Brand: Boscia (Pronounced “Bo-sha”)Background: The name is derived from “botanical science withadvanced technology.” It was originally developed in Japan 32years ago and introduced in the United States in 2002.

Brand claims: It says its skincare is revolutionary as itcombines clinically-proven active botanicalingredients with cutting-edge Japanesetechnology for products that deliverresults while remaining gentle on allskin types.

Known for: It claims to be theworld’s first 100% preservative-free skincare, free of preserva-tives, ethanol alcohol, bacte-ricides, synthetic fragrancesand colorants, mineral oil andanimal ingredients.

Some of its offerings: BosciaDetoxifying Black Cleanser,Boscia Luminizing Black Mask,Boscia No Pores No Shine T-ZoneTreatment, Boscia RevitalizingBlack Hydration Gel.

Price: Between RM54 and RM139.

By MAJORIE CHIEWclove@thestar.com.my

SPRING conjures images of agarden in full bloom with aburst of colours. Add a fewbutterflies flitting here, andthere and you get a picture

of spring.The idea of a perfect garden cap-

tivated Schoeffel, the world’s mar-ket leader in fine pearl jewellery, tolaunch its newest collection whichis inspired by butterflies and flow-ers.

Fleurs des Papillons (Flowers andButtterflies in French), the theme ofthe Schoeffel Spring Show 2012 atHilton Kuala Lumpur recently, fea-tured jewellery by the Germancompany set in 18 carat gold andintegrated with diamonds, andhandcrafted mother-of-pearl into athree-dimensional butterfly andflower motif. A matching pearl wascarefully selected as the centrepieceof the design.

The House of Schoeffel was found-ed by Wilhelm Schoeffel in 1921 as apearl trading business. Now in itsfourth generation and under themanagement of Till Schoeffel, thefamily-owned company has attainedinternational importance in theexclusive market of exquisite pearlsand has elevated Schoeffel as an

international luxury brand.At the annual show hosted by

Poh Kong, Malaysia’s largest jewel-lery retail chain store and Schoeffel,guests were introduced to the latestpearl jewellery collections and pearlstrands released at the annualBaselWorld Watch and JewelleryShow in Basel, Switzerland.

“Some RM15mil worth of pearls,strands and jewellery pieces wereexhibited,” says Joseph Lim YewMeng, Schoeffel’s Asia Pacific man-ager.

The most expensive piece was theRM800,000 Le Printemps (meaningSpring) necklace which has 10 whiteSouth Sea pearls (15mm) and 889diamonds (totalling 33.68 carats).

“Malaysia is the first to ‘see’ thecollection after Basel. After thisexhibition, the jewellery will returnto Germany,” he says.

The pearl has never been moreyouthful or more thrilling than it istoday, cites a Schoeffel pressrelease.

“Bohemian style is unthinkablewithout a lavish abundance ofpearls. No business conference iscomplete without the impeccableelegance of its lustre.”

Pearl jewellery can also be adapt-ed to every outfit and occasion,whether for “discreet sophisticationor a glamorous impact”.

For more classic lines, delicatecombinations of pearls and bril-liant-cut diamonds are teamed withlarge, hyper-floral designs in goldand crystal. Those who prefer moreextravagant creations will love thesmall menagerie consisting of afrog, a crab, an octopus and a fish,each clasping a pearl.

For that red carpet occasion, the

masterpieces in the CoutureCollection are stunning creationsthat evoke glamour.

At this year’s BaselWorld,Schoeffel launched its innovativepearl-inspired line called TheCreative Collection for youngwomen who want something dif-ferent – it’s a cheeky, sexy andtrendy collection. Unconventionalcombinations allow pearls to reveala different side of their character.For example, Tahiti pearls are thecrowning glory of white-gold tasselnecklaces or bracelets made ofstingray skin, fur and pearl.

This season’s emphasis is on TheCouture Collection – Papillon andThe Classic Collection – Butterfly.

These collections feature exqui-site jewellery pieces in soft hues,immortalised as small butterflieshandcrafted from mother-of-pearlwith a shimmering solitaire pearl.The butterflies and pearls engage in“a playful dialogue” in a garden bedof gold with sparkling diamonds.

