THE EVOLUTION OF DIGITAL DIGITAL DISTRIBUTION AND SOME FACTORS THAT INFLUENCE SUCCESS

LACK OF TRUST

LACK OF TRUST

THE MICRO-INFLUENCER AND WHY IT MATTERS TO YOU

BRAND ADVOCACY FACTOR

PERCEPTION OF MEDIA LEADERS

I’M ABOVE YOUHey John, I have thousands of people that reach out to me each day. I hope you don’t actually think that I can get to this in the next couple weeks. -XXXXXXXX AKA Butthead

I’M A HUMANHi,

This is extremely well written, but I'm afraid the advice in it overlaps a bit too much with what we already have published on content marketing. I'm afraid I won't be able to use it.

Sorry to bear bad news! Sarah

Sarah Green Carmichael Senior Associate Editor, Harvard Business Review

THE RISE OF BRANDED PUBLICATIONS AND WHAT IT

MEANS TO MEDIA

@tweetjohnhall

LESSONS FROM THE SMARTEST WOMAN I KNOW

+

=

QUICK LESSONS FROM MY WIFE 1. 1. OWN ORGANIC DISTRIBUTION 2. 2. 100% AUDIENCE CENTRIC 3. 3.THE IMPORTANCE OF TRUST

SOME TAKEAWAYS FROM OUR SURVEY FROM 150 MANAGING/SENIOR EDITORS

HOW EDITORS EXAMINE SUCCESS

When asked what analytics editors look at to determine the success of an article, editors rallied around two key metrics:

(Others: time on site, 39 percent; comments, 28 percent)

WHAT READERS ARE LOOKING FOR:

• On average, headlines of content with more social shares use between eight and 11 words.

• They directly address the target reader’s problem.

• They’re clear, compelling, and concise.

Clear & Direct Headlines

Data from 4 million articles published in 2016:

• The average word count of all analyzed content sits between 565 and 570

• Content with 1,000 shares or more has an average word count of 590 to 790 words.

• Content on publications with 1 million or more monthly visits has an average word count of 480 to 695 words.

Content Length & Engagement

DATA FROM THE STATE OF DIGITAL CONTENT

I’M HERE TO HELP!

For more information about my team at Influence & Co., you can visit influenceandco.com.

Twitter @JohnHall.

Connect with me on LinkedIn.

Email me at john@influenceandco.com.