jpeg file name: bzct100 rank 1 25 bzct100 rank 26-50 most...

2
1 Tencent Technology 66,077 95% 4 2 Alibaba Retail 59,684 NEW 2 3 China Mobile Telecom Providers 55,927 -9% 5 4 ICBC Banks 34,521 -13% 2 5 Baidu Technology 30,897 55% 5 6 China Construction Bank Banks 21,005 -18% 2 7 Sinopec Oil & Gas 15,493 18% 3 8 Agricultural Bank of China Banks 15,427 -20% 2 9 PetroChina Oil & Gas 12,022 -11% 3 10 Bank of China Banks 11,861 -13% 2 11 Ping An Insurance 11,086 0% 2 12 China Life Insurance 10,134 -20% 2 13 China Telecom Telecom Providers 9,851 21% 4 14 Moutai Alcohol 7,608 -28% 4 15 China Merchants Bank Banks 5,671 -16% 2 16 China Unicom Telecom Providers 5,494 25% 3 17 Yili Food & Dairy 5,094 1% 5 18 Mengniu Food & Dairy 4,869 57% 5 19 Air China Airlines 3,883 6% 3 20 Bank of Communications Banks 3,829 -22% 2 21 Lenovo Technology 3,252 26% 3 22 CPIC Insurance 3,169 -7% 2 23 China Minsheng Bank Banks 3,071 -10% 1 24 Yunnan Baiyao Health Care 2,734 -9% 4 25 Shuanghui Food & Dairy 2,723 2% 3 BRAND CONTRIBUTION BRAND CONTRIBUTION BRAND VALUE % Change 2015 vs. 2014 BRAND VALUE % Change 2015 vs. 2014 BRAND VALUE US$ Mil. BRAND VALUE US$ Mil. CATEGORY CATEGORY BRAND BRAND 26 Vanke Real Estate 2,577 1% 3 27 PICC Insurance 2,376 1% 2 28 China Eastern Airlines Airlines 2,027 8% 3 29 Suning Retail 1,970 24% 2 30 Haier Home Appliances 1,930 34% 4 31 Tsingtao Beer Alcohol 1,808 5% 5 32 Gree Home Appliances 1,785 8% 3 33 Poly Real Estate Real Estate 1,758 -9% 3 34 China Southern Airlines Airlines 1,704 7% 3 35 Midea Home Appliances 1,615 33% 4 36 360 Technology 1,582 43% 3 37 Letv Technology 1,551 NEW 5 38 Evergrande Real Estate Real Estate 1,539 19% 3 39 Yanghe Alcohol 1,333 -33% 3 40 Country Garden Real Estate 1,317 -1% 3 41 BYD Cars 1,314 69% 1 42 New China Life Insurance 1,282 -26% 2 43 Tong Ren Tang Health Care 1,280 -21% 4 44 Ctrip Travel Agencies 1,224 71% 2 45 New Oriental Education 1,179 56% 5 46 NetEase Technology 1,117 12% 3 47 Sina Technology 1,104 -6% 5 48 ZTE Technology 1,058 NEW 2 49 Bright Dairy Food & Dairy 1,019 1% 5 50 ChangYu Alcohol 929 -36% 4 Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest. Methodology and Valuation by www.brandz.com For further information please contact Christine Zhang. [email protected] Credit: Source: BrandZ™ / Millward Brown The BrandZ TM Top 100 Most Valuable Chinese Brands 2015 TOP 100 Most Valuable Chinese Brands 2015 Jpeg File Name: BZCT100_Rank 1_25 and BZCT100_Rank 26-50

Upload: others

Post on 26-May-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Jpeg File Name: BZCT100 Rank 1 25 BZCT100 Rank 26-50 Most ...magazine-prod.s3.amazonaws.com/generic_files/files/000/000/001... · 46 NetEase Technology 1,117 12% 3 47 Sina Technology

1 Tencent Technology 66,077 95% 4

2 Alibaba Retail 59,684 NEW 2

3 China Mobile Telecom Providers 55,927 -9% 5

4 ICBC Banks 34,521 -13% 2

5 Baidu Technology 30,897 55% 5

6 China Construction Bank Banks 21,005 -18% 2

7 Sinopec Oil & Gas 15,493 18% 3

8 Agricultural Bank of China Banks 15,427 -20% 2

9 PetroChina Oil & Gas 12,022 -11% 3

10 Bank of China Banks 11,861 -13% 2

11 Ping An Insurance 11,086 0% 2

12 China Life Insurance 10,134 -20% 2

13 China Telecom Telecom Providers 9,851 21% 4

14 Moutai Alcohol 7,608 -28% 4

15 China Merchants Bank Banks 5,671 -16% 2

16 China Unicom Telecom Providers 5,494 25% 3

17 Yili Food & Dairy 5,094 1% 5

18 Mengniu Food & Dairy 4,869 57% 5

19 Air China Airlines 3,883 6% 3

20 Bank of Communications Banks 3,829 -22% 2

21 Lenovo Technology 3,252 26% 3

22 CPIC Insurance 3,169 -7% 2

23 China Minsheng Bank Banks 3,071 -10% 1

24 Yunnan Baiyao Health Care 2,734 -9% 4

25 Shuanghui Food & Dairy 2,723 2% 3

BRAND CONTRIBUTION

BRAND CONTRIBUTION

BRAND VALUE %

Change 2015 vs. 2014

BRAND VALUE %

Change 2015 vs. 2014

BRAND VALUEUS$ Mil.

