jon rivers| data masons deconstruct the power of linkedin to generate sales
TRANSCRIPT
Jon Rivers| Data Masons
Deconstruct the Power of LinkedIn to Generate Sales
Your Presenter
Partner Channel Mgr / Social Media Advisor
@ Data MasonsEDI ISV
Guest Speaker for Dynamic Communities
/ Partner Connections&
Author
Social Media Believer11,000+ LinkedIn Connections with approx 60-70% working in
the Dynamics Ecosystem2800+ Twitter Followers
• Good… bad…. ugly Profiles• Company Profile• What is your connection type?• Communicating with your Connections• Utilizing Groups• Researching/Researched• What is Pulse?• Integration to Dynamics CRM• Q&A
Agenda
• Display a professional photo• Write a compelling headline• Add your education• Add contact information
– Business versus Personal
• Customize links
Good… bad…. ugly Profiles
• Personalize your profile URL • Tell your story in your summary• Update your work history• Ask for recommendations
Good… bad…. ugly Profiles
Account ExecutiveMicrosoft - May 2012 – Current (2 years) Redmond,
WashingtonI develop private and hybrid cloud strategies based on Microsoft Azure, Windows Server, Hyper-V, and System Center technologies for enterprise businesses. I lead a
virtual team of technical, marketing, and partner resources to develop cloud migration strategies for
individual customers.
Experience
www.linkedin.com/in/jonrivers/
• Completing Profiles• Employees• Engaging content • Paid advertisements• Analytics
Company Profile
• What is your style?– Connect with people you know – Open Networking– Focused Networker
• Connections - Private or Open for others to see?• Leveraging Mutual Connections
What is your connection type?
• Bi-Yearly Email Communications– Exporting LinkedIn Connections
• Regular Updates – Sharing relevant information via
your profile
Communicating with your Connections
• Write a compelling subject line• Be brief• Select recipients carefully • Make it about them• Start a conversation
Communicating with your Connections via InMail
• Personalize your messages • State a clear call to action• Focus on quality versus quantity
Communicating with your Connections via InMail
• Overview• Owning groups & Moderating• Vertical/Domain Expertize• How to post and/or what to post?• Open verses Closed groups• Promote via other Social Media Channels
Utilizing Groups
• Researching Companies/Individuals– Company Profile(s)– Individual Backgrounds
• LinkedIn Email Updates• Remember: Your next client is
probably investigating YOU!
• Check “Who’s viewed your Profile”
Researching/Researched
• Blogging via LinkedIn
What is Pulse?
Integration to Dynamics CRM
Questions & Answers
How to build a LinkedIn profile that gets noticed by Jeff Shuey
New Ways to Engage with Who’s Viewed Your LinkedIn Profile by Sachit Kamat
Does Microsoft Dynamics CRM Connect to LinkedIn? www.crmsoftwareblog.com
LinkedIn, Dynamics CRM and Social Selling
Useful Resources
Where to find me?
www.linkedin.com/in/jonrivers/
@Jon_rivers or @datamasons
https://plus.google.com/+JonRivers
http://www.datamasons.com/blog/
During this event & UG events
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