john slide deck
TRANSCRIPT
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Crowdfunding for CausesCompany Overview
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www.karma411.comwww.karma411.com
ABOUT US• 1,000 Causes
• 350,000 Crowdfunders
• $50M in donations
• 15 Employees
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CROWDFUNDING
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WHAT IS CROWDFUNDING?• Leverages your
supporters’ social networks
• Enables your limited list of donors to reach out to their peers
• People are more likely to donate if they are asked by their peers
Traditional Fundraising
Crowdfunding
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Friends help friends first, and campaigns second.
With Karma411, messages, invitations, and requests come from friends, not from “institutional,” impersonal blasts.
We Keep It Personal
Karma411 provides multiple tools for sharing, posting, and spreading the word.
We Make It Viral
CROWDFUNDING WORKS
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MARKET NEED
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Direct mail and other standard channels cost 15-26% of funds raised.
Charity Benefits, Direct Mail,
Telethons, Events
NONPROFITS DONORS
www.karma411.com
CLASSIC OUTREACH IS EXPENSIVE
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KARMA411 REDUCES FUNDRAISING COSTS BY 50%
NONPROFITS FRIENDSDONORS
• Online donations 5x bigger than offline• Reach new online audiences• No direct mail required
• Friends invite friends• Social collaboration
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Individuals Foundations Corporations Bequests
Nonprofits need to diversify their income and rely less heavily on government and foundations
Unrestricted donations for operating costs are more likely to come from individuals
Foundations are demanding greater independence and self-sustainability of nonprofits before they can earn grants
NON-PROFITS UNDER PRESSURE& NEW NEED METHODS
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KEY TRENDS DRIVING SOCIAL NETWORKING
Power is moving from institutions to communities
User generated content is more persuasive than traditional marketing
Innovation is shifting to bottom-up model
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• Nonprofits reach broader audiences & donors more cheaply
• Viral tools leverage social media
• Nonprofits deliver measurable marketing results for corporations
• Back end integration with donor management systems streamline operations
KARMA411 BRINGS TOGETHERA CONNECTED ECOSYSTEM
SOCIAL MEDIA
DMS BACKEND
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PRODUCTS
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User-generated content has replaced classic marketing pitches to become the most persuasive way to raise money. You need to leverage that power for your organizations fundraising.
Persuasive Fundraising
WE MAKE IT PERSONALto raise money, and bring all the tools to you.
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PRODUCT: CROWDFUNDING PAGE
• Personal story and appeal
• Clear Donate and Share call to actions
• Customization for branding
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PRODUCT: MICROSITES• 10 Minutes to
set up and deploy
• Online Registration and Sponsorships
• Registrants get their own Crowdfunding page
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PRODUCT: SOLUTIONS
• Framework for multiple microsites
• All microsites have their own registration options
• Full admin control across all sites
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MOBILE PLATFORM
• Optimized for mobile browsers
• Registration • Donations• Full Content
Management control for administrator
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SYSTEM OVERVIEW
• Flexible model based on client needs
• Specialized integration services available
• Configuration services available
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MAJOR LEAGUE BASEBALL
• Competitive fundraising
• Shows off supporters• Self declared interests
to make it fun include favorite team, favorite number and throwing hand
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AUTISM SPEAKS• Seamlessly
Embedded in AS website
• All activity is based around an event
• Everyone has events in their lives– Weddings– Dinner Parties– Birthdays
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AUTISM SPEAKS PROJECT• Light it Up
Blue Campaign
• Visually driven• iPhone app
makes process very easy– Take picture– Make
donation
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SMILE TRAIN• Match donor
smiles to surgical smiles
• Multiple image gallery per supporter
• Share options for uploaded photos
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DIOCESE OF BROOKLYN• Full design,
branding and development
• Crowd funding for scholarships
• $1,500 may be a large amount to donate today, but 15 people contributing $100 is easier
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MESSAGING FOR A CAUSE• Redesign• Brand and
messaging strategy• All online
fundraising• Content
Management System
• Twitter and Facebook programs
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FUNDRAISING PARTNERSHIPS
• Online registration
• Purchase T-Shirts
• Branded UI for Municipalities
• Company team competitions
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WEBSITE AND MICROSITE COMBO
• Website built in Wordpress
• Microsites deployed every other month for fundraising events
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GRASSROOTS VOLUNTEERISM• Converted
awareness campaign to volunteer platform
• Teacher review of volunteer hours
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TUNNEL TO TOWERS - NATIONAL
• Stephen Siller Foundation
• Big Picture Overview• Scalable solution• Geographical
reference to activity• Search for events to
support foundation