jpmorgan global investment banks 2010-09-08

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    Global Equity Research08 September 2010

    Global Investment BanksInvestment Banking wallet outlook - all eyes on equityderivatives

    Banks

    Kian AbouhosseinAC

    (44-20) 7325-1523

    [email protected]

    Delphine Lee(44-20) 7325-3971

    [email protected]

    J.P. Morgan Securities Ltd.

    See page 172 for analyst certification and important disclosures, including non-US analyst d isclosures.J.P. Morgan does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm mhave a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making thinvestment decision.

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    Table of Contents

    Key Takeaways.........................................................................3Equities business outlook matters .......................................10

    IB revenue wallet trend - Equity Derivatives key driver ......10

    Detailed growth rate discussion ...........................................16

    Regulation: structural changes for the Equity Derivativesbusiness..................................................................................21

    IB valuation .............................................................................44

    Stock Selection.......................................................................47

    Regulatory changes: impact analysis for the equities

    business..................................................................................62

    Structured Equity Products: towards the oligopoly............80

    Flow equity derivatives ..........................................................98

    Delta One products ..............................................................110

    Convertibles..........................................................................124

    Lyxor, an asset manager within the IB...............................128

    Appendix I: How we estimate capital allocated to theequities business .................................................................134

    Appendix II: Structured products........................................136

    Appendix III: Flow equity derivatives..................................139

    Appendix IV: Delta one products ........................................142

    Appendix V: Detailed breakdown estimates ......................145

    Credit Suisse Group.............................................................154

    UBS........................................................................................155

    Deutsche Bank .....................................................................156

    Goldman Sachs ....................................................................157

    Morgan Stanley.....................................................................158

    BNP Paribas..........................................................................159

    Socit Gnrale ..................................................................160

    Valuation Methodology and Risks ......................................161

    For Specialist Sales advice,please contact:

    Nick Gough(44-20) 7325-9459

    [email protected]

    Oliver Doeltl(44-20) 7779 2187

    [email protected]

    Justine Shih(44-20) 7779 2149

    [email protected]

    Covering analysts for Barclays:

    Carla Antunes da Silva(44-20) 7325-8215

    [email protected]

    Amit Goel, CFA(44-20) 7325-6924

    [email protected]

    Covering analyst forBank of America, Citigroup:

    Vivek Juneja(1-212) 622-6465

    [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    Key Takeaways

    Our analysis clearly illustrates the IB wallet is going ex growth, declining -4%

    09-12E CAGR and to grow only 3% CAGR in 10E-12E.

    The main catalyst for our base case ex growth revenue trend is that clean fixed

    income revenues are likely to decline from the peak 2009 year by -22% in

    2010E/09E and a further -4% CAGR in 2010-12E, accounting with 55% share for the

    largest part of the $330bn IB revenue wallet in 2009.

    So where is the IB revenue wallet growth going to come from?

    In respect to IB product cycle in different economic stages, with the market

    becoming more risk open, one should expect a shift to the next risky asset class to

    drive IB revenues after 2009 being the best FICC trading year ever: Equities, in our

    view.

    In addition, there is no sign of innovation within the IB industry driving a new

    IB revenue wallet super-cycle. One of the products offering potential long-term

    growth is Insurance-linked-securities. However, following the structured credit crisis

    we do not see client appetite to buy illiquid structured products. For details on

    Insurance-linked securities, please refer to our note, Insurance Linked Securities:

    The second leg of growth in the ABS market? published on 4 June 2007.

    Hence, the key driver for growth in the IB wallet going forward has to be

    equities. In particular, we focus on equity derivatives rather than highly

    commoditized cash equity business as the key IB revenue driver considering its

    higher long-term profitability, lower operating gearing, and more diverse business

    mix.

    Equity Derivatives the key determinator for IB wallet growth.

    We analyse in detail the key sub-business segments within equity derivatives and

    their potential IB revenues impact. We conclude equity derivative business is to

    grow 9% CAGR 2010-2012E the fastest growth within all IB client flow

    related businesses assuming 5% CAGR equity market performance in 10-12E.

    The historic equity derivative revenue growth rates of c.15%p.a. are unlikely to

    be achievable as clients operate with less leverage and demand relatively simple

    structured products. More importantly regulation should be a trigger of structural

    change in Equity Derivatives reducing profitability, with ROEs declining from 42%

    to 22% in a 2011E sensitivity, mainly due to new capital rules accounting for 2/3rd

    of change rather than revenue loss related regulation at 1/3rd. The regulatorychanges will lead to re-assessment of the business model in our view and structural

    trend changes within the business wallet as we outline in detail in our report.

    We expect Delta One to be a key growth segment in our view, accounting for

    $10.7bn revenues wallet in 2009 with CAGR 9% 10-12E. These activities require

    large scale operations to maintain significant size index-based portfolios and

    competitive technology with the appetite and willingness to hedge at times long-

    dated risk. Investment costs required for algorithmic trading are relatively high, and

    equity finance activities are balance sheet intensive, as a result, we believe this

    segment will remain dominated by the scaled players with strong balance sheets. In

    Table 1: Clean IB revenue walletgoing ex-growth

    %

    CAGR 10E-12E

    Fixed Income revenue -4%

    Equities revenue 8%

    IB revenue 12%

    Total revenues 3%

    Source: J.P. Morgan estimates.

    Table 2: IB revenue cycle

    Low RiskMoney Market FX Rates Credit Trading

    Equity

    Structuring

    High Risk

    Source: J.P. Morgan estimates.

    Table 3: Global equity derivativesrevenues growth expectations

    %

    CAGR10E-12E

    Structured products 10%Flow and listed deriv. 8%

    ow Delta One 9%

    ow flow equity derivatives 5%Convertible bonds 6%Equity deriv. ex prop 8%Prop trading/flow prop 14%Total equity deriv. Rev. 9%

    Source: J.P. Morgan estimates.

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    addition we see material growth opportunities within ETFs at 20%p.a. The key

    players are GS, SG and BNPP.

    Within equity derivative structuring we expect retail business to remain

    relatively slow and unlikely to reach peak volume levels at highly leveraged and risk

    payoffs post the structuring crisis. However, strategic corporate business will

    remain a material high growth segment in our view. We expect structuring to

    grow from a 2009 wallet of $7.7bn by CAGR 10% 10-12E. Overall, due to difficult

    to hedge risk and capital charges post Basel 2.5, IBs require scale in the structuring

    business to generate acceptable ROEs over-the-cycle in our view leading to further

    consolidation in this business segment. As a result, we expect the structured equity

    derivatives industry to become more oligopolistic post regulatory changes. There are

    business opportunities so and we remain surprised about competitors inability to

    replicate a Societe Generale Lyxor-type structure. The key players are SG, BNPP,

    DB and GS.

    Our largest sub-segment business concern is regarding the equity derivative

    flow business, becoming more cash equity-like with literally every IB now

    focusing on expanding this business segment, with a 2009 wallet of $7.5bn and

    CAGR 5% 10-12E. We witness overcapacity building up reducing spreads and

    increasing operating leverage. In addition, with regulation increasing price

    transparency the more commoditized equity derivative flow business is becoming

    even more of a scale platform business with a strong IT infrastructure a key

    differentiator. More importantly, the race to own high trading market share is key for

    price discovery (i.e. liquidity provider) to optimize client facilitation business and

    generate flow prop related revenues. Hence, the importance of flow prop as such will

    not be diminished but becomes more vital in a continuously declining flow equity

    derivative profitability world. We see flow prop as part of client facilitation business

    in a more transparent equity derivative trading business. Overall, very few players (3-4) will be able to be liquidity providers in such a scale focused business and we are

    concerned about the aggressive expansion strategy of all IBs including Tier II players

    to build-up scale. Within flow equity derivative, there is the potential for some IBs to

    close geographic gaps and grow the flow business aggressively, in particular French

    and European Banks in the US, with ongoing structural growth in Asia. The player

    by far being strongest in this segment is GS. We see the oligopolistic flow market

    structure still uncertain with MS, UBS, DB and French Banks potential contenders in

    our view.

    Valuation ex revenue growth Why Buy IBs?

    With the wallet unlikely to grow plus new regulations impacting IB ROEs, whyremain OW IBs over credit related banks?

    We continue to prefer IBs over traditional credit banks, due to more attractive

    valuation, higher cost flexibility, better capital levels as well as less revenue at

    risk compared to low discounted expectations:

    1. Current group valuations do not price in any growth: Investment Banks are

    valued at 7x 2012E earnings on average, compared to historical peak valuations of

    13x in 2000, currently accounting for no growth in the medium term with share

    prices 27% below 2003 levels. Looking at group pre-tax, we still expect some growth

    with 15% CAGR in 2010E-2012E, compared to 20% in 1999-2001E. Hence, IB

    Table 4: Equity derivativesbusin esses net ROE pre and postregulatory changes

    %

    2011Epre

    reguln.

    2011Epost

    reguln.Structuredproducts

    27% 14%

    Flow equityderivatives

    29% 18%

    Delta oneproducts

    71% 40%

    Convertibles 45% 30%Prop/flow prop 58% 24%Total equityderivatives

    42% 22%

    Source: J.P. Morgan estimates.

    Figure 1: Averaged weightedspread on 28 significant series onISE

    bps

    0

    5

    10

    15

    20

    25

    30

    Jan to Mar 08 May to Oct 09

    Source: ISE

    Table 5: Global Investment banks Group valuation vs. growth 2012E

    x, %

    P/BV PE Group

    pre-tax10E-12E

    GS 1.1 9.0 8%MS 0.9 7.5 23%UBS 1.3 7.6 22%CS 1.6 6.7 15%BNP 1.0 7.1 11%SG 0.9 6.2 27%Barc 0.8 7.5 13%DB 0.9 6.5 9%

    Avg. 1.1 7.2 16%

    Source: J.P. Morgan estimates.

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    valuations are already discounting a more negative earnings scenario than JPM is

    expecting, offering share price upside potential in our view.