BRAND VALUEUS$ Mil.

CATEGORY CATEGORYBRAND BRAND

26 Vanke Real Estate 2,577 1% 3

27 PICC Insurance 2,376 1% 2

28 China Eastern Airlines Airlines 2,027 8% 3

29 Suning Retail 1,970 24% 2

30 Haier Home Appliances 1,930 34% 4

31 Tsingtao Beer Alcohol 1,808 5% 5

32 Gree Home Appliances 1,785 8% 3

33 Poly Real Estate Real Estate 1,758 -9% 3

34 China Southern Airlines Airlines 1,704 7% 3

35 Midea Home Appliances 1,615 33% 4

36 360 Technology 1,582 43% 3

37 Letv Technology 1,551 NEW 5

38 Evergrande Real Estate Real Estate 1,539 19% 3

39 Yanghe Alcohol 1,333 -33% 3

40 Country Garden Real Estate 1,317 -1% 3

41 BYD Cars 1,314 69% 1

42 New China Life Insurance 1,282 -26% 2

43 Tong Ren Tang Health Care 1,280 -21% 4

44 Ctrip Travel Agencies 1,224 71% 2

45 New Oriental Education 1,179 56% 5

46 NetEase Technology 1,117 12% 3

47 Sina Technology 1,104 -6% 5

48 ZTE Technology 1,058 NEW 2

49 Bright Dairy Food & Dairy 1,019 1% 5

50 ChangYu Alcohol 929 -36% 4

Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest.

Methodology and Valuation by

www.brandz.com

For further information please contact Christine Zhang. [email protected]: Source: BrandZ™ / Millward Brown

The BrandZTM Top 100 Most Valuable Chinese Brands 2015

TOP 100 Most Valuable Chinese Brands 2015Jpeg File Name: BZCT100_Rank 1_25 and BZCT100_Rank 26-50

Page 2: Jpeg File Name: BZCT100 Rank 1 25 BZCT100 Rank 26-50 Most ...magazine-prod.s3.amazonaws.com/generic_files/files/000/000/001... · 46 NetEase Technology 1,117 12% 3 47 Sina Technology

Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 being highest.

Methodology and Valuation by

www.brandz.com

For further information please contact Christine Zhang. [email protected]: Source: BrandZ™ / Millward Brown

51 Snow Beer Alcohol 911 19% 4

52 Harbin Beer Alcohol 823 14% 4

53 Wu Liang Ye Alcohol 786 -16% 4

54 Baiyunshan Health Care 762 NEW 3

55 Dabao Personal Care 747 4% 2

56 Belle Apparel 734 -37% 5

57 CR Sanjiu Health Care 725 -14% 3

58 Luzhou Laojiao Alcohol 691 -25% 4

59 Hainan Airlines Airlines 633 11% 2

60 Lao Feng Xiang Jewelry Retailer 612 10% 5

61 Great Wall Cars 563 NEW 1

62 Longfor Real Estate 561 -6% 3

63 Industrial Bank Banks 557 -8% 1

64 Gemdale Real Estate 488 8% 2

65 Robam Home Appliances 484 6% 4

66 Home Inn Hotels 464 10% 5

67 Yanjing Beer Alcohol 464 -10% 4

68 Yonghui Superstores Retail 448 NEW 2

69 R&F Properties Real Estate 441 4% 3

70 Sanquan Food & Dairy 402 31% 4

71 Anta Apparel 400 18% 3

72 SOHO China Real Estate 387 4% 2

73 Metersbonwe Apparel 374 -18% 3

74 Eastern Gold Jade Jewelry Retailer 368 -9% 4

75 Suofeiya Furniture 359 -1% 4

76 Gujing Gong Jiu Alcohol 356 -17% 4

77 China Everbright Bank Banks 348 -11% 1

78 Hanting Hotels 348 45% 4

79 Pearl River Alcohol 347 48% 3

80 Tata Apparel 334 -39% 4

81 Quanjude Catering 313 21% 5

82 Hisense Home Appliances 300 7% 2

83 Fortune Food & Dairy 299 -34% 5

84 Greentown China Real Estate 298 -16% 1

85 Ming Jewelry Jewelry Retailer 260 59% 4

86 Sohu Technology 249 20% 3

87 Supor Home Appliances 244 -4% 5

88 China Taiping Insurance 241 19% 1

89 Youngor Apparel 233 -26% 3

90 Zhong Hua Personal Care 231 6% 4

91 China Overseas Property Real Estate 229 -22% 1

92 Xueersi Education 219 64% 4

93 CITS Travel Agencies 215 -15% 2

94 Jinjiang Inn Hotels 186 32% 4

95 Yihaodian Retail 184 NEW 2

96 Semir Apparel 178 13% 2

97 Septwolves Apparel 171 -33% 4

98 TCL Home Appliances 171 NEW 1

99 Yonghe King Catering 170 12% 3

100 Yashili Food & Dairy 167 26% 2

The BrandZTM Top 100 Most Valuable Chinese Brands 2015 BRAND

CONTRIBUTIONBRAND

CONTRIBUTIONBRAND

VALUE %Change 2015 vs. 2014

BRAND VALUE %

Change 2015 vs. 2014

BRAND VALUEUS$ Mil.

BRAND VALUEUS$ Mil.

CATEGORY CATEGORYBRAND BRAND

TOP 100 Most Valuable Chinese Brands 2015Jpeg File Name: BZCT100_Rank 51_75 and BZCT100_Rank 76-100