jon hoek - sow bridge/pork bridge session: importance of educating others about pork production
DESCRIPTION
Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production - Jon Hoek, Belstra Milling Company, from the 2014 World Pork Expo, June 4 - 6, 2014, Des Moines, IA, USA. More presentations at http://www.swinecast.com/2014-world-pork-expoTRANSCRIPT
![Page 1: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/1.jpg)
Telling the World About Modern Pig Production
Jon HoekVP of Pig Production
Belstra Milling Company219-313-5644
![Page 2: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/2.jpg)
• Mix & Deliver 120,000 Tons Feed/Yr.
• 66% Pigs 32% Dairy 2% Other• 125 Full/15 Part-time Employees
in farms and mill
• Design, Construct, Manage and Support Pig Farms
• Five Gilt Multipliers for PIC• One Tour Farm for Fair Oaks Pig
Adventure• 14,000 Sows, Produce 400,000
pigs/yr.• Contract Finish Pigs with 10
local producers
Belstra Milling Company
![Page 3: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/3.jpg)
WHY?
![Page 4: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/4.jpg)
Affluence
Urbanization
Necessity
![Page 5: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/5.jpg)
AFFLUENCE
![Page 6: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/6.jpg)
URBANIZATION (USA)
![Page 7: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/7.jpg)
NECESSITY
Technological Advancement
2,555,982,611
4,076,419,207
7,130,013,742
World Population
![Page 8: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/8.jpg)
Factory farming now dominates all of our food production. This industry has a lot to hide —
its practices are so egregious that it must actively work to prevent people from learning about them.
http://www.farmsanctuary.org/about/position/progress_for_animals.html
PROFESSIONAL ACTIVISMVS.
VOCATION
![Page 9: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/9.jpg)
Pig Farming
• Its not just a job it’s a;
Vocation-• a particular occupation, business, or profession;
calling.
• a function or station, esp. a religious life, to which one is called by God.
![Page 10: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/10.jpg)
Embracing the Legacy
![Page 11: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/11.jpg)
Vocation Gives Us Permission
Transparency Is The Verification
![Page 12: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/12.jpg)
WHAT DOES IT LOOK LIKE?
![Page 13: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/13.jpg)
• Need a farm of relevant size
• Be willing and able to address current industry issues
• The farm must have private ownership other than Fair Oaks. i.e. It must make money to carry its weight
THE FAIR OAKS CHALLENGE
![Page 14: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/14.jpg)
FAIR OAKS FARMS CAMPUS
![Page 15: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/15.jpg)
PORK EDUCATION BUILDING
![Page 16: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/16.jpg)
PORK EDUCATION BUILDING
![Page 17: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/17.jpg)
THE PIG ADVENTURE
![Page 18: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/18.jpg)
![Page 19: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/19.jpg)
FARROWING
![Page 20: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/20.jpg)
![Page 21: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/21.jpg)
![Page 22: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/22.jpg)
![Page 23: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/23.jpg)
![Page 24: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/24.jpg)
2,000,000
![Page 25: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/25.jpg)
People’s Reactions
• I had no idea!• Is that a Pig?• Are the pigs genetically modified?• They are so cute!• Can I take one home!• The Farrowing Crate
98%
![Page 26: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/26.jpg)
RURAL SOCIAL SCIENCE
Analyzing the Perceptions of the General Public with Regard to Meat Production in the US: A
Spotlight on Pork Production and the Impacts of the Fair Oaks Farms’ (FOF) Pig Adventure
Purdue Center for Animal Welfare Science• Dr. Candace Croney
Purdue Department of Agricultural Economics• Dr. Nicole Widner
![Page 27: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/27.jpg)
MESSAGES
![Page 28: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/28.jpg)
Amazing PeopleAmazing People
Amazing Pigs
![Page 29: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/29.jpg)
AMAZING PIG
![Page 30: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/30.jpg)
AMAZING PURPOSE
![Page 31: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/31.jpg)
CREATING A SUCCESSFUL MARRIAGE
Endless Education Quality PerformanceBooked Tours 2013
• Illinois Pork Leadership Institute Gayler Family Reunion
• Burge Family Outing• Premier Childcare and Learning Center • Will County Farm Bureau Pig and Dairy Buffet
Indiana Pork Group • Abbott Trailways tours • Overland Tours • Havana National Bank Freedom Club • Evelyns excursions • Lafayette YMCA • Abbott Trailways Tours • Purdue Industry Tour • Porter County Special Olympics • Dolly’s Home Childcare • National Pork Board Environmental Committee • Zoetis Animal Health • St. Josephs College Social Club • Future Farmers of America• McDonalds• Monsanto• Midwest IFAMA
PSY 30.9Farrowing Rate 86%Total Born 14.3Born Alive 13.3PWM 9%Pigs weaned/sow 11.9Mortality 10%
Pig Adventure Performance
![Page 32: Jon Hoek - Sow Bridge/Pork Bridge Session: Importance of Educating Others about Pork Production](https://reader033.vdocuments.us/reader033/viewer/2022061609/5557973ed8b42aa3378b4f05/html5/thumbnails/32.jpg)
QUESTIONS?
Thank You
Jon HoekVP Pig ProductionBelstra Milling Co.