    2. IB divisional valuation ex revenue growth offers upside even at 1x BV:

    Valuing Investment Bank businesses at 1x BV would imply 15% upside. One of the

    key reasons for the low valuation multiples for global investment banks is the lack of

    growth in the IB revenue wallet only 3% CAGR growth in 2010E-2012E.

    However, we already account for this in our valuation, where we assume SOP PE

    multiples in the range of 5.5x-8.0x for the IB divisions of global investment banks.

    The implied P/BV valuation for the IB divisions is 0.7x at current market prices. This

    is well below our 1.1x p/BV estimate for IB businesses in our SOP valuations. Even

    valuing the IB divisions at 1x BV would imply 15% upside.

    3. In our view, regulatory risk for the overall Investment Banking business has

    been discounted already - returns will be structurally lower than in the past,

    declining from 20% to 12% on average in our estimates, due to OTC derivativesregulation and Basel changes for market risk and counterparty risk. Given the

    political pressures in various geographies, we believe IB compensation reduction will

    be a key driver of this road back to 15% ROE generation. Based on our estimates,

    investment banks would need to reduce 2011E IB comp costs/head by -32% vs.

    2009E. This would lead to structural reduction in comp ratio declining from 43% to

    34% on average.

    Within IB sector overweight position - what are the key IBs to own?

    With the revenue wallet not growing much in the medium term as reflected in the PE

    valuation, the Investment Banking business is becoming more like utilities with

    growth just above GDP and lower long term ROE of 15% rather than 20% with

    regulatory changes structurally reducing profitability. Even with cheap valuation and

    market discounting a relative negative IB scenario, we prefer to own IBs that cansurprise in respect to EPS upside. In this scenario, we would prefer banks

    which could offer potential upside through capital re-leveraging.

    Our stock selection pecking order is for preference of US IBs now 1) Goldman

    Sachs (OW), 2) Morgan Stanley (OW), 3) UBS (OW), 4) Credit Suisse (OW), 5)

    Barclays (N), 6) Deutsche Bank (UW).

    This reflects our preference for 1) well capitalized banks with the capacity to

    buy back shares, 2) relatively resilient private banking exposure, 3) equity

    gearing over fixed income within IB.

    Table 6: Global investment banks Reaching 15% IB ROE 2011E byadjusting IB comp/head

    %

    ROE pre-regul ation 20.3%ROE post-regulation 12.1%IB comp ratio to reach 15% 34%

    Cut in IB Comp/head11E/09E

    -32%

    Source: J.P. Morgan estimates.

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    1. Relative to European Investment Banks, US Investment Banks are better

    capitalized, with: i) higher Basel 3 equity Tier I ratios of 12% on average compared

    to 10% for European IBs, ii) Better leverage ratios with 7% vs. 4% for European IBson a comparable US GAAP basis, and iii) more conservative methodology in

    calculating market risk than Europeans peers as discussed in our report Global

    Investment Banks: Market RWA consistency questioned" on 6 July 2010. In

    addition, it is worth noting US IBs have mainly clean mark-to-market balance

    sheets unlike European peers, especially DB, BARC and SG operating with

    significant IAS 39 reclassified structured credit exposures.

    Whilst UBS and Credit Suisse capitalization levels are also relatively high with Basel

    2 Core Tier I ratios of 14% and 11% respectively, both banks are unlikely to buy

    back shares in the medium term as we believe that Swiss regulators will set the new

    minimum level required at 16%. Unlike Swiss banks, we believe that US IBs

    Goldman Sachs and Morgan Stanley could do a share buyback as early as 2012. We

    estimate GS and MS have excess capital of $29bn and $18bn respectively, whichthey could use to repurchase shares.

    2. Prefer Wealth Management exposure: UBS, CS: Private banking/brokerage

    provides a source of relatively stable cash flow generation across the cycle, and

    overall, remains one of the most profitable banking businesses with limited capital

    consumption in our view. UBS and CS trade at 1.3x and 1.6x NAV ex own debt for

    RoNAV of 19% and 25% respectively. Excluding the Wealth Management business

    which we value at 10x PE, both banks would trade at 0.9x NAV for RoNAV of 17%

    for CS and 13% for UBS.

    3. Prefer equity gearing over fixed income: CS, UBS, MS. Within the more pure-

    play IBs, we prefer banks with higher equity gearing as we see growth in IB revenues

    coming from Equities. Credit Suisse and UBS are amongst the highest geared toequities accounting for c.35% of total Investment Banking revenues in 2011E. At

    group level, equities account for 20% of group revenues for CS and 15% for UBS.

    These banks are thus likely to benefit the most from any improvement in the equities

    environment. Goldman Sachs and Morgan Stanley are also geared to equities which

    accounts for c.30% of total IB revenues in 2011E, and 26% of group revenues for

    GS, and 16% of group revenues for MS.

    Table 7: Global Investment Banks:Basel 3 Equity Tier 1 and Core Tier1 ratios 2011E

    %

    Basel IIIEquity Tier

    1 ratio

    Core Tier 1ratio

    GS 13.8% 13.8%CITI 12.8% 13.2%UBS 11.5% 14.0%MS 10.8% 10.8%CS 10.0% 11.0%BOA 9.2% 9.3%

    BNP 8.4% 8.6%BARC 8.3% 9.4%SG 7.3% 7.9%DB 5.6% 7.3%

    Avg. 9.8% 10.5%

    Source: J.P. Morgan estimates, Company data.

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    Table 8: Summary wholesale and Investment B ank Valuation Table 2010E-2012E

    Price TP RecNAV

    2011ENAV

    2012E

    NAVex

    owndebt

    2010E

    NAVex

    owndebt

    2011E

    NAVex

    owndebt

    2012EPE

    2011EPE

    2012EP/NAV

    11EP/NAV

    12E

    P/NAVex own

    debt11E

    P/NAVex own

    debt12E

    RONAV11E

    UBS 18.2 22 OW 11.6 14.0 9.1 11.3 13.7 8.3 7.6 1.6 1.3 1.6 1.3 21.0% CSG 47.1 59 OW 26.2 31.1 21.0 24.9 30.0 7.9 6.7 1.8 1.5 1.9 1.6 22.9% DB 50.2 46 UW 50.5 56.4 44.9 50.4 56.3 6.8 6.5 1.0 0.9 1.0 0.9 14.6% Euro IBs - - - 7.8 7.0 1.5 1.3 1.6 1.3 20.0%

    SG 44.4 58 OW 44.4 49.8 39.9 44.2 49.6 7.1 6.2 1.0 0.9 1.0 0.9 14.9% BNPP 53.4 65 OW 46.7 52.0 41.6 46.4 51.7 7.7 7.1 1.1 1.0 1.2 1.0 15.6% CASA 10.9 15 N 10.8 11.9 9.77 10.64 11.70 6.6 5.4 1.0 0.9 1.0 0.9 15.9% French Banks - - - 7.3 6.5 1.1 1.0 1.1 1.0 15.5%

    Barclays 3.25 3.05 N 3.89 4.26 3.51 3.76 4.17 7.8 7.5 0.8 0.8 0.9 0.8 11.4% RBS 0.47 0.42 UW 0.51 0.55 0.51 0.51 0.55 28.9 11.0 0.9 0.9 0.9 0.9 1.0% HSBC 6.54 9.00 OW 7.26 8.25 6.35 7.13 7.84 9.4 7.6 1.4 1.2 1.4 1.3 16.0% UK Banks - - - 13.0 8.3 1.2 1.1 1.2 1.1 12.0%

    GS 147.3 175 OW 125.5 140.6 110.1 124.7 139.9 9.3 9.0 1.2 1.0 1.2 1.1 13.5% MS 26.7 33 OW 27.4 30.8 23.6 26.8 30.2 7.7 7.5 1.0 0.9 1.0 0.9 13.4% US IBs - - - 8.8 8.5 1.1 1.0 1.1 1.0 13.5%

    Total - - - 10.0 7.7 1.2 1.1 1.2 1.1 14.8%

    Source: J.P. Morgan estimates, Company data. Priced from Bloomberg as of 3 Sept 2010.

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    Executive

    Summary

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    Equities business outlook matters

    2009 was the best year ever for Fixed Income, and we believe it is fair to say that

    the record performance is unlikely to be repeated, given the exceptionally

    favorable market conditions: high volatility levels, tightening credit spreads, and

    low interest rates with the relatively steep yield curve and central banks pouring

    liquidity in to the banking system.

    Fixed Income accounted for 55% of total IB revenue wallet in 2009, with

    equities accounting for only 27%. The question is then: Can the IB revenue

    wallet grow from 2009 levels? Whilst the decline in Fixed Income has been well

    anticipated, there are more uncertainties on the revenue outlook for equities in our

    view.

    More specifically, we believe the key question is whether equity derivatives which were previously seen as a growth area with over 15% revenue CAGR

    can make up for the decline in Fixed Income and drive growth for the overall IB

    wallet.

    In this report, we attempt to i) gain a better understanding of the key product trends

    within equity derivatives and provide an outlook for the overall revenue wallet,

    ii) assess the risk from regulatory changes to profitability and business models, and

    iii) give an overview of the future competitive landscape.

    IB revenue wallet trend - Equity

    Derivatives key driverWhere do we go from here? Sideways

    Are the good old days of Investment Banking over? Total Investment Banking

    revenues have grown +11% CAGR 1999-2009, with Fixed Income growing at an

    impressive 17% CAGR whilst Equities increased 8% CAGR, on a clean basis

    adjusted for writedowns and CVA. In our view, historical growth is unlikely to be

    repeated in the medium term because of the more challenging outlook for fixed

    income. We expect the IB revenue wallet to grow only 3% CAGR 2010E-12E, with

    the decline in Fixed Income (-4%) more than offsetting the growth in equities (8%).

    As illustrated in Figure 3 below, we forecast equities revenues to recover in 2011E-

    12E to levels closer to 2009 following a challenging 2010. Revenue levels remain,however, 19% below 2007 peak. In Fixed Income, we expect 2012E revenues to be

    27% below 2009 peak.

