jonathan lockwood vp, corporate counsel, getty images march 7, 2013 brussels automated licensing...
TRANSCRIPT
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Jonathan LockwoodVP, Corporate Counsel, Getty Images
March 7, 2013Brussels
Automated Licensing Solutions (low value high volume transactions)
An images perspective
98307825, Ian McKinnell/Photographer’s Choice
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•About Getty Images
•Member of BAPLA and CEPIC
•Supporter of Copyright Hub and "CEPIC Exchange“
•Importance of images
•"Low Price," not "Low Value"
98307830, Ian McKinnell/Photographer’s Choice
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1. What are you doing to facilitate “smaller scale” use of content (high-volume, low value transactions)?
2. What are the main problems or obstacles in the market place?
3. What approaches could improve the situation?
4. What added value could this Working Group bring, taking into account existing initiatives?
118321009, Jasper James/Stone
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iStockphoto and Thinkstock
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Introducing Connect
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New creators and publishers of images = Disconnect with traditional image licensing
215818, Francesco Reginato/Stone
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Back in the day...
53289219, George Marks/Retrofile
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Now spoilt for choice
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A shift in audience and economics
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Blissfully posting images...but no budget
83002124, Matthew Paul/Photographer’s Choice
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The world of right click
The way forward
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What is ImageIRC ?
Fingerprinting Index:
Core image fingerprinting technology for creative and editorial imagery
An index including 139MM individual image fingerprints
Image metadata:
Rich metadata associated with registry images
Metadata includes, licensor(s), Image ID, ADP, photographer (amongst others)
API:
The component that powers the ImageIRC product suite
Also available as a stand-alone image recognition service
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Like putting your card behind the bar
Post –UseBilling Services
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CEPIC Exchange
Image Database+
Reverse Image Search Engine
...
Users:•Arrow•CMOs•Museums•Libraries•Publishers•Authors•etc
Searches by:•Authors•UIN*•Caption•Keywords•Reverse Image Search•etc
Source A
Source B
Source C
Source D
Source X
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104374885, WowStockfootage/The Image Bank
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For more information: www.picscout.comwww.gettyimages.com
125565271, Mystafa Iker/iStockphoto