jonni k’s language academy budget: 25,000 baht. background jonnik’s language academy is one of...
TRANSCRIPT
Jonni K’s Language Academy
Budget: 25,000 baht
Background
• Jonnik’s language academy is one of oldest and well-known academy that teaches Korean to foreigners. It was found on the year 1990 we provide high quality Korean language teaching. We are dedicated in helping our clients on improving their Korean. We specialize in short time, but effective languages lessons. We have an excellent reputation and our academy is the world leading languages school
Background
• Guarantees an excellent exam pass rate of TOPIK (Test of proficiency in Korean) it is a test of testing of how well you can write, read, and speak the Korean language as a foreigner.
Background
• We offer you a great nationality mix in the class. We have lots of students who are all from different culture, but wanting to learn Korean and adapt Korean culture.
Background
• We have staffs who have 15years on experience of teaching. All of the staffs are dedicated and always ready to teach and answer all the questions. By teaching we want to change the lives of the foreigners living in Korea.
Key communication
• We have a 3 month course of Korean language school• We have motivated and professional staff who all has
15 years of teaching experience• We provided high quality teaching; we guarantee
excellent pass rate of “TOPIK” • We have got a great nationality mix not only learn
Korean, but chance to experience other cultures
Key communication
• The academy has got a great nationality mix; not only learn Korean but experience their culture
• It has 40 to 50 members strong, so there is large and global customer base
• We have been given vision to those who wished to be language teachers
• We are going to start new lesson from 1st October, 2015
• We offer as the retail price of 4500 baht or $124
Key communication
• Jolanaca.com
• Phone: 053-221-223
• facebook.com /joalanca
Target audience
• Primary:- Married couple aged 25-35 in Thailand who has the
will to learn Korean- Upper class (monthly income over $100,000)- Family life cycle: Full nest 2- young married couples
with youngest child 6 or over.- Attitudes and beliefs: Societally conscious achievers- Life matrix: Home soldiers home-centric, family-
oriented, materially ambitious
Target audience
• Secondary:- Both single and married women aged 25- 35 in
Thailand. To who has the will to learn Korean- Middle class (monthly income over $60,000)- Family life cycle: Full nest 2- young married couples
with youngest child 6 or over.- Attitudes and beliefs: Societally conscious achievers- Life matrix: Settled elders Devout, older, sedentary
lifestyles
Objectives
• Position the academy as the best language school
• To increase its brand awareness with target audience
• Maintain a good and strong image of a language
school
• Raise the needs in parents for them to learn Korean
Strategy
• Position the academy as the best language school as getting good scores on TOPIK.
• Position the academy as the best language school as through holding a Korean language and culture camp which is held annually on International day
• To increase its brand awareness with target audience through media such as press release, brochures, websites, social media
• Maintain a strong image by conducting a interview with a famous foreign actor or actress who is good at Korean and have studies Korean in our academy
• Raise the needs in parents for them to learn Korean conduct a interview with parents who got more jobs after being bilingual of their home language and Korean
Target press
• Language magazine
Target press
• K pop magazine
Target press
• Local magazine and news
PR IdeasPR Ideas Rationale Target media Cost
Interview celebrity of how successful they have became
Sam Hammington is an actor and a Korea language lover. Influential model of how famous you can be helping promoting the academy
K POP life magazine 2000 baht
Conduct a survey of a good Korean language academy
Conducting a survey to see a trend in our target market and few points which determines if a academy is good
Korean times newspaper
5000 baht
Interview a Korean language teacher
To advice and suggest people to study Korean language on growing the awareness the importance of Korean language
Korean timesnewspaper
5000 baht
Promotional partners
• E learning
Promotional partners
• Korean authorized and approved textbook
Promotional partners
• Faber-Castell AG
Thank You