    Figure 2: Split of the InvestmentBanking revenue wallet* 2009

    FICC

    55%Equities

    27%

    IB

    18%

    Source: J.P. Morgan estimates. * clean revenues

    adjusted for writedowns, DVA and other non recurring

    item, revenues for: GS, MS, DB, UBS, CS, BoA-ML,

    Citi, Barc, SG and BNP.

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    Figure 3: Global Invest ment Banks Clean Investment Bank r evenues 1999-2012E

    Rebased 1999 = 100

    0

    50

    100

    150

    200

    250

    300

    350

    400

    450

    500

    1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010E 2011E 2 012E

    Equities (LHS) F ixed Income (LHS) Investment Banking (LHS)

    Source: J.P. Morgan estimates, company data. Note: clean IB revenues (Equities, FICC, Advisory & Underwriting) excluding

    writedowns and DVA/own debt.

    Fixed Income only one direction: down

    Decline in Fixed Income revenues from the record 2009 has been well

    anticipated in our view. We expect total fixed income wallet to decrease to $139bnin 2011E, down -23% from peak $180bn in 2009, with the decline mainly coming

    from lower revenues in Rates, FX and prop/flow prop trading.

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    Figure 4: Glob al fixed incom e: revenue wallet of $180bn in 2009, $141bn in 2010E, $139bn in 2011Eand $131bn in 2012E

    $ billion

    39.933.3 34.5 33.7

    57.7

    43.1 39.435.7

    28.3

    22.220.7

    19.2

    20.6

    18.218.9

    19.2

    9.5

    7.88.1

    8.7

    24.0

    16.117.2

    14.5

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    200

    2009E 2010E 2011E 2012E

    Credit Rates CurrenciesCo mmo ditie s Eme rg ing Markets Pro p/flo w p ro p

    Source: J.P. Morgan estimates. Notes: i) prop trading/flow prop both for cash and derivatives, ii) clean revenues excluding writedowns

    and own debt valuation changes.

    We expect Fixed Income revenues to decline -22% in 2010E vs. 2009E, on a

    clean basis. The decline results from primarily from lower flow revenues:

    We expect Fixed Income flow revenues to decrease -22% 2010E/09E as therecord performance in Rates reverses (-25% 010E/09E). We expect Rates

    revenues to remain 39% above the relatively high 2007 level, but down -25%

    however from the record 2009 year, as trading volumes and volatility levels

    return to more normal levels and margins decline with increased competition.

    Credit and FX revenues are also expected to be weaker with Credit down -17%

    YoY and FX down -22% YoY in 2010E.

    Prop/flow prop trading/hedge gains revenues in fixed income are expected todecline -33% in 2010E as the markets normalize and hedge gains of 2009E

    should not be repeated. We note that once Volcker rules are applicable, pure prop

    trading will be illegal for US firms.

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    Global Equity Research08 September 2010

    Kian Abouhossein(44-20) [email protected]

    Delphine Lee(44-20) [email protected]

    Table 9: Global fixed i ncome: r evenue growt h 2009-2012E

    %

    2010E 2011E 2012E CAGR10E-12E 12E/09E

    Credit -17% 4% -3% 1% -16%Rates -25% -9% -9% -9% -38%Currencies -22% -7% -8% -7% -32%Commodities -12% 4% 1% 3% -7%Emerging Markets -18% 4% 7% 6% -8%Prop/flow prop -33% 7% -16% -5% -39%Total Fixed Income -22% -1% -6% -4% -27%

    Source: J.P. Morgan estimates. Note: prop trading/flow prop both for cash and equity derivatives.

    Equities needs to drive IB wallet upwards

    Total equities revenue wallet is expected to grow 8% CAGR from $70bn in

    2010E to $81bn in 2012E. Industry revenues are however 3% lower than in 2009

    due to the challenging 2010 when we expect equities revenues to decline -17%.

    Figure 5: Global equities: revenue wallet of $85bn in 2009, $70bn in 2010E, $76bn i n 2011E and$81bn in 2012E

    $ billion

    22.218.4 19.3

    20.5

    6.4

    5.8 6.36.9

    14.9

    12.413.2

    13.9

    30.3

    27.3

    29.3

    31.8

    10.8

    6.4

    8.1

    8.4

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    55

    60

    65

    70

    75

    80

    85

    90

    2009E 2010E 2011E 2012E

    Cash equities Electronic Prime Services

    Equity derivatives Prop trading/flow prop

    Source: J.P. Morgan estimates. Note: prop trading/flow prop both for cash and equity derivatives.

    Within equities, equity derivatives (ex prop/flow prop) should remain the main

    revenue driver with however a lower growth of 8% CAGR 10E-12E vs. c.15%

    historically. We expect equity derivatives industry revenues excluding prop

    trading/flow prop to grow from $30bn in 2009 to $32bn in 2012E, at a faster pace

    than cash equities (5%) and prime services (6%).

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    Delphine Lee(44-20) [email protected]

    Table 6: Global equit ies: r evenue growt h 2009-2012E

    %

    2010E 2011E 2012ECAGR

    10E-12E2012E/2009E

    Cash equities -17% 5% 6% 5% -8%Electronic -9% 8% 10% 9% 8%Prime Services -17% 6% 6% 6% -7%Equity derivatives -10% 8% 9% 8% 6%Equiti es ex prop -13% 7% 8% 7% 0%Prop trading/flow prop -41% 28% 3% 15% -22%Total equiti es revenues -17% 9% 7% 8% -3%

    Source: J.P. Morgan estimates. Note: prop trading/flow prop both for cash and equity derivatives.

    Equity derivatives wallet - back to peak level in 2012E tokeep wallet flat in base case

    $38bn revenue wallet in 2012E, flat vs. 2009

    The revenue outlook for equity derivatives will be more challenging in our view, and

    the c.15% growth pa seen in the past is unlikely going forward. We expect the total

    equity derivatives revenue wallet including prop trading/flow prop to decline -15% in

    2010E from the very strong 2009 level of $37.5bn, mainly driven by reduced prop

    trading and hedge gains decreasing by -38% YoY in 2010E. However, we forecast a

    recovery with 11% YoY growth to $35.0bn in 2011E and a further 7% increase to

    $37.6bn in 2012E.

    Overall, revenue growth is half what it used to be +8% CAGR vs. +15% previously

    however, we still expect solid growth in 2010E-12E, and our estimated 2012E

    revenue level would be already broadly in line with 2007 level of $37bn.

    Figure 7: Equity derivatives: revenue wallet 1996-2012$ billion

    0

    5

    10

    15

    20

    25

    30

    35

    40

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012

    Source: J.P. Morgan estimates.

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    The product mix has however significantly changed since 2007, with flow equity

    derivatives and delta one accounting for $17bn or 50% of total industry wallet in

    2011E, up from $14bn or 39% in 2007. On the other hand, structured productsrevenues have shrunk to $8bn or 22% of total, down from $12bn or 32% in 2007.

    Figure 8: Equity derivatives: revenue wallet of $32bn in 2010E and $35bn in 2011E and $38bn in2012E

    $ billion

    10.012.0 12.5

    7.7 7.1 7.7 8.4

    5.5

    6.6 6.9

    7.56.3 6.7

    7.0

    6.5

    7.8 8.210.7

    9.910.8

    11.84.0

    4.6 2.3 4.4

    4.04.1

    4.55.0

    6.3

    -25.0

    7.2

    4.4

    5.8

    5.8

    -30

    -25

    -20

    -15

    -10

    -5

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    2006 2007 2008 2009E 2010E 2011E 2012E

    Structured products Flow equity derivatives Delta One products

    Conver tibles Prop trading/flow prop

    Source: J.P. Morgan estimates, company data. Notes: i) disclosures or reporting structures from the companies differ, e.g. delta one

    products, program trading which are often part of cash equities; for comparability purposes, we have reclassified some of the revenues

    from Prime Services/cash equities or Corporate Finance to equity derivatives; ii) our equity derivatives revenues include convertibles,

    program trading, delta one, and prop trading revenues including flow prop; iii) structured products including corporate derivatives note

    that we could be underestimating strategic derivatives/corporate derivatives revenues booked in Corporate Finance/Investment Banking;

    iv) convertibles assuming half of the underwriting fees, with some banks having JVs with Corporate Finance, others with Fixed income

    (credit trading).

    Our cautious revenue outlook in equity derivatives results not only from the drop in

    prop trading gains, but also from lower growth prospects in i) flow equity derivatives

    with 5% CAGR 2010E-12E and ii) convertibles with 6%.

    Table 10: Global equity derivatives weight ed average revenue growth in equity d erivatives 2009E-2012E%

    2010E 2011E 2012E CAGR 09E-012E

    CAGR 010E-012E

    012E/09E

    Struct ured prod ucts -7% 9% 10% 4% 10% 12%Flow and list ed derivatives -11% 8% 8% 1% 8% 3%

    ow Delta One -8% 9% 9% 3% 9% 10%ow flow equity derivatives -16% 5% 5% -2% 5% -6%

    Convertible bonds -10% 4% 8% 0% 6% 1%Equity derivati ves ex prop -10% 8% 9% 2% 8% 6%Prop trading/flow prop -38% 31% 0% -7% 14% -19%Total equity derivat ives revenues -15% 11% 7% 0% 9% 1%

    Source: J.P. Morgan estimates.

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    Delphine Lee(44-20) [email protected]

    Detailed growth rate discussion

    Investment Banking revenue outlook: 3% growth 2010E-12E

    We expect Investment Banking revenues to increase 3% CAGR from 2010E to

    2012E, with the growth driven by Equities and Advisory & Underwriting. Fixed

    Income has been the main IB revenue driver, accounting for c.55% of total IB

    revenues on average in 2009. We however estimate Fixed Income revenues to

    decline -1% in 2011E and a further -6% in 2012E.

