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Journal of Brand Management, March-May 2009 Book Review – Luxury fashion branding – Trends, tactics, techniques (page 1) By Keith Dinnie

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Page 1: Journal of Brand Management, March-May 2009 Book Review ...€¦ · one Hermès Kelly bag by a single workman, from start to finish. It is the high-quality feature that has resulted

Journal of Brand Management, March-May 2009

Book Review – Luxury fashion branding – Trends, tactics, techniques (page 1)

By Keith Dinnie

Page 2: Journal of Brand Management, March-May 2009 Book Review ...€¦ · one Hermès Kelly bag by a single workman, from start to finish. It is the high-quality feature that has resulted

Journal of Brand Management, March-May 2009

Book Review – Luxury fashion branding – Trends, tactics, techniques (page 2)

By Keith Dinnie

Page 3: Journal of Brand Management, March-May 2009 Book Review ...€¦ · one Hermès Kelly bag by a single workman, from start to finish. It is the high-quality feature that has resulted

Journal of Brand Management, March-May 2009

Book Review – Luxury fashion branding – Trends, tactics, techniques (page 3)

By Keith Dinnie


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