jp morgan - north america metals & mining

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North America Equity Research 26 July 2010 North America Metals & Mining Steel (Stock) Momentum Turning Positive North America Metals & Mining Michael F. Gambardella  AC (1-212) 622-6446 [email protected] Tyler J. Langton (1-212) 622-5234 [email protected] Brian P. Ossenbeck, CFA (1-212) 622-1023 [email protected] J.P. Morgan Securities Inc. See page 1 3 for analyst certific ation and important dis closures. J.P. Morgan does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.  Macro headwinds show signs of abating. Concerns surrounding a stronger dollar and a slowing Chinese economy sent investors into a steel stock selling frenzy over the last two months. In addition, investors  pointed toward declining Chinese prices of iron ore and steel to support their bearish views on U.S. steel stocks. On July 6th, the Wall Street Journal published a front page story about steel prices declining that appeared to top-tick the market's bearish concerns. In our view, the market momentum is turning from ultra-bearish to bullish and recently hit an inflection point. Fears about a strengthening U.S.-dollar, a major headwind for steel and material stocks, has faded as the dollar actually declined 8% against the Euro to $1.29 after many had proclaimed that the dollar was headed to parity just six weeks ago. Recently, the market appears to be anticipating that China’s government is actually moving closer to easing and re-stimulating growth instead of continuing its tightening policies. As a result, we think the two biggest macro headwinds for steel (and materials) stocks appear to be fading.  Key steel leading indicators recently turn positive. In the past week, Chinese iron ore prices have risen 8% while Chinese steel prices have increased for the first time in two months. Scrap prices in Turkey, a major global buyer, have also been moving up recently. In our opinion, the macro and industry-specific pressures dragging steel stocks down over the past two months are now turning positive.   X remains the best way to participate in higher steel and iron ore prices. We see the recent activity in China’s steel prices, Turkey’s scrap imports, and spot iron ore prices as early indicators for what will likely  be a 4Q recovery for the industry. U.S. Steel (X/OW rated)  offers investors leverage to participate in these themes via its early cycle end markets and insulation against rising raw material costs at an attractive valuation. Cliffs Natural Resources (CLF/OW rated) also provides exposure to this trend, although we would exercise caution heading into the 2Q conference call on July 29th since CLF is still in arbitration with some of its North American Iron Ore customers. We also believe ArcelorMittal (MT/OW rated), with its global reach and captive iron ore assets, should also benefit in this environment even though we  believe they will have to re duce 3Q guidance on the up coming call.  

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8/20/2019 JP Morgan - North America Metals & Mining

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North America Equity Research26 July 2010

North America Metals & MiningSteel (Stock) Momentum Turning Positive

North America Metals & Mining

Michael F. Gambardella AC

(1-212) 622-6446

[email protected]

Tyler J. Langton(1-212) 622-5234

[email protected]

Brian P. Ossenbeck, CFA(1-212) 622-1023

[email protected]

J.P. Morgan Securities Inc.

See page 13 for analyst certification and important disclosures.J.P. Morgan does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm mhave a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making thinvestment decision.

• Macro headwinds show signs of abating. Concerns surrounding astronger dollar and a slowing Chinese economy sent investors into asteel stock selling frenzy over the last two months. In addition, investors pointed toward declining Chinese prices of iron ore and steel to supporttheir bearish views on U.S. steel stocks. On July 6th, the Wall StreetJournal published a front page story about steel prices declining thatappeared to top-tick the market's bearish concerns. In our view, themarket momentum is turning from ultra-bearish to bullish and recentlyhit an inflection point. Fears about a strengthening U.S.-dollar, a majorheadwind for steel and material stocks, has faded as the dollar actuallydeclined 8% against the Euro to $1.29 after many had proclaimed that

the dollar was headed to parity just six weeks ago. Recently, the marketappears to be anticipating that China’s government is actually movingcloser to easing and re-stimulating growth instead of continuing itstightening policies. As a result, we think the two biggest macroheadwinds for steel (and materials) stocks appear to be fading.

• Key steel leading indicators recently turn positive. In the past week,Chinese iron ore prices have risen 8% while Chinese steel prices haveincreased for the first time in two months. Scrap prices in Turkey, amajor global buyer, have also been moving up recently. In our opinion,the macro and industry-specific pressures dragging steel stocks downover the past two months are now turning positive. 