    Overall, we see a -4% CAGR in 2010E-12E in Fixed income, on a clean basis,

    driven by i) lower flow revenues (down -3% CAGR 10E-12E) driven by volatility

    and margin compressions in Rates and FX with increased competition, and ii) sharp

    drop in prop trading and hedge gains (down -5%) as market conditions slowly

    normalise. Note however that Fixed Income revenues are already down -22% in

    2010E vs. peak 2009, and our estimates still assume volatility levels to remain higherthan in pre-crisis, hence, our Fixed Income 2012E revenue run rate is still 9% above

    2007 level.

    Equities faring better than fixed income

    We expect total equities revenues to perform better, with the -17% decline in 2010E

    followed by a 9% recovery in 2011E and 7% growth in 2012E. The equities revenue

    wallet is growing +8% CAGR 2010E-12E, towards the 2009 level, compared to

    fixed income revenues declining -4%. Overall, we estimate the 2012E revenue run

    rate to stand 19% below 2007 peak level, but only 3% below 2009 which was the

    second best year.

    Table 11: Global Investment Banks weighted average revenue progressio n by busi ness 2008 -2012E

    %

    09/08 10E/09 11E/10E 12E/11E 09-012ECAGR

    010E-012E

    CAGREquity derivatives 8% -11% 8% 9% 2% 8%Cash equities incl electronic trading -16% -15% 5% 7% -1% 6%Prime Services -20% -16% 7% 9% -1% 8%Sub total flow -8% -13% 7% 9% 0% 8%Prop trading/hedge gain/loss/other -151% -39% 28% -2% -9% 12%Total Equiti es Clean Revenue 53% -17% 9% 7% -1% 8%

    Structured Credit Trading 66% -20% 0% -2% -8% -1%Credit trading (incl. loans, bonds, CDS) 94% -16% 5% -3% -5% 1%Total Credit 87% -17% 4% -3% -6% 1%

    Rates 70% -25% -9% -9% -15% -9%Currencies 24% -22% -7% -8% -12% -7%Commodities 8% -12% 4% 1% -2% 3%Emerging Markets Fixed Income 49% -18% 4% 7% -3% 6%Sub total flow 51% -20% -2% -4% -9% -3%Prop trading/hedge Gains/other -167% -33% 7% -16% -15% -5%Total Fixed Income clean revenues 165% -22% -1% -6% -10% -4%

    Financin g & Advi sory clean revenues 13% -2% 12% 9% 7% 12%

    Total IB clean revenues 83% -17% 4% -13% -4% 3%

    Source: J.P. Morgan estimates. Notes: i) Weighted Average including UBS, CSG, GS, MS, BNP and SG only (BARC growth rates

    distorted by the acquisition of Lehman businesses); ii) prop trading in equities include equity derivatives related prop trading/flow prop

    revenues.

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    Delphine Lee(44-20) [email protected]

    Equity derivatives still a key IB revenue growth driver

    Within equities, equity derivatives remain the main revenue driver, with an 8%

    CAGR 10E-12E compared to the 6% growth in cash equities and the 8% in primebrokerage. However, the pace of growth is much slower than historically, as equity

    derivatives are becoming more commoditized and more similar to cash equities. In

    addition, we see material hiring in equities and equity derivatives in particular

    leading to ongoing margin pressure in flow revenues.

    Several pockets of growth within equity derivatives: we still see areas ofgrowth in equity derivatives as no player has strengths in all products and

    geographies, in particular, emerging markets, ETF, delta one and strategic

    corporate derivatives.

    Overcapacity and margin compression in flow equity derivatives: The flowequity derivatives business is becoming more like cash, with more commoditized

    products and ongoing margin compression. Given the current attractive returns,we believe most players are unwilling to exit and all aiming to take market share

    as the marginal cost of trade is minimal. The US business is particularly

    competitive with the retail "click" business, but margins are also under pressure

    in Europe with overcapacity building up.

    Growth in equity derivatives is not what it used to be, however, longer term, we

    still see higher growth potential as i) the asset class becomes less of a black box

    and we expect clients to increase use of derivatives products, and ii) equity

    derivatives is highly diverse in geographies and products with no players providing a

    complete offering, which leave opportunities to close the gap.

    Socit Gnrale for instance believes 10% revenue growth is possible in the

    medium term. All players notably point to growth potential in i) flow equityderivatives in the US and delta one products with ongoing strong demand for liquid

    products, algos and equity finance, and ii) strategic equity transactions.

    We see several opportunities for the equity derivatives industry:

    Top players in equity derivatives highlighted at our 17 Mar 2010 investorconference that institutional clients are back focusing on investments in equity

    and absolute return,

    The new regulatory framework raises capital requirements for financialinstitutions, but also increases the need for hedging solutions,

    Emerging Markets are expanding with both local development and growing

    interest from developed economies investors

    Corporate clients and financial sponsors are cash rich, providing opportunities forstrategic transactions

    In addition, the focus will be shifting progressively on equity derivatives rather than

    cash equities as the key revenue driver considering its more diverse business mix

    than the highly commoditized cash equities business (see our revenue split in

    Table 12 below), as well as its lower operating gearing (see Table 13 below).

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    Table 12: Global Investment Banks Total equities r evenue wallet 2011E

    $ million

    SG BNP DB UBS CS GS MS BARC BOA-ML CITI Total Wallet

    Total equi ties revenues 4,153 3,233 4,037 4,791 6,348 9,767 5,075 4,055 4,550 4,077 50,086 76,142ow cash equi ties 223 331 2,017 2,523 3,878 4,663 2,964 1,830 2,720 2,116 23,266 38,732

    ow cash equities 172 57 923 1,053 1,389 1,599 720 488 1,314 960 8,675 19,278ow electronic 51 25 234 572 1,166 1,336 516 83 506 237 4,725 6,301ow prime brokerage 0 249 860 898 1,322 1,728 1,729 1,259 900 920 9,865 13,153

    ow equi ty deri vati ves 3,315 2,553 1,560 1,712 1,913 3,605 1,393 1,819 1,408 1,436 20,715 29,269ow Structured products 1,550 945 604 424 691 910 306 616 324 311 6,683 7,681ow Flow equity derivatives 535 448 233 525 333 1,006 294 402 324 234 4,334 6,668ow Delta One products 1,063 945 532 540 648 1,169 646 545 475 443 7,006 10,778ow Convertibles 166 215 192 223 240 520 146 257 285 449 2,692 4,142

    ow prop tradin g/flow prop 614 348 460 556 556 1,500 718 406 422 525 6,105 8,141

    Source: J.P. Morgan estimates. Notes: i) disclosures or reporting structures from the companies differ, e.g. part of delta one products, program trading which are often part of cash equities; for

    comparability purposes, we have reclassified some of the revenues from Prime Services/cash equities or Corporate Finance to equity derivatives; ii) our equity derivatives revenues include

    convertibles, program trading, delta one, and prop trading revenues including flow prop; iii) structured products including corporate derivatives note that we could be underestimating strategic

    derivatives/corporate derivatives revenues booked in Corporate Finance/Investment Banking; iv) convertibles assuming half of the underwriting fees, with some banks having JVs with Corporate

    Finance, others with Fixed income (credit trading); v) prop trading/flow prop trading for both cash and derivatives.

    Table 13: Global Investment Banks Equities businesses cost/income ratios 2011E

    %

    SG BNP DB UBS CS GS MS BARC BOA-ML CITI AverageStructured products 50% 55% 60% 72% 65% 53% 72% 72% 72% 72% 64%Flow and listed derivatives 55% 55% 60% 65% 60% 60% 58% 59% 61% 60% 59%

    ow Delta One 50% 50% 55% 55% 55% 55% 55% 55% 55% 55% 54%ow flow equity derivatives 65% 65% 70% 75% 70% 65% 65% 65% 70% 70% 68%

    Convertible bonds 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%Prop trading 35% 35% 40% 40% 40% 40% 40% 40% 40% 40% 39%Total equity derivativescos t/income 50% 52% 55% 61% 58% 54% 55% 59% 58% 55% 56%Cash equities 85% 85% 90% 90% 90% 90% 90% 90% 90% 90% 89%Electronic 85% 85% 90% 90% 90% 90% 90% 90% 90% 90% 89%Prime brokerage 55% 55% 55% 55% 55% 55% 55% 55% 55% 55% 55%Cash prop trading 35% 35% 40% 40% 40% 40% 40% 40% 40% 40% 39%Total equiti es cos t/inco me 52% 53% 65% 69% 69% 64% 63% 62% 70% 65% 63%

    Source: J.P. Morgan estimates. Notes: i) disclosures or reporting structures from the companies differ, e.g. part of delta one products, program trading which are often part of cash equities; for

    comparability purposes, we have reclassified some of the revenues from Prime Services/cash equities or Corporate Finance to equity derivatives; ii) our equity derivatives revenues include

    convertibles, program trading, delta one, and prop trading revenues including flow prop; iii) structured products including corporate derivatives note that we could be underestimating strategic

    derivatives/corporate derivatives revenues booked in Corporate Finance/Investment Banking; iv) convertibles assuming half of the underwriting fees, with some banks having JVs with Corporate

    Finance, others with Fixed income (credit trading); v ) prop trading/flow prop trading for both cash and derivatives.

    Macro assumptions for equities

    Do not rely on equity markets recovery for IBs to re-rate

    We see challenges in the macro-economic environment in the medium term and take

    a cautious view on the 2010-12 revenue outlook given i) the increasing marginpressure in both cash and derivatives, ii) ongoing weak volumes with demand

    dependent on market recovery, and iii) structurally lower risk appetite for higher

    margin derivatives products and fewer opportunities for prop trading or hedging

    gains.

    Central scenario: 5-6% increase in equity markets values

    In Figure 9 below, we show the correlation between Equity Index returns (taking

    S&P 500 Total Returns Index as a proxy) and clean equity revenues. We have

    estimated a conservative 5-6% upside in Equity markets in 2011E-2012E. Equities

    could perform a bit better than our estimated 8% CAGR 10E-12E, especially if there

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    Delphine Lee(44-20) [email protected]

    is a strong pick up in equity markets, and we would expect increased investor

    appetite for equities as an asset class with the normalization of market conditions.

