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INDUSTRY PROFILE

Real-estate sector is a big driver of India's economic growth and therefore, is a

vital sector of the nation's economy. It is the second-largest employment-

generating sector after agriculture. Growing at a rate of about 20% per year, this

sector is contributing around 5-6% to India's GDP. It stimulates the demand in

more than 250 subsidiary industries, like steel, cement, brick, paint, building

materials and consumer goods.

The Indian real-estate sector has traditionally been an unorganized sector but it is

slowly evolving into a more organized one.

Real estate business has boomed in India over the past few decades. Due to rapid

urbanization, increasing income and favorable demographics, the sector attracts a

major investment and has a huge potential to attract large foreign-investments too.

With real estate arriving at a point of saturation in developed countries and the

prices and demand falling, international real-estate players are looking at rising

economies, like India, for tapping opportunities in real estate. Even NRIs (Non-

Resident Indians) and other international private and corporate entities are attracted

to invest in India's real estate.

Residential Real Estate:There is an acute shortage in residential housing-projects

in India. It is expected that housing shortage in rural areas will witness a reductionin housing shortage due to migration and conversion of kuccha houses into pucca

houses. Thus, rural-housing shortage is expected to decline to 53.8 million units by

the end of 2014 from 59.4 million units at the end of 2008. However, housing

shortage in urban areas will continue to rise due to migration towards urban areas


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and rising trend of nuclear families. Housing-scarcity in urban locations is

estimated at 19.3 million units at the end of 2008, which is likely to touch 21.7

million units by the end of 2014.

Commercial Real Estate:The commercial-office space in India has evolved

significantly in the past 10 years due to change in business-situation. The

expansion of commercial real-estate has been driven mainly by service segments,

especially IT. Earlier, commercial lands were concentrated in CBD (Central

Business District) areas in big cities. However, with the surfacing of IT and ITeS,

commercial expansion started moving towards city suburbs as more office-space is

now required.

Retail Real Estate:In last few years, India's organized retail industry has recorded

high growth-rates. The retail real-estate is an unorganized market with a few

national players. Chief driving factors are luxurious lifestyles, high disposable-

incomes and increased tendency to spend. India's retail market was mainly

unorganized until early 2000. The organized retailing is likely to grow in India

despite the fact that the supply in retail real-estate industry is higher than the

demand.

Hospitality Real Estate:India's hospitality industry has enjoyed robust growth

over the past few years sustained by a benign political and economic environment.

Growing incomes, more weekend trips and better access to travel-related

information over the Internet have led to growth in hospitality. Premium hotels are

more famous in key business-destinations in India and are leading in popular

tourist-destinations, like Goa, which attract loads of foreigners. Demand-growth in

this sector is anticipated to outstrip supply-growth. Demand is expected to increase


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at a CAGR of 15% while room availability is expected to record a CAGR of 9%

across premium segment. Business destinations are poised to see higher growth in

room-inventory compared to leisure destinations.

The Indian real estate market has seen a sharp upturn in the recent years. Even

when the world economy was reeling from the aftershock of the huge recession

that hit hard even some of the largest & leading economy, the Indian real estate

market remained immune to the downturn that was seen in almost every other

sector. The real estate sector witnessed and is still getting investment from a large

number of investors of both India and abroad. It has been a golden harvest even in

this turbulent financial market. For most investors, real estate has been a refuge

from the burn most bear due to the downturn in almost every other sector.

The question arises what kept the real estate such a prosperous option even during

a time when every other investment option seemed such a huge risk. Studies have

revealed the transparency in the way the real estate sector works and the stronglegal rules guiding almost every aspect governing investments in this sector has

made it a great option for the investors. With India becoming one of the major

targets for the Foreign Direct Investors, the need for new property is on the rise.

People need more residential complexes, places to build shopping malls, offices,

industries, and even agricultural lands. And they need these in proper locations

which will benefit the business. Thus the demand for real estate properties at some

of the key locations within the country skyrocketed within a few years.

India today is a fast growing economy and almost 50% of the population comprises

of the young, dynamic generation. As they establish themselves in the society, their


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requirements also increase. From tourism department to hospitality, all are

grabbing the opportunity. The high income younger generation today is their

primary target. Thus, demand for real estate is also on the rise. Space is requiredfor hotels, restaurants, leisure activity zones, etc.

While the rise can be seen in all the parts of India, but the major towns and metro

cities are most in demand. And it can be safely assumed that an investment at

property in India is one of the safest options which can yield a high return for

certain. With the continuing rise of the price of properties available in India it is

one of the smartest choices when the question of investment decision arises.

