WORKING TOGETHER:Y O U R C O N T E N T M A R K E T I N G

T E A M

WELCOME

Marketing, Broadcast and

Music Pros

Sales to Fulfillment to Tech

18 Years

Name Brands to Small

Businesses

A+ Rated BBB

High Touch, High Tech,

Excellence

TIM BROWNFOUNDER

1. REVIEW: Messages On Hold

2. CONTENT MARKETING

3. TOPICAL ARCHITECHTURE

4. TIMING IS EVERYTHING

5. STOP LOADING FILES

6. NETWORKING & I.T. CONCERNS

7. CONTENT CONTROL

8. SHOWROOM MUSIC & ANNOUNCEMENTS

20% of callers have made a purchase based on what they heard on hold.

70% of callers get placed on hold.

20

8585% of callers say the prefer

INFORMATION

while waiting on hold.

CONTENT MARKETING

• Using RELEVANT content to attract customers.

• Educate and entertain, to drive traffic(to your website or store).

• Who was the world’s first content marketer?

CONTENT MARKETING

1895

CONTENT MARKETING

CONTENT MARKETING

• Using RELEVANT content to attract customers.

• Educate and entertain, to drive traffic (to your website or store).

CONTENT MARKETING

NOT RELEVANT

“Your call is important to us.”

B E R E L E VA N T

Parts department promotions Limited-time financing offers Special events, demos, fairs

Seasonal service specials Holiday music, change of hours

Get ready for winter, spring.

R E A DY F O R S O M E T H I N G N E W ?

T H E O L D W AY

One piece of music throughout - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

message message message message message

TOPICAL ARCHITECTURE

message

music

message

music

message

music

message

music

message

music

M A K E E V E RY T O P I C C O U N T

• Short and memorable

• Time-sensitive

• Means something to the caller!

• Call-to-action (“what do I do now?”)

• Written “for the ear”

B R A N D B U I L D E RYour Values, Vision, Slogan, Heart

R I G H T N O W C A L L T O A C T I O NUpgrades, Add-ons, Act-fast Offers/Urgency

M A K E E V E RY T O P I C C O U N T

M U LT I C H A N N E L E N G A G E M E N T

TIMING IS EVERYTHING

message

music

message

music

message

music

message

music

message

music

MESSAGE FREQUENCY

1 2 3 4 5 6 7 8 9 1 0

L O W P R I O R I T Y H I G H P R I O R I T Y

Audio File Received

Technical Support

Some Content Expires/Destroy entire

file

Request New File

M

?

F I L E S : T H E O L D WAY

EOH Uploads Content

Set dates, times, priority for each message

Time-sensitive messages automatically expire

Callers hear updated, relevant

content

S T R E A M I N G : W H AT & W H Y

• Port 123: Time Synchronization Protocol

• Port 80: TCP HTTP

• Port 443: TCP HTTPS - HTTP Protocol over TLS/SSL (encrypted

transmission)

• Port 53: DNS

• Port 10010: Stream

• URL: streaming.brandimusic.com

P R O S T R E A M

P R O S T R E A M

• Create a DMZ

• Use a guest network

• Bring in a separate internet connection on its own public IP

• 128 kbps MONO 1 listener for one hour = 0.025 GB/hr.

• Monitored service

D I R E C T U R L

• ASTERISK

• FreePBX

• Interactive Intelligence

• Freeswitch

• Fortinet

• Ipitomy

• Bicom

C O N T E N T C O N T R O L

CREATIVECONTENTMANAGER

C O N T E N T C O N T R O L

C O N T E N T C O N T R O L

AUTOMATES AUD IO

PLAYBACK

C O N T E N T C O N T R O L

C O N T E N T C O N T R O L

Multichannel Engagement

1 in 3 consumers say their purchase decisions are influenced by social media.

A N N O U N C I N G O U R N E W S E R V I C E

SHOWROOMMUSIC & ANNOUNCEMENTS

MUSIC IS POWERFUL STUFF

• Improve your mood

• Decrease anxiety

• Boost your immune system

• Create memories

MUSIC IN THE SHOWROOM

• Creates an upbeat mood

• Decrease anxiety

• More energy

• Motivate!

MUSIC IN THE SHOWROOM

A growing number of small businesses are being unpleasantly

surprised with letters from performing rights organizations… with indirect or direct threats of

copyright infringement. US Small Business Administration

WE PAY THE LICENSE

"Music has tremendous value in our lives … new technology must pay artists fairly.”National Academy of Recording Arts and Sciences president Neil Portnow

B L O C K S P E C I F I C S O N G S

Search by title or artist

Check box to remove song

S C H E D U L E A N N O U N C E M E N T S

To get to this screen,click Announcements Audition announcement Click program to set schedule

THANKS FOR WATCHING