jose ingles wwf coral triangle program
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Transforming Markets: Better production for a living planet. Jose Ingles WWF Coral Triangle Program . ADB Environment Community of Practice presents: Greening Supply Chains: Protecting Ecosystems and Food Security June 5, 2013. Outline. Why work with the private sector? - PowerPoint PPT PresentationTRANSCRIPT
Jose Ingles WWF Coral Triangle
Program
ADB Environment Community of Practice presents: Greening Supply Chains: Protecting Ecosystems and Food
SecurityJune 5, 2013
Transforming Markets: Better production for a
living planet
Outline
Why work with the private sector?
WWF work on Transforming markets
WWF approaches for greening supply chains and transforming markets.
WWF Tuna Work in Asia Pacific
Transforming Markets:
Social and Environmental RisksCOMMODITIES AND SECTORSForest (timber, pulp & paper)Fisheries (white fish, tuna)Aquaculture (salmon, shrimp, tilapia, catfish)Agriculture (soy, cotton, palm oil, sugarcane)Livestock (beef and dairy)Bi-energy (from agriculture and forestry)
WWF’s Approaches in transforming markets
develop new market standards
promote Better Management Practices
(BMP)
increase the supply of certified products through
Multi-Stakeholder Engagements
establish Company Partnerships
promote sustainable Commodity Investment with the financial sector
Transforming Markets: Asia PacificTuna
Cotton
Sugarcane
AquaculturePalm Oil
Developed New Market Standards
IMPACTS IMPACTS
~ 100,000 members
< 300 members < 100 membersMillions
constituents
Catcher/ Carrier Owners
Processors Brand
owners
Brand & supermarket
ownersTuna patrons
Fishery ProcessorsTrading &
Retail Companies
ConsumersSupplyChain
Stakeholders
Numberof Stakeholders
Market Push-Pull Outcomes
INTERVENTION
Tuna Issues• Overfishing• High Bycatch
(Juvenile Tuna)• Loss of Value
1950.1251968.6251987.1252005.6250
0.2
0.4
0.6
0.8
1
1.2Depletion Ratio (Adult Biomass)
yft skjbet
Partnership Goals w/ Private Sector. . . .
Fishery• Better management practices, better fishing practices• Supplying science gaps• Influencing ocean use & policy (EBM)
Processors,Canneries
• Better practices (traceability systems, Creating economic incentives)• Creating significant market pull• Roundtable discussion
Traders &Investors
•One-on-one engagement, roundtable discussions•Investment screen (financing for new technologies, smart gears)•Influencing trade and subsidy policies
Retailers &Consumers •Consumer work and on consumption behavior change campaign
Fishery Improvement Projects (FIPs)
Stepwise approach to MSC certification
Develop seafood company commitment
Technical advice from fishery consultants
Partner with local stakeholders to develop and implement FIP
Essential that goals and results are measurable
FisheryLocal
traders; retailers
Processors; distributors
Traders, Importers, Retail ers
Consu-mers
Partnerships with private sector
Improve Governance, Management and decision-
base policy support
NGO partnerships
FIP partnerships (Anova);(Blueyou+Seafresh+COOP/Bell Seafood)
Partnerships with Associations for (APRI, PACPI), best practice (ATLI, ISSF, Anabac, Orthongel )
Support of Science Information : (EDEKA –Tagging; PACPI – stock enhancement;)
FisheryLocal
traders; retailers
Processors; distributors; investment institutions
Traders, Importer
s, Retailers
Consumers
Examples of Partnerships
Influencing buying and
consumption behavior of consumers
Seafood Campaigns Seafood Guides Retailer/trader/industry discussions Retailer commitments Seafood Charter Kids clubs MSC Compliment policy ask Celebrity chefs Media……
Developing Platforms
• CTI Regional Business Forum• CT Fisheries Forum• CT Communications Platform• Asia Pacific Sustainable Seafood and Trade Network
The Asia-Pacific Sustainable Seafood & Trade Networkwww.panda.org/apsstn
• Broad membership based service provider o Regionally relevanto Supports sustainable
seafood initiativeso Delivers improved
seafood supply chain practices
Thank you!