    However, we would be reluctant to pay multiples for this.

    Figure 9: Correlation betw een S&P 500 Total Returns Index and Equity revenues

    y = 1.4x

    R2 = 0.79

    -60%

    -40%

    -20%

    0%

    20%

    40%

    60%

    -50% -40% -30% -20% -10% 0% 10% 20% 30% 40%

    S&P 500 Total Return Index (YoY change)

    Clean

    Equ

    itiesrevenues

    (Yo

    Y

    change

    )

    Source: Bloomberg, J.P. Morgan estimates, Company data.

    Equity markets performance and hence Equity revenues are unsurprisingly dependent

    on the global economic scenario, with some products particularly sensitive to the

    interest rate environment. We show the interest rate forecasts from J.P. Morgan

    economic research team and the economic forecasts from IMF in the tables below.

    The interest rate environment is forecast to be generally stable, with no expectedchanges in the official interest rates for U.S. and Euro area till Q3 2011 as shown

    in Table 14, although some tightening is expected in the Emerging market

    economies. Low interest rate environment is negative for the economics of the

    structured retail products business, and participation rates for investors are alsolower, hence any tightening in interest rates is going to have a positive effect on

    the business in our view. Besides, steeper yield curves are also supportive for

    swap trading desks.

    Table 14: Interest rate fo recasts

    %

    Official Interest Rate Current Dec-10 Jun-11 Sep-11Global GDP-weighted average 1.75 1.82 1.97 2.02Developed GDP-weighted average 0.60 0.63 0.69 0.71Emerging GDP-weighted average 4.97 5.14 5.56 5.67United States Federal funds rate 0.125 0.125 0.125 0.125Euro area Refi rate 1.00 1.00 1.00 1.00United Kingdom Repo rate 0.50 0.50 0.50 0.50

    Source: J.P. Morgan economic research estimates as of 3 Sept 2010.

    Table 15: Long-term int erest rate forecasts

    %

    Sep-10 Dec-10 Mar-11 Jun-11US 2.7% 2.5% 2.5% 2.5%UK 2.9% 2.9% 3.0% 3.1%Euro Area 2.1% 2.2% 2.2% 2.3%

    Source: J.P. Morgan estimates. Note: 10Y Govt. Bond Interest rate forecasts

    We also provide a snapshot of the IMF GDP growth forecasts in Table 16 below,IMF forecasts US and Euro Area GDP growth at constant prices in 2012E of

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    2.40% and 1.81% respectively. Any further improvement in economic conditions

    would positively impact the Equity businesses in our view and vice versa.

    Table 16: IMF GDP growth f orecasts: Grow th Rate, constant pr ices

    %

    2010E 2011E 2012EUS 3.10% 2.55% 2.40%Euro Area 0.96% 1.49% 1.81%New Industrialized Asia 5.21% 4.93% 4.44%Developing Asia 8.70% 8.66% 8.57%

    Source: IMF World economic outlook April 2010

    Table 17: IMF: Inflation, average consumer pr ices; percent age change

    %

    2010E 2011E 2012EUS 2.1% 1.7% 2.0%Euro Area 1.1% 1.3% 1.5%New Industrialized Asia 2.3% 2.3% 2.4%Developing Asia 5.9% 3.7% 3.0%

    Source: IMF World economic outlook April 2010. Note: For US - Inflation, average consumer prices

    (Index, 2000 = 100)

    Blue sky scenario 15% increase rather than 5-6%: additional $11bn for the

    equities revenue wallet

    Should equity markets increase by 15% rather than our 5%-6% base case scenario,we estimate that the equities revenue wallet would increase by an additional $11bn to

    $92bn, equivalent to 21% growth 2012E vs. 2011E rather than 7% in our base case.

    This would benefit equity-geared players most: UBS and CS with an estimated

    additional 5%-6% revenues in the Investment Bank, but also GS, MS and SG.

    Table 18: Global Investment Banks Sensitivity of Investment Banking and group numbers to a blue sky 15% increase in equity marketsvalues 2012E

    $ million

    SG BNP DB UBS CS GS MS B ARC Total / Av.Current assumptionEquity markets increase 5% 5% 5% 5% 5% 5% 5% 5% 5%Revenue growth 2012E vs. 2011E 3% 4% 6% 8% 8% 8% 8% 3% 7%

    Total equities revenue 2012E 4,296 3,367 4,288 5,187 6,879 10,510 5,493 4,177 81,460

    Blue sky assumptionEquity markets increase 15% 15% 15% 15% 15% 15% 15% 15% 15%Revenue growth 2012E vs. 2011E 10% 12% 19% 25% 25% 23% 25% 9% 21%Total equities revenue 2012E 4,584 3,634 4,792 5,977 7,941 11,994 6,329 4,420 92,098

    Additional equities revenues 287 268 504 791 1,062 1,485 836 243 10,6% incr ease in equiti es revenues 6.7% 8.0% 11.7% 15.2% 15.4% 14.1% 15.2% 5.8% 13.1%% IB revenues 3.1% 1.7% 2.2% 5.5% 5.6% 4.5% 4.8% 1.1% -

    Additional net earnings 2012E 100 88 116 181 237 376 217 67 % increase in IB net income 5.7% 2.5% 3.6% 4.2% 4.7% 4.0% 4.4% 1.5% -% EPS enhan cemen t 1.9% 1.0% 2.2% 1.9% 2.8% 3.7% 3.3% 1.2% -

    Source: J.P. Morgan estimates.

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    Delphine Lee(44-20) [email protected]

    Regulation: structural changes for the

    Equity Derivatives businessIn our view, regulatory risk for the overall Investment Banking business has

    been well flagged - returns will be structurally lower than in the past, declining from

    20% to 12% on average in our estimates, and the negative impact from regulation has

    been reduced with the less punitive versions of Basel 3 and US financial reform. For

    more details, please refer to our Sept 2009 report Global investment banks:

    Regulatory proposal analysis: Structural IB profitability decline.

    Table 19: Global Investment banks 2011E ROE in the investm ent banks pre and post regul ation changes**

    %

    CS UBS DB GS MS BNP SG BARC Average

    IB ROE 2011E 23.5% 22.7% 19.9% 23.4% 19.0% 19.2% 17.2% 17.8% 20.3%1. Clearing via CCP 1.6% 3.6% 2.4% 2.4% 1.8% 0.3% -0.2% 1.0% 1.6%2. Moving CDS to exchange trading -3.5% -3.6% -3.1% -2.4% -0.6% -0.5% -0.5% -1.4% -1.9%3. OTC post trade transparency -0.8% -1.0% -0.9% -0.8% -0.9% -0.5% -0.7% -0.8% -0.8%4. Prop trading proposed limits -1.9% -1.7% -1.7% -1.5% -1.1% -0.7% -0.7% -0.6% -1.3%5. Stressed VaR capital buffer -2.0% -1.2% -1.0% -2.0% -2.0% -0.9% -0.6% -1.2% -1.4%6. Incremental Risk Charge -2.8% -2.3% -2.2% -1.2% -0.8% -1.8% -1.3% -1.5% -1.7%5&6. Management guidance -3.8% -4.9% -4.0% -3.4% -4.8% 0.0% -3.5%7. Securitisation capital charge -1.0% -1.8% -1.1% -0.9% -0.7% -0.4% -0.7% -1.0% -1.0%8. Higher capital on non CCP clearing -2.3% -3.4% -2.5% -2.4% -1.9% -0.7% -0.9% -1.1% -1.9%9. Section 716 US reg - segregation IB 0.0% 0.0% 0.0% -2.8% -1.5% 0.0% 0.0% 0.0% -0.5%Total imp act -10.5% -11.2% -9.4% -9.6% -6.6% -5.4% -7.0% -5.8% -8.2%

    Resul tin g IB ROE 13.0% 11.5% 10.5% 13.8% 12.4% 13.8% 10.2% 12.0% 12.1%

    Source: J.P. Morgan estimates, Company data. Notes: i) Morgan Stanley Institutional Securities estimates, and ii) Goldman Sachs Global Capital Markets excluding any principal investment

    revenues; iii) our ROE estimates are based on allocated capital as disclosed by the company or JPM alllocated capital (Tier I of 8%-11%); iv) For SG, we excluded provisions for legacy assets in

    2011E, v) note that percentages cannot be added up as both numerators and denominators are changing. ** Proposed OTC derivatives regulation, higher market risk requirements from Basel 2.5,

    Volcker limits for prop trading.

    However, the risk for the equities business is underestimated in our view. Most

    IB players have been relatively dismissive of the impact of regulation for the equities

    business, with the common view that the bulk of regulatory changes would affect

    Fixed Income businesses mainly. Whilst we would agree that returns in Fixed

    Income businesses would decline more, we still see significant regulatory risk for the

    equities business.

    Regulation, a non issue for equities? Not exactly...

    Returns in the equities business to almost halve

    We estimate that ROE in the equities business will almost halve, declining from 42%

    to 24% on average in 2011E. Whilst a 24% ROE remains attractive, the impact from

    regulatory changes is far from being negligible. We would agree that the P&L impact

    is relatively limited at -16% on average in our estimates; however, the increase in

    capital requirements is understated in our view.

