judo
DESCRIPTION
JUDO. Green my Apple. Apple Users in the driver’s seat. Web 2.0. Email to take the message to Jobs. Tagging and Social Networking sites. Technorati to reflect the buzz. Greenpeace.org traffic sources. Apple site traffic sources: referrals are everything in a viral campaign. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/1.jpg)
![Page 2: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/2.jpg)
![Page 3: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/3.jpg)
Green my Apple
![Page 4: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/4.jpg)
![Page 5: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/5.jpg)
Apple Users in the driver’s seat
![Page 6: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/6.jpg)
Web 2.0
![Page 7: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/7.jpg)
Email to take the message to Jobs
![Page 8: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/8.jpg)
![Page 9: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/9.jpg)
Tagging and Social Networking sites
![Page 10: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/10.jpg)
Technorati to reflect the buzz
![Page 11: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/11.jpg)
Greenpeace.org traffic sources
![Page 12: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/12.jpg)
Apple site traffic sources: referrals are everything in a viral campaign
![Page 13: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/13.jpg)
![Page 14: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/14.jpg)
Apple site Launch
![Page 15: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/15.jpg)
Desktop viral: Hug your Mac
![Page 16: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/16.jpg)
![Page 17: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/17.jpg)
Video E-card on YouTube to publicize the campaign
![Page 18: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/18.jpg)
The YouTube Dillemma
![Page 19: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/19.jpg)
Perpetual Beta: Feedback site for suggested improvements
![Page 20: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/20.jpg)
Banners and bugs to make the campaign easier to promote
![Page 21: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/21.jpg)
Creative Commons content for remix
![Page 22: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/22.jpg)
![Page 23: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/23.jpg)
![Page 24: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/24.jpg)
![Page 25: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/25.jpg)
![Page 26: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/26.jpg)
![Page 27: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/27.jpg)
![Page 28: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/28.jpg)
![Page 29: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/29.jpg)
![Page 30: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/30.jpg)
![Page 31: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/31.jpg)
Webby Award
![Page 32: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/32.jpg)
Webby Award
![Page 33: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/33.jpg)
Webby traffic conversions
![Page 34: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/34.jpg)
Contribution to conversion
![Page 35: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/35.jpg)
Results (March 2007)• 470,000 Google references • 4,070 Blog entries• 50,000 letters to Steve Jobs• 1,000,000 Unique Visits• 10,000 newsletter signups
• Dell: “We challenge the Electronics industry to adopt a 100% takeback policy worldwide…”
![Page 36: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/36.jpg)
Result
![Page 37: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/37.jpg)
![Page 38: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/38.jpg)
![Page 39: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/39.jpg)
Kicking Ass
![Page 40: JUDO](https://reader037.vdocuments.us/reader037/viewer/2022110211/56813121550346895d97910e/html5/thumbnails/40.jpg)