One might be apprehensive given the recent news of major frauds happening in the

financial sector, but one can always rely upon some of the oldest available options

when it comes to buy real estates. There are many websites as well as companies

which deal in the sector and one can always rely upon these to grab a great deal.

These property sites will also provide excellent guidance to the first time investors.

With such lucrative options available and such high returns guaranteed, the Indian

real estate sector is one of the primary investment options one should look out for.

Riding high on the back of rapid urbanisation, positive demographics and rising

income levels, the Indian real estate sector has attracted significant investment over

the past few years.

The sector that once grew at 7.8% in 2009-10 witnessed a deceleration during

2012-13 to 6.5% (till June 2012) owing largely to the sluggish growth of the Indian

economy, rising input costs and an overall slowdown in the global economy.
http://www.indiapropertyzone.com/http://www.indiapropertyzone.com/


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As per latest estimates, the housing sector contributes about 5% to the overall GDP

growth of the country. The Economic Survey 2011-12 shows that the housing

sector ranks fourth in terms of the multiplier effect on the economy.

While the populist objective is to ensure people losing land should be adequately

compensated, the obverse that this will help the acquirers of the land to be more

assured of the acquisition process and there by rule out problems of unwarranted

claims and issues of inadequate compensations. The provisions of the Bill will be

applicable in cases of land acquisition of 50 acres in urban areas or 100 acres in

rural areas.

The compensation for land acquisition will now at least double in urban areas and

will go up by 4 times in rural areas, according to the new LARR guidelines. Thus,

the cost of land acquisition will surely go up for all projects irrespective of them

being government or private or public-private-partnership (PPP) projects as they

will have to adhere to the new norms. Further, the clause of mandatory consent of

80% of owners for private projects and consent of 70% landowners for PPP

projects will delay the process of land acquisition and the projects in turn.

As land titles are not clearly documented in our country, it will take quite some

time to change the current situation.

The bill is expected to add to the cost of a project substantially as the expected

time taken for acquisition of land thereby delaying the entire process. Apart from

the existing requirement of going through the regular the legal and regulatory

process which usually adds up to the time and cost factor of any major large scale

project.


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Impact on infrastructure & urbanization

Infrastructure projects are the ones that will receive the sharpest blow. In many

instances, this rise in input costs is likely to yield the projects unviable. As it is, the

infrastructure projects are under pressure, especially those in the rural areas as it is

difficult to monetize them; so the private sector is not interested in them.

The growth of India is largely dependent on the infrastructure development which

the government cannot take up single handedly and co-operation of private sector

becomes necessary. The consent clause will delay the start of the project; further

making the required returns from the project difficult to achieve. Thus if India's

growth story is to continue then a user development fee will have to be charged

and the price of utilities like electricity, water etc. will have to go up to rake in the

revenues.

All in all, this is a laudable reform by the government for providing equitable

sharing of profits while also moving a step closer to laissez faire kind ofenvironment.

The high rate of migration and natural growth rate of our population in urban areas

highlight the need for building new cities as existing ones are overburdened.

Satellite towns depend on the parent city for their work and employment

requirements, while the need of the hour is to build self-sustaining urban centres.

With the LARR Bill developing cities on a large scale would be difficult due to the

requirements of getting consent from 80% of project affected people, arranging for

their rehabilitation and resettlement (R&R), as well as paying a premium price for

land shooting up the overall budget to very high levels.


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Higher cost of land acquisition & overall real estate cost

For the real estate industry too, the addition of R&R component will be a big

financial burden due to which the LARR Bill has received flak from them. Post the

Bill, the cost of land acquisition will increase across the board and the real estate

developers intend to pass on this increase in input cost to the buyers.

So certain sections of the industry feel that an increase in property prices will

ensue the LARR; thus negatively affecting the ordinary buyers. Considering the

present scale of projects, most of the residential, commercial and retail real estate

projects occupy an area of land smaller than the stipulated parcel size. Many big

private real estate players have bought the land at market prices and with 100%

consent of the landowners.

However, their input costs will rise as a result of the increase in compensation and

minimize the profit margin. Since the developers will want to preserve their

profits, we will see more joint development projects happening, wherein the profitsas well as the resources and the risks will be shared. Already in many Tier-1 cities,

joint development is route followed by developers, so this practice will now spread

all over

As per the industry reports, the total economic value of the real estate activity in

the country ranges between US$40-45 billion, which contributes 5-6% to the GDP

growth. Of its total size, residential segment, with 90-95% size, forms the major

chunk of the market, followed by the commercial segment (4-5%) and organised

retail segment (1%).


