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Classifieds website have a very glittering future as more and more people in the universe are using Internet to search for products and services locally. Classifieds was already a huge market before Internet came to the forefront. But the medium was restricted to print media and it proved to be a hassle for users. Buying used goods such as Furniture, Musical Instruments, Mobile phones and plenty more have now become a walk in the park due to emergence of Online Classifieds platforms.

The global advertising market, estimated to be worth over $200 billion, has for a long timed remained the purview of newspapers, television and radio media, but slowly the growing internet penetration has brought in another big player into the game. Online classifieds has somewhat made big inroads into print publications’ once secure monopoly. In many other parts of the world, the most popular sections in the online classifieds are recruitment, automobiles, real estate, education and other miscellaneous ads. These classifieds are also growing fast and a major section of national print dailies or local area dailies are filled up with these ads.

Online Classifieds – History

Online classifieds has its embryo in USA in the 1990s and the period when internet regime had begun becoming more notorious. The drive behind this emanation was that regular offline classifieds were anticipated to be cash cows for print publications all over the world, so it was vigilant to prolong the concept extensive. The pioneers of technology foresaw how advancements in information could bolster over $100 billion classifieds industry and implied that the solution was to create the online classifieds industry with prosperity distant beyond the conventional classifieds. Monetization and revenue origination for the players in this industry normally comes from online advertising, featured listings, and value added services.

The father was Craig Newmark, who in 1995 created an email distribution list with co-workers and friends to publicize events in the San Francisco Bay Area. The subscriber numbers grew very fast through word of mouth, and that is how it all began, with the Craigslist becoming web based in 1996. Up to today, Craigslist remains the most popular online classifieds website in the US. But in India, the world’s second largest in population size, the most popular site is OLX. Want to create classifieds ads site like OLX. Try Jom Classifieds to build a classifieds website within minutes.

You can find here the success story of OLX Classifieds.

The nature and scope of the classifieds industry

From selling items you no longer need, a car, real estate, job opportunities to virtually anything you can think of, the online classifieds market can do it. And because it is a cheaper form of advertising than the conventional media, the industry’s growth will continue booming for years to come. The online classifieds industry continues to be a major boom in, thanks to the internet penetration that has allowed the posting of classifieds on the web to reach a wide client base.

The online classifieds are gaining popularity every now and then. The many websites, internet enabled tablets and mobile devices increasing day by day, has contributed a lot to the growth of the industry. The online classifieds industry has become a major internet market and a lot of people take a regular access to internet only to explore these classifieds online.

The matrimonial’s has grown to occupy the better sections of online free classifieds in India today, largely because they are looked upon nearly by every household and millions of people end up getting married through the matrimonial classifieds. Job listings make the other popular online classified segment, with many people looking for jobs

every now and then. Private investigative agencies are also growing in popularity because people do hire private investigators to look into some important matters. As is the education sector where many coaching agencies have come up to help students get admission to their desired colleges, and they advertise on these platforms.

How big is the online classified market?

The Online classified market has experienced significant growth since its inception and the growth will still continue due to increasing internet penetration, simplicity in usage and being a better suited platform for a larger set of consumers across the country. As internet user base grows in India more businesses will be driven online and spending on online classified will increase. According to an Edelweiss report the global online classifieds segment stands at USD 10.5 billion, which translates to 17% of global internet ad revenues. The size of India’s online

classified industry is about INR 11 billion and is expected to grow to INR 31 billion by 2016.

The report also says that the growth potential in segments such as real estate, cars and general classified is ripe to be captured. However, the supply side is not adequate to meet such large demand despite the readiness of users. Further, the online classified industry in India has grown through vertical sites in different segments unlike the US where the biggest classifieds site is Craigslist, a horizontal portal. Some of the Indian classified portals working in with a horizontal model are OLX.in, Quickr.com and Clickindia.com.

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