The New Marketing Imperative

By Herb Lawrence, Center DirectorASU Small Business and Technology Development Centerhttp://www.slideshare.net/hlawrenc/journalism-classhttp://www.slideshare.net/hlawrenc/journalism-class

Why the Imperative?50% of World Population Under 30

◦46% of US population under 34 by 2015◦45% of Arkansas population under 34 by

20153 out of 4 Americans have Internet107 TRILLION emails sent 2010Each Day 2 BILLION videos watched

on YouTubeAVERAGE internet user 186 videos a

month

Current Statistics3 out of 4 use Social networks regularlySocial media overtaken e-mail as #1 activity on the web

◦17% of all web usage200 million blogs

◦900,000 blog posts daily◦34% of opinions about companies, brands and

products93% of social media users believe

companies should have presence on social media

25 BILLION Tweets sent 2010 on Twitter88.8 MILLION .coms registered in 2010255 MILLION WEBSITES as of Dec 2010FACEBOOK TO HIT 650 MILLION USERS

◦1 IN 13 people worldwide ½ check in daily◦48% 18-34 year olds check Facebook when

they wake up◦28% check Facebook on smart phone before

getting out of BED!

35+ Age Group is over 30% all Facebook

3 out of 4 Americans on Facebook48% of Under 30 said they find out

about the news through FacebookTwitter has 75.6 MILLION users in USLinkedIn Connects Business

Professionals ◦50.8 MILLION worldwide◦22.8 MILLION in US

GETTING OUR HEADS AROUND INTERNET MARKETING

The ElephantCash

Register

Web Site

Outbound Marketing

Inbound Marketing

Print AdvertisingMail MarketingTrade ShowsE-Mail MarketingRadio/Cable/ TV

BlogsSEOSMOPermission E-MailLocal Search

Fundamentals of Effective Marketing Have NOT Changed

Market SegmentationTarget Markets Information ChannelsTarget Needs/WantsCrafting Compelling

MsgAnalyzing ResultsTime Management

NEW CONSUMER INTERNET USERS

http://www.pewinternet.org/Trend-Data/Whos-Online.aspx

Where they Get News/Information

Customer Involvement has changed

Potential Customers NOW Find You (maybe)

Customers now begin search for information on line Includes B2B

Review WebsitesRead BlogsRead CommentsPoll Friends on lineConduct LOCAL

Search

Population of Users

Target Group(s)

CHANGE: Customers have made critical decisions BEFORE they actually contact you http://www.google.com/

Web Site Inbound Marketing

Social Media SEO Permission E-Mail

Constant Contact

Local Listings

Google Maps

Yelp

Jonesboro.com

Blogging

FacebookTwitterLinkedInSlideshareFlickrPhotobucketFriendfeedDiggGoogle Buzz

How You Can Learn More

Facebook ABCs for Business ◦March 10, 6-9 pm ASU Tech Center

in Jonesboro◦March 15, 1-4 pm & 6-9 pm

Batesville ChamberSearch Engine Optimization

Seminar◦March 22, 1-4 pm Mountain Home

For More Information or to Register:◦ http://ualr.edu/training/jonesboro.asp

Connect with HerbBlog: http://www.asbtdc-asu.comFacebook Page

http://www.facebook.com/asu.sbtdcFacebook Profile

http://www.facebook.com/herb.lawrence

Twitter http://www.twitter.com/asbtdc_asu

LinkedIn http://www.linkedin.com/in/asusbtdc

E-mail hlawrenc@astate.edu