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The demographic advantage of the country and the rising thrust on infrastructure is

triggering a plethora of events, significant among which is the rising FDI in the

sector. It is estimated that the FDI in the sector will grow from the current US$4billion to US$25 billion within a span of 10 years. A report released by the United

Nations (UN) states that India ranks third after China and the US in terms of the

most favoured investment destination for global companies. As per the report, the

FDI inflow in the sector is expected to increase by 20% during 2012-13.

Some of the recent policy initiatives which are expected to serve as a trigger to

boost the investment in the sector include:

the Union Budget 2012-13 proposed 1% Tax Deduction at Source (TDS) on

transfer of immovable property if the value of the sale is beyond Rs 50 lakh in

urban areas and Rs 20 lakh in other regions

foreign citizens of Indian origin have been granted permission by the Reserve

Bank of India (RBI) to purchase property in India for residential or commercial

purposes FDI up to 100% is allowed under the automatic route in townships,built-up

infrastructure and construction development projects subject to certain conditions

the government has allowed 51% FDI in multi-brand retail subject to conditions

Besides, RBI has also proposed to increase the minimum capitalisation

requirement for any company with over 75% foreign holding by treating it as a

wholly owned subsidiary of the foreign company.

As per a recent report prepared by the global property consultant, CBRE,

Assessing the Economic Impact of Indias Real Estate Sector, The real estate

sector of India is estimated to have a total pipeline of nearly 3.6 billion square feet

lined up for completion in 2013, out of which 98% is concentrated in the


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residential areas. The real estate sector, an inherent component of the construction

industry, has a tremendous potential in our country. The proper tapping of the real

estate sector will also generate considerable economic opportunities.

Real estate is also an employment intensive sector and the predictions are it will

generate employment for at least 17 million people by 2025. However, exhaustive

cooperation of the Government is necessary for the real estate to become an

economically viable sector contributing consistently to the national GDP. The 2013

statistics of the real estate sector shows that an investment of Rs 2,54,000 crore is

necessary for the implementation of the construction projects in the available land

mentioned in the CBRE report which in turn will generate a revenue of Rs

3,70,000 crore and provide countrywide employment opportunity for 7.6 million

people.

Challenges faced by the Real Estate Sector

The growth of the real estate sector, in spite of its immense potential to contributeto Indias economic development and its wide employment providing capacity, is

restricted by many factors. Borrowing costs are extremely high, a creaky

infrastructure undergoing very slow development, approval processes after

crossing numerous red tapes prove to be extremely lengthy, a majorly choked

supply line and of course lack of proper institutional funding are some of the major

impending factors.

Real Estate consultancy, Cushman & Wakefield, furnished a report on private

equity (PE) in real estate investments according to which, Around US$ 2 billion

(Rs 11,854 crore) is available with PE firms for deployment in the Indian real

estate sector. However, PE investments plummeted by 46% in the first half of


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2013. The PE investments recorded in the first half of 2013 was a discouraging

US$ 276 million (approximately Rs 1,638 crore), as compared to last years

valuation of US$ 514 million (Rs 3,050 crore) for the same period.

2013 also witnessed a very low number of major real estate deals, only 13 in the

first half of 2013. Cushman and Wakefield attributes this to an uncertain market,

and the sudden deceleration in Indias economic growth, the major factors for

which are the record devaluation of rupee against dollar and political deadlocks

(factors that has been plaguing numerous industries all over the country). However,

Sanjay Dutt, executive managing director, Cushman and Wakefield, South Asia,

commented, It is noteworthy that despite a slowdown in the construction market

and reduced number of investment worthy projects in India, real estate features as

the fourth most invested sector by PE funds. Currently, it was estimated that about

US$ 2 billion is ready to be deployed in the real estate sector of the Indian market.

Though PE funds are still interested in investing in the real estate sectors, the

market sentiments paint an entirely different picture. Because of the current

shadow of uncertainty looming over the market, funds other than the PE funds are

only interested in investing in real estate deals with solid basis, so the exploration

for the right projects continue, which is slowing down the development of the real

estate sector.

Points of encouragement

Real estate has always been a much preferred investment sector due to the

supernatant nature of the sector. An educated guess on the positive side is Indian

economy will be able to turn around in time to arrest the free fall of rupee against

dollar. That will definitely help to lift the shadow of uncertainty currently hovering


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over the market and prove to be a shot in the arm for the real estate sector. Besides

the keenness of the PE funds to invest in the real estate sector is definitely another

encouraging factor.