• X remains the best way to participate in higher steel and iron oreprices. We see the recent activity in China’s steel prices, Turkey’s scrapimports, and spot iron ore prices as early indicators for what will likely be a 4Q recovery for the industry. U.S. Steel (X/OW rated)  offersinvestors leverage to participate in these themes via its early cycle endmarkets and insulation against rising raw material costs at an attractivevaluation. Cliffs Natural Resources (CLF/OW rated)  also providesexposure to this trend, although we would exercise caution heading intothe 2Q conference call on July 29th since CLF is still in arbitration withsome of its North American Iron Ore customers. We also believeArcelorMittal (MT/OW rated), with its global reach and captive ironore assets, should also benefit in this environment even though we

 believe they will have to reduce 3Q guidance on the upcoming call. 

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2

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Investment Thesis Notwithstanding temporary dislocations, we believe iron ore prices are ultimately the

key driver of steel, scrap, and steel stock prices as iron ore sits atop the steel cost

 pyramid since steel and scrap are basically iron ore derivatives. As a result, we think

higher Q3 iron ore contract prices, supply discipline, and continued economic

improvement will ultimately push steel prices higher as concerns over summer

seasonality, excess blast furnace capacity, and macro risks abate.

In the past week, we have seen Chinese steel and spot iron ore prices post their first

increases since early May. Spot iron ore prices are up 8% while Chinese steel prices

have increased 6%. Scrap prices in Turkey, a major scrap buyer in the world, have

 been trending up as well. In addition to the first positive steel industry datapoints, we

are seeing a big shift in the market’s perceptions of two key macro drivers of steel(and materials) stocks – the dollar and China. It was only 5-6 weeks ago that the

dollar had rallied against the Euro to 1.19 and many industry observers thought the

dollar was heading to parity with the Euro - a strong dollar is viewed as a major

headwind for steel stocks (and prices), especially U.S.-based steels. Furthermore,

market fears about China’s credit tightening and slowing demand put additional

downward pressure on steel and other material stocks. Recently, the market appears

to be anticipating that China’s government is actually getting closer to easing and re-

stimulating growth. As a result, we think the two biggest macro concerns the market

had appear to be fading.

Finally, steel stocks tend to trade around the market’s perceptions of inflection points

for future earnings newsflow. Usually these inflection points occur just as the market

consensus appears to be unusually negative or positive. On July 6th, the Wall Street

Journal published a front page story about declining steel prices. In our opinion, the

WSJ story marked a bottom in investor sentiment on the group. In fact, most steel

stocks have outperformed the S&P 500 since the July 6th WSJ story (see Figure 1).

Figure 1: The majority of steel stocks outperformed the S&P since July 6th

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7/6/2010 7/8/2010 7/10/2010 7/12/2010 7/14/2010 7/16/2010 7/18/2010 7/20/2010 7/22/2010

 AKS

X

MT

STLD

S&P 500

NUE

 Source: Bloomberg

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3

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Iron ore prices spiked on strong production surge

As shown in Figure 2 below, spot iron ore prices rallied from late 2009 and reached a

 peak of roughly $185/tonne CFR on April 23 before sliding back to $118/tonne inmid-July and recently showing a modest increase to $127/tonne. At the peak, spot

 prices were roughly 53% above the Q2 contract price, which was 90% above the

2009 annual contract price. While spot iron ore prices are now 13% below the Q3

contract price, (see Figure 3 below) they still command a 1% premium to the Q2

contract price.

Figure 2: Spot prices currently trade at a 1% premium to Q2 freight adjusted contract prices

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       $       /       T     o     n     n     e

Contract Price (Vale SSF) Brazil-China Freight Spot Price

 Source: Company reports, J.P. Morgan estimates, and Bloomberg.

Figure 3: Spot iron or e prices are currently at a 13% discount t o the Q3 contract price

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   I  r  o  n   O  r  e   S  p  o   t   P  r  e  m   i  u  m   /   (   D   i  s  c  o  u  n   t   )

 Source: Bloomberg.

We think the surge in spot prices through the spring of this year was driven by a

confluence of factors. On the demand side, Chinese monthly steel production

climbed from the high 40 million tonne range in the last two months of 2009 and hit

55 million tonnes in both March and April of this year, topping out at 56 million

tones in May (or an annualized rate of 672mm tonnes vs. 2009 production levels of

566 million tonnes). At the same time, global monthly production ex-China also

started to rebound, increasing from the high 50/low 60 million tonne range in the

October 2009-February 2010 time frame to 66-68mm tonnes in March, April and

Spot iron ore prices peaked at a

53% premium to the Q2 contractprice, but now trade at a 1%

premium to Q2 and a 13%

discount to Q3 contract prices.

