john oppenheim dig-in enterprises. agenda what is social networking(or web...
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Is Social Networking Right for Your Organization?
John OppenheimDig-in Enterprises
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AGENDA WHAT IS SOCIAL NETWORKING(OR WEB 2.0)?
FACEBOOK/LINKDIN
BLOGS
OTHER
Q & A
Q & A
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What the heck is?
A wiki?
Web 2.0?
A blog?
R S S F e e d s ?
FACEBOOK?
LINKDIN?
SOCIAL
NETWORKING
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Which one are you?“Crossing the Chasm” by Geoffrey A. Moore
No matter where you are , there is a learning curve
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Concepts
Social Networking – “spread the word”
vs. Classroom – “collaborate, learn”
vs. Business – “sell, inform, collaborate”
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What do you want to accomplish?
Outreach and promotions
Inform
Collaborate
All of the above?
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How do they fit into a business?•You might want to reach a new audience
• Parking availability and the costs of transportation are causing us to look at new ways of communicating
• There is a need for better lines of
communication
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Who Is Your Customer?Seniors – past baby boomers – before 1945
Baby Boomers – 1946 – 1964/5
X-Gens – 1965 – 1982
Y-Gens 1980 – 1995
Milleniums – after 1995
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Or….Ngens – What/Who are They?From “Grown up Digital” by Don Tapscott
13 -33 years old – grew up with technology ( mix of Millenials and Y-Gens)
They spend most of their time communicating and collaborating (they talk to each other)
They research before buying – the younger ones don’t buy on line
They expect honesty and don’t like pushy ads
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How Do You Reach Them?That’s where Social Networking can come
into play….. BUT!Know what you want and be prepared to be
active:LA Times Article
Lessons: Be active Give people a reason to visit Once you get them into your business, CUSTOMER
SERVICE!
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The “Biggies” • Facebook – do you have one?
• How does it work?
• You have 20 friends who have 20 friends, etc.
• The idea is to spread your message through this
network
• How is it working for you?
• 10 years ago everyone “needed” a web site –
now it is Facebook – here is a local one PETCOMicrosoft Office
PowerPoint 97-2003 Prese
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Other Biggies• Twitter – do you use it?
• Why would you?
• Your web site –• Did you do one because others did?• Is it worth the time?• Is it current?
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What Constitutes a Good Web Site?
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What would a blog do for us?
It is a place you can put information easily and let others participate. Caution – be prepared to read things you don’t
want to see!
YouTube Fun…“Blogs in Plain English” Google it on YouTubeMy Blog
Microsoft Office PowerPoint 2007 Presenta
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First of all – how and where do I
It is very much like choosing the options on a car.
First you choose why you want a car
Then you choose options that will make it “your” car
Then you choose how much you want to spend (labor is an
expense)
Make your message local – the producers of product are
already doing the national job – i.e. why would somoene
want to be on your site?
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Learning Curve
There is a lot of technology to get through if you haven’t done it before…..but it is worth it!
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ResourcesCopy of Presentation
www.johnopp.wordpress.com
“Grown up Digital” by Don Tapscott
Youtube
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Any questions?
Thank you