joumana mm portfolio
TRANSCRIPT
JOUMANA MATTAR MOUKARZEL
PORTFOLIO
PROCESS DESIGN KNOWLEDGE TRANSFER GLOCAL INTERVENTIONS
Uncovering insights, defining the scope, designing a process, and engaging stakeholders.
Creating content, customized templates, and hosting participatory experiences.
Enabling meaningful exchanges, organizing community building experiences between different countries.
PROCESS DESIGN
ECUMENICAL DISABILITY ADVOCATES NETWORK (EDAN) NGO focusing on the recognition of PWD’s status, rights and accessibility needs.Project scope: Facilitating the brainstorming and ideation process for a multi- disciplinary team (Beirut for All) resulting in a MEPI proposal to implement inclusive design in Beirut.
SNOUBAR BAYROUT New publishing house, focusing on producing quality arabic books.Project scope: Develop the strategy and guidelines for stakeholder involvment, author selection and design commissions.
SOCIAL MEDIA EXCHANGE (SMEX)Empowers digital activists to initiate sustainable changein the MENA region. Project scope: Curate a discussion between stakeholders to create a resource platform (Tasharuk) for digital advocacy and a community of collaboration.
NGO NGOPUBLISHING HOUSEDESIGN AGENCY
WONDEREIGHTBeirut based branding agency, creative work in a new multi- functional space.Project scope: Integrate founders’ visions for the development of the new space including creating a program of activities as well as team alignment to the new brand equity.
UNDERSTANDING YOUR STORY
PROTOTYPING USER JOURNEYS
DELIVERING HOLISTIC RESULTS
WONDEREIGHT BRANDING AGENCYDELIVERABLES-Wondereight Story-Program of activities for each floor-Team building and alignment workshops-Completed Business model canvas-Visual summary (prezi) for team sharing-Launch opening of the E-Room (training room) as part of Beirut Design Week
CHALLENGES-Create new brand vision after moving to a new location with different functional spaces-Incorporate team members into the new W8spirit-Establish roles, responsibilities and best practices -Empower ownership of the space and it’s additional functions (gallery, shop, training room)-Identify potential collaborators (designers, artists)-Explore strategies for business development-Establish W8 a reference of Lebanese design
DESIGN AGENCYDEVELOPMENT
VISIONSPACE
ALIGNMENTPROGRAM
Ground Floor
Parking
*2
First Floor
Second Floor
Mezzanine
*1
*4
*10
Creatives: designer + developers Transparency / Young / Energetic / InspiringBrainstorming room
Boudy's OfficeManagement Professional Conference roomKitchenToiletTerrace Homey / Natural / Casual / Tempting+ Training Center Polyvalent
Walid's OfficeWorkshop Handy / Equipped / PracticalStudio: shooting room
ToiletEntrance Mature / Creative Space / Iconic W8 design shop including art gallery areaInnovative / Creative / Design / Interactive Karim's OfficeServer Room
W8 BUILDING
FunctionalInspirationalProductive
SPATIAL ENERGY
Spacious / Organized / Private
Stai
rs: N
arro
w /
Tran
sitio
nal
Stai
rsSt
airs
/Ele
vatt
or
W8 Overview
ART
DESIGNBRANDBUILDING
PROTOTYPING
WE WELCOME YOU IN W8 A PRO-FUN-CTIONAL SPACE WHERE CO-CREATION IS ENCOURAGED AND SELF-DISCIPLINED ARTISITS EXIST, HAPPY TO DESIGN, PLAYING THE ROLE OF CONSULTANTS FOR CLIENTS WHO ARE YOUNG IN SPIRIT. THESE TALENTED PEOPLE ATTRACT SEXY BRANDS AND FIND THEMSELVES PLAYING IN INTERNATIONAL WATERS, SATISFIED OF BEING A REFERENCE, THEY GROW WITHOUT GROWING OLD.