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4

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

May of 2010. This ramping production forced buyers into the spot market, supply

issues in India kept the spot market tight, and prices spiked.

Moderating Chinese steel production in June, in part from the central government’s

 policy actions to control the overheated property market, was the primary contributor

to the decline from peak iron ore prices. Specifically, Chinese monthly steel

 production declined to 53.8 million tonnes in June. Combined concerns over China

slowing, excess blast furnace capacity, sovereign debt risks in Europe, and seasonally

slower summer months for steel buying sent spot iron ore prices sliding from the

April peak.

Quarterly contract mechanism has forced Q3 contract prices above Q2 levels

In 2010, the Big 3 iron ore producers basically ended the annual benchmark pricing

system that had existed for 40+ years and announced that a majority of their iron ore

sales would be priced on quarterly contracts. For the quarterly contracts, it now

appears that the current quarter price will be based on the prior quarter's price with aone month lag (i.e. the price for the Jul-Sep quarter will be based on the average spot

 price over the Mar-May timeframe). Using this formula, Mar-May prices for 62% Fe

content iron ore fines CFR averaged $158/tonne, or about 25% higher than the Q2

reference price of $127/tonne CFR for Vale. If this formula holds, (and we ultimately

think it will given the power of the Big 3 producers), iron ore prices should increase

 by roughly 25% in Q3 over Q2 levels. The question however, which we address

 below, is whether elevated iron ore prices and thus steel prices can retake prior peak

levels in 2H10 after sliding on the aforementioned concerns, including China’s new

growth profile.

China unlikely to abandon its contracts

Even though current spot iron ore prices ($127/tonne CFR) are below the Q3 contract

 price ($158/tonne), we don’t think major steel mills in China will abandon thequarterly contract framework and look to purchase iron ore in the spot market. The

first reason is that it would likely just push spot prices up, given the lower levels of

liquidity in the spot market. Additionally, we believe that the Big 3 producers have

made it very clear to the steel mills that once they leave the quarterly contract

system, they will not be allowed back in and forced to source their requirements

going forward from the spot market. Given China's 70% reliance on imported ore, we

don't think this is a risk that the mills ultimately want to take. Additionally, large

 producers such as Baosteel place a high intrinsic value on securing stable volumes of

high quality supply to address logistical concerns such as blending. It is not

unreasonable, however, to see the current system of quarterly contracts ultimately

shortened, perhaps to a pricing system based on a one-month lag to spot rather than

the current formula of a quarter plus one month, so that steel selling prices can be

more aligned with iron ore costs for the mills.

Met coal up 12.5% for Q3 contract

Besides iron ore, met coal should also provide support for steel prices. Bloomberg

recently reported that BHP and the Japanese steel companies have agreed to Q3 met

coal prices of $225/tonne vs. the $200/tonne that was reached for the Q2 contract.

While this price is below the current spot price of roughly $250/tonne, the met coal

spot market is even more illiquid than the spot iron ore market and we still view this

increase as a positive sign for steel demand.

Based on the quarterly contract

mechanism, Q3 iron ore contract

prices should be approximately

25% above the 90% hike in Q2.

We don’t think the major

Chinese steel mills will abandonhigher-priced quarterly contracts

in favor of the recently lower-

priced spot market given the

importance that they place on

security of supply and as such a

move would likely only force

spot prices higher.

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5

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Global production should not see a sharp drop-off

As shown in Figure 4 & Figure 6 below, both Chinese and global (ex China) steel

 production have seen a steady increase since the lows of late 2008/early 2009 before peaking in May and declining 4% MoM in June. The risk for iron ore prices,

however, is that China materially slows its production rates (including the impact

from removing export tax rebates), the rebound in global production ex-China stalls,

or a combination of the two. While China will likely see a slowdown in the property

and fixed asset investment areas due to government tightening efforts, we don't think

 production rates should see a sharp decline and that any slowing in China should be

at least partially cushioned by rebounding steel production rates in the rest of the

world, which are still climbing back from depressed levels. Additionally, from an

iron ore supply perspective, we don't think the Big 3 producers will oversupply the

market given the past discipline that they have demonstrated. As a result, we don’t

think spot iron ore prices have much further to fall.

