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2013Media Facts
The Official Journal of the
Product & Services Specialist Justin GallagherPhone: (646) 674 - [email protected]
Career, Education & Events Specialists Linda Barta (South/East)(800) 237-1342 [email protected]
Mike Rusch (North/East)Phone: (215) [email protected]
Michaela Taylor (West)Phone: (415) [email protected]
Reprints & Distribution Specialist Mary Beth KoenigPhone: (215) [email protected]
Learn more about our R.E.A.L. advertising solutions at LWW.com/advertising
Journal of
NeuroscieNce NursiNg
Journal of
NeuroscieNce NursiNgOfficial Journal of the American Association of Neuroscience Nurses
Content FocusThe Journal of Neuroscience Nursing (JNN) contains original articles on advances in neurosurgical and neurological techniques as they affect nursing care, theory and research, aswell as commentary on the roles of the neuroscience nurse in the health care team. The JNN provides peer-reviewed and evidence based information that is applicable to professionalsworking in clinical, research, administrative and educational settings.
Organizational AffiliationsThe Journal of Neuroscience Nursing is the official journal of the American Association of Neuroscience Nurses (AANN)
The AANN is committed to the advancement of neuroscience nursing as a specialty through the development and support of nurses to promote excellence in patient care.
Editor-in-Chief V. Susan Carroll, MS, RN-BC
Senior Publisher Beth Guthy
Established1968
IssuanceBimonthly. January/February, March/April, May/June,July/August, September/October, November/December.
Journal Platforms
• Total Access (Electronic + Print): 5,357
• The Journal of Neuroscience Nursing Print JournalPrint Circulation: 5,357 (12 month average, May 2012) Bonus Distribution: • January/February Issue:
Association of periOperative Registered Nurses, March 2-7, 2013, San Diego, CA American Association of Neuroscience Nurses, March 9-12, Charlotte, NC
• March/April Issue: American Association of Critical-Care Nurses/National Teaching Institute, May 20-23, Boston, MA
• Journal of Neuroscience Nursing for the iPad®Launching in the March/April Issue. Each issue of JNN for the iPad® is available to subscribers for download. Issues contain full content, embedded videos, links to supplemental data and more.
Contact your Sales Specialist to learn about sponsorship opportunities and much more.
• JNNonline.comAll subscribers have unlimited access via online activation to full archives, advanced search, supplemental multi-media content, user tools and editorial/expert opinions.
Quality Content & ReachDelivering the Latest Evidence in Neuroscience Clinical Practice
Journal of
NeuroscieNce NursiNgOfficial Journal of the American Association of Neuroscience Nurses
360° R.E.A.L. Advertising Solutions
Run of Journal Print Rates
Click Here for Print SpecificationsPrint Coordinator Diane ShapiroPhone: (215) [email protected]
Learn more at LWW.com/advertising
REPRINTS
WEBSITE
PROJECTS
E-MAIL iPAD®
Frequency Full Page Full Page 2/3 Page 2/3 Page 1/2 Page 1/2 Page 1/3 Page 1/3 Page 1/4 Page 1/4 Page Color B/W (PI) Color B/W (PI) Color B/W (PI) Color B/W (PI) Color B/W (PI)
1x $2,575 $1,300 $2,320 $1,045 $2,195 $920 $1,930 $655 $1,760 $485
3x $2,515 $1,240 $2,265 $990 $2,145 $870 $1,895 $620 $1,735 $460
6x $2,450 $1,175 $2,215 $940 $2,095 $820 $1,860 $585 $1,715 $440
12x $2,375 $1,100 $2,170 $895 $2,050 $775 $1,825 $550 $1,690 $415
Page rates apply to inclusion in print issues.
Incentives
• Corporate Loyalty ProgramLWW is pleased to offer a corporate loyalty program based on prior year total ad spend with LWW journals. Discount structure and spending levels are as follows:
Prior Year Spending Level Discount
$500,000 0.5%
$1,000,000 1.5%
$1,500,000 2.5%
$2,000,000 + Contact Justin Gallagher
Discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
• Corporate Growth ProgramNEW Growth Discount: For details about our product growth incentive, please contact Justin Gallagher.
• Agency Commission15% to recognized agencies.
For additional incentive details, contact Justin Gallagher.
For a complete list of rate cards and special offers, please visit lwwratecards.com.
Cover and Preferred Position Rates2nd Cover: 25% of earned B/W (PI) page rate3rd Cover: 25% of earned B/W (PI) page rate4th Cover: 50% of earned B/W (PI) page rateOpposite TOC: 25% of earned B/W (PI) page rate
Inserts2-page: 2 times earned B/W (PI) page rate 4-page: 4 times earned B/W (PI) page rate Larger units, gatefolds, BRCs: Consult Sales Specialist
All Access RecruitingLWW All Access Bundle is the ideal multi-media mix to harness the power of nursing professionals.
