Wireless Internet Forum

Weds. July 11, 2001, Chicago, Ill.

Moderated by Joyce Schwarz, JCOM, www.joycecom.com, 310-822-3119

STATISTICS: wireless internet and mcommerce –eMarketer 2/28/01 2004 – Wireless Internet Users in the US –

comparison in millions Strategis Group – 17 million IDC – 40 million Merrill Lynch 161 million

Wireless Advertising Spending Yankee Group 2000 --$7M 2002 --$409M OVUM $4M $363M Forrester $0 $61

MOBILE INTERNET USAGE 95 MILLION IN 2000 WITH 80 % FROM

Asia/Pacific Rim and N.America –Ovum projects 484M by 2005

M commerce $22.2 billion in worldwide m-commerce

forecast for 2005 –Jupiter predicts that $10.8 billion –shopping $8 billion from paid content $3.3 billion from advertising

mFinance 150 million people will use global wireless

financial services by 2004 –compared to 10 million in 2000.

ARC Group forecasts wireless banking will grow 331 million by 2004

SMS – short message service 15 billion short messages sent throughout

Europe in 2000 JAPAN WIRELESS STATS 42% users 15-19 use email,37% for

voicemail,21% for web access 44% ages 40-44 use imode for voicemail,

31% for email and 25% for web access

REALITY CHECKS FOR WIRELESS WORLDSecurity Technologies

*Password protection

*Biometric Security

*Antivirus utilities for PDAs and cell phones

*Encryption for handhelds

*Smart cards, digital certificates & more

Security Less than 5% of wireless networks are

secure—Chris Wysopal, director of research @Stake.

50% of all companies will have wireless LANS by 200 –Gartner Group

Networks and protocols aren’t only weak links—devices don’t have adequate protection.

Encryption Use of a key or code to generate a clear

message that can be deciphered by key and algorithm used to scramble original message

A) Symmetric B) Asymetric PUBLIC KEY –PKE (RSA) a) Public key b)private key c)session key is

generated

WIMS and SIMS WIM—Wireless Identity modules—

European smartcards—GSM handsets SIMS –Subscriber Identification Modules

—fingernail size cards contain information service provider uses to identify phone and register it.

BIOMETRICS Optical recognition –takes photo of

fingerprint Capacitive—measures the layer of saline

fluid resides between living and dead skin on user’s fingertip

SECURITY OPTIONS? Treat wireless network as if it were internet—set

up VPN –virtual private network Off-the-shelf encryption for PDAs Have a security plan and enforce it. Challenge WEP – Wired Equivalent Privacy

protocol used in 802.ll –firewalls, separate LANS? 802.11a (new encryption?)

11:15 –12:30 p.m. WedsWireless Development Tech.

Moderator: Joyce A. Schwarz, JCOM, www.joycecom.com, 310-822-3119, joycecom@aol.com

PANELISTS John Troyer, Chief Strategy Officer,

Neomar Hitesh Seth, Chief Technology Evangelist,

Silverline Technologies Scott Norder, President, Information

Exchange Division, IntraNet Solutions Greg Fucheck, Director, Proxicom

STANDARDS –Alphabet Soup Digital systems— TDMA (Time Division Multiple Access) CDMA (Code Division Multiple Access) GSM –Global System for Mobile

Communication/European standard) CDMA one, CDMA2000 – Qualcomm All CDMA systems are incompatible with

TDMA based GSM systems

Wireless Networks Short distance– PAN (personal area networks—

Bluetooth WAN (wireless local area network) Wi-Fi –802.11b 1G—used analog –calls transmitted via sound

waves—standards called analog cellular or AMPS (advanced mobile phone service)

2G –second genation –digital networks –GSM, TDMA, DCMA and iDEN

3G –Third Generation –wideband CDMA and EDGE—GSM evolution

World Cellullar Database quarterly –worldiede usage rates GSM –331 million CDMA –67 million TDMA –48 million 3G rollout – Veriozon—CDMA (1st phase 3G) SBC/Bell South –TDMA & GSM Edge Sprint PCS –CDMA (1st phase 3G) Nextel iDEN ? Voicestream GSM Edge via GPRS

(genearl packet radio service) overlaid on GSM and TEDMA

MULTIPLEXING Three major wireless standards : TDMA,

GSM, CDMA Multiplex—device that transmits signals

from 2 or more devices over a signle channel—more capacity.

FUTURE? CDMA?

WIRELESS INNOVATORS ROUNDTABLE Moderated by Joyce Schwarz, JCOM,

www.joycecom.com, 310-822-3119 Joycecom@aol.com Panelists: Scott Geddes, VP, Brokat,

Technologies, Jeb Spencer, VP Wireless Data Development, Leap; Fredrik Torstensson, VP, GM, Oz.com; William Mouat, Principal, Luminat.

THE FUTURE? Web phone stats 10 million handsets purchased in US in 4th

quarter 2000 Nokia (44%), Motorola (14%), Kyocera

(11%) 4 out of 10 phones sold are internet capable Most sold with buckets of minutes, 13%

prepaid plans 1/3 of handsets sold weigh less than 5 oz

Web/cell phone usage 2/3 of cellphones (sold in last quarter) have

full graphic display capability 55% of phones sold in 4th quarter have

included Lithium Ion battery 2/3 have at least 3 hours of talk time ½ have over 100 hours standby time

Japan users for 3G 15-19 – 42 percent use for email 37 percent for voicemail 21 percent for web access 40-44 – 44 percent for voicemail, 31

percent for email and 25 percent for web access.

Future: Data services Content M commerce Voice portals IVR/telematics Streaming, broadband wireless EMBLAZE Unified messaging Fixed wireless

wASP –wireless application service provider Advantages A) Applications will remain durable B) Technology developments taken into

account

C) Quality service and effective cost mangement for multi-access services

wASP areas COMPANY INFO SYSTEMS Intranets, ERP, DBMS, Web, groupware,

CRM, mail, Reporting EIS, Other EXTERNAL HORIZONTAL CONTENT dedicated directories, sectorial news,

cartography directions, travel, finance Apps—billing, tracking, supervision,

content managing, commerce & more

wASP forecasts—Strategy Analytics, 2/12/2001 75 percent of revenues to flow to largest

players –5 or 6 players $3.6 Billion in annual revenues by 2005

4 basic segments a) Commercial content providers/aggregators b) customer facing businesses c) enterprises d) wireless carriers/portals.

wASP Panelists: George White, SVP, NetbyTel Yousuf Chowdhary, VP, Wysdom Steve Lewin, COO, Cyberpixie

NEXT STEPS 4G –2010 Integrate—different modesof wireless form

indoor—wireless LANS and Bluetooth to cellular signals, TV, satellite communications

Computer world, telecommunications and audio, video merge.

FOR MORE INFO:

Joyce A. Schwarz, JCOM, email: mobiletoday@aol.com 310-822-3119 Author: “Cutting the Cord” Guide to Going

Wireless, fall, 2001, Macmillan/Que.JCOM services include: market research,

partnerships/alliances, strategy, marketing/PR, competitive analysis etc.