juan estrada-valle, cop denalda kuzumi, mis manager albania’s market information system
TRANSCRIPT
Juan Estrada-Valle, COP Denalda Kuzumi, MIS Manager
Albania’s Market Information Albania’s Market Information SystemSystem
Outline
• Overview• The process of Information Flow through SITA• SITA products• Upcoming products• Challenges of MIS implementation in a national
context – Reliability and sustainability
SITA
• Concept• Challenges• Early development• The fully grown creature
The Process of Information flow through SITA
• 1 Data C. at markets• Uniform Platform
Conditional Formatting to stimulate investigation
predefined Process 1,320 data points/ market
Total of 5,280 data points
I-Data collection
Automatic Data Entry Automatic Elaboration
Data extracts for dif. purposes: Daily Report,
Website, TV and other Predefined Process
Possibility to correct errors.
II-Data elaboration
Email distribution Website publication
Several TV platforms KASH Newspaper
Link to SMS Platform Price Delivery via SMS. Market Information Boards.
III- Data disemination
Products
• The database– 22 products covered
• 7 tree fruits and 15 vegetables
– Availability of Daily Wholesale prices– Availability of Daily Retail prices – Price differentiation on variety, size, market and origin (imported/domestic)– Price series available with different criteria's from February 1st till today– 4 markets covered: Lushnja, Korca, Tirana, Fier
• Daily email report – Wholesale and retail prices• Weekly email report – Wholesale and retail prices • Daily Prices for TV programs – in specific format• Monthly analysis and trends • Articles and other forms designed for print
Distribution Platform
• Prices via SMS • 6 Market information boards in main Wholesale Markets• Other channels: partners and regional offices• KASH Newspaper Platform with Market Information Issues
such as prices trends, agribusiness related articles, price forecasts
• Greenmarket Website with a component dedicated to the SITA products such as daily price information and other products. www.greenmarket.al
• Daily news aired by two TV Channels: Top News and SCAN
Upcoming Activities• System for collection of trade volumes in the WS Markets.
– Pilot project – Tirana Market, 3 other markets to follow
• Market intelligence– Contacts (lists of importers, traders, producers)– Trade leads and opportunities– Linking producers with traders– Ongoing work: traders survey
• Enhancing SITA USAGE – Training of Traders in the Wholesale Markets – Training of Farmers – Cooperation with other projects to cover remote areas
• Improvement of the distribution platform – Introduction of a tabular and graph interactive time-series on the GM
website– Customized forms to be used for agricultural news on TV – Other innovative solutions for trade facilitation
SITA Products’ Distribution: Examples
SITA Products’ Distribution: Examples
Challenges
• Expected– Reliability
• R = f (timeliness, data validity and sustainability)
– Sustainability…
• Specific for Albania– Slow transition to the market economy– Poor understanding of market forces– Risk averse behavior