SNOUBAR BAYROUTDELIVERABLES-Aligned brand moodboard-Brand report (guidelines+attributes)-Stakeholders map-Empathy maps -Design brief-Step by step commissioning maps
HBLOCAL EVENTORGANIZERS
SCHOOLS/UNIVERSITIES
LIBRARIES
INTERNATIONALBOOK FAIRS
DIFFUSIONWORD OF MOUTH
DISTRIBUTIONABBOUDI
MB
YT
PROMOTIONCONTENT
FONT
SPONSORS
COURSIER
CONSULTANTS:MICHEL
ABBOUDINABIL
PRINTER
WEB DESIGNERGRAPHIC
DESIGNER
AUTHORSINDEX
TRANSLATORS
CORRECTOR
KEYING
ACCOUNTANT
RIGHTS/CREDITSLAWYERS
OFFICIALLAWYERS
CONSULTANTMANAGER:
AUDI
DIRECTOR/COLLECTION
COMITÉDE LECURE
ASSISTANTSECRETARY
DESIGN
LOGISTICS
DIRECTOR/COLLECTION
ASSISTANTSECRETARY
CHALLENGES-Clarify brand positioning and attributes-Distribute roles and responsibilities between stakeholders and get buy-in-Identify potential readers, their needs and habits-Create coherence between different book categories-Brief the designer to create the branding
STAKEHOLDER MAPIdentify stakeholders, map out roles and responsabilities
SNOUBARBAYROUTBOARD
MEMBERS
EXTERNALSTAKEHOLDERS
INTERNALSTAKEHOLDERS
AREAS OFINTERVENTION
PUBLISHERARABIC
CONTENTCOMMISSION
BRANDBRIEF
NGOINCLUSION
DESIGNTEAM
IDEATIONREPORT
EDAN - BEIRUT FOR ALLDELIVERABLES-Team vision and mission-Best practices for inclusive design-Extensive project documentation using Google drive-Contextual Interviews-Personas -Moodboard in geographical context-Insights map-Project parameters-Report (process+concept brief+prioritization)-MEPI proposal (application for funding)
CHALLENGES-Create synergy between the multi-disciplinary team -Understand and define inclusive design-Research inclusive design case studies-Investigate the challenges and opportunities of the context (urban, social, economical and cultural)-Assess the impact of an intervention on the quality of life of the individual and community as a whole.-Brainstorm ideas, collect and cluster into concepts -Analyze different strategies for sustainability-Select pilot project and write brief
LEILA
TASHARUKDEVELOPING NEW LAYERS OF DIGITAL LITERACY
24 YEARS OLD, EGYPTIAN SELF-TAUGHT BLOGGER
MY PROFILE
FavouritesSaved search
NameProfession
Email - BLOG - Websitefollow me:
My areas of expertise:ASK ME!
MY PREFERENCES
MY KEYWORDS
MY SETTINGS
MY CALENDAR:
-upload events-saved events
MY NOTIFICATIONS:-articles rated-feedback submitted-subscribed feeds-followers-downloaded content
dailyweekly
MY CONTRIBUTIONS
Recommended Content RELATED TO YOUR KEYWORDS
directory of users
PEER REVIEWER
MY DASHBOARD
Marhaba Doha
Logo�Home
Conversationarea
my
frie
nds
onlin
e
UPLOAD NEW
+tags,keywords
Peer Reviews
flageditreview
PDF PDF
VIDEO
VIDEO
CaseStudy
CaseStudy
TRAINERSGUIDE
ENG I AR
About us I Contribution Criteria I Support us I Events I TOS I Help I Our partners I Contact usLogo�HomeLOCALCASESTUDIES
CON
TEXT1
ACTI
ON2
NGOLEADERSEXUAL
HARASSMENT
! ?I DIDN’T
WHY?
TOUCH HER
ORGANIZE A LIVE EVENT
FIND TRAINING MATERIAL: EX.HOW TO HOST A TWEET-UP
RATE MATERIAL
RECOMMENDATIONSFOR MATERIAL
UPLOAD CASE-STUDYUPLOAD IMAGES/EVENT
SHARE LINKS
DOWNLOAD RESOURCES
POST EVENTON TASHARUK
ONLINEAUDIENCE 3
PREPARATION
TASHARUKDEVELOPING NEW LAYERS OF DIGITAL LITERACY
FOLLOW-UP
TASHARUKDEVELOPING NEW LAYERS OF DIGITAL LITERACY
EVENT
�
RTPHOTOS
Q�A
WE NEED TO RAISEAWARENESS
AND SPREAD THE WORD ONLINE!
