joint unctad-un escap asia-pacific regional conference bangkok, 20-22 november 2002 united nations...

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Joint UNCTAD- Joint UNCTAD- UN UN ESCAP Asia-Pacific ESCAP Asia-Pacific Regional Conference Regional Conference Bangkok, 20-22 November 2002 Bangkok, 20-22 November 2002 United Nations Conference Center United Nations Conference Center “E-commerce Strategies for Development”

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Joint UNCTAD-Joint UNCTAD-UN UN ESCAP Asia-Pacific Regional ESCAP Asia-Pacific Regional ConferenceConference

Bangkok, 20-22 November 2002Bangkok, 20-22 November 2002United Nations Conference CenterUnited Nations Conference Center

“E-commerce Strategies for Development”

Cambodia: E-Commerce Strategies for DevelopmentCambodia: E-Commerce Strategies for Development

Leewood Phu

NiDA Secretary General

www.nida.gov.kh

[email protected]

Natational ICT Development Authority

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ContentsContents

Background Awareness Definition Traditional commerce E-commerce Challenges Strategy

Natational ICT Development Authority

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BackgroundBackground

Formation of the National Information Communications Development Authority (NiDA)

August 23rd, 2000

-Chaired by the Prime Minister

e-ASEAN Agreement

(4th ASEAN Informal Summit, November 24th, 2000)

Political will to adopt IT

Natational ICT Development Authority

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AwarenessAwareness

National IT Awareness Seminar– September 11-13, 2001– Participated by decision makers (Private & Public)– Simulcasted over National radio and TV networks

Natational ICT Development Authority

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What is Electronic Commerce What is Electronic Commerce or e-commerce ?or e-commerce ?

e-Commerce = Electronic + Commerce

Commerce : activities and procedures involved in buying and selling things (Collins)

Natational ICT Development Authority

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Traditional commerceTraditional commerce

-buyers see sellers-goods/services are inspected -payments are inspected/verified-warranty for goods/services-warranty for payments

Natational ICT Development Authority

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Traditional commerceTraditional commerce

BUYERS SEE SELLERS :

-Buyers express interest to buy and have money to pay for goods/services

-Sellers express interest to sell and have goods/services to sell

-Both Buyers and Sellers agreed on a price

Natational ICT Development Authority

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Traditional commerceTraditional commerce

INSPECTION OF GOODS/SERVICES:

-Buyers physically inspect goods/services for quality & workmanship

Natational ICT Development Authority

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Traditional commerceTraditional commerce

INSPECTION/VERIFICATION OF PAYMENTS:

-Sellers physically inspect/verify payments

Natational ICT Development Authority

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Traditional commerceTraditional commerce

WARRANTY FOR GOODS/SERVICES:

-Sellers warrant that goods/services are good and in superb condition

Natational ICT Development Authority

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Traditional commerceTraditional commerce

WARRANTY FOR PAYMENTS:

-Buyers warrant that payments is good/genuine

Natational ICT Development Authority

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e-commercee-commerce

-buyers see sellers -goods/services are inspected -payments are inspected/verified -warranty for goods/services-warranty for payments

THROUGH A WEBSITE ON A 14” CRT

Natational ICT Development Authority

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e-commercee-commerce

BUYERS SEE SELLERS :

-Buyers must be assured that the site is genuine and have genuine goods/services to sell

-Sellers must be assured that buyers accessing the site have money to pay for goods/services

-Price protection/guaranteed for both parties

Natational ICT Development Authority

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e-commercee-commerce

INSPECTION OF GOODS/SERVICES:

-Buyers must be assured of the standard quality & workmanship for goods/services

Natational ICT Development Authority

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e-commercee-commerce

INSPECTION/VERIFICATION OF PAYMENTS:

-Sellers must be assured of full payments

Natational ICT Development Authority

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e-commercee-commerce

WARRANTY FOR GOODS/SERVICES:

-Buyers must be assured that goods/services are within standard quality & workmanship

Natational ICT Development Authority

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e-commercee-commerce

WARRANTY FOR PAYMENTS:

-Sellers must be assured of real and full payments

Natational ICT Development Authority

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e-commercee-commerce

DISTRIBUTION CHANNEL:

-Both Buyers and Sellers must be assured of the possession of goods/services and payments respectively

Natational ICT Development Authority

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Challenges:Challenges:

BUYERS SEE SELLERS :

-Confidence in the site – trust mark-Cyber law to ensure confidence in the site-Endorsed by government authority

(government portal ?)

-e-cash/credit verification-Endorsed by government authority

(government portal ?)

Natational ICT Development Authority

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Challenges: Challenges:

INSPECTION OF GOODS/SERVICES:WARRANTY FOR GOODS/SERVICES:

-Confidence in the site – trust mark-Endorsed by government authority

(government portal ?)

Natational ICT Development Authority

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Challenges: Challenges:

INSPECTION/VERIFICATION OF PAYMENTS:WARRANTY FOR PAYMENTS:

-Instant payment and verification-Public confidence in the bank-Endorsed by government authority

(e-banking ?)

Natational ICT Development Authority

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Challenges: Challenges:

DISTRIBUTION CHANNEL:

-Confidence in the distribution channel – trust mark-Endorsed by government authority

(government portal ?)

Natational ICT Development Authority

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Challenges: Challenges:

PUBLIC UNDERSTANDING OF THE INTERNET

PUBLIC UNDERSTANDING OF E-COMMERCEAND THE BENEFIT THAT IT WILL BRING

Natational ICT Development Authority

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Strategy:Strategy:

Awareness & Assessment Strengthening existing trade support network Creating an environment conducive to e-commerce Start small & scale fast

Visit us at Visit us at www.nida.gov.khwww.nida.gov.kh

Thank You