Once again a positive anticipation would be that the Government will show further

understanding and cooperation towards the real estate sector of our country and be

proactive in resolving the political stalemates and introduce timely economic

reforms that are posing to be major hindrances in the development of this

extremely potential sector. Once the real estate sector gathers the necessary

impetus, new doors to more investable options will be flung open, attracting a

hefty investment from the core investors, both domestic and abroad.

The demand for ready office spaces is increasing steadily, which has already

witnessed an investment of over US$ 1.3 billion (Rs 7,705 crore) in the past three

years. 2013 also witnessed the highest PE fund investments in the real estate sector

namely US$ 131.6 million in Pune (Rs 7.8 billion), US$ 67.5 million in Mumbai

(Rs 4 billion), US$ 38.8 million in NCR (Rs 2.3 billion) and US$ 16.9 million in

Bengaluru (Rs 1 billion). In spite of the 46% slump in the real estate sector, the

contribution of this sector towards the National GDP has been an estimated 6.3%,

quite impressive considering the volatile market.


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COMPANY PROFILE

Welcome to JS Holdings, a leading real estate company in Bangalore. JS Holdings

has 3 years of experience in residential industry, having developed several projects

since inception. Given the immense scope in the housing industry in Bangalore, JS

Holdings has been focussing on promoting a series of residential projects in several

areas in the city. All the ventures promoted by the JS Holdings so far have been

highly successful.

JS Holdings is currently carrying out extensive construction activity at various

locations in and around Bangalore.

JS Holdings is proud of the reputation it has built for Trust, Quality, &

Commitment of its projects. Its management set out strict code of conduct to abide

in its dealing with a customer.

Its projects stand as hallmark of quality construction, clear titles & Value for

money.

Our principal objective is to create a wide pool of residential investments where

the primary concern is safety of the investment and quality of the construction and

thus allowing us to create a unique real estate hub.

Setting an exemplary performance trend in the real estate sector, Jaya Shanmuga

Group, since its inception in 2010, has risen spectacularly within couple of years.

This remarkable phenomenon could not have been possible but for the excellent

capability of Shri. S.V.S. Sudheer who also founded the SRR Group, which has an

established turnover of over 75 Crores. Adding to his strength is the invaluable


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experience of Mr. G. Prashant Raju who has put in over 8 years in the field of

construction, marketing and hospitality. An essential component of the

indefatigable trio is Mr. C. Sarath who has several accomplishments to his credit inthe sector. Together this 'A Team' has conceived a magnificent endeavour; the 'JS

Group of Companies.' The group also promotes other associate companies JSP,

4D, JSH, JS Mines & Minerals, JS Agro Farms, JSFS and SRR Trust.

Vision:

JS Holdings envisions placing itself among the top players in the field over the

next 5 years by ensuring outstanding quality and timely delivery of its projects

using the most up-to date technology & globally recognized practices and thereby

securing the interest of all stake holders, customers and suppliers.

Mission:

JS Holdings consistently endeavors in its pursuit of excellence in every meaning ofits form, among all ventures it undertakes and ensures that every parameter of

quality is strictly adheres to and thus rein in total satisfaction of customers.

Objective:

Our Principal objective is to create a wide pool of residential investment where the

primary concern is safety of the investment and quality of construction and thus

allowing us to create a unique real estate hub.


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Projects

Lotus

Spread over a vast expanse of over 30 acres and laid amid idyllic surroundings,

"The Lotus" is a highly prestigious project of JSIP. Approved by BMRDA, the 1st

Phase consists of 10 acres of land which has been released for development. 'The

Lotus' is an outstandingly well structured venture of independent residential villas

and villa plots with appropriate clearances, relevant approvals, clear title,

reasonable price with high quality of construction which promotes peace, harmony,

health and living comfort for all the property owners.

Consisting of 164 units in Phase 1, 30% of the venture is purely for individual

villas and the remaining 70% for villa plots, where at a later date the construction

of villas can be done. Each unit is designed on a 'Vaastu' compliant structure, while

the most diligent care has been taken on creating an elegant elevation for the villa.

One outstanding feature of this project is that the community is involved from day

one. This is to assure 100% safety for your valuable investments and also to ensure

that the constructions comply with your individual taste.

Lotus Villa Project is located on the Chandapur-Anekal Main Road Project Approved by National & Private Banks Premier Educational Institutions, Industries, Banks, Hospitals etc at

accessible distance

Nikhil Residency We encourage you to explore our first project Nikhil Residency and to

discover how we work.


