journey to certifications documents... · microsoft powerpoint - 300pm -...
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![Page 1: Journey to Certifications Documents... · Microsoft PowerPoint - 300PM - Mission_Certifications_Reno Author: rvillegas Created Date: 5/4/2016 1:39:48 PM](https://reader033.vdocuments.us/reader033/viewer/2022051605/6013fd04b02add30465cca84/html5/thumbnails/1.jpg)
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Journey to
Certifications
Reno Deschaine, CRMA,
Vice President, Global Professional Certifications
Agenda
• Introductions
• Journey to Certification-
Positioning the Certifications
Portfolio
• Marketing Certifications
• Q&A
Introduction:
Gloria Gibbon, CIA, CFSA, CRMA –
Central New York Chapter
Cindy Kailly-Smith, CIA, CRMA –
Vancouver Chapter
Mel Marcella, CIA –
Nashville Chapter
![Page 2: Journey to Certifications Documents... · Microsoft PowerPoint - 300PM - Mission_Certifications_Reno Author: rvillegas Created Date: 5/4/2016 1:39:48 PM](https://reader033.vdocuments.us/reader033/viewer/2022051605/6013fd04b02add30465cca84/html5/thumbnails/2.jpg)
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Positioning
the
Certifications
Portfolio
Where we were….
• In 2015, the IIA embarked on a
mission to clearly position and
demonstrate the journey to obtain an IIA certification
• Involved Chapter Leaders
during the 2015 Leadership conference
• Each table tasked with creating
a diagram that demonstrates
the journey to certification
Chapter Leader
Results
![Page 3: Journey to Certifications Documents... · Microsoft PowerPoint - 300PM - Mission_Certifications_Reno Author: rvillegas Created Date: 5/4/2016 1:39:48 PM](https://reader033.vdocuments.us/reader033/viewer/2022051605/6013fd04b02add30465cca84/html5/thumbnails/3.jpg)
3
Chapter Leader
Results
Chapter Leader
Results
IIA Results
![Page 4: Journey to Certifications Documents... · Microsoft PowerPoint - 300PM - Mission_Certifications_Reno Author: rvillegas Created Date: 5/4/2016 1:39:48 PM](https://reader033.vdocuments.us/reader033/viewer/2022051605/6013fd04b02add30465cca84/html5/thumbnails/4.jpg)
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IIA Results
IIA Results
Focus Group
Results
Comments
• Still confused
• Not sure which certification is right for me
• Doesn’t communicate which way I should go
• Too busy
• Looks like I have to obtain the CIA before I can obtain my specialty certification
![Page 5: Journey to Certifications Documents... · Microsoft PowerPoint - 300PM - Mission_Certifications_Reno Author: rvillegas Created Date: 5/4/2016 1:39:48 PM](https://reader033.vdocuments.us/reader033/viewer/2022051605/6013fd04b02add30465cca84/html5/thumbnails/5.jpg)
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Regroup
• Back to the drawing board
• Reviewed Chapter Leader input
• Pored over the focus group results
• Redesigned
• Tested
• Approved
The results: The IIA
Certification Pathway
The IIA Certification
PortfolioVideo Presentation
![Page 6: Journey to Certifications Documents... · Microsoft PowerPoint - 300PM - Mission_Certifications_Reno Author: rvillegas Created Date: 5/4/2016 1:39:48 PM](https://reader033.vdocuments.us/reader033/viewer/2022051605/6013fd04b02add30465cca84/html5/thumbnails/6.jpg)
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What we would like
to know…
After seeing the video, how
many of you in the room
have a better understanding
of the certifications and
professional credentials
offered by the IIA?
What we would like
to know…
Now we would like to hear from Chapter Leaders:
• Marketing Blueprint
• Each table take 7-10 minutes to complete the Blueprint
• Now that we have positioned the Certification Portfolio, how would you market IIA certifications to your members?
Questions
&
Answers