The Couture Collection – Fleurd’Amour (Flower of Love) and La’Mystique and The Classic Collection– Hyper Dahlia and Crystal Flirt arethe other major collections.

The collections are built on theimagery of a mystical gardenblooming with passion and sensual-ity capturing the eyes of a woman

gazing into the morning sun. Amagical display of Dahlias and crys-tal flowers cradle a beautiful pearl.Flower petals paved with diamondsreflect brilliant light with everymovement.

The Rainbow Necklace, Lim says,is a mix of golden South Sea pearlsand Tahitian and freshwater pearls.A 42cm-long choker costs fromRM30,000 to RM200,000. For thosewith a love affair for pearls inwhimsical and delightful designs,these collections will add a summerfeel to your wardrobe this season.

� BEJEWELLED & BEWITCHED starclove, sunday 10 June 2012

New in town

First aid Beauty ultraRepair cream helps withdry, itchy, raw, scaly skin

due to eczema or harshcold weather.

Boscia RevitalizingBlack Hydration Gel

Lilli Gordon, founderand ceO of First aidBeauty.

By SANDRA LOWclove@thestar.com.my

IF the skincare that you’ve been usingfor years isn’t working as well as it did,it could simply mean that the ingredi-ents may not suit your skin due to age-ing or a change in lifestyle.

Instead of putting your money onsomething that doesn’t give you theresults you want, try switching brands.

For a one-stop place to check out

what’s new, Sephora is the go-tobeauty store for your browsing pleas-ure, whether you’re looking for a newmoisturiser, mask or mascara.

Here are three American brands thathave newly arrived in Sephora storesin Malaysia.

n Sephora stores are located atStarhill Gallery KL and Suria KLCC.

Kate somerville,founder of TheKate somervilleskin Healthexpert

Brand: Kate SomervilleBackground: Kate Somerville is the founder of The KateSomerville Skin Health Expert clinic in Los Angeles whichoffers her own line of skincare. She partners with dermatolo-gists and cosmetic surgeons to create treatments and prod-ucts for her aesthetic clinic.

Brand claims: Turned skincare into a science by pioneeringthe integration of aesthetics and medicine. This is achievedthrough a step-by-step system based onKate’s Skin HealthPyramid for achievingoverall skin health.

Known for: The Kate Somerville SkinHealth Experts (clinic) is known to be apopular destination for some of the mostphotographed faces in the world.

Some of its offerings: ExfoliKateIntensive, Clinic-To-Go Resurfacing PeelPads, HydraKate Line Release Face Serum,DermalQuench Liquid Lift AdvancedWrinkle Treatment, Neck Tissue RepairCream with Peptide K8.

Price: Between RM78 and RM540.

The House of Schoeffel believesthat “pearls conjure up the feeling ofbeing on the red carpet in women’s

hearts because they flatter theirbeauty and touch the soul”.

The Hyper dahlia collection features thecentral design theme of a flower madewith south sea pearls and rose goldpetals.

Pearlluxury

Brand: First Aid Beauty (FAB)Background: Founder and CEO Lilli Gordonwanted a unique line of skincare that caters tothe needs of everyone who previously foundthemselves darting from drugstore to drugstorelooking for the perfect remedy.

Brand claims: Blends therapeutic action withluxurious textures and smart packaging anddelivery systems. It also claims to be free ofharsh chemicals and known allergens, includingparabens, phthalates, alcohol, fragrances andartificial dyes.

Known for: The Ultra Repair Cream is oftenreferred to as the “La Mer with a fair price”. Itcomes in a whipped cream texturethat works for very dry skin, itchy,raw, scaly skin due to eczema,cosmetic treatments, harsh winterweather and other conditions.

Some of its offerings: Ultra RepairCream, Daily Face Cream, FAB FacialRadiance Pads, Detox Eye Roller,Anti-Redness Serum, Feel Fab Kit, 5in 1 Face Cream.

Price: Between RM34 and RM174.

Kate somervilledermal Quench

Liquid Lift advancedWrinkle Treatment

and Kate somervillecytocell dermal

energizing Treatment

Beautybox