Figure 4: China monthly steel product ion

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 Source: Bloomberg.

Figure 5: China annual steel production

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1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010E

   T  o  n  n  e

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Steel Production Steel Net Exports  Source: CEIC, J.P. Morgan. 2010 estimates represent January-June actual data plus 2H10 estimate

Chinese steel production hit a

record monthly level of 56mm

tonnes in May before declining

to 53.8mm in June.

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6

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Figure 6: Global steel month ly produc tion, ex China

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   T  o  n  n  e  s   i  n   M   i   l   l   i  o  n  s

Source: Bloomberg.

Announced idlings not a concern but a sign of supply discipline

Despite our view that steel production rates should remain firm, investors have been

concerned by weakening steel prices (U.S. HRC peaked at $703/ton and has recently

fallen to $583/ton). In the U.S., ArcelorMittal announced in late May that it would

idle two furnaces (Indiana Harbor East #5 and #6) which each have capacity of about

5,000 tons/day and replace them with lower cost capacity by restarting its Burns

Harbor D furnace (capacity of about 7,400 tons/day). Rebuild and construction work

at the #3 furnace at Indiana Harbor West, however, was stopped with contractors

 being transferred to the D furnace at Burns Harbor. Separately, on June 2, the

company commented it could potentially shut three furnaces in Europe as Q3 is

typically characterized by lower demand due to summer shutdowns. No decision,

however, had been made on whether the furnaces would be idled or which plants

would be affected. While MT will see a net loss of production in the U.S. and could

see some in Europe, we view these actions more as a response to seasonality and to

optimize production and not as a sign that demand will take a significant step down.

Additionally, Severstal announced plans to idle the high-cost, geographically

disadvantaged Sparrow’s Point plant in the U.S. while U.S. Steel will cut back

 production in Europe in response to declining demand. However, not all production

adjustments have been negative as Saltzgitter recently brought Flachstahl C online to

meet improving demand in Germany.

Elevated iron ore = elevated scrap = elevated steel prices

Given our view that iron ore prices should not fall much further and remain elevated,

steel prices should also start to move up to cover rising raw material costs. As shown

in Figure 7 below, most steel producers in the world do not have their own iron ore

supplies, and we estimate that only roughly 165 million tonnes of iron ore is owned

and captively used (i.e. excluding iron ore that is sold externally by steel companies

or acquired through strategic contracts) by steel companies globally, or just 15% of

the iron ore that steel companies require. Given this relatively low percentage, we

don't think these producers could cause steel prices to drop lower if they chose (and

we don't think they will) to pursue volumes (market share) at the expense of pricing.

Global production ex China

remains in the mid 60mm range

in June, despite China’s recentproduction moderation, versus a

high 50mm/low 60mm tonne

range in late 2009 and early

2010.

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7

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Figure 7: Captive iron ore prod uction fr om global steel companies is rare

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   A  r  c  e   l  o  r   M   i   t   t  a   l

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  o  n   O  r  e   U  s  a  g  e   (   M   M   T  o  n  n  e  s   )

 Source: J.P. Morgan estimates.

We would also note, as shown in Figure 8 below, that the producers with the highest

levels of raw material self-sufficiency should fare the best from an earnings

 perspective in an environment of escalating raw material prices. U.S. Steel remains

our top pick in the U.S. given its iron ore self-sufficiency and favorable met coal

contracts in its North American Flat-rolled operations. We would also point out that

these producers, besides the U.S., are largely in Brazil, Russia and India and don't

export significant quantities of steel to the U.S., thus further reducing the risk of

imports from low cost regions.

Figure 8: Global steel producers with the greatest levels of ir on ore self-sufficiency

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   C   S   N

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   t  a   l

   G  e  r   d  a  u

   S   A

   A  r  c  e

   l  o  r   M

   i   t   t  a   l

   I  r  o  n

   O  r  e

   S  e

   l   f  -   S  u

   f   f   i  c   i  e  n  c

 Source: Company reports and J.P. Morgan estimates.

Rising Chinese costs should set a floor for global pricing...

