john mccarthy agricultural machinery ltd · model xx jcb 6150m 870 (492) 900 91400/ big m2 cs...
TRANSCRIPT
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John McCarthy Agricultural Machinery Ltd
www.jmcparts.com
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Introduction
• Located outside Clonakilty
• Trading as JMC Parts
• In business over 20 years
• Employs 20 employees
• 2015 sales of 7.5million
• JMC Beginnings
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5 Key Fundamentals to JMC Parts
• Know your Product
• Know your Customer
• Marketing
• Knowledgeable Staff
• Accurate Business Plan
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Know your Products
• Product Source
• Price Point
• Market Potential
• Genuine Product
• Customer Targeting
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Knowing your Customer
• How JMC Parts finds a Customer
• Fleet
• GEO Mapping
• Know the correct person to contact
• Stay in touch
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Fleet
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Distance Selling
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Knowing your Customer
• How to find a Customer
• Fleet
• GEO Mapping
• Know the correct person and staying in touch
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Market Research
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Staff• Knowledgeable Staff
• Motivated & Trustworthy
• Team Targets
• Staff Organisation & clearly defined Roles
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Business Plan
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Limiting Risk
“By dealing with several customers in several countries you cannot get
caught by all of the people all of the time”.
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The Future?
Know your Products
Know your Customers
Know your Markets
Know your Suppliers
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Thank you