john murray, emerald grains - identifying opportunities for agribusiness within australia
DESCRIPTION
The Asia Pacific Food & Fibre Summit focused on Asia’s growing demand for agricultural products. An outstanding a cast of speakers from government, industry and academic backgrounds, discussed the potential for Australia and NZ, to secure supply chains and capitalise on the boom for the Asian century. .TRANSCRIPT
OPPORTUNITIES FOR AUSTRALIAN AGRIBUSINESS By John Murray
Managing Director Emerald Grain
OCTOBER 2014
FEEDING ASIA
@MDJohnMurray
• Setting the scene : Asian demand, vs Australian
production capability in grain.
• Challenges at home: Creating a more efficient grain
supply chain.
• Playing to our strengths: How can Australia
differentiate itself from international competitors?
• Conclusion: What will Australian agribusiness look
like in 20 years?
OPPORTUNITIES… AND
CHALLENGES
We are not the food bowl of Asia But there’s plenty of opportunity…
Asian demand - wheat
152%
83% 53%
23%
THAILAND
VIETNAM
INDONESIA
PHILIPPINES
Increase in ten year average imports 2004 – 2013 vs 1994- 2003
Source: USDA Import Data
Asian demand – wheat (1000mt)
China – the “wild card”
Source: USDA Import Data
Our market share into Asia – Wheat (Based on 2012/13 USDA figures)
Australian grain production 1960-now Can we keep up the pace?
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,0001
960
/196
1
196
2/1
963
196
4/1
965
196
6/1
967
196
8/1
969
197
0/1
971
197
2/1
973
197
4/1
975
1976
/197
7
197
8/1
979
198
0/1
981
198
2/1
983
198
4/1
985
198
6/1
987
198
8/1
989
199
0/1
991
199
2/1
993
199
4/1
995
199
6/1
997
199
8/1
999
200
0/2
001
2002
/200
3
200
4/2
005
200
6/2
007
200
8/2
009
201
0/2
011
201
2/2
013
201
4/2
015
Wheat Production (1000 MT)
Sorghum Production (1000 MT)
Oil, Rapeseed Production (1000 MT)
Barley Production (1000 MT)
GLOBAL “GRAIN BOWLS”
Supply chain efficiencies: from the farm gate to the end user
WHAT DOES IT COST TO GET GRAIN OUT OF THE COUNTRY?
RAIL IMPROVEMENTS WILL INCREASE OUR COMPETITIVENESS
• By 2015, Australian terminals will
have around 50 million tonnes of annual grain export capacity
• Six-year average annual exports is around 24 million tonnes.
• Yet around 80% of our grain exports occur from December – July.
THE PUSH FOR PORTS
Forfeit slot =
$2 million
loss
Compete for
grain = up to
$2 million
loss
DECISION
Forfeit slot, or pay over
market for grain?
HARVEST
Intense competition
for grain to fill slots
OCTOBER
Some production fails.
VaR = $2 million
MAY
Stem Auction
$40/tonne premium
Brand Australia: How do we stand out in a crowded Asian marketplace?
EMERALD GRAIN – AN OVERVIEW
WE ARE NOT UNIQUE Ukraine wheat exports – 1994 - 2014
0
2000
4000
6000
8000
10000
12000
14000
VALUE-ADDING: not an option
BUT WE ARE A TRUSTED SOURCE WHEN IT COMES TO FOOD….
NICHE AND HIGH-VALUE MARKETS
There’s ample opportunity
But we have a way to go…
Lower costs, increase efficiency
Define our brand
Target high-value opportunities
QUESTIONS