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    Table 20: Global investment banks impact on ROE of the equities business from regulatory changes 2011E

    %

    SG BNP DB UBS CS GS MS BARC BOA-ML CITI Average

    Equi ties ROE 58% 45% 34% 45% 46% 34% 41% 50% 35% 35% 42%OTC derivatives regulation & US financial reform1. Clearing via CCP 13% 9% 9% 8% 6% 6% 10% 9% 6% 4% 8%2. Moving derivatives to SEF trading -4% -4% -2% -3% -2% -2% -2% -3% -2% -1% -2%3. OTC post trade transparency -3% -2% -1% -1% -1% -1% 0% -1% -1% 0% -1%4. Volcker proposed limits on prop trading -4% -3% -3% -4% -5% -3% -3% -4% -3% -3% -3%5. Section 716 US reg 0% 0% 0% 0% 0% -2% -1% -1% -2% -2% -1%New Basel framework6. Stressed VaR capital buffer Basel -20% -14% -8% -8% -13% -9% -8% -13% -10% -14% -12%7. Incremental Risk Charge Basel -8% -7% -3% -4% -5% -1% -1% -2% -2% -3% -4%8. Securitisation 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%9. CVA -7% -5% -5% -5% -4% -3% -6% -5% -4% -2% -5%

    Total imp act -29% -22% -13% -16% -20% -13% -13% -20% -15% -18% -18%

    Resul tin g ROE 29% 23% 21% 28% 26% 21% 29% 30% 20% 16% 24%% change -50% -49% -38% -37% -44% -39% -31% -40% -42% -53% -42%

    Source: J.P. Morgan estimates. Note: our ROE estimates are based on allocated capital at 10% of RWAs.

    Increased capital requirements is the issue

    For the equities business, the decline in ROE mainly comes from the increase in

    capital requirements, more than the net income impact: we estimate a -16%

    decline in equities net profits, which is more manageable than the 47% average

    increase in RWAs.

    -16% decline in equities net profits: The bulk of the negative earnings impactcomes from the Volcker limits on pure prop trading with an -8% impact. Note

    that we have assumed that only pure prop trading revenues would fall within the

    scope of these rules, i.e. only 5% of total equities revenues. Once Volcker rules

    are applicable pure prop trading will be illegal for US firms. In addition to theVolcker rules, the OTC derivatives regulation moving standardized derivatives

    to SEF/exchange trading would have an estimated negative impact of -6% on

    net profits while we estimate the OTC derivatives post trade transparency

    requirements would have a more limited negative impact of -2% on earnings.

    Table 21: Global investment banks impact from regulatory changes on the equities business net profits 2011E

    $ million

    SG BNP DB UBS CS GS MS BARC BOA-ML

    CITI Average

    Equi ties net inc ome 1,447 1,059 926 1,098 1,415 2,476 1,319 1,111 969 1,001 12,822OTC derivatives regulation & USfinancial reform1. Clearing via CCP 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%2. Moving derivatives to SEF trading -7.0% -8.0% -4.6% -6.6% -4.4% -5.7% -4.3% -5.5% -5.2% -4.2% -5.6%

    3. OTC post trade transparency -4.4% -3.7% -2.5% -2.0% -2.1% -1.8% -1.1% -2.5% -1.6% -1.4% -2.3%4. Volcker proposed limits on prop trading -6.2% -6.4% -8.5% -9.6% -9.8% -8.3% -8.1% -7.8% -9.9% -8.6% -8.3%5. Section 716 US reg 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%New Basel framework6. Stressed VaR capital buffer Basel 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%7. Incremental Risk Charge Basel 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%8. Securitisation 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%9. CVA 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

    Total imp act -17.6% -18.2% -15.6% -18.2% -16.4% -15.7% -13.5% -15.8% -16.7% -14.1% -16%

    Resultin g net inco me 1,192 867 782 899 1,183 2,086 1,141 935 808 859 10,752

    Source: J.P. Morgan estimates.

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    47% increase in capital requirements for the equities business: the highercapital requirements mainly come from Basel 2.5 changes, Stressed VaR in

    particular. CVA also increase RWAs by 12% in our estimates; however, thehigher requirements on non-CCP cleared equity derivatives should be more than

    offset by the benefits from centralized clearing (-16% decline in RWAs).

    Table 22: Global investment banks impact from regulatory changes on the equities business RWAs 2011E

    $ million

    SG BNP DB UBS CS GS MS BARC BOA-ML

    CITI Average

    Equi ties RWAs 25,009 23,633 27,331 24,604 30,623 73,277 31,870 22,099 27,455 28,724 314,625OTC derivatives regulation & US financialreform

    0 0 0 0 0 0 0 0 0 0 0

    1. Clearing via CCP -19% -16% -20% -15% -12% -14% -20% -15% -15% -10% -16%2. Moving derivatives to SEF trading 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%3. OTC post trade transparency 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%4. Volcker proposed limits on prop trading 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%5. Section 716 US reg 0% 0% 0% 0% 0% 5% 4% 2% 5% 7% 2%

    New Basel framework 0 0 0 0 0 0 0 0 0 0 06. Stressed VaR capital buffer Basel 54% 48% 29% 22% 38% 34% 23% 36% 38% 69% 39%7. Incremental Risk Charge Basel 16% 18% 11% 10% 13% 2% 3% 5% 5% 8% 9%8. Securitisation 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%9. CVA 15% 13% 16% 12% 9% 11% 16% 12% 12% 8% 12%

    Total impact 66% 62% 36% 29% 49% 38% 26% 40% 45% 82% 47%

    Resul tin g RWAs 41,578 38,286 37,178 31,711 45,479 101,042 40,009 30,859 39,674 52,309 458,124

    Source: J.P. Morgan estimates.

    Equity derivatives not as glamorous

    Equity derivatives returns more similar to cash equities

    We estimate ROE in the equity derivatives business of 42% in 2011E pre regulatory

    changes, slightly higher than the 39% ROE in cash equities and prime services.

    However, post regulatory changes, estimated ROE in the equity derivatives businessdeclines by -47% to 22% on average, slightly below the 25% ROE in cash equities

    and prime services.

    Equity derivatives and prop trading are the most impacted by regulation within

    equities businesses

    The equity derivatives business including prop trading is more affected by regulation

    which reduces ROE by -47%, compared to -35% for cash equities & prime services.

    Prop trading/flow prop trading is the most affected with a decline of -58% forcash prop trading and -60% for prop equity derivatives. Post regulatory changes,

    estimated returns in prop trading are less attractive at 24% for both cash equities

    and equity derivatives, down from 58% previously. Note however that our

    sensitivity analysis is based on 2011E estimates, but the impact from Volckerrules would only come post end 2012 and we would expect pure prop trading to

    be scaled down closer to 2013. At 24% ROE, flow prop trading profitability

    remains high, with a relatively flexible cost base, and should remain a core

    business for IB market makers.

    Equity derivatives is also more impacted relative to other businesses, with a -43% decline in ROE from 39% to 22% (excluding prop trading), due to the

    additional regulations for derivatives (moving derivatives to SEF/exchange

    trading, post trade transparency requirements, Section 716) which cash equities

    does not have.

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    Table 23: Global Investment Banks Equities bu sinesses ROE

    %

    2009E 2011E Preregulation 2011E Postregulation Decline inROE 2011ECash equities 49% 43% 30% -31%Electronic 55% 54% 37% -31%Prime Services 43% 34% 24% -30%Prop trading cash 85% 58% 24% -58%Sub-total cash equities & Prime Services 49% 39% 25% -35%Equity derivatives 42% 39% 22% -43%Prop trading equity derivatives 73% 58% 24% -60%Sub-total equity derivatives 47% 42% 22% -47%Total equiti es 48% 41% 23% -42%

    Source: J.P. Morgan estimates.

    With the equity derivatives business being slightly more impacted by regulations,

    large French banks equity derivatives houses are unsurprisingly a bit more affected

    than peers, and cash equities houses and prime brokers UBS, Morgan Stanley andGoldman Sachs fare a bit better, we estimate.

    Table 24: Global Investment Banks Equities businesses ROE pre and post regulatory changes 2011E

    %SG BNP DB UBS CS GS MS BARC BOA-

    MLCITI Average

    Pre regulationCash equities 25% 25% 27% 62% 66% 38% 32% 29% 67% 47% 43%Electronic 22% 22% 28% 85% 70% 53% 57% 54% 65% 29% 54%Prime Services - 24% 29% 34% 41% 27% 45% 51% 30% 29% 34%Prop trading cash 77% - 60% 83% 80% 43% 73% 83% 54% 64% 58%Sub-total cash equities & PrimeServices

    27% 24% 31% 44% 50% 33% 46% 50% 37% 33% 39%

    Equity derivatives 56% 53% 32% 39% 39% 33% 29% 46% 30% 31% 39%Prop trading equity derivatives 77% 34% 60% 83% 80% 43% 73% 83% 54% 64% 58%Sub-total equity derivatives 59% 49% 36% 45% 42% 35% 37% 51% 34% 36% 42%Total equ iti es 58% 45% 34% 45% 46% 34% 41% 50% 35% 35% 41%

    Post regulationCash equities 15% 15% 20% 47% 44% 28% 25% 20% 47% 26% 30%Electronic 13% 13% 20% 64% 46% 39% 45% 38% 45% 16% 37%Prime Services - 14% 21% 26% 27% 19% 36% 36% 21% 16% 24%Prop trading cash 31% - 24% 36% 23% 21% 37% 29% 17% 22% 24%Sub-total cash equities & PrimeServices

    15% 14% 21% 31% 30% 22% 35% 34% 24% 18% 25%

    Equity derivatives 29% 28% 21% 24% 22% 19% 19% 27% 17% 14% 22%Prop trading equity derivatives 31% 12% 24% 36% 23% 21% 37% 29% 17% 22% 24%Sub-total equit y derivatives 29% 24% 21% 26% 22% 20% 22% 27% 17% 15% 22%Total equi ties 29% 23% 21% 28% 26% 21% 29% 30% 20% 16% 23%

    Decline in ROE

    Cash equities -41% -40% -29% -24% -34% -27% -21% -29% -30% -44% -31%Electronic -41% -40% -29% -24% -34% -27% -21% -29% -30% -44% -31%Prime Services - -40% -29% -24% -34% -27% -21% -29% -30% -44% -30%Prop trading cash -60% - -60% -57% -72% -50% -49% -65% -68% -65% -58%Sub-total cash equities & PrimeServices

    -44% -40% -33% -31% -41% -34% -24% -32% -34% -46% -35%

    Equity derivatives -48% -47% -36% -37% -43% -41% -35% -41% -44% -54% -43%Prop trading equity derivatives -60% -65% -60% -57% -72% -50% -49% -65% -68% -65% -60%Sub-total equity derivatives -51% -50% -41% -42% -47% -43% -39% -46% -50% -58% -47%Total equ iti es -50% -49% -38% -37% -44% -39% -31% -40% -42% -53% -42%

    Source: J.P. Morgan estimates.