• Every journal subscriber has access to print and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print issues and a NursingJobsPlus 30-day Standard Specialty Job Posting or a 30-day listing on NursingCenter.com’s Education Center
Journal of
NeuroscieNce NursiNgOfficial Journal of the American Association of Neuroscience Nurses
360° R.E.A.L. Advertising Solutions
Website
Online Ad Coordinator Julie Ivers Phone: (215) 367-2171 [email protected]
JNNonline.comNursing professionals rely on this trusted online resource to provide leading clinical and professional content. Each month, this go-to site averages:
• 3,450 unique visitors
• 5,800 visits
• 16,450 page views
• 22 minutes per visit
• 950 website registrants
Website Banner AdvertisingRates: $60 CPM Global; $70 CPM US only. Banner rates are listed as NET. Minimum NET buy is $5,000.
Deliver your brand message while nursing professionals are actively researching and viewing relevant content. All ads rotate through two page positions to maximize exposure.
• 20,500 monthly impressions
• 0.07% average click-through rate
Specifications: Standard, Flash, rich media and third party tags accepted. Maximum file size (GIF, JPG): 50k. Materials must be received 7 days prior to start date.
Dimensions Expanded Unit (Pixels) Size Direction
Leaderboard* 728 x 90 728 x 270 Top: expands down Bottom: expands up
Medium Rectangle* 300 x 250 500 x 250 Expands left
Wide Skyscraper 160 x 600 320 x 600 Expands left
Mobile 216 x 36 n/a n/a
* Leaderboard and medium rectangle required.
Other units are optional.
Exclusive Most Popular Sponsorship Text LinksRate: $750 per month
The journal home page features quick access to the most viewed and most e-mailed journal articles through a Most Popular web part. Be the exclusive sponsor and prominently display your company logo and hyperlinked text links.
• 1,400 average monthly home page views
Specifications: Includes the following elements:• Logo + hyperlink: Up to 255 wide x 30 high pixels:
20k File Size, JPG, GIF• Two, 80-character (including spaces) text link, with
hyperlink for each• One, 40-character (including spaces) text link, with hyperlink Materials must be received 14 days prior to campaign start date.
Learn more at LWW.com/advertising
REPRINTS
WEBSITE
PROJECTS
E-MAIL iPAD®
Journal of
NeuroscieNce NursiNgOfficial Journal of the American Association of Neuroscience Nurses
360° R.E.A.L. Advertising Solutions
E-communications
Online Ad Coordinator Julie Ivers Phone: (215) 367-2171 [email protected]
* Spaces count as characters.
Learn more at LWW.com/advertising
REPRINTS
WEBSITE
PROJECTS
E-MAIL iPAD®
Exclusive Electronic Table of Contents (eTOC) Banner
Rate: $500 per issue
Exclusively target eTOC subscribers through banner advertising on eTable-of-Contents (eTOC) sent via e-mail upon the upload of the current issue.
• 675 opt-in subscribers
• 25% average open rate
Specifications: 120 x 600 or 160 x 600 pixel static GIF or JPG with click-through URL. Maximum file size: 50k.
eNotes Rates $0.60/address net $3,000 net minimum buy (5,000 e-mail addresses minimum) Additional $200 net: Advertiser’s banner ad appears on the free article page.
SpecificationsIncludes clickable text ad and banner ad. Text Ad: 120x60 pixel image, plus up to 600 characters. text, including headline.* Maximum file size: 5k Banner Ad: 330x500, 300x500 or 300x600 pixels. Maximum file size: 50k Formats: JPG,GIF, animation acceptable. Iframes and Javascripting are not allowed. Static ad.
Nursing Center eNewsRates Top Sponsor: $3,860 Skyscraper / Med Rectangle: $3,860Featured Sponsor (Text+Logo): $2,100Sponsored Link: $840
This targeted e-newsletter from a trusted source delivers timely news and clinical updates directly to subscribers’ in-boxes, meeting their need for high-value content in a convenient format.
• 192,400 opt-in subscribers
• 15% average open rate
Specifications Top Sponsor (graphic alternative): 468x60 pixels. Maximum file size: 40kTop Sponsor (text alternative): 120x60 pixel image, plus 400 characters text, including headline.* Maximum file size: 5kMedium Rectangle: 300x250 pixels. Maximum file size: 40kFeatured Product: 120x60 pixel image, plus 300 characters, including headline.* Maximum file size: 5kSponsored Link: Up to 40-character headline, plus 80 characters additional text*Formats: JPG,GIF, animation acceptable. Iframes and Javascripting are not allowed. Maximum animation link: 15 seconds.Contact your Advertising Representative for e-newsletter schedules and material due dates.
Custom E-newsletters Rates $0.60/address net $6,000 net minimum buy (10,000 e-mail addresses minimum)
Journal of
NeuroscieNce NursiNgOfficial Journal of the American Association of Neuroscience Nurses
2013 Closing Dates
January/February 12/18/12 12/24/12 1/3/13 12/17/12
March/April 2/4/13 2/8/13 2/19/13 2/1/13
May/June 4/17/13 4/23/13 5/1/13 4/16/13
July/August 6/18/13 6/24/13 7/2/13 6/17/13
September/October 8/20/13 8/26/13 9/4/13 8/19/13
November/December 10/16/13 10/22/13 10/30/13 10/15/13
Space Reservations
eTOC Banner Materials
Issue Inserts
Run of Journal Print Materials