ◦ Small Mom & Pop Operations or Huge Farms
2 Companies that make recycled pulp products
1 US, 1 Canada
Buy Direct from Manufacturer – Semi-loads!!
10.5 cents each
Storage
Buy from Distribution Company:
Expensive (Large = 19.5 cents Jumbo 35 cents)
Label – add another 11 cents per carton
Not always in stock
Shipping from warehouse
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#3 – Getting the Eggs to the Customer ◦ Store Shelves
Stores familiar with wholesale distributors
We already have a brown egg
Other national and regional brands – price point
Increasing demand for local products
Restaurants/Institutions
Familiar with wholesale distributors
We already use a brown egg OR so what, egg is an egg
Other national and regional egg suppliers – price point
Increasing demand for local ingredients
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#3 – Getting the Eggs to the Customer ◦ Attractive Packaging and Branding:
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Egg Sales and
Demand
Future
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Increasing demand = Business growth and job creation!
◦ More birds = another farm building ($0.5M)
Bank Loans – slow economy, slow to lend
Private Investors – hard to find, Time, business structure
√ Work with other producers
Amish family farms
Platteville area – Wisconsin Farmers!
Purchase, then transport, grade and package at JRS
New Egg Processing Building < New Chicken Barn
First Employees!!
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Any Questions??