If average global iron ore and met coal prices for 2010 end up equaling the current

spot prices, we would expect to see (as shown in Figure 9 below) a significant

increase in the cash costs for China and the other raw material-short foreign

 producers as they are, to varying degrees, largely reliant on the global market for iron

ore and met coal. China in particular remains heavily exposed to imported iron ore

given the low grade of domestic supplies; see Figure 10 for more details. Since 2000,

Chinese steelmaker dependence on imported iron ore has surged to nearly 70% from

38%.

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8

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

This would stand in contrast to 2009 when the global cost curve was much flatter due

to steep declines in global raw material costs or in 2002 when China was a low cost

 producer before rising material costs negated its labor advantage (see Figure 11 &Figure 12).

In the model below, we have assumed a global seaborne iron ore fines price of

$158/tonne CFR (or the Q3 contract price with pellet prices maintaining a $50/tonne

 premium over fines prices), a global met coal price of $225/tonne, and scrap prices

flat with their current levels. Under such a scenario, Chinese integrated steel cash

costs for hot-rolled sheet would jump $268/ton to $593/ton (or an increase of $32/ton

vs. Q2 levels), Japanese integrated costs to $661/ton, and Korea/Taiwan integrated

costs to $611/ton. However, in contrast, cash costs for U.S. integrated steel producers

would only increase to $557/ton while costs for U.S. minimills would move to

$441/ton. 

Figure 9: Global Cash Cost Model

$0

$100

$200

$300

$400

$500

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$700

2009E 2010E 2009E 2010E 2009E 2010E 2009E 2010E 2009E 2010E

Raw materials Energy Labor 

Japan Integrated Korea/Taiwan

IntegratedChina Integrated US Integrated US Minimill

$455

$661

$405

$611

$374

$593

$417

$557

$338

$441

Hot-rolled sheet cash costs $/ton

 Source: AMM, Bloomberg, CRU and J.P. Morgan estimates. Note: Estimated cash costs operating at 85% of capacity.

We estimate that Chinese cash

costs should increase from

roughly $561/ton in 2Q10 to

$593/ton in 3Q10, mainly based

on higher iron ore prices.

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North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Figure 10: Chinese steelmakers are dependent on i ron or e imports

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700

800

900

1,000

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010E

   T  o  n  n  e  s   i  n  m   i   l   l   i  o  n  s

I ron O re Impor ts I ron O re Produc tion  Source: CEIC. 2010 estimates represent January-May annualized numbers. Calculated production is equal to total iron ore

consumption required for total integrated steel production rates less iron ore imports.

Figure 11: China is no longer a low cost producer of steel

$0

$100

$200

$300

$400

$500

$600

$700

2002 2010E 2002 2010E

Raw materials Energy Labor 

China

Integrated

US

Integrated

$178

$593

$269

$557

Hot-rolled sheet cash costs $/ton

 Source: AMM, Bloomberg, CRU and J.P. Morgan estimates. Estimated cash costs operating at 85% of capacity.

Raw material inputs now

account for 84% of China’s steel

costs—labor costs are no longer

the key to being a low cost

steelmaker in the world.

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10

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Figure 12: Global iron ore contract prices have increased 750% since 2000

0

20

40

60

80

100

120

140

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2Q10 3Q10

   G   l  o   b  a   l   S  e  a   b  o  r  e   I  r  o  n   O  r  e   C  o  n   t  r  a  c   t   P  r   i  c  e   (   $   /   t  o  n  n  e   )

 Source: Vale SSF contract prices, FOB

. . . and would likely push global steel prices higher

We also note that current Chinese steel prices of $610/tonne (or $554/ton) are below

our estimated cash costs for Chinese producers in 2010 of $653/tonne (or $593/ton).

As a result, we would expect Chinese steel prices to start to slowly move up at least

toward their cash costs and/or see supply cuts force prices higher. Such increases

would also enable domestic producers to raise their prices given the tight supply

constraints here in the U.S. Chinese prices for HRC and rebar have begun to trend

upwards recently, up 6% and 5% respectively in the last week. See Figure 13 for

further details below.

Figure 13: China domestic HRC & rebar spot prices are rebounding

$400

$450

$500

$550

$600

$650

Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10Mar-10 Apr-10 May-10 Jun-10 Jul-10

   U   S   $   /  s   h  o  r   t   t  o  n

China HRC China Rebar  

Source: Bloomberg

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11

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Longer term we expect China to consolidate its steel industry and rationalize capacity

as a means to limit adverse environmental impacts as well as increase its focus on

higher value exports. The country recently took modest steps toward this goalthrough a small amount of blast furnace rationalization in Hebei, removal of export

tax rebates on commodity steel products, and steel producer consolidation.