LET’S DO A LIVE TWEET-UP
I CAN TEACHALL THE VOLUNTEERSHOW!
OMAR
TASHARUKDEVELOPING NEW LAYERS OF DIGITAL LITERACY
30 YEARS OLD, LEBANESE EXPERT SOCIAL MEDIA TRAINER
CONTEXT
1
SEARCH FOR TRAINERSIN THE AREA
CONTACT INFO FORAVAILABLE TRAINERS
GATHER RESOURCES � DESIGNS TRAINING
SEND REQUEST TO OMARTO SUBMIT A BID FOR DESIGNAND DELIVERY OF TRAINING
OMAR RECEIVES BID
OMAR ASKS ORGANIZATION TO RECOMMEND HIM
UPLOAD MATERIALUPLOAD IMAGES/EVENT
SHARE MATERIAL
TASHARUKDEVELOPING NEW LAYERS OF DIGITAL LITERACY
FOLLOW-UP
TASHARUKDEVELOPING NEW LAYERS OF DIGITAL LITERACY
TRAINING
�
RTPHOTOS
Q�A
ANTICORRUPTIONNGO
RECEIVED FUNDINGFROM INTERNATIONAL NGO
SOCIAL MEDIATRAINING FOR STAFF � VOLUNTEERS
BY SEEKING INPUT INTO DECISIONS AND MAKING SPENDING PUBLIC.
ACTIONINTL NGO
ACTION
2LET’S MODEL TRANSPARENCY
WE
NEE
D
PREMIUM MEMBEROF TASHARUK
REGISTEREDUSER
@
SEEKS ADVICE FROM PEERS:
RATES�MATERIAL
OMAR
NGOPLATFORM
USER-CENTRICDIGITAL
RESOURCESADVOCACY
SMEX - TASHARUKDELIVERABLES-Visualization of ideation process and results-Team buy-in and commitment to Tahsaruk-Project name and definition-Persona maps and user journeys-Guidelines for content creation and management -Report (project overview +deployment strategy)-Infographic of 2 user journeys with Tasharuk-Platform wireframes-Design briefs
CHALLENGES-Facilitate virtual discussions and brainstorming between team members in 5 arab countries-Understand the context and need of trainers and digital activists in the MENA region (language, internet speed etc.)-Define the competitive landscape and existing e-learning platforms-Determine potential partners and establish guidelines for collaboration-Classify user types and needs using scenarios -Prototype wireframes for user-centric navigation-Assess existing training material, tools, resources -Naming the project -Handover to web developer
CONTENT
COMMUNITYOF USERS
STAKEHOLDERS
USERJOURNEY
Hayd
ar H
amzo
z I Jin
ane Khashouf I Mohamad Amaroushka I Delshad Othman ! Doha Kabalan I Mohamad Najem I Jessica Dheere I Jouman
a Mat
tar I
Ric
card
o M
usol
esi I
ExchangeInsights
SMEX
PARTNERS
Consume
Curate
Create
Transfer
Ladd
er o
f Eng
agem
ent
BEHANCE BEIRUT Community of design enthusiasts coming together for feedback. Project scope: Empowering the new Behance Beirut Team members, create synergy on board and harvest individual talents to get alignment and expand the vision.
LEBANESE AMERICAN UNIVERSITY Leading university with a distinguished program of design and architecture.Project scope: Teach 3rd year students how to evolve their thesis proposal by identifying the community they are designing for, selecting the stakeholders, mapping out their journey, and projecting how their design intervention will impact their environment.
TEACHINGCAPACITY BUILDINGTRAINING WORKSHOPS
KNOWLEDGE TRANSFER
MIRADA MADRID Consultancy specialized in service design and design managment.Project scope: Deliver a series of participatory workshops around design and its added value to business, targetting freelance designers and SME business owners. Featured in Beirut Design Week.
