joie de vivre hotels
TRANSCRIPT
Maëva Dupont
Mathilde Leclerc
PRESENTATION
Founded in 1987 San Francisco based Collection of creative lifestyles
MARKET POSITIONNING
Mission statement« Creating opportunities to celebrate the Joy of
Life. »
Inspired by Californian lifestyle: Fresh Inventive Casual Fun Grass-roots oriented
CUSTOMER ENGAGEMENT POINTS
Hotel matchmaker
Joy of Life club
CUSTOMERS DECISIONS JOURNEY
Inspiration: newsletters, online videos
Planning: hotel matchmaker
Purchase: online booking, phone
Post: join us on Facebook