john player & sons
TRANSCRIPT
JOHN PLAYER & SONS
COMPANY HISTORY
The story of John Player Gold Leaf has to start from the story of its founder, John Player. An enterprising businessman, John Player started a small tobacco selling business in 1877 and turned it into a thriving cigarette company, John Player and Sons.
John Player Tobacco produces over 320 billion cigarettes per year, has 51 factories worldwide and its products are sold in over 160 countries.
PLAYER'S CIGARETTES ARE AVAILABLE IN THE FOLLOWING VARIETIES:
John Player Special Red John Player Special Blue John Player Special Silver John Player Halfzware Shag
PESTLE ANALYSIS A PESTEL analysis is
a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization.
POLITICAL
Source: Central Bank of Sri Lanka Annual reports 2008 to 2012
2009 2010 2011 20120
100000
200000
300000
400000
500000
600000
700000
Tax IncomeTobacco tax
ECONOMICPER CAPITA CONSUMPTION OF JOHN PLAYER
ANNUAL INFLATION AND TOBACCO PRICE LEVELS
Inflation can be used as a comparable tool with the prices of cigarettes under John Playerbrand. That is the price level changes along with the inflation will compare the effectof price changes.
2008 2010 2012 20140%
5%
10%
15%
20%
Price Precentage
Price Precen-tage
SOCIAL The current anti-tobacco era began with medical and
scientific research linking tobacco use to a variety of health, environmental, and social problems.
SOCIAL
Trend of John Player Tobacco in Srilanka
2008 2009 2010 2011 2012 201336%
38%
40%
42%
44%
46%
Tobacco consumption among men above the age group of 15
years
Precentage
TECHNOLOGICAL New Flavours
Player's Rich FlavourPlayer's Smooth FlavourPlayer's Plain FlavourPlayer's Black & Red FlavourPlayer's Black & Gold FlavourPlayer's Black & Silver FlavourJohn Player Special FlavourJohn Player Standard Bold FlavourJohn Player Standard Blue FlavourJohn Player Standard Silver FlavourPlayer's Special Blend Flavour
ECOLOGICALJohn Player Cigarette Butts
Are Toxic Waste
Advertisements are not permitted in the electronic media New act, ‘National Authority on Alcohol and Tobacco’
FIVE FORCES ANALYSIS
This model identifies and analyzes 5 competitive forces that shape every industry, and helps determine an industry's weaknesses and strengths.
INTENSITY OF COMPETITIVE RIVALRY(MODERATE)
Saving position in To
p Ten
Cigarette Brands.
Having a market in160 countries
Being a well
Known brand
Variety of Brand(Player's PlainPlayer's Filtered Player's MediumPlayer's LightPlayer's Light Smooth)
Addictive in
nature
BARGAINING POWER OF BUYERS(HIGH)
•Having large number of deferent brands.•Cheaper products.•Health problems.•Environmentel problem
BARGAINING POWER OF SUPPLIERS(HIGH) In John Player company they don’t have their own
factories to produce cigarettes, Their production is doing by The Imperial Tobacco Company. So their only supplier is Imperial Tobacco Company….
THREATS OF SUBSTITUTES(HIGH)
• Herbal Cigarettes
• E-cigarettes• Nicotine
patches• Chewing gum
THREATS OF NEW ENTRANCE(LOW) There are less possibilities to intiate new tobacco
companies due to the refusion of society and less chances provided by other tobacco companies.
Q N A