journey of hope sponsorship proposal
TRANSCRIPT
Raleigh Radiology
SponsorshipPresentation
Journey of Hope Routes
Push America’s Mission
Statement
Building leaders of tomorrow by serving people with disabilities
today
Push America’s Core Values
ABILITIESTEAMWORKEMPATHYINTEGRITY
Fundraising
Journey of Hope Fundraising
Team Fundraising80 team members 38 volunteers
$492,451
Corporate Sponsorships6 corporate sponsors
$106,438
In-Kind Sponsorships 602 volunteers along the three Journey of Hope routes
$202,380
Total $801,269
Sponsorship
Sponsorship
• Five main levels• Levels are divided by financial & time
investments• Additional benefits can be negotiated to fit
needs and focus of specific requirements• Event cross-over sponsorships are
available
Sponsorship Goals
• Build brand awareness among targeted consumers
• Use commercial value of sponsorship to help support/expand the activities of Push America
• Build a “good will” brand image through linking to a positive social cause
Contributing Sponsorship$5,000
• Focuses on basic signage and marketing• Connects the Push America values and
mission to company’s marketing needs• Includes additional regional benefits
Brand Presence
Collateral Materials
• Team jerseys (190 team; 140 sales)
Collateral Materials
• Event banners (1 per route) • Used at all community and media arrivals
Collateral Materials
• Event t-shirts • 250 team; 1200 volunteers & sales
Collateral Materials
• Event program with fold out map• Logo in event program brochures
(5,000 total)
Collateral Materials
• Serve as promotional handouts at events• Sent to volunteers and donors before the
event
Additional Collateral Materials
• Banquet program (500 total)• Page highlighting sponsorship on
pushamerica.org• Story on Push America’s Web Site
– Sponsorship announcement– Event wrap up
Publications
– Push Perspective newsletter • Circulation: 18,000
– Push America’s annual report • Circulation: 3,500; logo only
– The Messenger team and parent newsletter• Circulation: 300
Public Relations
Public Relations
• Push America employs:– A full-time director of marketing and PR
• Overseas the media campaign– Two full time summer PR interns
• Sends press releases and contacts media– Three “on the road” PR coordinators who are
with teams• Handle day of calls and contact for media
Public Relations
• We employ a five hit system for contacting the media throughout the country
• All team members will go through media training
• Push America will ensure the coordination of media campaign
• Raleigh Radiology will receive top mention in Charlotte and Greensboro media releases (dependent on title sponsorships)
Journey of HopeMedia Breakdown by Route
5,343,710
22,226,230 24,870,553
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Media
SouthNorthTrans Am
Regional Opportunities
Local Opportunities
• Our event can bring media and local attention
• Ideas include:• Community service days• Employee community service projects • Kids on the Block Puppet Shows• Hosting community friendship visits• Limited ride alongs with Journey of Hope cyclists
Demographics
The Push America Market
• Push America and Pi Kappa Phi have over 6,500 collegiate members nationwide!
• 85,000 living alumni• 4,000 alumni in North Carolina• 1,250 North Carolina donors• Our members and donors are extremely loyal.
You have an opportunity to tie your practice into our strong emotional relationship.
Pi Kappa Phi has over 80,000 living alumni across the
country
Pi Kappa Phi has over 6,500 undergraduates
Push America had more than 1,250 donors in North Carolina
Past Participants
Over 1,200 members have participated in the Journey of Hope and Gear Up Florida
since 1988.
Event Attendees
On average, over 45,000 individuals
attend Journey of Hope and Gear Up Florida
events. (not including sporting events which
adds an additional 50,000 through on-field promotions)
Journey of HopeAudience Breakdown
9,94110% 4,907
5%
12,12212%
5,2485%
58,43860%
7,9068%
Arrival EventsCommunity EventsFriendship VisitsPuppet ShowsSporting EventsSponsored Meals
Journey of HopeDemographics
31%
17%
52%
People withdisabilities
Children
Adults withoutdisabilities
Gear Up FloridaDemographics
24%
21%
55%
People withdisabilities
Children
Adults withoutdisabilities
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