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    OTC derivatives regulation + Basel = lower returns for equity derivatives

    Compared to other equities businesses, equity derivatives is not only impacted by

    Basel changes for market risk requirements, but also OTC derivatives regulation. Themain negative impact on returns for equity derivatives remains the higher market risk

    requirements under new Basel 2.5 rules, with Stress VaR shaving off 12% from

    ROE, and Incremental Risk Charge 4%. However, OTC derivatives regulation also

    has a significant impact with -4% on average from moving OTC derivatives to

    exchange/SEF trading and -2% from OTC post trade transparency requirements.

    Equity derivatives also partly falls into the scope of Section 716 of the Dodd-Frank

    bill in the US.

    Table 25: Global Investment Banks Equity d erivatives busi nesses ROE pre and post regulatory ch anges 2011E

    $ million

    SG BNP DB UBS CS GS MS BARC BOA-ML

    CITI Average

    Equity derivatives ROE preregulation

    59% 49% 36% 45% 42% 35% 37% 51% 34% 36% 42%

    OTC derivatives regulation & USfinancial reform

    0

    1. Clearing via CCP 14% 12% 21% 18% 13% 12% 23% 19% 13% 8% 15%2. Moving derivatives to SEFtrading

    -4% -4% -3% -6% -4% -3% -4% -5% -3% -3% -4%

    3. OTC post trade transparency -3% -2% -2% -2% -2% -1% -1% -2% -1% -1% -2%4. Volcker proposed limits on proptrading

    -4% -3% -4% -5% -4% -3% -5% -5% -4% -4% -4%

    5. Section 716 US reg 0% 0% 0% 0% 0% -3% -2% -2% -3% -4% -2%New Basel framework6. Stressed VaR capital bufferBasel

    -21% -16% -8% -8% -12% -9% -7% -13% -9% -15% -12%

    7. Incremental Risk Charge Basel -8% -7% -4% -4% -5% -1% -1% -2% -2% -3% -3%8. Securitisation 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%9. CVA -8% -6% -8% -8% -7% -6% -9% -9% -6% -4% -7%

    Total impact from regul ation -30% -24% -15% -19% -20% -15% -14% -23% -17% -21% -20%Equity derivatives ROE postregulation

    29% 24% 21% 26% 22% 20% 22% 27% 17% 15% 22%

    % decline -51% -50% -41% -42% -47% -43% -39% -46% -50% -58% -47%

    Source: J.P. Morgan estimates.

    Equity derivatives hit by both an increase in RWAs and a decline in earnings.

    Similarly to cash equities & prime services, the equity derivatives business is

    negatively impacted by the increase in capital requirements due to Basel changes,

    with estimated 47% increase in RWAs. However, whilst cash equities & prime

    services including prop trading only experience an estimated -7% decline in net

    profits due to the impact of Volcker limits, we estimate net profits in equity

    derivatives decline by -22% due to both OTC derivatives regulation and Volcker

    limits on prop trading.

    -22% decline in equities net profits: The bulk of the negative earnings impactcomes from i) the Volcker limits on prop trading and ii) moving OTC equity

    derivatives to exchange/SEF trading, with both proposals reducing net profits by -

    9%. Note that we have assumed that only pure prop trading revenues would fall

    within the scope of these rules.

    47% increase in capital requirements for the equities business: the highercapital requirements mainly come from Basel 2.5 changes, Stressed VaR in

    particular (40% increase in RWAs). CVA also increase RWAs by 20% in our

    estimates, however, the higher requirements on non-CCP cleared equity

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    derivatives is more than offset by the benefits from centralized clearing (-26%

    decline in RWAs).

    Table 26: Global Investment Banks Equity deri vatives busi nesses net inco me and RWAs pre and pos t regulatory c hanges 2011E$ million

    SG BNP DB UBS CS GS MS BARC BOA-ML

    CITI Total

    Net inco me pre regulati on 1,418 972 546 587 648 1,411 598 621 505 572 7,879OTC derivatives regulation & USfinancial reform

    0

    1. Clearing via CCP 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%2. Moving derivatives to SEF trading -7% -9% -8% -12% -10% -10% -10% -10% -10% -7% -9%3. OTC post trade transparency -5% -4% -4% -4% -5% -3% -2% -4% -3% -2% -4%4. Volcker proposed limits on proptrading

    -6% -7% -10% -11% -9% -7% -12% -10% -13% -11% -9%

    5. Section 716 US reg 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%New Basel framework6. Stressed VaR capital buffer Basel 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%7. Incremental Risk Charge Basel 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

    8. Securitisation 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%9. CVA 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

    Total impact from regul ation -18% -20% -22% -27% -23% -20% -24% -25% -26% -21% -22%

    Net inco me post regul ation 1,165 780 425 430 499 1,124 452 467 372 452 6,166

    RWAs pre regu lation 23,947 19,970 15,059 13,090 15,311 40,742 16,286 12,292 14,935 15,798 187,431OTC derivatives regulation & USfinancial reform

    0

    1. Clearing via CCP -20% -19% -37% -28% -24% -25% -39% -27% -28% -18% -26%2. Moving derivatives to SEF trading 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%3. OTC post trade transparency 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%4. Volcker proposed limits on proptrading

    0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

    5. Section 716 US reg 0% 0% 0% 0% 0% 9% 7% 4% 9% 13% 5%New Basel framework6. Stressed VaR capital buffer Basel 54% 48% 29% 22% 38% 34% 23% 36% 38% 69% 40%

    7. Incremental Risk Charge Basel 16% 18% 11% 10% 13% 2% 3% 5% 5% 8% 9%8. Securitisation 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%9. CVA 15% 15% 29% 22% 19% 20% 30% 21% 22% 14% 20%

    Total impact from regulati on 66% 61% 32% 26% 46% 39% 25% 39% 46% 86% 47%

    RWAs post regu lati on 39,770 32,223 19,943 16,496 22,347 56,769 20,339 17,041 21,804 29,419 276,151

    Source: J.P. Morgan estimates.

    Note that this could be a relatively pessimistic scenario for RWAs, as this does

    not account for any potential RWAs reduction. Both DB and SG pointed to the

    increased balance sheet flexibility since the start of the crisis. Both banks have

    significantly reduced RWAs and balance sheet usage SG CIB cash assets down

    38% end 2009 vs. Q2 07, and DB reduced its balance sheet and RWAs by c.60%

    since peak levels in 2008.

    Overall competitive landscape unlikely to change

    Equity derivatives ROE still attractive at 22% in 2011E post regulatory changes

    We expect regulatory changes currently being considered to make equity derivatives

    returns less attractive than in the past, through the increased cost of capital, increased

    margin compression and the end of pure prop trading. Whilst returns would no

    longer be higher than in cash equities, they remain attractive at 22% in our view.

    French equity derivatives houses Socit Gnrale and BNP Paribas remain

    quite profitable relative to peers with average ROE of 27% in 2011E, despite the

    higher impact from regulatory changes. We also expect Barcap, UBS, CS and

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    Morgan Stanley equity derivatives businesses to post attractive returns (22%-27%),

    whilst Bank of America and Citi ROE would be lower at 17% and 15% respectively

    post regulatory changes.

    Table 27: Global Investment Banks equity derivatives business ROE pre and post regulation 2011E

    $ million

    SG BNP DB UBS CS GS MS BARC BOA-ML

    CITI Total

    Total equity derivatives revenues 3,919 2,902 1,882 2,046 2,136 4,355 1,895 2,123 1,704 1,830 24,791Costs -1,949 -1,513 -1,042 -1,241 -1,248 -2,339 -1,041 -1,254 -982 -1,013 -13,624Pre-provision profits 1,970 1,389 840 805 887 2,016 854 869 721 817 11,168Loan losses and other 0 0 0 0 0 0 0 0 0 0 0Pretax 1,970 1,389 840 805 887 2,016 854 869 721 817 11,168Net profits 1,418 972 546 587 648 1,411 598 621 505 572 7,879

    Cost /income 50% 52% 55% 61% 58% 54% 55% 59% 58% 55% 56%Tax rate 28% 30% 35% 27% 27% 30% 30% 29% 30% 30% 30%

    Pre-regulatory changesNet income 1,418 972 546 587 648 1,411 598 621 505 572 7,879

    Allocated equity 2,395 1,997 1,506 1,309 1,531 4,074 1,629 1,229 1,494 1,580 18,743

    ROE 59% 49% 36% 45% 42% 35% 37% 51% 34% 36% 42%

    Post-regulatory changesNet income 1,165 780 425 430 499 1,124 452 467 372 452 6,166

    Allocated equity 3,977 3,222 1,994 1,650 2,235 5,677 2,034 1,704 2,180 2,942 27,615

    ROE 29% 24% 21% 26% 22% 20% 22% 27% 17% 15% 22%

    Source: J.P. Morgan estimates.

    Goldman Sachs and Socit Gnrale to remain the industry leaders

    We expect regulatory changes to reduce revenues by -12% on average, with the

    impact ranging from -11% to -15%. Regulation does not however structurally change

    the competitive landscape in our view, with Socit Gnrale and Goldman Sachsremaining the industry leaders, still followed by BNP Paribas, Credit Suisse, Barcap

    and UBS.

    Whilst Socit Gnrale has long been the global leader in equity derivatives, we

    estimate that Goldman Sachs generated the highest revenues in 2011E post

    regulation with $3.8bn vs. $3.5bn for SG. SG remains the top structured products

    house with an estimated $1.5bn of revenues equivalent to 20% market share, and GS

    the dominant flow and delta one player with $2bn of revenues or 12% market share.

