jon robison vice president, marketing & communications greater china group 24 th february 2011...

Jon RobisonVice President, Marketing & CommunicationsGreater China Group

24th February 2011

Shaping a Company and a CenturyThe IBM Centennial

© 2011 IBM Corporation2

On June 16, 2011, IBM will celebrate its 100th anniversary as a corporation.

2011: A special year for IBM


IBM Centennial: A Century of Progress


Reinventing the modern corporation

Pioneering the science of information

Making the world workbetter

The story of IBM is an ongoing story of…


Pioneering the science of information

1964 1981

1997 2001


Reinventing the modern corporation

1914

1953

1934

1997


Making the world work better

1936

1979 2008

1969


− Pioneer intellectual capital that creates new value

− Apply science to the challenges of business and society

− Be global – in presence, viewpoint and lasting impact

− Collaborate as experts dedicated to the success of others

− And in doing so, making the world work better

IBM’s corporate character


“If an organization is to meet the challenges of a changing world, it must be prepared to change everything about itself… except those beliefs… as it moves through corporate life.”

Thomas Watson Jr.IBM’s chairman and the son of its founder

IBM is grounded in a set of beliefs…


2002Sharing & partnering

− Consistent set of processes worldwide

− Leverage best practices

− Governance and performance discipline

Our beliefs guide our ongoing transformation

2010Making things smarter

− Instrumented, interconnected, intelligent

− Enable growth and productivity

− Optimize system

2006Globally integrating

− Right skills, right place, right cost

− Integrate for greater efficiency

− Simplify processes


Re-inventing our core values…

‘We no longer live in a world where the chairman can simply lay out a company’s “Basic Beliefs.” Employees today are super-smart, highly independent… even cynical. You can’t come down from on high and tell them, “These are your values.”’

Sam PalmisanoChairman, President and Chief Executive Officer


IBM’s Four Deliberate Choices

Our Values–Dedication to every client’s success.– Innovation that matters, for our

company and for the world.– Trust and personal accountability in

all relationships.

ProgressIBMers believe in progress – that the application of intelligence, reason and science can improve business, society and the human condition.

12

The IBMerIBMers are the way IBM is experienced every day. More than any other single invention, it’s the IBMer who drives progress.

Forward ThinkersWe manage IBM to be highly esteemed by a full set of clients, employees, communities & investors.


1313

– Open up new opportunities with Smarter Planet

– Usher in a new era of computing and Big Data

– Drive societal progress

Enabling progress for the next 100 years


“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” - Abraham Lincoln

jon robison vice president, marketing & communications greater china group 24 th february 2011...

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