Scrap prices should move up as well

In the U.S., scrap prices had risen steadily since mid-November through April, with

the increases driven by higher iron ore pricing, seasonal supply constraints, and

strong exports to scrap-short, developing markets. In May through July, however,

 prices fell by roughly $50-60/ton from the April peak on a combination of increased

flows and imports, broader macro concerns, and buyer uncertainty. While scrap

 prices through seasonally slower months could trade sideways or be slightly down

depending on the region, we believe domestic scrap prices will begin to move up in

early September on higher iron ore prices and increased scrap purchases by

integrated steelmakers as they operate at the high end of their scrap feed to offsetsome of their increased iron ore costs. Underscoring this point, we have recently seen

Turkish scrap prices rise 9% over the last month as the mills re-enter the import

market after the European sovereign debt crisis disrupted their ability to attain trade

financing. While some of this activity likely represents buying ahead of the Ramadan

holiday, we view increased activity in this key export market as a positive sign

nonetheless.

Figure 14: U.S. scrap prices shoul d start to r ebound as seasonality, macro concerns ease

$0

$100

$200

$300

$400

$500

$600

$700

   J  a  n  -   0   8

   J  u   l  -   0   8

   J  a  n  -   0   9

   J  u   l  -   0   9

   J  a  n  -   1   0

   J  u   l  -   1   0

No. 1 Heavy Melt Composite Shredded Scrap Composite

 Source: AMM.

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12

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Figure 15: Turkey heavy melt mix scrap index moving up i n July

$150

$200

$250

$300

$350

$400

$450

$500

   6   /   2   /   2   0   0   9

   6   /   2   6   /   2   0   0   9

   7   /   2   0   /   2   0   0   9

   8   /   1   3   /   2   0   0   9

   9   /   6   /   2   0   0   9

   9   /   3   0   /   2   0   0   9

   1   0   /   2   4   /   2   0   0   9

   1   1   /   1   7   /   2   0   0   9

   1   2   /   1   1   /   2   0   0   9

   1   /   4   /   2   0   1   0

   1   /   2   8   /   2   0   1   0

   2   /   2   1   /   2   0   1   0

   3   /   1   7   /   2   0   1   0

   4   /   1   0   /   2   0   1   0

   5   /   4   /   2   0   1   0

   5   /   2   8   /   2   0   1   0

   6   /   2   1   /   2   0   1   0

   7   /   1   5   /   2   0   1   0

Turkey scrap import prices (CFR)

$/tonne

 Source: Bloomberg, Steel Business Briefing

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13

North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Companies Recommended in This Report (all prices in this report as of market close on 23 July 2010)

Arcelor Mittal (MT/$32.95/Overweight), Cliffs Natural Resources (CLF/$55.90/Overweight), U.S. Steel Corp

(X/$48.90/Overweight)Analyst Certification:

The research analyst(s) denoted by an “AC” on the cover of this report certifies (or, where multiple research analysts are primarilyresponsible for this report, the research analyst denoted by an “AC” on the cover or within the document individually certifies, withrespect to each security or issuer that the research analyst covers in this research) that: (1) all of the views expressed in this reportaccurately reflect his or her personal views about any and all of the subject securities or issuers; and (2) no part of any of the researchanalyst’s compensation was, is, or will be directly or indirectly related to the specific recommendations or views expressed by theresearch analyst(s) in this report.

Important Disclosures

•  Market Maker/ Liquidity Provider: JPMSL and/or an affiliate is a market maker and/or liquidity provider in Arcelor Mittal.

•  Lead or Co-manager: JPMSI or its affiliates acted as lead or co-manager in a public offering of equity and/or debt securities forArcelor Mittal, Cliffs Natural Resources, U.S. Steel Corp within the past 12 months.

•  Beneficial Ownership (1% or more): JPMSI or its affiliates beneficially own 1% or more of a class of common equity securities of

U.S. Steel Corp.•  Client of the Firm: Arcelor Mittal is or was in the past 12 months a client of JPMSI; during the past 12 months, JPMSI provided to

the company investment banking services, non-investment banking securities-related services and non-securities-related services.Cliffs Natural Resources is or was in the past 12 months a client of JPMSI; during the past 12 months, JPMSI provided to thecompany investment banking services, non-investment banking securities-related services and non-securities-related services. U.S.Steel Corp is or was in the past 12 months a client of JPMSI; during the past 12 months, JPMSI provided to the company investment

 banking services.

