joint unctad-un escap asia-pacific regional conference bangkok, 20-22 november 2002 united nations...
TRANSCRIPT
Joint UNCTAD-Joint UNCTAD-UN UN ESCAP Asia-Pacific Regional ESCAP Asia-Pacific Regional ConferenceConference
Bangkok, 20-22 November 2002Bangkok, 20-22 November 2002United Nations Conference CenterUnited Nations Conference Center
“E-commerce Strategies for Development”
Cambodia: E-Commerce Strategies for DevelopmentCambodia: E-Commerce Strategies for Development
Leewood Phu
NiDA Secretary General
www.nida.gov.kh
Natational ICT Development Authority
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ContentsContents
Background Awareness Definition Traditional commerce E-commerce Challenges Strategy
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BackgroundBackground
Formation of the National Information Communications Development Authority (NiDA)
August 23rd, 2000
-Chaired by the Prime Minister
e-ASEAN Agreement
(4th ASEAN Informal Summit, November 24th, 2000)
Political will to adopt IT
Natational ICT Development Authority
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AwarenessAwareness
National IT Awareness Seminar– September 11-13, 2001– Participated by decision makers (Private & Public)– Simulcasted over National radio and TV networks
Natational ICT Development Authority
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What is Electronic Commerce What is Electronic Commerce or e-commerce ?or e-commerce ?
e-Commerce = Electronic + Commerce
Commerce : activities and procedures involved in buying and selling things (Collins)
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Traditional commerceTraditional commerce
-buyers see sellers-goods/services are inspected -payments are inspected/verified-warranty for goods/services-warranty for payments
Natational ICT Development Authority
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Traditional commerceTraditional commerce
BUYERS SEE SELLERS :
-Buyers express interest to buy and have money to pay for goods/services
-Sellers express interest to sell and have goods/services to sell
-Both Buyers and Sellers agreed on a price
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Traditional commerceTraditional commerce
INSPECTION OF GOODS/SERVICES:
-Buyers physically inspect goods/services for quality & workmanship
Natational ICT Development Authority
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Traditional commerceTraditional commerce
INSPECTION/VERIFICATION OF PAYMENTS:
-Sellers physically inspect/verify payments
Natational ICT Development Authority
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Traditional commerceTraditional commerce
WARRANTY FOR GOODS/SERVICES:
-Sellers warrant that goods/services are good and in superb condition
Natational ICT Development Authority
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Traditional commerceTraditional commerce
WARRANTY FOR PAYMENTS:
-Buyers warrant that payments is good/genuine
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e-commercee-commerce
-buyers see sellers -goods/services are inspected -payments are inspected/verified -warranty for goods/services-warranty for payments
THROUGH A WEBSITE ON A 14” CRT
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e-commercee-commerce
BUYERS SEE SELLERS :
-Buyers must be assured that the site is genuine and have genuine goods/services to sell
-Sellers must be assured that buyers accessing the site have money to pay for goods/services
-Price protection/guaranteed for both parties
Natational ICT Development Authority
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e-commercee-commerce
INSPECTION OF GOODS/SERVICES:
-Buyers must be assured of the standard quality & workmanship for goods/services
Natational ICT Development Authority
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e-commercee-commerce
INSPECTION/VERIFICATION OF PAYMENTS:
-Sellers must be assured of full payments
Natational ICT Development Authority
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e-commercee-commerce
WARRANTY FOR GOODS/SERVICES:
-Buyers must be assured that goods/services are within standard quality & workmanship
Natational ICT Development Authority
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e-commercee-commerce
WARRANTY FOR PAYMENTS:
-Sellers must be assured of real and full payments
Natational ICT Development Authority
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e-commercee-commerce
DISTRIBUTION CHANNEL:
-Both Buyers and Sellers must be assured of the possession of goods/services and payments respectively
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Challenges:Challenges:
BUYERS SEE SELLERS :
-Confidence in the site – trust mark-Cyber law to ensure confidence in the site-Endorsed by government authority
(government portal ?)
-e-cash/credit verification-Endorsed by government authority
(government portal ?)
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Challenges: Challenges:
INSPECTION OF GOODS/SERVICES:WARRANTY FOR GOODS/SERVICES:
-Confidence in the site – trust mark-Endorsed by government authority
(government portal ?)
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Challenges: Challenges:
INSPECTION/VERIFICATION OF PAYMENTS:WARRANTY FOR PAYMENTS:
-Instant payment and verification-Public confidence in the bank-Endorsed by government authority
(e-banking ?)
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Challenges: Challenges:
DISTRIBUTION CHANNEL:
-Confidence in the distribution channel – trust mark-Endorsed by government authority
(government portal ?)
Natational ICT Development Authority
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Challenges: Challenges:
PUBLIC UNDERSTANDING OF THE INTERNET
PUBLIC UNDERSTANDING OF E-COMMERCEAND THE BENEFIT THAT IT WILL BRING
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Strategy:Strategy:
Awareness & Assessment Strengthening existing trade support network Creating an environment conducive to e-commerce Start small & scale fast