juan valdez organic coffee at wal-mart
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By www.buyorganiccoffee.org Juan Valdez Organic Coffee at Wal-Mart Last week we wrote about Juan Valdez and organic coffee. We did not find a reference to organic coffee on the Juan Valdez web site, either in Spanish or English. However, it turns out that there is Juan Valdez organic coffee at Wal-Mart. On the Wal-Mart web site the coffee is described as having a pronounced aroma, medium to low acidity, and lots of body. According to Wal-Mart the Juan Valdez organic coffee at Wal-Mart has been “Cultivated and Produced With Organic Practices, Without Incidence of Chemical Products” and “Has Been Certified Under International Norms That Guarantees The Consumption of A High Quality Coffee Friendly With The Environment.” The coffee is also a product of Colombia. So, you can get Juan Valdez organic coffee at Wal-Mart. But what is Juan Valdez coffee? In 1959 the National Federation of Coffee Growers of Colombia created a fictional character, Juan Valdez, as an icon for 100% Colombian coffee. The point of the exercise was to distinguish 100% Colombian coffee from coffee from other countries or coffee that was mixed with beans from other locations. Juan has typically been portrayed with his mule, Conchita, carrying sacks of coffee beans to be processed. More recently a coffee shop business took the name of Juan Valdez. Juan Valdez coffee shops can be found throughout Colombia and in other parts of the world. The brand only sells coffee grown in the Colombian coffee growing region, the cafetero, which includes the departments of Caldas, Risaralda, Quindío, and Valle del Cauca where half a million people work in the coffee industry. This region produces healthy organic coffee as well a coffee grown by the more usual means. Although you can buy the brand, Juan Valdez organic coffee at Wal-Mart the name Juan Valdez simply tells you that it is certified as Colombian coffee. However, the coffee is also certified as organic so that it contains the organic coffee antioxidants that make drinking organic coffee a healthy exercise. Although Wal-Mart sells a bag of coffee labeled Juan Valdez it does not have a corner on the market for Colombian coffee or organic coffee. Colombian coffees are all able to carry the Juan Valdez icon if they are 100% Colombian and can also be certified organic if they are grown under sustainable growing conditions and free from the use of herbicides, insecticides, fungicides, and synthetic fertilizers. These coffees have the same beneficial health effects as other organic coffees grown throughout the world. Organic coffees from Colombia are free of the contaminants found in many types of regular coffee. Organic coffee from Colombia has the same antioxidants that help reduce the incidence of type II diabetes, prostate cancer, and colon cancer. Colombian organic coffee calms the heart as well, that is to say it reduces the incidence of hospitalization for heart rhythm disturbances as medical research has shown.TRANSCRIPT
![Page 2: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/2.jpg)
Last week we wrote about Juan Valdez and organic coffee
.
By www.BuyOrganicCoffee.org
![Page 3: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/3.jpg)
We did not find a reference to organic coffee on the Juan Valdez web site, either in
Spanish or English.
By www.BuyOrganicCoffee.org
![Page 4: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/4.jpg)
However, it turns out that there is Juan Valdez organic
coffee at Wal-Mart.
By www.BuyOrganicCoffee.org
![Page 5: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/5.jpg)
On the Wal-Mart web site the coffee is described as having a pronounced aroma, medium
to low acidity, and lots of body.
By www.BuyOrganicCoffee.org
![Page 6: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/6.jpg)
According to Wal-Mart the Juan Valdez organic coffee at
Wal-Mart has been “Cultivated and Produced With Organic
Practices, Without Incidence of Chemical Products”
By www.BuyOrganicCoffee.org
![Page 7: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/7.jpg)
and “Has Been Certified Under International Norms That
Guarantees The Consumption of A High Quality Coffee Friendly With The Environment.” The coffee is
also a product of Colombia.
By www.BuyOrganicCoffee.org
![Page 8: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/8.jpg)
In 1959 the National Federation of Coffee Growers
of Colombia created a fictional character, Juan Valdez, as an
icon for 100% Colombian coffee.
By www.BuyOrganicCoffee.org
![Page 9: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/9.jpg)
The point of the exercise was to distinguish 100% Colombian coffee from coffee from other countries or coffee that was
mixed with beans from other locations.
By www.BuyOrganicCoffee.org
![Page 10: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/10.jpg)
Juan has typically been portrayed with his mule,
Conchita, carrying sacks of coffee beans to be processed.
By www.BuyOrganicCoffee.org
![Page 11: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/11.jpg)
More recently a coffee shop business took the name of
Juan Valdez. Juan Valdez coffee shops can
be found throughout Colombia and in other parts of the
world.
By www.BuyOrganicCoffee.org
![Page 12: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/12.jpg)
The brand only sells coffee grown in the Colombian coffee growing region, the cafetero,
which includes the departments of Caldas,
Risaralda,
By www.BuyOrganicCoffee.org
![Page 13: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/13.jpg)
Quindío, and Valle del Cauca where half a million people work in the coffee industry.
By www.BuyOrganicCoffee.org
![Page 14: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/14.jpg)
This region produces healthy organic coffee as well a
coffee grown by the more usual means.
By www.BuyOrganicCoffee.org
![Page 15: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/15.jpg)
Although you can buy the brand, Juan Valdez organic
coffee at Wal-Mart the name Juan Valdez simply tells you
that it is certified as Colombian coffee.
By www.BuyOrganicCoffee.org
![Page 16: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/16.jpg)
However, the coffee is also certified as organic so that it
contains the organic coffee antioxidants that make drinking organic coffee a healthy exercise.
By www.BuyOrganicCoffee.org
![Page 17: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/17.jpg)
Although Wal-Mart sells a bag of coffee labeled Juan Valdez it does not have a corner on
the market for Colombian coffee or organic coffee.
By www.BuyOrganicCoffee.org
![Page 18: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/18.jpg)
Colombian coffees are all able to carry the Juan Valdez icon if they are 100% Colombian
and can also be certified organic if they are grown.
By www.BuyOrganicCoffee.org
![Page 19: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/19.jpg)
under sustainable growing conditions and free from the
use of herbicides, insecticides, fungicides, and
synthetic fertilizers
By www.BuyOrganicCoffee.org
![Page 20: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/20.jpg)
These coffees have the same beneficial health effects as
other organic coffees grown throughout the world.
By www.BuyOrganicCoffee.org
![Page 21: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/21.jpg)
Organic coffees from Colombia are free of the
contaminants found in many types of regular coffee.
Organic coffee from Colombia has the same
By www.BuyOrganicCoffee.org
![Page 22: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/22.jpg)
antioxidants that help reduce the incidence of type II
diabetes, prostate cancer, and colon cancer.
By www.BuyOrganicCoffee.org
![Page 23: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/23.jpg)
Colombian organic coffee calms the heart as well, that
is to say it reduces the incidence of hospitalization
for heart rhythm disturbances as medical
research has shown.
By www.BuyOrganicCoffee.org
![Page 24: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/24.jpg)
Whether you buy Juan Valdez organic coffee at
Wal-Mart, organic Kona coffee from
Hawaii, or any other brand with
organic coffee certification,
By www.BuyOrganicCoffee.org
![Page 25: Juan Valdez Organic Coffee at Wal-Mart](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482fbeeb47959f60c8b4949/html5/thumbnails/25.jpg)
you can enjoy a coffee free of contaminants, a coffee
with many beneficial effects on your health, and a coffee
grown by socially responsible means.
By www.BuyOrganicCoffee.org