IDENTIFY NEEDS+ DESIGN CONTENT
FACILITATE CUSTOMIZEDPARTICIPATORY WORKSHOP
TAKEAWAYS + FOLLOW-UP
MIRADA MADRID WORKSHOPSOUTCOME-Customized templates-Program of activities-Mirada Madrid ritual-Toolkit for participants-Process documentation
AUDIENCE (15 - 20 PAX PER WORKSHOP)-Designpreneurs and freelance designers-SME business owners-NGO Program coordinators
PROGRAMMirada Madrid encourages continuous learning. We investigate the concerns, challenges and opportunities that face designers, entrepreneurs and consumers and then design workshops that offer practical tools and encourage knowledge transfer between all participants.These modular hands-on workshops are usually launched as public events for a diversified audience.Criteria:-Customizable-Process based-Hands-on participatory process
WORKSHOPPROGRAM
PARTICIPATORYEXPERIENCE
CUSTOMIZABLEHANDOUTS
Designpreneurship
Designing for innovation
Unleash customer potential
Demystifying the design brief
Visualize your business model
Prototyping creative business meetings
Design Management
Storytelling for business
Designing at multi_capacity
BEHANCE BEIRUTOUTCOME-Behance Beirut summary box-Team member avatars-Definition of roles and responsibilities -Graphic facilitatin of the vision board -Action plan for 2014-2015-Identify moments of delight and discomfort-Roleplay on pitching scenarios (for recruiting, pitching, participation)-Creating and testing a series of icebreakers and community engagement exercises-Guidelines for community growth
AUDIENCE (5 PAX)Members of the Behance Beirut Organizing team
PROGRAM - 20 HOURSDuring these creative team building workshops, the Behance Beirut team will co-create a vision for 2015, and harvest individual talents to get alignment and expand the community reach.
VISION BOARD: Creating a common vision for Behance Beirut and identifying milestones.TEAM CAPACITY BUILDING: Empowering the team to bring their talents to the table and take on new roles and responsibilities.COMMUNITY BUILDING: Reaching out to the creative community by redesigning the interaction during the Salons and Portfolio.
NGOVISION
CAPACITYBUILDING
STRUCTUREMETHODOLOGY
FOLLOW-UP
LEBANESE AMERICAN UNIVERSITY: DESIGN IN CONTEXTOUTCOME-Stakeholders fiche -Empathy map-Customer journey -Context 360o
-Perfection game-Project pitch / Feedback-Lego Walkthrough
AUDIENCE (40 PAX)Third year graphic design students
PROGRAM - 12 HOURSDuring this workshop, students start with their thesis proposal and create a holistic 360o map that reflects the community they are designing for, including their stakeholders and identifying the moments of delight their design intervention will have. After this workshop they will be able to pinpoint the touchpoints they will address during design development in the next semester.
Map your thesis + identifyA) Stakeholders B) Customer journeyC) Design solution D) Context 360o
E) Impact
UNIVERSITYTEACHING
DESIGNMANAGEMENT
CONTEXTINTERACTIVE
HOLISTIC
DESIGNER
Will be enabled by {design solution} and will solve
{issue / opportunity}
resulting in {benefit / value}
Game / interactive graphic novel ( i need to do this all again for the novel to evaluate the better option
Lack of role models, leading to poor incentive for civic engagement as well as the problems we face
More active Lebanese youth i.e. more civic engagement, which will lead to a better improved Lebanon
I BELIEVE {new experience}
Lebanese youth should be more civically engaged
PRE(EXPECTATION)
DURING(EXPERIENCE)
POST(EVALUATION)
EMPLOYMENT, TECHNICAL AND VOCATIONAL EDUCATION TRAINING (ETVET) CONFERENCE, JORDANConference for 45 stakeholders organized by the EU delegation office for the purpose of developing an ETVET strategy in Jordan.Project scope: Design and host a participatory process to build ownership and ensure implementation of a multi-stakeholder strategy. Facilitated with Susan Baghdadi.
SCRUM DAY, PARISConference for agile professionals to learn new tools and exchange insights.Project scope: Present a case study of cross-pollination of tools and collaboration between designers, agilers, service designers and IT experts. Sharing the Unstuck jar toolkit. Co-presented with Pierre Hervouet.
EVENT FACILITATIONSERVICE JAM
GLOCAL INTERVENTIONS
BEIRUT SERVICE JAM Local hosting of the Global Service Jam (GSJ), an international 48 hour experience in service design. Project scope: Organize and host the Beirut Service Jam, coordinate with GSJ, as well as design the BSJ program, mentors, space, logistics, sponsors. Concludes with uploaded service prototypes. Facilitated with Diala Lteif.