•  Investment Banking (past 12 months): JPMSI or its affiliates received in the past 12 months compensation for investment bankingservices from Arcelor Mittal, Cliffs Natural Resources, U.S. Steel Corp.

•  Investment Banking (next 3 months): JPMSI or its affiliates expect to receive, or intend to seek, compensation for investment banking services in the next three months from Arcelor Mittal, Cliffs Natural Resources, U.S. Steel Corp.

•  Non-Investment Banking Compensation: JPMSI has received compensation in the past 12 months for products or services otherthan investment banking from Arcelor Mittal, Cliffs Natural Resources. An affiliate of JPMSI has received compensation in the past12 months for products or services other than investment banking from Arcelor Mittal, Cliffs Natural Resources.

0

32

64

96

128

160

Price($)

Oct

06

Jul

07

Apr 

08

Jan

09

Oct

09

Jul

10

 

Arcelor Mittal (MT) Price Chart

N $28 OW $45

OW $40 OW $37

OW $46 N $27 OW $55 OW $57

Source: Bloomberg and J.P. Morgan; price data adjusted for stock splits and dividends.

This chart shows J.P. Morgan's continuing coverage of this stock; the current analyst may or may not have covered it

over the entire period.

J.P. Morgan ratings: OW = Overweight, N = Neutral, UW = Underweight.

 

Date Rating Share Price($)

Price Target($)

23-Oct-08 OW 24.18 46.00

06-Nov-08 OW 24.88 40.00

19-Dec-08 N 25.04 28.00

12-Mar-09 N 20.27 27.00

13-May-09 OW 24.41 37.00

25-Jun-09 OW 33.31 45.00

08-Jan-10 OW 48.05 55.00

27-Apr-10 OW 42.91 57.00

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North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

0

37

74

111

148

185

Price($)

Oct06

Jul07

Apr 08

Jan09

Oct09

Jul10

 

Cliffs Natural Resources (CLF) Price Chart

OW $26.5 OW $38 OW $60 OW $81

OW $41.5 OW $33.5 OW $53 OW $90

OW OW $54 OW $30OW $26OW $44 OW $83

Source: Bloomberg and J.P. Morgan; price data adjusted for stock splits and dividends.

Initiated coverage Dec 04, 2007. This chart shows J.P. Morgan's continuing coverage of this stock; the current analyst

may or may not have covered it over the entire period.

J.P. Morgan ratings: OW = Overweight, N = Neutral, UW = Underweight.

 

Date Rating Share Price

($)

Price Target

($)

04-Dec-07 OW 45.08 -

19-Nov-08 OW 18.63 54.00

11-Dec-08 OW 27.29 41.50

26-Feb-09 OW 16.14 26.50

03-Apr-09 OW 20.47 30.00

15-Jul-09 OW 23.20 26.00

03-Aug-09 OW 27.39 33.50

01-Oct-09 OW 32.36 38.00

30-Oct-09 OW 34.87 44.00

10-Dec-09 OW 43.14 53.00

18-Feb-10 OW 47.40 60.00

12-Mar-10 OW 60.31 83.00

29-Apr-10 OW 64.33 90.00

14-Jul-10 OW 48.90 81.00

0

58

116

174

232

290

Price($)

Oct06

Jul07

Apr 08

Jan09

Oct09

Jul10

 

U.S. Steel Corp (X) Price Chart

OW OW $49 OW $86

OW $134 OW $56 OW $70

OW $115 OW $80 OW $42.5 OW $55 OW $75

Source: Bloomberg and J.P. Morgan; price data adjusted for stock splits and dividends.

This chart shows J.P. Morgan's continuing coverage of this stock; the current analyst may or may not have covered it

over the entire period.

J.P. Morgan ratings: OW = Overweight, N = Neutral, UW = Underweight.

