joomla seo presentation at joomladay uk 2011
DESCRIPTION
SEO for Joomla Presentation from Joomla Day United Kingdoms 2011.TRANSCRIPT
JOOMLA SEO
Joomla + SEO + SH404SEF + SEO Strategy
Agenda
Introduction & Pretext SEO in General SERPS – Getting to the top and
understanding why Joomla and SEO / SEF SH404SEF & redSHOP Implementation strategies – Lazyness pays
off! Best practises Questions
Short Introduction
Ronni K. G. Christiansen CEO / System Architecht My projects:
redWEB.dk redHOST.dk iRedHOST.com redCOMPONENT.com Joomla SEO Strategy teacher at
International Business Collage, Denmark
SEO Starts at home!
A paradigme change on SEO Why external SEO can be meaningless Do your homework The foundation is the future – of your
success!
SEO – The general headlines
What is SEO? Meaningfullness Main parameters
Page title Page heading SEF URL Meta description Content Internal link structure
Getting to the top of the searchengines
Importance of foundation and code Ability to handle and alter the main
parameters Going outside of the box – Longtail is good Landingpages – Match the content to the
search phrase Understanding the user (Meaningfullness) Content structure Understanding language as a primary
parameter
Joomla and SEO / SEF
Joomla does poor SEO (and SEF) (1.5 vs. 1.7) Duplicate content Poor code output Marginalized controls
Options to solve issues Template overrides 3rd party SEO/SEF extensions Our case – SH404sef and why
Control the code output and let do the work for you
Joomla SEO
Is it worth spending ressources on SEO?
YES
3rd Party - SH404sef
Why did we utilize SH404sef in redSHOP Better routing, better options, integrated
controls But who wears the pants?
Control your SEO through tags in the configuration
Or directly on the product!
Implementation strategies
Lazyness pays off! Go for the most effect with the smallest
effort Work only when needed Select your fights
Spreadsheetmania Guerilla approach
Ask your neighbour Ask your customers Initial responses
Implementation strategies
Landing pages Campaign pages Theme pages Blog pages Search as a landingpage (redPRODUCTFINDER)
External efforts Content placement Link placement Linkfarms (non valued longterm)
Best practises
Remember the people! Understand the demand and
segmentation Meaningfullness – in the long run. Thats
the only sustainable strategy. Algorithmes change – meaningfullness doesnt.
Long tail gives better results / be specific it pays off.
Best practises
Keep the best content on one domain Do syndication, content placement, external
linkbuilding etc. but remember content is king and in the long run the right content on your domain is king.
Consider multilingual approaches by cloning and subdomains or different TLDs per language.
Use analytics as a tool for improving your work Keep expanding the spreadsheet
The end
Questions? Thank you for listening