CONNECT WITH CHANGE MAKERS
ORGANIZE, EXCHANGE+ COLLABORATE
MAINTAIN NETWORK+ GROW COMMUNITY
BEIRUT SERVICE JAMOUTCOME-Logistics list (food, material)-Sponsor booklet-Managing jammer registration -Coordinating with the Global Service Jam HQ-Program of the jam-Finding and contacting mentors-Customized templates and handouts-Twinning with other jams (Dundee)-Creating and maintaining blog and social media-Hosting and giving feedback
AUDIENCE (30 PAX)-Design enthusiasts (students and professionals)-SME business owners-Curious learners-Insight seekers
EXPERIENCEOrganizing and facilitating 2 editions of the Beirut Service Jam and exposing the Beirut design community to an international hands-on experience about service design.Designing our program to guide the participants through the journey using interventions from local specialists, and interactive feedback with jammers from all around the world! Service prototypes are published on the global platform under a Creative Commons License and are free to browse. It’s all about doing not talking!
SERVICE DESIGNEXPERIENCE
48HOURSPROTOTYPE
INTERNATIONALCOMMUNITY
بيروتBEIRUT
2014
USER-CENTERED CO-CREATIVE SEQUENCING EVIDENCING HOLISTIC
CASE PRESENTATION, SCRUM DAY PARISOUTCOME-Presentation of Beirut Service Jam (BSJ) -Unstuck Jar: a toolkit with a set of cards describing different tools used during BSJ-Opportunity to integrate new tools into a growing discipline and learn from others
AUDIENCE-Agile experts-Scrum master-IT and web developers
EXPERIENCE - 40 MINS PRESENTATIONPresentation of Beirut Service Jam as a case study for cross-pollination between service design and agile methodology. Incorporating best practices for different disciplines to create an integral program that engages participants with no previous experience of service design.
PRESENTATIONCONFERENCE
EXCHANGEINSIGHTS
COLLABORATIONTOOLKIT
Agile
Service Design54321
1
2
3
4
5
Unstuck Jarre Bodystorming
GSJ
Icebreakers Brainstorming+ Regroupement
Post-its!
Cuillères + Team debrief
ETVET CONFERENCE, JORDANOUTCOME-Customized templates-Participatory leadership process-Graphic facilitation-Mediating conversations between stakeholders-Report (including harvested results)
AUDIENCE (45 PAX)-Government counterparts from the Ministry of Planning and International Cooperation, Ministry of Labour, Ministry of Education and Higher Education, Technical expert in fields of employment, technical and vocational education and training, economic and social policies-Business representatives-Representatives from Education institutions -EU delegation internal experts
EXPERIENCE PROGRAM - 12 HOURSA facilitated workshop for various stakeholders with the purpose of developing a revised employment and technical and vocational education training strategy in Jordan, including:-Active involvement of stakeholders-Sharing of relevant information -Feedback and input on the consultants’ proposals
EU CONFERENCEFACILITATION
PARTICIPATORYSTRATEGY
STAKEHOLDERSBUY-IN
COLLABORATION CATALYSTWithout getting clarity and aligning stakeholders on a common vision, no amount of post-its will make the project work; the better I get at listening, the better i get at translating needs into insights and then requirements.
PROTOTYPINGOtherwise known as DIY on a budget, enables co-creation and greatly speeds up understanding of the project scope both for the consultant and client, added bonus: it's fun!
RITUALParticipatory processes enable new interactions, skills and mindsets, which can leave people feeling vulnerable. By creating structured activities, like check-in games and closing each workshop with evaluation tools, we can build authentic and sustainable long term relationships.
joumana.mattar.moukarzel [email protected]
INSIGHTS CLARITY SCOPEDEFINEPROTOTYPETOOLSCONSULTSTRATEGYDELIVER
ENVISIONCREATECONTENTCUSTOMIZEFACILITATEWORKSHOP PARTICIPATORYFEEDBACKIMPLEMENT
EXPERIENCEEXCHANGEPERSPECTIVE HANDS-ONINTERNATIONALLOCALORGANIZE COLLABORATECOMMUNITY
JOUMANA MATTAR MOUKARZEL
TAKEAWAYS
PROCESS DESIGN KNOWLEDGE TRANSFER GLOCAL INTERVENTIONS