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Nikhil Residency

A residential apartment is situated close to Mysore road, Raja Rajeswari temple

and Arumugam temple. It is located at a very calm residential area. The apartment

is conveniently located away from chaotic traffics but, built within the reach of

commuter bus stop, market place, schools, religious places, hospitals and play

ground.

Nikhil Residency is a luxury apartment designed to provide maximumsafety, utility and comfort at reasonable prices. Special attention has been

paid to maximum utilization of space while designing the floor plan of each

flat, thus, providing you with a better and a bigger living space to enjoy with

your family. Our apartment is economically viable and well within your

reach.

Grande

JS Grande located in the heart of Bangalore, this luxury residentialdevelopment has world class amenities like a Swimming Pool, Fitness

Centre and a Multipurpose Hall.

The residents of JS Grande will have the convenience of being strategicallylocated with close proximity to The Taj Westend, The Windsor Manor

Hotel, The Bangalore Golf course and bunch of shopping and restaurant

options.


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With a stunning wrap around panorama of Bangalore's magnificentDowntown sky line on one side and the enchanting Bangalore turf club

landscape on the other, the residences soar the topBangalore sky line.Saritha Elegance

Elegance is one of finest residential project in Marathahalli, one of the most

happenings places of bangalore.

It has been designed keeping every individuals in mind. The Apartment has 8

houses per floor and over 32 houses in a combination of both 2 and 3 BHK.

Elegance located right on the outer ring road, just behind the Staples, Marathahalli.

An area that is fast escalating in the property market and a nice place to live in.

Being next to most of the shopping malls, Hospitals, Hotels and Cinema Halls.

And having very close proximity to ITPL, Belandur IT parks, Wipro Corporate

office and Indra Nagar makes this place an ideal one to live in.


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SWOT ANALYSIS

STRENGTHS

Employment and training opportunities in the field of construction.

Private sector housing boom and commercial building demands.

Construction of the multi building projccts on the feasible locations in thecountry.

Good structured national network facilitates the boom of construction industry.


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Low cost well- educated and skilled labour force is now widely available across

the country.

Sufficient availability of raw material and natural resources in thc country is

supportive for the industry.

Real estate development is on high and it is attracting the focus of the industry

towards construction.

WEAKNESS

Chances of Natural disadvantage are there.

Distance between construction projects reduces business efficiency.

Training itself has become a challenge.

Improve in long-term career prospects is highly required to encourage staff

retention and new entrants.

Extemal allocation of large contracts becomes difficult.

Lk of clearly define processes and proceduresf truction and its management.

Huge amount of money need to be invested in this industry.

OPPORTUNITIES

Continuous private sector housing boom will create more construction

opportunities.


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Public sector projects through Public Private Partnerships will bring further

opportunities.

Developing supply chain through involvement in large projects is likely to

enhance the chances in construction.

Renewable energy projects will offer opportunities to develop skills and capacity

in new markets.

More flexible training delivery-techniques are now available.

Financial supports like loan and insurance and growth in income of people is in

support of construction industry.

Historical cultural heritages like the TAZ MAHAL encourage and provide a

creative platform for the industry.

Remote areas in the country are easily accessible and plenty of land

THREATS

Long term market instability and uncertainty may damage the opportunities and

prevent the expansion of training and development facilities.

Current economic situation may have an adverse impact on construction industry.

Political and security conditions in the region and Late legislative enforcement

measures are always threats to any industry in India. Infrastructure safety is a

challenging task in construction industry.

Lack of political willingness and support on promoting new strategies


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Natural abnormal casualties such as earth quake and floods are uncertain and can

prevent the construction boom.

Inefficient accessibility in planning and concerning the infrastructure and signs

PEST Analysis

Political : Historically India did not have organization in this sector. Thiswas due to nominal laws and high property taxes. But recently laws

protecting people giving their houses on rent, repealing of the Urban land

ceiling Act and rationalizing of the property taxes have had significant effect

on the growth of this sector in the country.

Economical: The lack of organization and lack of support from thegovernment had prompted the banks to not lend support to this sector. But

with the enactment of several laws and also the demand for good real estate

has got the banks to support the various projects with finance at competent

interest rates. This has lead to increase in no. of project seeing the light of

the day.

Social : According to the National council of Applied Economic Researchthe income classes earning between Rs.2 million-5 million, earning between

Rs.5 million-10 million and in excess of 10 million is expected to increase

by 23%,25% and 28% respectively. This means that the society will have

more no. of people demanding better residential real estate which has also

led to its growth.

Technological : With the increasing no. of foreign players entering themarket the technological aspect of construction has received a boost and

better projects are being developed in comparatively lesser time than before.


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