    BNP Paribas remains a key equity derivatives player with estimated $2.6bn of

    revenues in 2011E, with strong positions in structured products and delta one, whilst

    Barclays, UBS and Credit Suisse still hold solid market share, generating about $1.7-

    1.9bn of revenues, we estimate.

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    Table 28: Global Investment Banks equity derivatives revenues pre and post regulation 2011E

    $ million

    2011E revenues SG BNP DB UBS CS GS MS BARC BOA-ML CITI TotalPre-regulationStructured products 1,550 945 604 424 691 910 306 616 324 311 6,683Flow equity derivatives 535 448 233 525 333 1,006 294 402 324 234 4,334Delta one products 1,063 945 532 540 648 1,169 646 545 475 443 7,006Convertibles 166 215 192 223 240 520 146 257 285 449 2,692Prop/flow prop 604 348 322 334 223 750 503 304 295 394 4,076Total equi ty deri vati ves 3,919 2,902 1,882 2,046 2,136 4,355 1,895 2,123 1,704 1,830 24,791

    Post regulationStructured products 1,469 896 572 402 655 863 290 583 307 294 6,332Flow equity derivatives 467 391 203 458 290 878 257 350 283 204 3,782Delta one products 984 874 492 499 600 1,081 598 504 439 410 6,480Convertibles 166 215 192 223 240 520 146 257 285 449 2,692Prop/flow prop 400 187 181 190 96 506 325 152 136 241 2,413Total equi ty deri vati ves 3,486 2,563 1,640 1,772 1,881 3,847 1,616 1,847 1,451 1,597 21,698

    Impact from regulationStructured products -5% -5% -5% -5% -5% -5% -5% -5% -5% -5% -5%Flow equity derivatives -13% -13% -13% -13% -13% -13% -13% -13% -13% -13% -13%Delta one products -8% -8% -8% -8% -8% -8% -8% -8% -8% -8% -8%Convertibles 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%Prop/flow prop -34% -46% -44% -43% -57% -33% -35% -50% -54% -39% -41%Total equity derivatives -11% -12% -13% -13% -12% -12% -15% -13% -15% -13% -12%

    Source: J.P. Morgan estimates. Notes: i) disclosures or reporting structures from the companies differ, e.g. part of delta one products, program trading which are often part of cash equities; for

    comparability purposes, we have reclassified some of the revenues from Prime Services/cash equities or Corporate Finance to equity derivatives; ii) our equity derivatives revenues include

    convertibles, program trading, delta one, and prop trading revenues including flow prop; iii) structured products including corporate derivatives note that we could be underestimating strategic

    derivatives/corporate derivatives revenues booked in Corporate Finance/Investment Banking; iv) convertibles assuming half of the underwriting fees, with some banks having JVs with Corporate

    Finance, others with Fixed income (credit trading).

    Regulation could however require banks to adapt theirbusiness mix

    Structured products and prop trading most impaired by regulation

    Whilst we expect overall returns in equity derivatives to remain attractive at 22%

    post regulatory changes, the impact is differentiated by business. Within equity

    derivatives, structured products and prop trading are the most impacted by

    regulation, with an estimated -50% and -60% decline in ROE.

    Prop trading/flow prop ROE declines the most, with ROE down from 58%to 24%, due to the higher market risk requirements, but also due to Volcker

    limits on prop trading. In our sensitivity scenario, we have assumed that only

    pure prop would be impacted, i.e. 5% of total equities revenues, but would be

    partly offset by cost savings (40% cost/income ratio). Also note that Volcker

    rules would only come into effect end 2012 at the earliest, and we would expect

    banks to scale down prop trading closer to the new regulation starting date.Overall, at an estimated 24% ROE, flow prop trading remains however an

    attractive business with good returns and flexible cost base, and we would expect

    prop trading to remain core to IB market making businesses. As margin

    compression continues to erode and returns are lower in flow businesses, we

    believe the scale of the platform and risk management capabilities will be key to

    generate client volumes and take market shares.

    Structured products are also significantly impaired with ROE halving from27% to 14% on average post regulation, we estimate. This is mainly the result of

    the increased capital requirements with RWAs increasing by 72% on average due

    to Basel 2.5 changes, CVA, and Section 716 for US banks. Net profits also

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    decline by an estimated -16% on average, mainly due to the proposed OTC

    derivatives post trade transparency requirements.

    Flow equity derivatives ROE declines -36% from 29% to 18%, due to the-40% decline in net profits. We estimate that revenues could decline by -11%

    mainly as a result of moving derivatives to SEF/exchange trading, without any

    cost offset. Changes in capital requirements are less of an issue in our estimates,

    as the higher market risk requirements are offset by the benefits from CCP

    clearing. Overall, with ongoing margin compression and lower returns than in the

    past, scale within flow and delta one become even more important in a cash

    equity-like world to facilitate client flows and generate revenues by operating

    with high price discovery level.

    Delta one products remain the most profitable business within equityderivatives, despite the estimated -43% decline in ROE from 72% to 40% post

    regulation. We estimate net profits decline by -16% and RWAs increase by 48%

    on average, however, the business remains profitable due to the lowercost/income ratio and lower capital requirements pre regulation.

    Table 29: Global Investment Banks Equity deri vatives busi nesses ROE

    %

    2009 2011E preregulation

    2011E postregulation

    Decline in ROE2011E

    Structured products 25% 27% 14% -50%Flow equity derivatives 38% 29% 18% -37%Delta one products 72% 71% 40% -43%Convertibles 55% 45% 30% -32%Prop/flow prop 71% 58% 24% -60%Total equity derivatives 46% 42% 22% -47%

    Source: J.P. Morgan estimates. Notes: i) disclosures or reporting structures from the companies differ, e.g. part of delta one products,

    program trading which are often part of cash equities; for comparability purposes, we have reclassified some of the revenues from

    Prime Services/cash equities or Corporate Finance to equity derivatives; ii) our equity derivatives revenues include convertibles,program trading, delta one, and prop trading revenues including flow prop; iii) structured products including corporate derivatives

    note that we could be underestimating strategic derivatives/corporate derivatives revenues booked in Corporate Finance/Investment

    Banking; iv) convertibles assuming half of the underwriting fees, with some banks having JVs with Corporate Finance, others with

    Fixed income (credit trading).

    Our estimates are conservative in our view, as our sensitivity analysis is based

    on the pessimistic assumption that margins would not increase. In our view, IBs

    would need to re-price transaction margins upwards to make up for part of the ROE

    erosion, which we have not factored in the analysis.

    Given the higher expected ROE decline in structured products due to regulation,

    French banks are unsurprisingly a bit more impacted than peers with an estimated

    -50% decline in ROE. However, we estimate Bank of America and Citigroup

    profitability in equity derivatives would also decline significantly -54% on average,due to their higher operating leverage.

    Potential adjustments to the business model to come

    Whilst ROE in equity derivatives should remain attractive at 22% post regulation,

    returns in some of the business lines are materially impacted in our view, notably

    structured products, but also flow equity derivatives. This could lead equity

    derivatives players to adjust their business models, reallocate capital and/or reduce

    costs.

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    Structured products ROE halving to 14% only on average could leadsmaller players to exit the business. Return erosion is mainly due to the

    increase in the cost of capital, as structured products are OTC derivativesproducts that are mostly not eligible for central clearing. Both related market

    RWAs and counterparty credit RWAs are higher than for other equity derivatives

    products. As smaller players in structured products generate less than 10% ROE

    e.g. MS, BoA, Citi we believe that these banks could choose to exit the

    business and reallocate capital to delta one products or other equities businesses.

    With ROE declining to 18% on average, costs adjustments in flow equityderivatives could be required across the industry. Returns in Flow equity

    derivatives are less impacted by regulation than structured products, as the

    increased market risk requirements are partly offset by the benefits from CCP

    clearing. However, regulation accelerates the pace of margin compression which

    was already higher, and with overcapacity building up and all players investing in

    flow businesses, ROE becomes less attractive at an estimated 18% vs. 29%

    previously. As a result, the industry could adjust costs to offset the expected

    -13% revenue impact from regulation.

    Table 30: Global Investment Banks Equity d erivatives busi nesses ROE pre and post regulatory ch anges 2011E

    %

    2011E ROE SG BNP DB UBS CS GS MS BARC BOA-ML CITI AveragePre-regulatory changesStructured products 53% 42% 28% 23% 29% 20% 10% 30% 12% 11% 27%Flow equity derivatives 32% 36% 17% 28% 26% 37% 19% 34% 28% 19% 29%Delta one products 109% 100% 57% 72% 70% 52% 80% 83% 54% 49% 71%Convertibles 30% 40% 33% 47% 41% 35% 53% 59% 52% 78% 45%Prop/flow prop 77% 34% 60% 83% 80% 43% 73% 83% 54% 64% 58%Total equity derivatives 59% 49% 36% 45% 42% 35% 37% 51% 34% 36% 42%

    Post-regulatory changes

    Structured products 27% 21% 16% 13% 15% 11% 5% 15% 5% 4% 14%Flow equity derivatives 15% 19% 15% 15% 15% 30% 18% 21% 20% 8% 18%Delta one products 55% 51% 34% 45% 38% 32% 53% 49% 32% 23% 40%Convertibles 18% 24% 23% 36% 27% 26% 42% 42% 36% 44% 30%Prop/flow prop 31% 12% 24% 36% 23% 21% 37% 29% 17% 22% 24%Total equity derivatives 29% 24% 21% 26% 22% 20% 22% 27% 17% 15% 22%

    Impact from regulationStructured products -49% -49% -44% -45% -47% -48% -49% -50% -55% -63% -50%Flow equity derivatives -51% -47% -13% -47% -44% -19% -3% -36% -29% -58% -37%Delta one products -50% -49% -41% -37% -45% -39% -34% -41% -42% -53% -43%Convertibles -41% -40% -29% -24% -34% -27% -21% -29% -30% -44% -32%Prop/flow prop -60% -65% -60% -57% -72% -50% -49% -65% -68% -65% -60%Total equity derivatives -51% -50% -41% -42% -47% -43% -39% -46% -