 

Date Rating Share Price($)

Price Target($)

25-Apr-07 OW 103.04 115.00

06-Jun-07 OW 118.66 134.00

03-Aug-07 OW 91.53 --

28-Oct-08 OW 35.20 80.00

19-Dec-08 OW 37.34 56.00

28-Jan-09 OW 34.80 49.00

12-Mar-09 OW 19.10 42.5028-Jul-09 OW 41.27 55.00

08-Jan-10 OW 60.91 75.00

26-Jan-10 OW 49.61 70.00

28-Apr-10 OW 58.44 86.00

Explanation of Equity Research Ratings and Analyst(s) Coverage Universe:

J.P. Morgan uses the following rating system: Overweight [Over the next six to twelve months, we expect this stock will outperform theaverage total return of the stocks in the analyst’s (or the analyst’s team’s) coverage universe.] Neutral [Over the next six to twelvemonths, we expect this stock will perform in line with the average total return of the stocks in the analyst’s (or the analyst’s team’s)coverage universe.] Underweight [Over the next six to twelve months, we expect this stock will underperform the average total return ofthe stocks in the analyst’s (or the analyst’s team’s) coverage universe.] J.P. Morgan Cazenove’s UK Small/Mid-Cap dedicated researchanalysts use the same rating categories; however, each stock’s expected total return is compared to the expected total return of the FTSEAll Share Index, not to those analysts’ coverage universe. A list of these analysts is available on request. The analyst or analyst’s team’scoverage universe is the sector and/or country shown on the cover of each publication. See below for the specific stocks in the certifyinganalyst(s) coverage universe.

Coverage Universe: Michael F. Gambardella: AK Steel (AKS), Alcoa (AA), Allegheny Technologies (ATI), ArcelorMittal (MT), Carpenter Technology (CRS), Century Aluminum Company (CENX), Cliffs Natural Resources (CLF),

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North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

Commercial Metals (CMC), Dynamic Materials (BOOM), Freeport-McMoRan Copper & Gold (FCX), Gerdau Ameristeel(GNA), Globe Specialty Metals (GSM), GrafTech International (GTI), Haynes International (HAYN), Metals USA

(MUSA), Nucor Corp. (NUE), Reliance Steel & Aluminum (RS), Steel Dynamics, Inc. (STLD), Teck Resources(TCKb.TO), Thompson Creek Metals (TC), U.S. Steel Corp (X), Worthington Industries (WOR)

J.P. Morgan Equity Research Ratings Distribution, as of June 30, 2010

Overweight(buy)

Neutral(hold)

Underweight(sell)

JPM Global Equity Research Coverage 46% 42% 12%

IB clients* 49% 46% 31%

JPMSI Equity Research Coverage 44% 48% 9%IB clients* 68% 61% 53%

*Percentage of investment banking clients in each rating category.For purposes only of NASD/NYSE ratings distribution rules, our Overweight rating falls into a buy rating category; our Neutral rating falls into a holdrating category; and our Underweight rating falls into a sell rating category.

Valuation and Risks: Please see the most recent company-specific research report for an analysis of valuation methodology and risks onany securities recommended herein. Research is available at http://www.morganmarkets.com , or you can contact the analyst named onthe front of this note or your J.P. Morgan representative.

Analysts’ Compensation: The equity research analysts responsible for the preparation of this report receive compensation based uponvarious factors, including the quality and accuracy of research, client feedback, competitive factors, and overall firm revenues, whichinclude revenues from, among other business units, Institutional Equities and Investment Banking.

Other Disclosures 

J.P. Morgan is the global brand name for J.P. Morgan Securities Inc. (JPMSI) and its non-US affiliates worldwide. J.P. Morgan Cazenove is a brand name for equity research produced by J.P. Morgan Securities Ltd.; J.P. Morgan Equities Limited; JPMorgan Chase Bank, N.A., DubaiBranch; and J.P. Morgan Bank International LLC.

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North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]

of Saudi Arabia (CMA) to carry out dealing as an agent, arranging, advising and custody, with respect to securities business under licence number35-07079 and its registered address is at 8th Floor, Al-Faisaliyah Tower, King Fahad Road, P.O. Box 51907, Riyadh 11553, Kingdom of SaudiArabia. Dubai: JPMorgan Chase Bank, N.A., Dubai Branch is regulated by the Dubai Financial Services Authority (DFSA) and its registered

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“Other Disclosures” last revised March 1, 2010.

Copyright 2010 JPMorgan Chase & Co. All rights reserved. This report or any portion hereof may not be reprinted, sold or

redistributed without the written consent of J.P. Morgan. 

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 North America Equity Research26 July 2010

Michael F. Gambardella(1-212) [email protected]